Abstract: Digital technologies offer many opportunities in the
design and implementation of brand communication and advertising.
Augmented reality (AR) is an innovative technology in marketing
communication that focuses on the fact that virtual interaction with a
product ad offers additional value to consumers. AR enables
consumers to obtain (almost) real product experiences by the way of
virtual information even before the purchase of a certain product.
Aim of AR applications in relation with advertising is in-depth
examination of product characteristics to enhance product knowledge
as well as brand knowledge. Interactive design of advertising
provides observers with an intense examination of a specific
advertising message and therefore leads to better brand knowledge.
The elaboration likelihood model and the central route to persuasion
strongly support this argumentation. Nevertheless, AR in brand
communication is still in an initial stage and therefore scientific
findings about the impact of AR on information processing and brand
attitude are rare. The aim of this paper is to empirically investigate
the potential of AR applications in combination with traditional print
advertising. To that effect an experimental design with different
levels of interactivity is built to measure the impact of interactivity of
an ad on different variables o advertising effectiveness.
Abstract: The aim of this article is to identify the measures
companies undertake in order to adapt to the environment as well as
discussing their diversity and effectiveness. The research methods
used in the study include an in-depth analysis of the literature and a
case study, which helps to illustrate the issue in question. Referring to
the concept of agility, which is firmly embedded in the theory of
strategic management and has been developed with the aim of
adapting to the environment and its changes, the paper first examines
different types of adaptation measures for companies. Then the issue
under discussion is illustrated with the example of the company
Hortimex. This company is an eminent representative of the world’s
leading manufacturers of food additives and ingredients. The
company was established in 1988 and is a family business, which in
practice means that it conducts business in a responsible manner,
observing the law and respecting the interests of society and the
environment. The company’s mission is to develop a market in
Poland for the products and solutions offered by their partners and to
share their knowledge of additives in food production and
consumption.
Abstract: In this paper, a desiccant solar unit for air
conditioning and desalination is presented first. Secondly, a dynamic
modelling study of the desiccant wheel is developed. After that, a
simulation study and an experimental investigation of the behaviour
of desiccant wheel are developed. The experimental investigation is
done in the chamber of commerce in Freiburg-Germany. Indeed, the
variations of calculated and measured temperatures and specific
humidity of dehumidified and rejected air are presented where a good
agreement is found when comparing the model predictions with
experimental data under the considered range of operating conditions.
Finally, the study of the compartments of desalination and water
condensation shows that the unit can produce an acceptable quantity
of water at the same time of the air conditioning operation.
Abstract: Historic paths in today's cities are facing the pressure
of the urban development due to the rapid urban growth. Every new
development is tearing the old urban fabric and the socio-economic
character of the historic paths. Furthermore, in some cases historic
paths suffer from negligence and decay. Kom El Dekka historic path
was one of those deteriorated paths in the city of Alexandria, Egypt,
in spite of its high heritage and socio-economic value. Therefore,
there was a need to develop urban regeneration strategies as a part of
a wider sustainable development vision, to handle the situation and
revitalize the path as a livable space in the heart of the city. This
study aims to develop a comprehensive assessment methodology to
evaluate the different values of the path and to create community-oriented
and economic-based analysis methodology for its socio-economic
values. These analysis and assessments provide strategies
for any regeneration action plan for Kom El Dekka historic path.
Abstract: Effect of Zn addition on the microstructure and
mechanical properties of Mg-Zn alloys with Zn contents from 6 to 10
weight percent was investigated in this study. Through calculation of
phase equilibria of Mg-Zn alloys, carried out by using FactSage® and
FTLite database, solution treatment temperature was decided as
temperatures from 300 to 400oC, where supersaturated solid solution
can be obtained. Solid solution treatment of Mg-Zn alloys was
successfully conducted at 380oC and supersaturated microstructure
with all beta phase resolved into matrix was obtained. After solution
treatment, hot rolling was successfully conducted by reduction of
60%. Compression and tension tests were carried out at room
temperature on the samples as-cast, solution treated, hot-rolled and
recrystallized after rolling. After solid solution treatment, each alloy
was annealed at temperatures of 180 and 200oC for time intervals from
1 min to 48 hrs and hardness of each condition was measured by
micro-Vickers method. Peak aging conditions were deduced as at the
temperature of 200oC for 10 hrs. By addition of Zn by 10 weight
percent, hardness and strength were enhanced.
Abstract: Comparing with prior studies mainly focused on the
effect of a certain event (it may be the initial announcement of bad
news or the repeated announcements of identical bad news) on stock
price, the aim of this study is to explore how investors react to
subsequent bad news with identical content. Empirical results show
that as a result of behavioral pitfalls, investors underreact to the initial
announcement of the bad news (i.e., unknown bad news) and overreact
to the repeated announcements of the identical bad news (i.e., known
bad news).
Abstract: The Flexible AC Transmission System (FACTS)
technology is a new advanced solution that increases the reliability
and provides more flexibility, controllability, and stability of a power
system. The Unified Power Flow Controller (UPFC), as the most
versatile FACTS device for regulating power flow, is able to control
respectively transmission line real power, reactive power, and node
voltage. The main purpose of this paper is to analyze the effect of the
UPFC on the load flow, the power losses, and the voltage stability
using NEPLAN software modules, Newton-Raphson load flow is
used for the power flow analysis and the modal analysis is used for
the study of the voltage stability. The simulation was carried out on
the IEEE 14-bus test system.
Abstract: Autologous Chondrocyte Implantation (ACI) is used worldwide since 1998 to treat cartilage defect. GEL based ACI is a new tissue-engineering technique to treat full thickness cartilage defect with fibrin and thrombin as scaffold for chondrocytes. Purpose of this study is to see safety and efficacy of gel based ACI for knee cartilage defect in multiple centres with different surgeons. Gel-based Autologous Chondrocyte Implantation (GACI) has shown effectiveness in treating isolated cartilage defect of knee joint. Long term results are still needed to be studied. This study was followed-up up to two years and showed benefit to patients. All enrolled patients with a mean age of 28.5 years had an average defect size of3 square centimeters, and were grade IV as per ICRS grading. All patients were followed up several times and at several intervals at 6th week, 8th week, 11th week, 17th week, 29th week, 57th week after surgery. The outcomes were measured based on the IKDC (subjective and objective) and MOCART scores.
Abstract: Microstructure and fabric of soils play an important
role on structural properties e.g. stiffness and strength of compacted
earthwork. Traditional quality control monitoring based on moisturedensity
tests neither reflects the variability of soil microstructure nor
provides a direct assessment of structural property, which is the
ultimate objective of the earthwork quality control. Since stiffness
and strength are sensitive to soil microstructure and fabric, any
independent test methods that provide simple, rapid, and direct
measurement of stiffness and strength are anticipated to provide an
effective assessment of compacted earthen materials’ uniformity. In
this study, the soil stiffness gauge (SSG) and the dynamic cone
penetrometer (DCP) were respectively utilized to measure and
monitor the stiffness and strength in companion with traditional
moisture-density measurements of various earthen materials used in
Thailand road construction projects. The practical earthwork quality
control criteria are presented herein in order to assure proper
earthwork quality control and uniform structural property of
compacted earthworks.
Abstract: Community living adjacent to forests and Protected
Areas, especially in South Asian countries, have a common practice
in extracting resources for their living and livelihoods. This
extraction of resources, because the way it is done, destroys the biophysical
features of the area. Deforestation, wildlife poaching, illegal
logging, unauthorized hill cutting etc. are some of the serious issues
of concern for the sustainability of the natural resources that has a
direct impact on environment and climate as a whole. To ensure
community involvement in conservation initiatives of the state,
community based forest management, commonly known as Comanagement,
has been in practice in 6 South Asian countries. These
are -India, Nepal, Sri Lanka, Pakistan, Bhutan and Bangladesh.
Involving community in forestry management was initiated first in
Bangladesh in 1979 and reached as an effective co-management
approach through a several paradigm shifts. This idea of Comanagement
has been institutionalized through a Government Order
(GO) by the Ministry of Environment and Forests, Government of
Bangladesh on November 23, 2009. This GO clearly defines the
structure and functions of Co-management and its different bodies.
Bangladesh Forest Department has been working in association with
community to conserve and manage the Forests and Protected areas
of Bangladesh following this legal document. Demographically
young people constitute the largest segment of population in
Bangladesh. This group, if properly sensitized, can produce valuable
impacts on the conservation initiatives, both by community and
government. This study traced the major factors that motivate
community youths to work effectively with different tiers of comanagement
organizations in conservation of forests and Protected
Areas of Bangladesh. For the purpose of this study, 3 FGDs were
conducted with 30 youths from the community living around the
Protected Areas of Cox’s bazar, South East corner of Bangladesh,
who are actively involved in Co-management organizations. KII were
conducted with 5 key officials of Forest Department stationed at
Cox’s Bazar. 2 FGDs were conducted with the representatives of 7
Co-management organizations working in Cox’s Bazar region and
approaches of different community outreach activities conducted for
forest conservation by 3 private organizations and Projects have been
reviewed. Also secondary literatures were reviewed for the history
and evolution of Co-management in Bangladesh and six South Asian
countries. This study found that innovative community outreach
activities that are financed by public and private sectors involving
youths and community as a whole have played a pivotal role in
conservation of forests and Protected Areas of the region. This
approach can be replicated in other regions of Bangladesh as well as
other countries of South Asia where Co-Management exists in
practice.
Abstract: HMS Industrial Networks AB has been recognized as
one of the most innovative companies in the industrial
communication industry worldwide. The creation of their Anybus
innovation during the 1990s contributed considerably to the
company’s success. From inception, HMS’ employees were
innovating for the purpose of creating new business (the creation
phase). After the Anybus innovation, they began the process of
internationalization (the commercialization phase), which in turn led
them to concentrate on cost reduction, product quality, delivery
precision, operational efficiency, and increasing growth (the growth
phase). As a result of this transformation, performing new radical
innovations have become more complicated. The purpose of our research was to explore the dynamics of
innovation at HMS from the aspect of key actors, activities, and
events, over the three phases, in order to understand what led to the
creation of their Anybus innovation, and why it has become
increasingly challenging for HMS to create new radical innovations
for the future. Our research methodology was based on a longitudinal,
retrospective study from the inception of HMS in 1988 to 2014, a
single case study inspired by the grounded theory approach. We
conducted 47 interviews and collected 1 024 historical documents for
our research. Our analysis has revealed that HMS’ success in creating the
Anybus, and developing a successful business around the innovation,
was based on three main capabilities – cultivating customer relations
on different managerial and organizational levels, inspiring business
relations, and balancing complementary human assets for the purpose
of business creation. The success of HMS has turned the management’s attention away
from past activities of key actors, of their behavior, and how they
influenced and stimulated the creation of radical innovations.
Nowadays, they are rhetorically focusing on creativity and
innovation. All the while, their real actions put emphasis on growth,
cost reduction, product quality, delivery precision, operational
efficiency, and moneymaking. In the process of becoming an
international company, HMS gradually refocused. In so doing they
became profitable and successful, but they also forgot what made
them innovative in the first place. Fortunately, HMS’ management
has come to realize that this is the case and they are now in search of
recapturing innovation once again. Our analysis indicates that HMS’ management is facing several
barriers to innovation related path dependency and other lock-in
phenomena. HMS’ management has been captured, trapped in their
mindset and actions, by the success of the past. But now their future has to be secured, and they have come to realize that moneymaking is
not everything. In recent years, HMS’ management have begun to
search for innovation once more, in order to recapture their past
capabilities for creating radical innovations. In order to unlock their
managerial perceptions of customer needs and their counter-innovation
driven activities and events, to utilize the full potential of
their employees and capture the innovation opportunity for the future.
Abstract: The rapid growth of the human population and the
environmental degradation associated with increased consumption of
resources raises concerns on sustainability. Social sustainability
constitutes one of the three dimensions of sustainability together with
environmental and economic dimensions. Even though there is not an
agreement on what social sustainability consists of, it is a well known
fact that it necessitates user participation. The fore, this study aims to
observe and analyze the role of user participation on social
sustainability. In this paper, the links between user participation and indicators of
social sustainability have been searched. In order to achieve this, first
of all a literature review on social sustainability has been done;
accordingly, the information obtained from researches has been used
in the evaluation of the projects conducted in the developing
countries considering user participation. These examples are taken as
role models with pros and cons for the development of the checklist
for the evaluation of the case studies. Furthermore, a case study over
the post earthquake residential settlements in Turkey have been
conducted. The case study projects are selected considering different building
scales (differing number of residential units), scale of the problem
(post-earthquake settlements, rehabilitation of shanty dwellings) and
the variety of users (differing socio-economic dimensions). Decisionmaking,
design, building and usage processes of the selected projects
and actors of these processes have been investigated in the context of
social sustainability. The cases include: New Gourna Village by
Hassan Fathy, Quinta Monroy dwelling units conducted in Chile by
Alejandro Aravena and Beyköy and Beriköy projects in Turkey
aiming to solve the problem of housing which have appeared after the
earthquake happened in 1999 have been investigated. Results of the
study possible links between social sustainability indicators and user
participation and links between user participation and the
peculiarities of place. Results are compared and discussed in order to find possible
solutions to form social sustainability through user participation.
Results show that social sustainability issues depend on communities'
characteristics, socio-economic conditions and user profile but user
participation has positive effects on some social sustainability
indicators like user satisfaction, a sense of belonging and social
stability.
Abstract: In general, it is desirable to finish the weld quickly,
before a large volume of surrounding metal heats up and expands.
The welding process used, type, welding current and speed of travel,
thus, affect the degree of shrinkage and distortion of a weldment. The
use of mechanized welding equipment reduces welding time, metal
affected zone and consequently distortion. This article helps to define
what weld distortion is and then provide a practical understanding of
the causes of distortion, effects of shrinkage in butt joint welded
assemblies using TI6AL4VA and Aluminium AA2024 alloy sheet.
The beam offset position to the joint interface towards titanium and
aluminium side. The factors affecting distortion during welding is
also given. Test results reveal that welding speed is the significant
parameter to decide the extent of distortion. Also welding from Al
side reduces the distortion while Ti side increases the distortion.
Abstract: This article describes the implementation of an
experimental model for teaching ICT tools and digital environments
in teachers training college. In most educational systems in the
Western world, new programs were developed in order to bridge the
digital gap between teachers and students. In spite of their
achievements, these programs are limited due to several factors: The
teachers in the schools implement new methods incorporating
technological tools into the curriculum, but meanwhile the
technology changes and advances. The interface of tools changes
frequently, some tools disappear and new ones are invented. These
conditions require an experimental model of training the pre-service
teachers. The appropriate method for instruction within the domain of
ICT tools should be based on exposing the learners to innovations,
helping them to gain experience, teaching them how to deal with
challenges and difficulties on their own, and training them. This
study suggests some principles for this approach and describes step
by step the implementation of this model.
Abstract: The study was meant to identify the impediments to
female sports management and participation in the selected colleges.
Seven colleges of education in the south west parts of the country
were selected for the study. A total of one hundred and five subjects
were sampled to supply data. Only one hundred adequately
completed and returned, copies of the questionnaire were used for
data analysis. The collected data were analysed descriptively. The
result of the study showed that inadequate fund, personnel, facilities
equipment, supplies, management of sports, supervision and coaching
were some of the impediments to female sports management and
participation. Athletes were not encouraged to participate. Based on
the findings, it was recommended that the government should come
to the aid of the colleges by providing fund and other needs that will
make sports attractive for enhanced participation.
Abstract: In this study, thermal fatigue properties of 400 series
ferritic stainless steels have been evaluated in the temperature ranges
of 200-800oC and 200-900oC. Systematic methods for control of
temperatures within the predetermined range and measurement of load
applied to specimens as a function of temperature during thermal
cycles have been established. Thermal fatigue tests were conducted
under fully constrained condition, where both ends of specimens were
completely fixed. It has been revealed that load relaxation behavior at
the temperatures of thermal cycle was closely related with the thermal
fatigue property. Thermal fatigue resistance of 430J1L stainless steel
is found to be superior to the other steels.
Abstract: The aim of this research is to understand how the
emerging power bloc BRICS employs infrastructure development
narratives to construct a new world order. BRICS is an international
body consisting of five emerging countries that collaborate on
economic and political issues: Brazil, Russia, India, China, and South
Africa. This study explores the projection of infrastructure
development narratives through an analysis of BRICS’ attention to
infrastructure investment and financing, its support of the New
Partnership on African Development and the establishment of the
New Development Bank in Shanghai. The theory of Strategic
Narratives is used to explore BRICS’ commitment to infrastructure
development and to distinguish three layers: system narratives
(BRICS as a global actor to propose development reform), identity
narratives (BRICS as a collective identity joining efforts to act upon
development aspirations) and issue narratives (BRICS committed to a
range of issues of which infrastructure development is prominent).
The methodology that is employed is a narrative analysis of BRICS’
official documents, media statements, and website imagery. A
comparison of these narratives illuminates tensions at the three layers
and among the five member states. Identifying tensions among
development infrastructure narratives provides an indication of how
policymaking for infrastructure development could be improved.
Subsequently, it advances BRICS’ ability to act as a global actor to
construct a new world order.
Abstract: The irradiation of polymeric materials has received
much attention because it can produce diverse changes in chemical
structure and physical properties. Thus, studying the chemical and
structural changes of polymers is important in practice to achieve
optimal conditions for the modification of polymers. The effect of
gamma irradiation on the crystalline structure of poly(vinylidene
fluoride) (PVDF) has been investigated using differential scanning
calorimetry (DSC) and X-ray diffraction techniques (XRD). Gamma
irradiation was carried out in atmosphere air with doses between 100
kGy at 3,000 kGy with a Co-60 source. In the melting thermogram of
the samples irradiated can be seen a bimodal melting endotherm is
detected with two melting temperature. The lower melting
temperature is attributed to melting of crystals originally present and
the higher melting peak due to melting of crystals reorganized upon
heat treatment. These results are consistent with those obtained by
XRD technique showing increasing crystallinity with increasing
irradiation dose, although the melting latent heat is decreasing.
Abstract: The combination of multi–walled carbon nanotubes
(MWCNTs) with polymers offers an attractive route to reinforce the
macromolecular compounds as well as the introduction of new
properties based on morphological modifications or electronic
interactions between the two constituents. As they are only a few
nanometers in dimension, it offers ultra-large interfacial area per
volume between the nano-element and polymer matrix. Nevertheless,
the use of MWCNTs as a rough material in different applications has
been largely limited by their poor processability, insolubility, and
infusibility. Studies concerning the nanofiller reinforced polymer
composites are justified in an attempt to overcome these limitations.
This work presents one preliminary study of MWCNTs dispersion
into the PVDF homopolymer. For preparation, the composite
components were diluted in n,n-dimethylacetamide (DMAc) with
mechanical agitation assistance. After complete dilution, followed by
slow evaporation of the solvent at 60°C, the samples were dried.
Films of about 80 μm were obtained. FTIR and UV-Vis
spectroscopic techniques were used to characterize the
nanocomposites. The appearance of absorption bands in the FTIR
spectra of nanofilled samples, when compared to the spectrum of
pristine PVDF samples, are discussed and compared with the UV-Vis
measurements.
Abstract: Large scale Indian manufacturers started
implementing Six Sigma to their supply core to fulfill the endless
need of high quality products. As well, they initiated encouraging
their suppliers to apply the well-ascertain SS management practice
and kept no resource for supplier enterprises, generally small midsized
enterprises to think for the admittance of Six Sigma as a quality
promotion drive. There are many issues to study for requisite changes
before the introduction of Six Sigma in auto SMEs. This paper
converges on impeding factors while implementing SS drive and also
pinpoints the gains achieved through successful implementation. The
result of this study suggest some operational guidelines for effective
implementation of Six Sigma from evidences acquired through
research questionnaire and interviews with industrial professionals,
apportioned to assort auto sector mid-sized enterprises (MSEs) in
India.