Abstract: This paper discusses the intake of combining multi-criteria
decision analysis (MCDA) with OLAP systems, to generate
an integrated analysis process dealing with complex multi-criteria
decision-making situations. In this context, a multi-agent modeling is
presented for decision support systems by combining multi-criteria
decision analysis (MCDA) with OLAP systems. The proposed
modeling which consists in performing the multi-agent system
(MAS) architecture, procedure and protocol of the negotiation model
is elaborated as a decision support tool for complex decision-making
environments. Our objective is to take advantage from the multi-agent
system which distributes resources and computational
capabilities across interconnected agents, and provide a problem
modeling in terms of autonomous interacting component-agents.
Thus, the identification and evaluation of criteria as well as the
evaluation and ranking of alternatives in a decision support situation
will be performed by organizing tasks and user preferences between
different agents in order to reach the right decision. At the end, an
illustrative example is conducted to demonstrate the function and
effectiveness of our MAS modeling.
Abstract: Marketing establishes a communication network between producers and consumers. Nowadays, marketing approach is customer-focused and products are directly oriented to meet customer needs. Marketing, which is a long process, needs organization and management. Therefore strategic marketing planning becomes more and more important in today’s competitive conditions. Main focus of this paper is to evaluate pricing strategies and select the best pricing strategy solution while considering internal and external factors influencing the company’s pricing decisions associated with new product development. To reflect the decision maker’s subjective preference information and to determine the weight vector of factors (attributes), the fuzzy linear programming technique for multidimensional analysis of preference (LINMAP) under intuitionistic fuzzy (IF) environments is used.