Abstract: It’s an era of high competition, dynamism and
complexities which have forced organizations to change dramatically
due to rising customer expectations. Marketers are under constant
pressure to deliver finest to their customers. With the advent of
technology, marketers have identified latest advertising media
options to reach out to target audience. But the conventional ways of
print advertisements still holds a deeper penetration and coverage.
Various researchers and practitioners have studied the area of print
media advertising and have tried to identify and implement
advertisement effectiveness enablers. The purpose of this paper is to
suggest select enablers for print media in Indian context using an
integrated approach of review of literature and investigative
interviews with academicians and experts from the area of
advertising.
Abstract: Due to the advancement of Internet technology, online
learning is widely used in higher education institutions. Online
learning offers several means of communication, including online
forum. Through online forum, students and instructors are able to
discuss and share their knowledge and expertise without having a
need to attend the face-to-face, ordinary classroom session. The
purposes of this study are to analyze the students’ levels of
participation and critical thinking, types of action and factors
influencing their participation in online forum. A total of 41
postgraduate students undertaking a course in educational technology
from a public university in Malaysia were involved in this study. In
this course, the students participated in a weekly online forum as part
of the course requirement. Based on the log data file extracted from
the online forum, the students’ type of actions (view, add, update,
delete posts) and their levels of participation (passive, moderate or
active) were identified. In addition, the messages posted in the forum
were analyzed to gauge their level of critical thinking. Meanwhile,
the factors that might influence their online forum participation were
measured using a 24-items questionnaire. Based on the log data, a
total of 105 posts were sent by the participants. In addition, the
findings show that (i) majority of the students are moderate
participants, with an average of two to three posts per person, (ii)
viewing posts are the most frequent type of action (85.1%), and
followed by adding post (9.7%). Furthermore, based on the posts
they made, the most frequent type of critical thinking observed was
justification (50 input or 19.0%), followed by linking ideas and
interpretation (47 input or 18%), and novelty (38 input or 14.4%).
The findings indicate that online forum allows for social interaction
and can be used to measure the students’ critical thinking skills. In
order to achieve this, monitoring students’ activities in the online
forum is recommended.
Abstract: Students’ achievement and motivation in learning
English in Malaysia is a worrying trend as it is lagging behind several
other countries in Asia. Thus, necessary actions have to be taken by
the parties concerned to overcome this problem. The purpose of this
research was to study the effects of drill and practice courseware on
students’ achievement and motivation in learning English language.
A multimedia courseware was developed for this purpose. The
independent variable was the drill and practice courseware while the
dependent variables were the students’ achievement and motivation.
Their achievement was measured using pre-test and post-test scores,
while motivation was measured using a questionnaire. A total of 60
students from three vernacular primary schools in a northern state in
Malaysia were randomly selected in this study. The findings indicate:
(1) a significant difference between the students’ pre-test and posttest
scores after using the courseware, (2) no significant difference in
the achievement score between male and female students after using
the courseware, (3) a significant difference in motivation score
between the female and the male students, and (4) while the female
students scored significantly higher than the male students in the
aspects of relevance, confidence and satisfaction, no significant
difference in terms of attention was observed between them. Overall,
the findings clearly indicate that although the female students are
significantly more motivated than their male students, they are
equally good in terms of achievement after learning from the
courseware. Through this study, the drill and practice courseware is
proven to influence the students’ learning and motivation.
Abstract: The purpose of this study was to investigate graduate
students’ visual attention and perceptions of a Prezi presentation. Ten
postgraduate master students were presented with a Prezi presentation
at the Centre for Instructional Technology and Multimedia, Universiti
Sains Malaysia (USM). The eye movement indicators such as dwell
time, average fixation on the areas of interests, heat maps and focus
maps were abstracted to indicate the students’ visual attention.
Descriptive statistics was employed to analyze the students’
perception of the Prezi presentation in terms of text, slide design,
images, layout and overall presentation. The result revealed that the
students paid more attention to the text followed by the images and
sub heading presented through the Prezi presentation.
Abstract: The asynchronous discussion forum is one of the most
widely used activities in learning management system environment.
Online forum allows participants to interact, construct knowledge,
and can be used to complement face to face sessions in blended
learning courses. However, to what extent do the students perceive
the benefits or advantages of forum remain to be seen. Through
content and social network analyses, instructors will be able to gauge
the students’ engagement and knowledge construction level. Thus,
this study aims to analyze the students’ level of knowledge
construction and their participation level that occur through online
discussion. It also attempts to investigate the relationship between the
level of knowledge construction and their social interaction patterns.
The sample involves 23 students undertaking a master course in one
public university in Malaysia. The asynchronous discussion forum
was conducted for three weeks as part of the course requirement. The
finding indicates that the level of knowledge construction is quite
low. Also, the density value of 0.11 indicating the overall
communication among the participants in the forum is low. This
study reveals that strong and significant correlations between SNA
measures (in-degree centrality, out-degree centrality) and level of
knowledge construction. Thus, allocating these active students in
different group aids the interactive discussion takes place. Finally,
based upon the findings, some recommendations to increase students’
level of knowledge construction and also for further research are
proposed.
Abstract: Lately, asynchronous discussion forum is integrated in
higher educational institutions as it may increase learning process,
learners’ understanding, achievement and knowledge construction.
The asynchronous discussion forum is used to complement the
traditional, face-to-face learning session in hybrid learning courses.
However, studies have proven that students’ engagement in online
forums is still unconvincing. Thus, the aim of this study is to
investigate the motivating factors and obstacles that affect the
learners’ engagement in asynchronous discussion forum. This study
is carried out in one of the public higher educational institutions in
Malaysia with 18 postgraduate students as samples. The authors have
developed a 40-items questionnaire based on literature review. The
results indicate several factors that have encouraged or limited
students’ engagement in asynchronous discussion forum: (a) the
practices or behaviors of peers, or instructors, (b) the needs for the
discussions, (c) the learners’ personalities, (d) constraints in
continuing the discussion forum, (e) lack of ideas, (f) the level of
thoughts, (g) the level of knowledge construction, (h) technical
problems, (i) time constraints and (j) misunderstanding. This study
suggests some recommendations to increase the students’
engagement in online forums. Finally, based upon the findings, some
implications are proposed for further research.
Abstract: The sub-task pattern in terms of deviations and defects
should be identified and understood in order to improve the quality of
practices in construction projects. Therefore, sub-task susceptibility
to exposure to deviations and defects has been evaluated and
classified via six classifications proposed in this study. Thirty-four
case studies of specific sub-tasks (from compression members in
constructed concrete structures) were collected from seven
construction projects in order to examine the study’s proposed
classifications. The study revealed that the sub-task has a high
sensitivity to deviation, where 91% of the cases were recorded as
deviations; however, only 19% of cases were recorded as defects.
Other findings were that the actual work during the execution process
is a high source of deviation for this sub-task (74%), while only 26%
of the source of deviation was due to both design documentation and
the actual work. These findings significantly imply that the study’s
proposed classifications could be used to determine the pattern of
each sub-task and develop proactive actions to overcome issues of
sub-task deviations and defects.
Abstract: Off-site construction methods have played an
important role in the construction sector in the past few decades. It is
increasingly becoming a major alternative technique and strategic
direction compared to traditional in-situ method. It produces a
significant amount of value for the construction industry and the
economy more generally. To date, an impressive number of studies
have been lunched on the perceived perception of off-site
construction. However, it seems that a quantifying benefit on the
offsite construction area is lacking. Therefore, this paper examines
the recent research literature on the benefits of off- site construction
and provides future direction. In the beginning, this paper provides a
brief history and current value of the off-site construction followed
by a detailed discussion on the benefit of off-site construction. These
benefits include but not limited to time saving, quality improvement,
relieving skills shortages, cost reduction and productivity
improvement. Toward this end, off-site construction should learn
from other productive industry similar to services or manufacturing
industry by applying operational management tools and techniques
with extensive focus on employee empowerment will shed the light
on future uptake of Off-site construction. This study is of value in
providing scholars have a clear picture of perceived benefit of off-site
construction research and give an opportunities for future uptake of
off-site method.
Abstract: Life Cycle Cost (LCC) is one of the goals and key
pillars of the construction management science because it comprises
many of the functions and processes necessary, which assist
organisations and agencies to achieve their goals. It has therefore
become important to design and control assets during their whole life
cycle, from the design and planning phase through to disposal phase.
LCCA is aimed to improve the decision making system in the
ownership of assets by taking into account all the cost elements
including to the asset throughout its life.
Current application of LCC approach is impractical during
misunderstanding of the advantages of LCC. This main objective of
this research is to show a different relationship between capital cost
and long-term running costs. One hundred and thirty eight actual
building projects in United Kingdom (UK) were used in order to
achieve and measure the above-mentioned objective of the study. The
result shown that LCC is one of the most significant tools should be
considered on the decision making process.
Abstract: This experimental study aims at studying the
conversion of macro-algae into bioethanol under several steps of
procedure: preparation, pre-treatment, fermentation, and distillation.
The main objective of this work was to investigate the role of buffer’s
type as a stabiliser of pH level and fermentation time on the yield of
ethanol. For this purpose, experiments were carried out on biomass
macro-algae to de-couple the pre-treatment and fermentation
processes from those associated with distillation process. β-
glucosidase was used as cellulose decomposer during hydrolysis step
and yeast was used during fermentation process. The species of
macro-algae utilised as energy feedstock was Ulva lactuca and it was
harvested from southern coast of Central of Java Island – Indonesia.
Experiments were conducted in a simple fermenter over a different
buffer: citrate buffer and acetic buffer, and over a range of
fermentation times between 5 to 20 days. The ethanol production was
found to be significantly affected by both variables. The optimum
time of fermentation was 10 days with citrate buffer; result in
0.88458% of ethanol, and the ethanol content after distillation
process was shown 0.985015%.
Abstract: Cloud service brokering is a new service paradigm that
provides interoperability and portability of application across multiple
Cloud providers. In this paper, we designed Cloud service brokerage
system, anyBroker, supporting integrated service provisioning and
SLA based service lifecycle management. For the system design, we
introduce the system concept and whole architecture, details of main
components and use cases of primary operations in the system. These
features ease the Cloud service provider and customer’s concern and
support new Cloud service open market to increase Cloud service
profit and prompt Cloud service echo system in Cloud computing
related area.
Abstract: This paper presents the design analysis of saddle
support of a horizontal pressure vessel. Since saddle have the vital
role to support the pressure vessel and to maintain its stability, it
should be designed in such a way that it can afford the vessel load
and internal pressure of the vessel due to liquid contained in the
vessel. A model of horizontal pressure vessel and saddle support is
created in ANSYS. Stresses are calculated using mathematical
approach and ANSYS software. The analysis reveals the zone of high
localized stress at the junction part of the pressure vessel and saddle
support due to operating conditions. The results obtained by both the
methods are compared with allowable stress value for safe designing.
Abstract: Most quality models have defined usability as a
significant factor that leads to improving product acceptability,
increasing user satisfaction, improving product reliability, and also
financially benefitting companies. Usability is also the best factor that
balances both the technical and human aspects of a software product,
which is an important aspect in defining quality during software
development process. A usability risk consist risk factors that could
impact the usability of a software product thereby contributing to
negative user experiences and causing a possible software product
failure. Hence, it is important to mitigate and reduce usability risks in
the software development process itself. By managing possible
usability risks in software development process, failure of software
product could be reduced. Therefore, this research uses the Delphi
method to identify mitigation plans for reducing potential usability
risks. The Delphi method is conducted with seven experts from the
field of risk management and software development.
Abstract: The cooling channels of injection mould play a crucial
role in determining the productivity of moulding process and the
product quality. It’s not a simple task to design high quality cooling
channels. In this paper, an intelligent cooling channels design system
including automatic layout of cooling channels, interference checking
and assembly of accessories is studied. Automatic layout of cooling
channels using genetic algorithm is analyzed. Through integrating
experience criteria of designing cooling channels, considering the
factors such as the mould temperature and interference checking, the
automatic layout of cooling channels is implemented. The method of
checking interference based on distance constraint algorithm and the
function of automatic and continuous assembly of accessories are
developed and integrated into the system. Case studies demonstrate the
feasibility and practicality of the intelligent design system.
Abstract: There are several methods to monitor software
projects and the objective for monitoring is to ensure that the
software projects are developed and delivered successfully. A
performance measurement is a method that is closely associated with
monitoring and it can be scrutinized by looking at two important
attributes which are efficiency and effectiveness both of which are
factors that are important for the success of a software project.
Consequently, a successful steering is achieved by monitoring and
controlling a software project via the performance measurement
criteria and metrics. Hence, this paper is aimed at identifying the
performance measurement criteria and the metrics for monitoring the
performance of a software project by using the Goal Question
Metrics (GQM) approach. The GQM approach is utilized to ensure
that the identified metrics are reliable and useful. These identified
metrics are useful guidelines for project managers to monitor the
performance of their software projects.
Abstract: In our paper we describe the security capabilities of
data collection. Data are collected with probes located in the near and
distant surroundings of the company. Considering the numerous
obstacles e.g. forests, hills, urban areas, the data collection is realized
in several ways. The collection of data uses connection via wireless
communication, LAN network, GSM network and in certain areas
data are collected by using vehicles. In order to ensure the connection
to the server most of the probes have ability to communicate in
several ways. Collected data are archived and subsequently used in
supervisory applications.
To ensure the collection of the required data, it is necessary to
propose algorithms that will allow the probes to select suitable
communication channel.
Abstract: The paper deals with communication standards for
control and production system. The authors formulate the
requirements for communication security protection. The paper is
focused on application protocols of the industrial networks and their
basic classification. The typical attacks are analysed and the safety
protection, based on requirements for specific industrial network is
suggested and defined in this paper.
Abstract: This article describes the information system for
measuring and evaluating the dose rate in the environment of nuclear
power plants Mochovce and Bohunice in Slovakia.
The article presents the results achieved in the implementation of
the EU project – Research of monitoring and evaluation of nonstandard
conditions in the area of nuclear power plants. The
objectives included improving the system of acquisition, measuring
and evaluating data with mobile and autonomous units applying new
knowledge from research.
The article provides basic and specific features of the system and
compared to the previous version of the system, also new functions.
Abstract: In the present study, we have synthesized Cr and Fe
doped zinc oxide (ZnO) nanostructures (Zn1-δCraFebO; where δ = a +
b = 20%, a = 5, 6, 8 & 10% and b = 15, 14, 12 & 10%) via sol-gel
method at different doping concentrations. The synthesized samples
were characterized for structural properties by X-ray diffractrometer
and field emission scanning electron microscope and the optical
properties were carried out through photoluminescence and UVvisible
spectroscopy. The particle size calculated through field
emission scanning electron microscope varies from 41 to 96 nm for
the samples synthesized at different doping concentrations. The
optical band gaps calculated through UV-visible spectroscopy are
found to be decreasing from 3.27 to 3.02 eV as the doping
concentration of Cr increases and Fe decreases.
Abstract: Climate change will affect various aspects of
hydrological cycle such as rainfall. A change in rainfall will affect
flood magnitude and frequency in future which will affect the design
and operation of hydraulic structures. In this paper, trends in subhourly,
sub-daily, and daily extreme rainfall events from 18 rainfall
stations located in Tasmania, Australia are examined. Two nonparametric
tests (Mann-Kendall and Spearman’s Rho) are applied to
detect trends at 10%, 5%, and 1% significance levels. Sub-hourly (6,
12, 18, and 30 minutes) annual maximum rainfall events have been
found to experience statistically significant upward trends at 10%
level of significance. However, sub-daily durations (1 hour, 3 and 12
hours) exhibit decreasing trends and no trends exists for longer
duration rainfall events (e.g. 24 and 72 hours). Some of the durations
(e.g. 6 minutes and 6 hours) show similar results (with upward
trends) for both the tests. For 12, 18, 60 minutes and 3 hours
durations both the tests show similar downward trends. This finding
has important implication for Tasmania in the design of urban
infrastructure where shorter duration rainfall events are more relevant
for smaller urban catchments such as parking lots, roof catchments
and smaller sub-divisions.