Abstract: It’s an era of high competition, dynamism and
complexities which have forced organizations to change dramatically
due to rising customer expectations. Marketers are under constant
pressure to deliver finest to their customers. With the advent of
technology, marketers have identified latest advertising media
options to reach out to target audience. But the conventional ways of
print advertisements still holds a deeper penetration and coverage.
Various researchers and practitioners have studied the area of print
media advertising and have tried to identify and implement
advertisement effectiveness enablers. The purpose of this paper is to
suggest select enablers for print media in Indian context using an
integrated approach of review of literature and investigative
interviews with academicians and experts from the area of
advertising.
Abstract: This paper presents the design analysis of saddle
support of a horizontal pressure vessel. Since saddle have the vital
role to support the pressure vessel and to maintain its stability, it
should be designed in such a way that it can afford the vessel load
and internal pressure of the vessel due to liquid contained in the
vessel. A model of horizontal pressure vessel and saddle support is
created in ANSYS. Stresses are calculated using mathematical
approach and ANSYS software. The analysis reveals the zone of high
localized stress at the junction part of the pressure vessel and saddle
support due to operating conditions. The results obtained by both the
methods are compared with allowable stress value for safe designing.
Abstract: The cooling channels of injection mould play a crucial
role in determining the productivity of moulding process and the
product quality. It’s not a simple task to design high quality cooling
channels. In this paper, an intelligent cooling channels design system
including automatic layout of cooling channels, interference checking
and assembly of accessories is studied. Automatic layout of cooling
channels using genetic algorithm is analyzed. Through integrating
experience criteria of designing cooling channels, considering the
factors such as the mould temperature and interference checking, the
automatic layout of cooling channels is implemented. The method of
checking interference based on distance constraint algorithm and the
function of automatic and continuous assembly of accessories are
developed and integrated into the system. Case studies demonstrate the
feasibility and practicality of the intelligent design system.
Abstract: This article describes the information system for
measuring and evaluating the dose rate in the environment of nuclear
power plants Mochovce and Bohunice in Slovakia.
The article presents the results achieved in the implementation of
the EU project – Research of monitoring and evaluation of nonstandard
conditions in the area of nuclear power plants. The
objectives included improving the system of acquisition, measuring
and evaluating data with mobile and autonomous units applying new
knowledge from research.
The article provides basic and specific features of the system and
compared to the previous version of the system, also new functions.
Abstract: Climate change will affect various aspects of
hydrological cycle such as rainfall. A change in rainfall will affect
flood magnitude and frequency in future which will affect the design
and operation of hydraulic structures. In this paper, trends in subhourly,
sub-daily, and daily extreme rainfall events from 18 rainfall
stations located in Tasmania, Australia are examined. Two nonparametric
tests (Mann-Kendall and Spearman’s Rho) are applied to
detect trends at 10%, 5%, and 1% significance levels. Sub-hourly (6,
12, 18, and 30 minutes) annual maximum rainfall events have been
found to experience statistically significant upward trends at 10%
level of significance. However, sub-daily durations (1 hour, 3 and 12
hours) exhibit decreasing trends and no trends exists for longer
duration rainfall events (e.g. 24 and 72 hours). Some of the durations
(e.g. 6 minutes and 6 hours) show similar results (with upward
trends) for both the tests. For 12, 18, 60 minutes and 3 hours
durations both the tests show similar downward trends. This finding
has important implication for Tasmania in the design of urban
infrastructure where shorter duration rainfall events are more relevant
for smaller urban catchments such as parking lots, roof catchments
and smaller sub-divisions.
Abstract: This study discovers a novel framework of individual
level technology adoption known as I-P (Individual- Privacy) towards
health information application in Smart National Identity Card. Many
countries introduced smart national identity card (SNIC) with various
applications such as health information application embedded inside
it. However, the degree to which citizens accept and use some of the
embedded applications in smart national identity remains unknown to
many governments and application providers as well. Moreover, the
factors of trust, perceived risk, Privacy concern and perceived
credibility need to be incorporated into more comprehensive models
such as extended Unified Theory of Acceptance and Use of
Technology known as UTAUT2. UTAUT2 is a mainly widespread
and leading theory up to now. This research identifies factors
affecting the citizens’ behavioural intention to use health information
application embedded in SNIC and extends better understanding on
the relevant factors that the government and the application providers
would need to consider in predicting citizens’ new technology
acceptance in the future. We propose a conceptual framework by
combining the UTAUT2 and Privacy Calculus Model constructs and
also adding perceived credibility as a new variable. The proposed
framework may provide assistance to any government planning,
decision, and policy makers involving e-government projects.
Empirical study may be conducted in the future to provide proof and
empirically validate this I-P framework.
Abstract: The aim of this paper is to trace the historical
development of the accounting profession in Libya, in order to
identify challenges facing the profession as the country moves from a
closed to emerging economy. The study is based on a literature
review and archival research. Accounting information has a vital role
to play in the achievement of economic goals in developing and
emerging economies, but a well qualified accounting profession is
required. In the context of institutional instability and unique cultural
factors, the accounting profession in Libya faces educational and
legal challenges if it is to achieve its potential in assisting the country
to reach its economic goals. This study focuses on one country,
which does limit its generalisability. However, it also suggests
fruitful research areas in considering the impact and challenge of
historic factors on the accounting profession in emerging economies.
Centrally planned economies require a body of well trained
professional accountants if they are to emerge onto the global
economic arena. Studies on the accounting profession have focused
primarily on those in developed economies, where the need for
meaningful accounting information for decision making is taken for
granted and there is a well trained, professional workforce. This study
of the profession in an emerging economy highlights the efforts that
will be needed to ensure the contribution of the profession to the
economic wellbeing of other emerging economies.
Abstract: Fritillaria oranensis (Liliaceae) was described in 1874
by pomel from Algeria. Plant samples have been collected from the
mount of Tessala (Sidi-Bel-Abbes). The morphological features of
various organs of the plant are described in detail. In the
morphological part of the study, features of various organs of the
plants such as stem and leaf were determined and illustrated.
Ecological studies provide information about the physical and
chemical structure of soil types in Tessala Mountain. The aim of this
original investigation is to put forth ecological and anatomical
features of these species for the first time, but at the same time given
detailed account of the morphological characteristics of the stem and
leaf of Fritillaria oranensis.
Abstract: FengShui, an old Chinese discipline, dates back to
more than 5000 years, is one of the design principles that aim at
creating habitable and sustainable spaces in harmony with nature by
systematizing data within its own structure. Having emerged from
Chinese mysticism and embodying elements of faith in its principles,
FengShui argues that the positive energy in the environment channels
human behavior and psychology. This argument is supported with the
thesis of quantum physics that ‘everything is made up of energy’ and
gains an important place.
In spaces where living and working take place with several
principles and systematized rules, FengShui promises a happier, more
peaceful and comfortable life by influencing human psychology, acts,
and soul as well as the professional and social life of the individual.
Observing these design properties in houses, workplaces, offices, the
environment, and daily life as a design paradigm is significant. In this
study, how FengShui, a Central Asian culture emanated from Chinese
mysticism, shapes design and how it is used as an element of
sustainable design will be explained.
Abstract: The global solved problem is the calculation of the
parameters of ceramic material from a set of destruction tests of
ceramic heads of total hip joint endoprosthesis. The standard way of
calculation of the material parameters consists in carrying out a set of
3 or 4 point bending tests of specimens cut out from parts of the
ceramic material to be analysed. In case of ceramic heads, it is not
possible to cut out specimens of required dimensions because the
heads are too small (if the cut out specimens were smaller than the
normalised ones, the material parameters derived from them would
exhibit higher strength values than those which the given ceramic
material really has). A special destruction device for heads
destruction was designed and the solved local problem is the
modification of this destructive device based on the analysis of
tensile stress in the head for two different values of the depth of the
conical hole in the head. The goal of device modification is a shift of
the location with extreme value of σ1max from the region of head’s
hole bottom to its opening. This modification will increase the
credibility of the obtained material properties of bioceramics, which
will be determined from a set of head destructions using the Weibull
weakest link theory.
Abstract: Stochastic User Equilibrium (SUE) model is a widely
used traffic assignment model in transportation planning, which is
regarded more advanced than Deterministic User Equilibrium (DUE)
model. However, a problem exists that the performance of the SUE
model depends on its error term parameter. The objective of this
paper is to propose a systematic method of determining the
appropriate error term parameter value for the SUE model. First, the
significance of the parameter is explored through a numerical
example. Second, the parameter calibration method is developed
based on the Logit-based route choice model. The calibration process
is realized through multiple nonlinear regression, using sequential
quadratic programming combined with least square method. Finally,
case analysis is conducted to demonstrate the application of the
calibration process and validate the better performance of the SUE
model calibrated by the proposed method compared to the SUE
models under other parameter values and the DUE model.
Abstract: This paper presents a real-time visualization technique
and filtering of classified LiDAR point clouds. The visualization is
capable of displaying filtered information organized in layers by the
classification attribute saved within LiDAR datasets. We explain the
used data structure and data management, which enables real-time
presentation of layered LiDAR data. Real-time visualization is
achieved with LOD optimization based on the distance from the
observer without loss of quality. The filtering process is done in two
steps and is entirely executed on the GPU and implemented using
programmable shaders.
Abstract: 3D part library is an ideal approach to reuse the
existing design and thus facilitates the modeling process, which will
enhance the efficiency. In this paper, we implemented the thought on
the SolidWorks platform. The system supports the functions of type
and parameter selection, 3D template driving and part assembly.
Finally, BOM is exported in Excel format. Experiment shows that our
method can satisfy the requirement of die and mold designers.
Abstract: The North-eastern part of India, which receives
heavier rainfall than other parts of the subcontinent, is of great
concern now-a-days with regard to climate change. High intensity
rainfall for short duration and longer dry spell, occurring due to
impact of climate change, affects river morphology too. In the present
study, an attempt is made to delineate the North-eastern region of
India into some homogeneous clusters based on the Fuzzy Clustering
concept and to compare the resulting clusters obtained by using
conventional methods and nonconventional methods of clustering.
The concept of clustering is adapted in view of the fact that, impact
of climate change can be studied in a homogeneous region without
much variation, which can be helpful in studies related to water
resources planning and management. 10 IMD (Indian Meteorological
Department) stations, situated in various regions of the North-east,
have been selected for making the clusters. The results of the Fuzzy
C-Means (FCM) analysis show different clustering patterns for
different conditions. From the analysis and comparison it can be
concluded that nonconventional method of using GCM data is
somehow giving better results than the others. However, further
analysis can be done by taking daily data instead of monthly means to
reduce the effect of standardization.
Abstract: In the present work, hydrogen gas sensor of modest
sensitivity utilizing functionalized multiwalled carbon nanotubes
partially decorated with tin oxide nanoparticles (F-MWCNTs/SnO2)
has been fabricated. This sensing material was characterized by
scanning electron microscopy (SEM). In addition, a remarkable
finding was that the F-MWCNTs/SnO2 sensor shows good sensitivity
as compared to F-MWCNTs for low concentration (0.05-1% by
volume) of H2 gas. The fabricated sensors show complete resistance
recovery and good repeatability when exposed to H2 gas at the room
temperature conditions.
Abstract: In this paper two approaches to joint signal detection,
time of arrival (ToA) and angle of arrival (AoA) estimation in
multi-element antenna array are investigated. Two scenarios were
considered: first one, when the waveform of the useful signal
is known a priori and, second one, when the waveform of the
desired signal is unknown. For first scenario, the antenna array
signal processing based on multi-element matched filtering (MF)
with the following non-coherent detection scheme and maximum
likelihood (ML) parameter estimation blocks is exploited. For second
scenario, the signal processing based on the antenna array elements
covariance matrix estimation with the following eigenvector analysis
and ML parameter estimation blocks is applied. The performance
characteristics of both signal processing schemes are thoroughly
investigated and compared for different useful signals and noise
parameters.
Abstract: The Port of Townsville conducts regular annual
maintenance dredging to maintain depths of its harbor basin and
approach channels for the navigational safety of the vessels against
the natural accumulation of marine sediments. In addition to the
regular maintenance dredging, the port undertakes emergency
dredging in cases where large quantities of sediments are mobilized
and deposited in port waters by cyclone or major flood events. The
maintenance dredging material derived from the port may be
disposed at sea or on land in accordance with relevant state and
commonwealth regulations. For the land disposal, the dredged mud
slurry is hydraulically placed into containment ponds and left to
undergo sedimentation and self-weight consolidation to form fill
material for land reclamation. This paper provides an overview of the
maintenance dredging at the Port of Townsville and emphasis on
maintenance dredging requirements, sediment quality, bathymetry,
dredging methods used, and dredged material disposal options.
Abstract: Metallic foams have good potential for lightweight
structures for impact and blast mitigation. Therefore it is important to
find out the optimized foam structure (i.e. cell size, shape, relative
density, and distribution) to maximise energy absorption. In this
paper, quasistatic compression and microstructural characterization
of closed-cell aluminium foams of different pore size and cell
distributions have been carried out. We present results for two
different aluminium metal foams of density 0.49-0.51 g/cc and 0.31-
0.34 g/cc respectively that have been tested in quasi-static
compression. The influence of cell geometry and cell topology on
quasistatic compression behaviour has been investigated using optical
microscope and computed tomography (micro-CT) analysis. It is
shown that the deformation is not uniform in the structure and
collapse begins at the weakest point.
Abstract: Medical imaging technology has experienced a
dramatic change in the last few years. Medical imaging refers to the
techniques and processes used to create images of the human body
(or parts thereof) for various clinical purposes such as medical
procedures and diagnosis or medical science including the study of
normal anatomy and function. With the growth of computers and
image technology, medical imaging has greatly influenced the
medical field. The diagnosis of a health problem is now highly
dependent on the quality and the credibility of the image analysis.
This paper deals with the various aspects and types of medical
imaging.
Abstract: Human movement in the real world provides
important information for developing human behaviour models and
simulations. However, it is difficult to assess ‘real’ human behaviour
since there is no established method available. As part of the AUNTSUE
(Accessibility and User Needs in Transport – Sustainable Urban
Environments) project, this research aimed to propose a method to
assess human movement and behaviour in crowded areas. The
method is based on the three major steps of video recording,
conceptual behavior modelling and video analysis. The focus is on
individual human movement and behaviour in normal situations
(panic situations are not considered) and the interactions between
individuals in localized areas. Emphasis is placed on gaining
knowledge of characteristics of human movement and behaviour in
the real world that can be modelled in the virtual environment.