Abstract: Digital technologies offer many opportunities in the
design and implementation of brand communication and advertising.
Augmented reality (AR) is an innovative technology in marketing
communication that focuses on the fact that virtual interaction with a
product ad offers additional value to consumers. AR enables
consumers to obtain (almost) real product experiences by the way of
virtual information even before the purchase of a certain product.
Aim of AR applications in relation with advertising is in-depth
examination of product characteristics to enhance product knowledge
as well as brand knowledge. Interactive design of advertising
provides observers with an intense examination of a specific
advertising message and therefore leads to better brand knowledge.
The elaboration likelihood model and the central route to persuasion
strongly support this argumentation. Nevertheless, AR in brand
communication is still in an initial stage and therefore scientific
findings about the impact of AR on information processing and brand
attitude are rare. The aim of this paper is to empirically investigate
the potential of AR applications in combination with traditional print
advertising. To that effect an experimental design with different
levels of interactivity is built to measure the impact of interactivity of
an ad on different variables o advertising effectiveness.
Abstract: In this paper, a desiccant solar unit for air
conditioning and desalination is presented first. Secondly, a dynamic
modelling study of the desiccant wheel is developed. After that, a
simulation study and an experimental investigation of the behaviour
of desiccant wheel are developed. The experimental investigation is
done in the chamber of commerce in Freiburg-Germany. Indeed, the
variations of calculated and measured temperatures and specific
humidity of dehumidified and rejected air are presented where a good
agreement is found when comparing the model predictions with
experimental data under the considered range of operating conditions.
Finally, the study of the compartments of desalination and water
condensation shows that the unit can produce an acceptable quantity
of water at the same time of the air conditioning operation.
Abstract: The tribological test with Pin-On-Disc configuration
measures friction and wear properties in dry or lubricated sliding
surfaces of a variety of materials and coatings. Polymeric matrix
composites loaded with mineral filler were used, 1%, 3%, 10%, 30%,
and 50% mass percentage of filler, to reduce the material cost by
using mineral tailings. Using a pin-on-disc tribometer to quantify
coefficient of friction and wear resistance of the specimens. The
parameters known to performing the test were 300 rpm rotation,
normal load of 16N and duration of 33.5 minutes. The composite
with 10% mineral filler performed better, considering that the wear
resistance was good when compared to the other compositions and an
average low coefficient of friction, in the order of μ ≤ 0.15.
Abstract: Historic paths in today's cities are facing the pressure
of the urban development due to the rapid urban growth. Every new
development is tearing the old urban fabric and the socio-economic
character of the historic paths. Furthermore, in some cases historic
paths suffer from negligence and decay. Kom El Dekka historic path
was one of those deteriorated paths in the city of Alexandria, Egypt,
in spite of its high heritage and socio-economic value. Therefore,
there was a need to develop urban regeneration strategies as a part of
a wider sustainable development vision, to handle the situation and
revitalize the path as a livable space in the heart of the city. This
study aims to develop a comprehensive assessment methodology to
evaluate the different values of the path and to create community-oriented
and economic-based analysis methodology for its socio-economic
values. These analysis and assessments provide strategies
for any regeneration action plan for Kom El Dekka historic path.
Abstract: This article considers the problems of economic growth
and Russian energy strategy. Also in this paper, the issues related to
the economic growth prospects of Russian were discussed. Russian
energy strategy without standing Russia`s stature in global energy
markets, at the current production and extraction rates, will not be able
to sustain its own production as well as fulfil its energy strategy.
Indeed, Russia’s energy sector suffers from a chronic lack of
investments which are necessary to modernize its energy supply
system. In recent years, especially since the international financial
crisis, Russia-EU energy cooperation has made substantive progress.
Recently the break-through progress has been made, resulting mainly
from long-term contributing factors between the countries and recent
international economic and political situation changes. Analytical
material presented in the article is intended for a more detailed or
substantive analysis related to foreign economic relations of the
countries and Russia as well.
Abstract: Effect of Zn addition on the microstructure and
mechanical properties of Mg-Zn alloys with Zn contents from 6 to 10
weight percent was investigated in this study. Through calculation of
phase equilibria of Mg-Zn alloys, carried out by using FactSage® and
FTLite database, solution treatment temperature was decided as
temperatures from 300 to 400oC, where supersaturated solid solution
can be obtained. Solid solution treatment of Mg-Zn alloys was
successfully conducted at 380oC and supersaturated microstructure
with all beta phase resolved into matrix was obtained. After solution
treatment, hot rolling was successfully conducted by reduction of
60%. Compression and tension tests were carried out at room
temperature on the samples as-cast, solution treated, hot-rolled and
recrystallized after rolling. After solid solution treatment, each alloy
was annealed at temperatures of 180 and 200oC for time intervals from
1 min to 48 hrs and hardness of each condition was measured by
micro-Vickers method. Peak aging conditions were deduced as at the
temperature of 200oC for 10 hrs. By addition of Zn by 10 weight
percent, hardness and strength were enhanced.
Abstract: The combination of the properties of graphene oxide
(OG) and PVDF homopolymer makes their combined composite
materials as multifunctional systems with great potential. Knowledge
of the molecular structure is essential for better use. In this work, the
degradation of PVDF polymer exposed to gamma irradiation in
oxygen atmosphere in high dose rate has been studied and compared
to degradation of PVDF/OG composites. The samples were irradiated
with a Co-60 source at constant dose rate, with doses ranging from
100 kGy to 1,000 kGy. In FTIR data shown that the formation of
oxidation products was at the both samples with formation of
carbonyl and hydroxyl groups amongst the most prevalent products
in the pure PVDF samples. In the other hand, the composites samples
exhibit less presence of degradation products with predominant
formation of carbonyl groups, these results also seen in the UV-Vis
analysis. The results show that the samples of composites may have
greater resistance to the irradiation process, since they have less
degradation products than pure PVDF samples seen by spectroscopic
techniques.
Abstract: Microstructure and fabric of soils play an important
role on structural properties e.g. stiffness and strength of compacted
earthwork. Traditional quality control monitoring based on moisturedensity
tests neither reflects the variability of soil microstructure nor
provides a direct assessment of structural property, which is the
ultimate objective of the earthwork quality control. Since stiffness
and strength are sensitive to soil microstructure and fabric, any
independent test methods that provide simple, rapid, and direct
measurement of stiffness and strength are anticipated to provide an
effective assessment of compacted earthen materials’ uniformity. In
this study, the soil stiffness gauge (SSG) and the dynamic cone
penetrometer (DCP) were respectively utilized to measure and
monitor the stiffness and strength in companion with traditional
moisture-density measurements of various earthen materials used in
Thailand road construction projects. The practical earthwork quality
control criteria are presented herein in order to assure proper
earthwork quality control and uniform structural property of
compacted earthworks.
Abstract: Solar water heating is a thermodynamic process of
heating water using sunlight with the help of solar water heater. Thus,
solar water heater is a device used to harness solar energy. In this
paper, a modified solar water heating system (MSWHS) has been
proposed over flat plate collector (FPC) and Evacuated tube collector
(ETC). The modifications include selection of materials other than
glass, and glass wool which are conventionally used for fabricating
FPC and ETC. Some modifications in design have also been
proposed. Its collector is made of double layer of semi-cylindrical
acrylic tubes and fibre reinforced plastic (FRP) insulation base. Water
tank is made of double layer of acrylic sheet except base and north
wall. FRP is used in base and north wall of the water tank. A concept
of equivalent thickness has been utilised for calculating the
dimensions of collector plate, acrylic tube and tank. A thermal model for the proposed design of MSWHS is developed
and simulation is carried out on MATLAB for the capacity of 200L
MSWHS having collector area of 1.6 m2, length of acrylic tubes of
2m at an inclination angle 25° which is taken nearly equal to the
latitude of the given location. Latitude of Allahabad is 24.45° N. The
results show that the maximum temperature of water in tank and tube
has been found to be 71.2°C and 73.3°C at 17:00hr and 16:00hr
respectively in March for the climatic data of Allahabad. Theoretical performance analysis has been carried out by varying
number of tubes of collector, the tank capacity and climatic data for
given months of winter and summer.
Abstract: HMS Industrial Networks AB has been recognized as
one of the most innovative companies in the industrial
communication industry worldwide. The creation of their Anybus
innovation during the 1990s contributed considerably to the
company’s success. From inception, HMS’ employees were
innovating for the purpose of creating new business (the creation
phase). After the Anybus innovation, they began the process of
internationalization (the commercialization phase), which in turn led
them to concentrate on cost reduction, product quality, delivery
precision, operational efficiency, and increasing growth (the growth
phase). As a result of this transformation, performing new radical
innovations have become more complicated. The purpose of our research was to explore the dynamics of
innovation at HMS from the aspect of key actors, activities, and
events, over the three phases, in order to understand what led to the
creation of their Anybus innovation, and why it has become
increasingly challenging for HMS to create new radical innovations
for the future. Our research methodology was based on a longitudinal,
retrospective study from the inception of HMS in 1988 to 2014, a
single case study inspired by the grounded theory approach. We
conducted 47 interviews and collected 1 024 historical documents for
our research. Our analysis has revealed that HMS’ success in creating the
Anybus, and developing a successful business around the innovation,
was based on three main capabilities – cultivating customer relations
on different managerial and organizational levels, inspiring business
relations, and balancing complementary human assets for the purpose
of business creation. The success of HMS has turned the management’s attention away
from past activities of key actors, of their behavior, and how they
influenced and stimulated the creation of radical innovations.
Nowadays, they are rhetorically focusing on creativity and
innovation. All the while, their real actions put emphasis on growth,
cost reduction, product quality, delivery precision, operational
efficiency, and moneymaking. In the process of becoming an
international company, HMS gradually refocused. In so doing they
became profitable and successful, but they also forgot what made
them innovative in the first place. Fortunately, HMS’ management
has come to realize that this is the case and they are now in search of
recapturing innovation once again. Our analysis indicates that HMS’ management is facing several
barriers to innovation related path dependency and other lock-in
phenomena. HMS’ management has been captured, trapped in their
mindset and actions, by the success of the past. But now their future has to be secured, and they have come to realize that moneymaking is
not everything. In recent years, HMS’ management have begun to
search for innovation once more, in order to recapture their past
capabilities for creating radical innovations. In order to unlock their
managerial perceptions of customer needs and their counter-innovation
driven activities and events, to utilize the full potential of
their employees and capture the innovation opportunity for the future.
Abstract: In this paper, we present the design of the
super-ellipsoidal potential function (SEPF), that can be used for
autonomous collision avoidance of an unmanned aerial vehicle (UAV)
in a 3-dimensional space. In the design of SEPF, we have the
full control over the shape and size of the potential function. In
particular, we can adjust the length, width, height, and the amount
of flattening at the tips of the potential function so that the collision
avoidance motion vector generated from the potential function can
be adjusted accordingly. Based on the idea of the SEPF, we also
propose an approach for the local autonomy of a UAV for its collision
avoidance when the UAV is teleoperated by a human operator. In
our proposed approach, a teleoperated UAV can not only avoid
collision autonomously with other surrounding objects but also track
the operator’s control input as closely as possible. As a result, an
operator can always be in control of the UAV for his/her high-level
guidance and navigation task without worrying too much about
the UAVs collision avoidance while it is being teleoperated. The
effectiveness of the proposed approach is demonstrated through a
human-in-the-loop simulation of quadrotor UAV teleoperation using
virtual robot experimentation platform (v-rep) and Matlab programs.
Abstract: Sisal leaves were subjected to enzymatic retting
method to extract the sisal fibre. A portion of the fibre was pretreated
with alkali (NaOH), and further treated with benzoyl chloride
and silane treatment reagents. Both the treated and untreated Sisal
fibre composites were used to fabricate the composite by hand lay-up
technique using unsaturated polyester resin. Tensile, flexural, water
absorption, density, thickness swelling and chemical resistant tests
were conducted and evaluated on the composites. Results obtained
for all the parameters showed an increase in the treated fibre
compared to untreated fibre. FT-IR spectra results ascertained the
inclusion of benzoyl and silane groups on the fibre surface. Scanning
electron microscopy (SEM) result obtained showed variation in the
morphology of the treated and untreated fibre. Chemical modification
was found to improve adhesion of the fibre to the matrix, as well as
physico-mechanical properties of the composites.
Abstract: This paper discusses the intake of combining multi-criteria
decision analysis (MCDA) with OLAP systems, to generate
an integrated analysis process dealing with complex multi-criteria
decision-making situations. In this context, a multi-agent modeling is
presented for decision support systems by combining multi-criteria
decision analysis (MCDA) with OLAP systems. The proposed
modeling which consists in performing the multi-agent system
(MAS) architecture, procedure and protocol of the negotiation model
is elaborated as a decision support tool for complex decision-making
environments. Our objective is to take advantage from the multi-agent
system which distributes resources and computational
capabilities across interconnected agents, and provide a problem
modeling in terms of autonomous interacting component-agents.
Thus, the identification and evaluation of criteria as well as the
evaluation and ranking of alternatives in a decision support situation
will be performed by organizing tasks and user preferences between
different agents in order to reach the right decision. At the end, an
illustrative example is conducted to demonstrate the function and
effectiveness of our MAS modeling.
Abstract: Strategic investment decisions are characterized by
high innovation potential and long-term effects on the
competitiveness of enterprises. Due to the uncertainty and risks
involved in this complex decision making process, the need arises for
well-structured support activities. A method that considers cost and
the long-term added value is the cost-benefit effectiveness estimation.
One of those methods is the “profitability estimation focused on
benefits – PEFB”-method developed at the Institute of Management
Cybernetics at RWTH Aachen University. The method copes with
the challenges associated with strategic investment decisions by
integrating long-term non-monetary aspects whilst also mapping the
chronological sequence of an investment within the organization’s
target system. Thus, this method is characterized as a holistic
approach for the evaluation of costs and benefits of an investment.
This participation-oriented method was applied to business
environments in many workshops. The results of the workshops are a
library of more than 96 cost aspects, as well as 122 benefit aspects.
These aspects are preprocessed and comparatively analyzed with
regards to their alignment to a series of risk levels. For the first time,
an accumulation and a distribution of cost and benefit aspects
regarding their impact and probability of occurrence are given. The
results give evidence that the PEFB-method combines precise
measures of financial accounting with the incorporation of benefits.
Finally, the results constitute the basics for using information
technology and data science for decision support when applying
within the PEFB-method.
Abstract: This article describes the implementation of an
experimental model for teaching ICT tools and digital environments
in teachers training college. In most educational systems in the
Western world, new programs were developed in order to bridge the
digital gap between teachers and students. In spite of their
achievements, these programs are limited due to several factors: The
teachers in the schools implement new methods incorporating
technological tools into the curriculum, but meanwhile the
technology changes and advances. The interface of tools changes
frequently, some tools disappear and new ones are invented. These
conditions require an experimental model of training the pre-service
teachers. The appropriate method for instruction within the domain of
ICT tools should be based on exposing the learners to innovations,
helping them to gain experience, teaching them how to deal with
challenges and difficulties on their own, and training them. This
study suggests some principles for this approach and describes step
by step the implementation of this model.
Abstract: Present paper enumerates highlights of seasonal
variation in floristic composition and ecological strategies for the
management of ‘Gujar Tal’ at Jaunpur in tropical semi-arid region of
eastern U.P. (India). Total composition of macrophytes recorded was
47 from 26 families with maximum 6 plant species of Cyperaceae
from April, 2012 to March, 2013 at certain periodic intervals.
Maximum number of plants (39) was present during winter followed
by (37) rainy and (27) summer seasons. The distribution pattern
depicted that maximum number of plants (27) was of marshy and
swampy habitats usually transitional between land and water.
Abstract: The study was meant to identify the impediments to
female sports management and participation in the selected colleges.
Seven colleges of education in the south west parts of the country
were selected for the study. A total of one hundred and five subjects
were sampled to supply data. Only one hundred adequately
completed and returned, copies of the questionnaire were used for
data analysis. The collected data were analysed descriptively. The
result of the study showed that inadequate fund, personnel, facilities
equipment, supplies, management of sports, supervision and coaching
were some of the impediments to female sports management and
participation. Athletes were not encouraged to participate. Based on
the findings, it was recommended that the government should come
to the aid of the colleges by providing fund and other needs that will
make sports attractive for enhanced participation.
Abstract: Recent progress in the next generation of automobile
technology is geared towards incorporating information technology
into cars. Collectively called smart cars are bringing intelligence to
cars that provides comfort, convenience and safety. A branch of smart
cars is connected-car system. The key concept in connected-cars is the
sharing of driving information among cars through decentralized
manner enabling collective intelligence. This paper proposes a
foundation of the information model that is necessary to define the
driving information for smart-cars. Road conditions are modeled
through a unique data structure that unambiguously represent the time
variant traffics in the streets. Additionally, the modeled data structure
is exemplified in a navigational scenario and usage using UML.
Optimal driving route searching is also discussed using the proposed
data structure in a dynamically changing road conditions.
Abstract: Cloud computing is a business model which provides
an easier management of computing resources. Cloud users can
request virtual machine and install additional softwares and configure
them if needed. However, user can also request virtual appliance
which provides a better solution to deploy application in much faster
time, as it is ready-built image of operating system with necessary
softwares installed and configured. Large numbers of virtual
appliances are available in different image format. User can
download available appliances from public marketplace and start
using it. However, information published about the virtual appliance
differs from each providers leading to the difficulty in choosing
required virtual appliance as it is composed of specific OS with
standard software version. However, even if user choses the
appliance from respective providers, user doesn’t have any flexibility
to choose their own set of softwares with required OS and
application. In this paper, we propose a referenced architecture for
dynamically customizing virtual appliance and provision them in an
easier manner. We also add our experience in integrating our
proposed architecture with public marketplace and Mi-Cloud, a cloud
management software.
Abstract: The layered structure LiNi1/3Co1/3Mn1/3-xAlxO2 (x = 0 ~
0.04) series cathode materials were synthesized by a carbonate
co-precipitation method, followed by a high temperature calcination
process. The influence of Al substitution on the microstructure and
electrochemical performances of the prepared materials was
investigated by X-Ray diffraction (XRD), scanning electron
microscopy (SEM), and galvanostatic charge/discharge test. The
results show that the LiNi1/3Co1/3Mn1/3-xAlxO2 has a well-ordered
hexagonal α-NaFeO2 structure. Although the discharge capacity of
Al-doped samples decreases as x increases,
LiNi1/3Co1/3Mn1/3-0.02Al0.02O2 exhibits superior capacity retention at
high voltage (4.6 V). Therefore, LiNi1/3Co1/3Mn1/3-0.02Al0.02O2 is a
promising material for “green” vehicles.