Abstract: In today’s highly competitive, dynamic and
technology driven business circumstances, marketers are under
steady pressure to deliver the best. Organizations are continuously
improving and upgrading themselves to meet customer expectations
and demands. Technology has not only changed the way in which
business is done in modern times but has also transformed the way to
reach out to target audience. Marketers have identified most recent
media options to communicate and convince potential customers.
Numerous scholars have studied the research domain of advertising
and have tried to recognize different measures of advertisement
effectiveness in context of various media. The objective of this paper
is to critically review accessible literature on advertisement
effectiveness in context of varied advertising media, recognize major
gaps in the literature and identify future research prospects on the
basis of critical analysis of literature.
Abstract: Skin detection is an important task for computer
vision systems. A good method of skin detection means a good and
successful result of the system.
The colour is a good descriptor for image segmentation and
classification; it allows detecting skin colour in the images. The
lighting changes and the objects that have a colour similar than skin
colour make the operation of skin detection difficult.
In this paper, we proposed a method using the YCbCr colour space
for skin detection and lighting effects elimination, then we use the
information of texture to eliminate the false regions detected by the
YCbCr skin model.
Abstract: The importance of using mother tongue and
translation in foreign language classrooms cannot be ignored and
translation can be utilized as a method in English Language Teaching
courses. There exist researches advocating or objecting to the use of
translation in foreign language learning but they all have a point in
common: Translation should be used as an aid to teaching, not an end
in itself. In this research, prospective English language teachers’
opinions about translation use and use of mother tongue in foreign
language teaching are investigated and according to the findings,
some explanations and recommendations are made.
Abstract: Guided by the theory of learning styles, this study is
based on the development of a multimedia learning application for
students with mastery learning style. The learning material was
developed by applying a graduated difficulty learning strategy.
Algebra was chosen as the learning topic for this application. The
effectiveness of this application in helping students learn is measured
by giving a pre- and post-test. The result shows that students who
learn using the learning material that matches their preferred learning
style perform better than the students with a non-personalized
learning material.
Abstract: Aim of this work was to study the genetic basis for oil
accumulation in olive fruit via tracking DGAT2 (Diacylglycerol
acyltransferase type-2) gene in three Egyptian Origen Olive cultivars
namely Toffahi, Hamed and Maraki using molecular marker
techniques and bioinformatics tools. Results illustrate that, firstly:
specific genomic band of Maraki cultivars was identified as DGAT2
(Diacylglycerol acyltransferase type-2) and identical for this gene in
Olea europaea with 100% of similarity. Secondly, differential
genomic band of Maraki cultivars which produced from RAPD
fingerprinting technique reflected predicted distinguished sequence
which identified as DGAT2 (Diacylglycerol acyltransferase type-2)
in Fragaria vesca subsp. Vesca with 76% of sequential similarity.
Third and finally, specific genomic specific band of Hamed cultivars
was identified as two fragments, 1- Olea europaea cultivar Koroneiki
diacylglycerol acyltransferase type 2 mRNA, complete cds with two
matches regions with 99% or 2- Predicted: Fragaria vesca subsp.
vesca diacylglycerol O-acyltransferase 2-like (LOC101313050),
mRNA with 86 % of similarity.
Abstract: In this paper the CVA computation of interest rate
swap is presented based on its rating. Rating and probability default
given by Moody’s Investors Service are used to calculate our CVA
for a specific swap with different maturities. With this computation
the influence of rating variation can be shown on CVA. Application
is made to the analysis of Greek CDS variation during the period of
Greek crisis between 2008 and 2011. The main point is the
determination of correlation between the fluctuation of Greek CDS
cumulative value and the variation of swap CVA due to change of
rating.
Abstract: There are a variety of reference current identification
methods, for the shunt active power filter (SAPF), such as the
instantaneous active and reactive power, the instantaneous active and
reactive current and the synchronous detection method are evaluated
and compared under ideal, non sinusoidal and unbalanced voltage
conditions. The SAPF performances, for the investigated
identification methods, are tested for a non linear load. The
simulation results, using Matlab Power System Blockset Toolbox
from a complete structure, are presented and discussed.
Abstract: The purpose of this work is examining the multiproduct
multi-stage in a battery production line. To improve the
performances of an assembly production line by determine the
efficiency of each workstation. Data collected from every
workstation. The data are throughput rate, number of operator, and
number of parts that arrive and leaves during part processing. Data
for the number of parts that arrives and leaves are collected at least at
the amount of ten samples to make the data is possible to be analyzed
by Chi-Squared Goodness Test and queuing theory. Measures of this
model served as the comparison with the standard data available in
the company. Validation of the task time value resulted by comparing
it with the task time value based on the company database. Some
performance factors for the multi-product multi-stage in a battery
production line in this work are shown.
The efficiency in each workstation was also shown. Total
production time to produce each part can be determined by adding
the total task time in each workstation. To reduce the queuing time
and increase the efficiency based on the analysis any probably
improvement should be done. One probably action is by increasing
the number of operators how manually operate this workstation.
Abstract: This research work is concerned with the life cycle
assessment (LCA) of an expressway, as well as its infrastructure, in
Thailand. The life cycle of an expressway encompasses the raw
material acquisition phase, the construction phase, the use or service
phase, the rehabilitation phase, and finally the demolition and
disposal phase. The LCA in this research was carried out using CML
baseline 2000 and in accordance with the ISO 14040 standard. A
functional unit refers to transportation of one person over one
kilometer of a 3-lane expressway with a 50-year lifetime. This
research has revealed that the construction phase produced the largest
proportion of the environmental impact (81.46%), followed by the
service, rehabilitation, demolition and disposal phases and
transportation at 11.97%, 3.72% 0.33% and 2.52%, respectively. For
the expressway under study, the total carbon footprint over its
lifetime is equivalent to 245,639 tons CO2-eq per 1 kilometer
functional unit, with the phases of construction, service,
rehabilitation, demolition and disposal and transportation
contributing 153,690; 73,773; 3693, 755 and 13,728 tons CO2-eq,
respectively. The findings could be adopted as a benchmark against
which the environmental impacts of future similar projects can be
measured.
Abstract: Frequency stability of microgrids under islanded
operation attracts particular attention recently. A new cooperative
frequency control strategy based on centralized multi-agent system
(CMAS) is proposed in this study. Based on this strategy, agents sent
data and furthermore each component has its own to center operating
decisions (MGCC).After deciding on the information, they are
returned. Frequency control strategies include primary and secondary
frequency control and disposal of multi-stage load in which this study
will also provide a method and algorithm for load shedding. This
could also be a big problem for the performance of micro-grid in
times of disaster. The simulation results show the promising
performance of the proposed structure of the controller based on
multi agent systems.
Abstract: In this work, a Multi-Level Artificial Bee Colony
(called MLABC) for optimizing numerical test functions is presented.
In MLABC, two species are used. The first species employs n
colonies where each of them optimizes the complete solution vector.
The cooperation between these colonies is carried out by exchanging
information through a leader colony, which contains a set of elite
bees. The second species uses a cooperative approach in which the
complete solution vector is divided to k sub-vectors, and each of
these sub-vectors is optimized by a colony. The cooperation between
these colonies is carried out by compiling sub-vectors into the
complete solution vector. Finally, the cooperation between two
species is obtained by exchanging information. The proposed
algorithm is tested on a set of well-known test functions. The results
show that MLABC algorithm provides efficiency and robustness to
solve numerical functions.
Abstract: The use of mobile phones is growing tremendously all
over the world. In Tanzania there are a number of operators licensed
by Tanzania Communications Regulatory Authority (TCRA) aiming
at attracting customers into their networks. So far
telecommunications market competition has been very stiff. Various
measures are being taken by mobile operators to survive in the
market. Such measure include introducing of different air time
bundles on daily, weekly and monthly at lower tariffs. Other
measures include the introduction of normal tariff, tourist package
and one network. Despite of all these strategies, there is a dynamic
competition in the market which needs to be explored. Some
influences which attract customers to choose a certain mobile
operator are of particular interest. This paper is investigating if the
network effects and Quality of Services (QoS) influence mobile
customers in selection of their mobile network operators. Seventy
seven students from high learning institutions in Dodoma
Municipality in Tanzania participated in responding to prepared
questionnaires. The data was analyzed using Statistical Package for
Social Science (SPSS) Software. The results indicate that, network
coverage does influence customers in selection of mobile operators.
In addition, this paper proposes further research in some areas
especially where the study came up with different findings from what
the theory has in place.
Abstract: Applied industrial engineering is concerned with
imparting employable skills to improve the productivity for current
situation of products and services. The purpose of this case study is to
present the results of an initial research study conducted to identify
the desired professional characteristics of an industrial engineer with
an undergraduate degree and the emerging topic areas that should be
incorporated into the curriculum to prepare industrial engineering
(IE) graduates for the future workforce. Conclusions and
recommendations for applied industrial engineering syllabus have
been gathered and reported below. A two-pronged approach was
taken which included a method of benchmarking by comparing the
applied industrial engineering curricula of various universities and an
industry survey to identify job market requirements. This
methodology produced an analysis of the changing nature of
industrial engineering from learning to practical education. A
curriculum study for engineering is a relatively unexplored area of
research in the Middle East, much less for applied industrial
engineering. This work is an effort to bridge the gap between
theoretical study in the classroom and the real world work
applications in the industrial and service sectors.
Abstract: The primary purpose of this paper is to explain the
impact of successful classroom management on the academic
achievements of students, the importance of positive relationship
between teacher and students, among students, between teacher and
parents. Effective communication plays an important role to
encourage students study hard and learn materials which are covered
by the teacher in the class. Friendly relationships among students
other than their preferred friends help them to have team working and
be socialized. In addition, a well-organized classroom arrangement
enhances students learning. As the consequence of successful
classroom management students should feel responsibility and need
to feel it. The one who is responsible to provide a comfortable
environment and help students learn is the manager of the classroom
who is named Teacher.
Abstract: In today’s era, it is no news that organizations should
demonstrate honest conduct as well as ethical administration.
Therefore, the concept of corporate social responsibility
(subsequently CSR) has created its tag upon the company’s focal
point as well as marketing communications, and will continue in the
future. The importance of CSR has increased in the last decade, and
this concept has attracted global attention. The notion of CSR has
strategic significance for many organizations. However, businesses
are not adapting the activities of CSR that benefit to all of its
stakeholders (including society). The main reason is the practitioners
are unfortunately unable to comprehend its importance; and
therefore, the activities of the CSR are so detached from the business
activities. Hence, it is required to develop an understanding that the
activities of CSR are not only beneficial for the society but it also
benefit to business. This paper focuses on the concept of strategic
CSR, and develops a theoretical framework that will help
practitioners to filter and chose the activities of CSR that are strategic
in nature.
Abstract: Domestic goats (Capra hircus) are extremely diverse
species and principal animal genetic resource of the developing
world. These facilitate a persistent supply of meat, milk, fibre, and
skin and are considered as important revenue generators in small
pastoral environments. This study aimed to fingerprint β-LG gene at
PCR-RFLP level in native Saudi goat breeds (Ardi, Habsi and Harri)
in an attempt to have a preliminary image of β-LG genotypic patterns
in Saudi breeds as compared to other foreign breeds such as Indian
and Egyptian. Also, the Phylogenetic analysis was done to investigate
evolutionary trends and similarities among the caprine β-LG gene
with that of the other domestic specie, viz. cow, buffalo and sheep.
Blood samples were collected from 300 animals (100 for each breed)
and genomic DNA was extracted. A fragment of the β-LG gene
(427bp) was amplified using specific primers. Subsequent digestion
with Sac II restriction endonuclease revealed two alleles (A and B)
and three different banding patterns or genotypes i.e. AA, AB and
BB. The statistical analysis showed a general trend that β-LG AA
genotype had higher milk yield than β-LG AB and β-LG BB
genotypes. Nucleotide sequencing of the selected β-LG fragments
was done and submitted to GenBank NCBI (Accession No.
KJ544248, KJ588275, KJ588276, KJ783455, KJ783456 and
KJ874959). Phylogenetic analysis on the basis of nucleotide
sequences of native Saudi goats indicated evolutional similarity with
the GenBank reference sequences of goat, Bubalus bubalis and Bos
taurus. However, the origin of sheep which is the most closely
related from the evolutionary point of view, was located some
distance away.
Abstract: The hydrogenated amorphous carbon films (α-C:H)
were deposited on p-type Si (100) substrates at different thicknesses by
radio frequency plasma enhanced chemical vapor deposition
technique (rf-PECVD). Raman spectra display asymmetric
diamond-like carbon (DLC) peaks, representative of the α-C:H films.
The decrease of intensity ID/IG ratios revealed the sp3 content arise at
different thicknesses of the α-C:H films. In terms of mechanical
properties, the high hardness and elastic modulus values showed the
elastic and plastic deformation behaviors related to sp3 content in
amorphous carbon films. Electrochemical properties showed that the
α-C:H films exhibited excellent corrosion resistance in air-saturated
3.5 wt.% NaCl solution for pH 2 at room temperature. Thickness
increasing affected the small sp2 clusters in matrix, restricting the
velocity transfer and exchange of electrons. The deposited α-C:H films
exhibited excellent mechanical properties and corrosion resistance.
Abstract: The Quad Tree Decomposition based performance
analysis of compressed image data communication for lossy and
lossless through wireless sensor network is presented. Images have
considerably higher storage requirement than text. While transmitting
a multimedia content there is chance of the packets being dropped
due to noise and interference. At the receiver end the packets that
carry valuable information might be damaged or lost due to noise,
interference and congestion. In order to avoid the valuable
information from being dropped various retransmission schemes have
been proposed. In this proposed scheme QTD is used. QTD is an
image segmentation method that divides the image into homogeneous
areas. In this proposed scheme involves analysis of parameters such
as compression ratio, peak signal to noise ratio, mean square error,
bits per pixel in compressed image and analysis of difficulties during
data packet communication in Wireless Sensor Networks. By
considering the above, this paper is to use the QTD to improve the
compression ratio as well as visual quality and the algorithm in
MATLAB 7.1 and NS2 Simulator software tool.
Abstract: This review summarizes the potential of starch
agroindustrial residues as substrate for biohydrogen production.
Types of potential starch agroindustrial residues, recent developments
and bio-processing conditions for biohydrogen production will be
discussed. Biohydrogen is a clean energy source with great potential
to be an alternative fuel, because it releases energy explosively in
heat engines or generates electricity in fuel cells producing water as
only by-product. Anaerobic hydrogen fermentation or dark
fermentation seems to be more favorable, since hydrogen is yielded
at high rates and various organic waste enriched with carbohydrates
as substrate result in low cost for hydrogen production. Abundant
biomass from various industries could be source for biohydrogen
production where combination of waste treatment and energy
production would be an advantage. Carbohydrate-rich nitrogendeficient
solid wastes such as starch residues can be used for
hydrogen production by using suitable bioprocess technologies.
Alternatively, converting biomass into gaseous fuels, such as
biohydrogen is possibly the most efficient way to use these
agroindustrial residues.
Abstract: In recent decades with the development of technology
and lack of food sources, sewage sludge in production of human
foods is inevitable. Various sources of municipal and industrial
sewage sludge that is produced can provide the requirement of plant
nutrients. Soils in arid, semi-arid climate of central Iran that most
affected by water drainage, iron and zinc deficiencies, using of
sewage sludge is helpful. Therefore, the aim of this study is
investigation of sewage sludge and manure application on Ni, Pb and
Cd uptake by Savory. An experiment in a randomized complete block
design with three replications was performed. Sewage sludge
treatments consisted of four levels, control, 15, 30, 80 tons per
hectares; the manure was used in four levels of control, 20, 40 and 80
tons per hectare. Results showed that the wet and dry weights was not
affected by sewage sludge using, while, manure has significant effect
on them. The effect of sewage sludge on the cadmium and lead
concentrations were significant. Interactions of sewage sludge and
manure on dry weight values were not significant. Compare mean
analysis showed that increasing the amount of sewage sludge had no
significant effect on cadmium concentration and it reduced when
sewage sludge usage increased. This is probably due to increased
plant growth and reduced concentrations of these elements in the
plant.