Abstract: The aim of this article is to identify the measures
companies undertake in order to adapt to the environment as well as
discussing their diversity and effectiveness. The research methods
used in the study include an in-depth analysis of the literature and a
case study, which helps to illustrate the issue in question. Referring to
the concept of agility, which is firmly embedded in the theory of
strategic management and has been developed with the aim of
adapting to the environment and its changes, the paper first examines
different types of adaptation measures for companies. Then the issue
under discussion is illustrated with the example of the company
Hortimex. This company is an eminent representative of the world’s
leading manufacturers of food additives and ingredients. The
company was established in 1988 and is a family business, which in
practice means that it conducts business in a responsible manner,
observing the law and respecting the interests of society and the
environment. The company’s mission is to develop a market in
Poland for the products and solutions offered by their partners and to
share their knowledge of additives in food production and
consumption.
Abstract: The aim of this paper is to present the concept of an
agile enterprise model and to initiate discussion on the research
assumptions of the model presented. The implementation of the
research project "The agility of enterprises in the process of adapting
to the environment and its changes" began in August 2014 and is
planned to last three years. The article has the form of a work-inprogress
paper which aims to verify and initiate a debate over the
proposed research model. In the literature there are very few
publications relating to research into agility; it can be concluded that
the most controversial issue in this regard is the method of measuring
agility. In previous studies the operationalization of agility was often
fragmentary, focusing only on selected areas of agility, for example
manufacturing, or analysing only selected sectors. As a result the
measures created to date can only be treated as contributory to the
development of precise measurement tools. This research project
aims to fill a cognitive gap in the literature with regard to the
conceptualization and operationalization of an agile company. Thus,
the original contribution of the author of this project is the
construction of a theoretical model that integrates manufacturing
agility (consisting mainly in adaptation to the environment) and
strategic agility (based on proactive measures). The author of this
research project is primarily interested in the attributes of an agile
enterprise which indicate that the company is able to rapidly adapt to
changing circumstances and behave pro-actively.