Abstract: Web-based technologies have created numerous
opportunities for electronic word-of-mouth (eWOM) communication.
There are many factors that affect customer adoption and decisionmaking
process. However, only a few researches focus on some
factors such as the membership time of forum and propensity to trust.
Using a discrete-time event simulation to simulate a diffusion model
along with a consumer decision model, the study shows the effect of
each factor on adoption of opinions on on-line discussion forum. The
purpose of this study is to examine the effect of factor affecting
information adoption and decision making process. The model is
constructed to test quantitative aspects of each factor. The simulation
study shows the membership time and the propensity to trust has an
effect on information adoption and purchasing decision. The result of
simulation shows that the longer the membership time in the
communities and the higher propensity to trust could lead to the
higher demand rates because consumers find it easier and faster to
trust the person in the community and then adopt the eWOM. Other
implications for both researchers and practitioners are provided.
Abstract: This study realizes an empirical investigation of main factors to develop an accounting career, stereotypes on accountants and accounting and perceptions on future career path for a sample of master students in accounting. The research provides some insight into what master students consider when choosing their future career paths. The most important two reasons chosen by students were “career opportunities" and “future earnings. They see accounting as structured, governed by conformity, requiring skills in working with numbers, monotonous, accurate, more efficient than effective but also absorbing, interesting and involving a certain degree of novelty. Although these students plan to start their careers in a multinational or accounting/audit firm, most of those plan to leave after five years. It resulted that women value more flexibility and time requiring special attention in retention policies practiced by firms.
Abstract: Coastal resource management, community empowerment and socio economic development are the cornerstones for uplifting the lives of coastal area inhabitants. This paper aims to identify the positive impacts of coastal management projects toward fishermen-s economic well-being, to analyze the role of fishermen and their families in effecting economic change and to analyze the roles of stakeholders in managing coastal resources. Structured and semi-structured questionnaires were prepared to obtain qualitative data, and interviews were conducted with fishermen. Findings show that community empowerment and conservation of coastal resources through local and central government projects have exerted positive impact on the coastal community. Some activities involved women who are more active particularly in “off-fishing" season. Traditionally, local fishermen together with local stakeholders have set up a zoning system to minimize conflicts between fishermen. In addition, zoning is used to protect certain ecosystems that can provide benefits well into the future.
Abstract: Breastfeeding has been receiving much attention of late. Prolonged sitting for breastfeeding often results in back pain of the mothers. This paper reports the findings of a study on the effect of some factors, especially lumbar support, on back pain of breastfeeding mothers. The results showed that the use of lumbar support can reduce back pain of breastfeeding mothers significantly. Back pain was found to increase with breastfeeding time and the rate of increase was lower when lumbar supports were used. When lumbar support thickness was increased gradually from zero (no support) to 11 cm., the degree of low back pain decreased; rapidly at first, then slowly, and leveled off when the thickness reached 9 cm. Younger mothers were less prone to back pain than older mothers. The implications of the findings are discussed.
Abstract: The purpose of this study attempts to emphasize the factors relating to intra-family relationships (order point of view) on violence against the women, For this purpose a survey technique on the sample size amounted 100 women of married of city of Ilam in country of Iran were considered. For measurement of violence against the women , the CTS scaled has been used .violence against the women be measured in four dimension ( emotional violence, psycho violence, physical violence, neglect violence). highest violence was related to emotional violence and after are as follow respectively : physical violence and neglect violence. The results showed that women have experienced the violence more than once during the last year, degree of order in family is high. Explanation result indicated that the order variables in family including collective thinking, empathy and communal co-circumstance have significant effects on violence against the women. Via multiple regression analysis variables of empathy, religious tenet and education of husband had significant effect on violence against women. In other words relationships among family effect on violence in family.
Abstract: Breast carcinoma is the most common form of cancer
in women. Multicolour fluorescent in-situ hybridisation (m-FISH) is
a common method for staging breast carcinoma. The interpretation
of m-FISH images is complicated due to two effects: (i) Spectral
overlap in the emission spectra of fluorochrome marked DNA probes
and (ii) tissue autofluorescence. In this paper hyper-spectral images of
m-FISH samples are used and spectral unmixing is applied to produce
false colour images with higher contrast and better information
content than standard RGB images. The spectral unmixing is realised
by combinations of: Orthogonal Projection Analysis (OPA), Alterating
Least Squares (ALS), Simple-to-use Interactive Self-Modeling
Mixture Analysis (SIMPLISMA) and VARIMAX. These are applied
on the data to reduce tissue autofluorescence and resolve the spectral
overlap in the emission spectra. The results show that spectral unmixing
methods reduce the intensity caused by tissue autofluorescence by
up to 78% and enhance image contrast by algorithmically reducing
the overlap of the emission spectra.
Abstract: Under-representation of women in leadership positions" is still a general phenomenon in Germany despite the high number of implemented measures. The under-representation of female executives in the aviation sector is even worse. In this context our research hypothesis is that the representation and acceptance of women in management positions is determined by corporate culture.
Abstract: Prior to 1975, women in Laos suffered from having
reduced levels of power over decision-making in their families and in
their communities. This has had a negative impact on their ability to
develop their own identities. Their roles were identified as being
responsible for household activities and making preparations for their
marriage. Many women lost opportunities to get educated and access
the outdoor work that might have empowered them to improve their
situations. So far, no accurate figures of either emigrants or return
migrants have been compiled but it appears that most of them were
women, and it was women who most and more frequently remitted
money home. However, very few recent studies have addressed the
relationship between remittances and the roles of women in Laos.
This study, therefore, aims at redressing to some extent the
deficiencies in knowledge. Qualitative techniques were used to gather
data, including individual in-depth interviews and direct observation
in combination with the content analysis method. Forty women in
Vientiane Municipality and Savannakhet province were individually
interviewed. It was found that the monetary remittance was typically
used for family security and well-being; on fungible activities; on
economic and business activities; and on community development,
especially concerning hospitality and providing daily household
necessities. Remittances played important roles in improving many
respondents- livelihoods and positively changed their identities in
families and communities. Women became empowered as they were
able to start commercial businesses, rather than taking care of (just)
housework, children and elders. Interviews indicated that 92.5% of
the respondents their quality of lives improved, 90% felt happier in
their families and 82.5% felt conflicts in their families were reduced.
Abstract: In this longitudinal study, we examined the moderating role of personality in the relationship between communication behaviors and long-term dyadic adjustment. A sample of 82 couples completed the NEO Five-Factor Inventory and the Dyadic Adjustment Scale. These couples were also videotaped during a 15-minute problem-solving discussion. Approximately 2.5 years later, these couples completed again the Dyadic Adjustment Scale. Results show that personality of both men and women moderates the relationship between communication behaviors of the partner and long-term dyadic adjustment of the individual. Women-s openness and men-s extraversion moderate the relationship between some communication behaviors and long-term dyadic adjustment
Abstract: This paper presents an experimental case using sensory thermography to describe temperatures behavior on median nerve once an activity of repetitive motion was done. Thermography is a noninvasive technique without biological hazard and not harm at all times and has been applied in many experiments to seek for temperature patterns that help to understand diseases like cancer and cumulative trauma disorders (CTD’s). An infrared sensory thermography technology was developed to execute this study. Three women in good shape were selected for the repetitive motion tests for 4 days, two right-handed women and 1 left handed woman, two sensory thermographers were put on both median nerve wrists to get measures. The evaluation time was of 3 hours 30 minutes in a controlled temperature, 20 minutes of stabilization time at the beginning and end of the operation. Temperatures distributions are statistically evaluated and showed similar temperature patterns behavior.
Abstract: Age and sex are biological terms that are socioculturally
constructed for marriage and marital sexual behavior in
every society. Marriage is a universal norm that makes legitimate
sexual behavior between a man and a woman in marital life cycle to
gain bio-social purposes. Cross-cultural studies reveal that marital
sexual frequency as a part of marital sexual behavior not only varies
within the couple-s life cycle, but also varies between and among
couples in diverse cultures. The purpose of the study was to compare
marital sexual frequency in association with age status and length of
marital relationship between Muslim and Santal couples in rural
Bangladesh. For this we assumed that (1) Santal culture compared to
Muslim culture preferred earlier age at marriage for meeting marital
sexual purposes in rural Bangladesh; (2) Marital duration among the
Muslim couples was higher than that among the Santal couples; (3)
Sexual frequency among the younger couples in both the ethnic
communities was higher than the older couples; (4) Sexual frequency
across the Muslim couples- marital life cycle was higher than that the
Santal couples- marital life cycle. In so doing, 288 active couples
(145 for Muslim and 143 for Santal) selected by cluster random
sampling were interviewed with questionnaire method. The findings
of Independent Samples T Test on age at marriage, current age,
marital duration and sexual frequency independently reveal that there
were significant differences in sexual frequency not only across the
couples- life cycle but also vary between the Muslim and Santal
couples in relation to marital duration. The results of Pearson-s Inter-
Correlation Coefficients reveal that although age at marriage, current
age and marital duration for husband and wife were significantly
positive correlated with each other between the communities, there
were significantly negative correlation between the age at marriage,
current age, marital duration and sexual frequency among the
selected couples between the communities.
Abstract: Breast motion and discomfort has been studied in
Australia, Britain and the United States, while little information was
known about the breast motion conditions of Chinese women. The aim
of this paper was to study the breast motion and discomfort of Chinese
women in no bra condition, daily bra condition and sports bra
condition. Breast motion and discomfort of 8 participants was assessed
during walking at 5km h-1 and running at 10km h-1. Statistical methods
were used to analyze the difference and relationship between breast
displacement, perceived breast motion and breast discomfort. Three
indexes were developed to evaluate the functions of bras on reducing
objective breast motion, subjective breast motion and breast
discomfort. The result showed that breast motion of Chinese women
was smaller than previous research, which may be resulted from
smaller breast size in Asian women.
Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: The purpose of this study is to revisit the concept of
rape as represented by professionals in the literature as well as its
perception (beliefs and attitudes) in the population at large and to
propose methodological improvements to its measurement tool. Rape
is a serious crime threatening its victim-s physical and mental health
and integrity; and as such is legally prosecuted in all modern
societies. The problem is not in accepting or rejecting rape as a
criminal act, but rather in the vagueness of its interpretations and
“justifications" maintained in the mentality of modern societies -
known in the literature as the phenomenon of "rape-myth". The rapemyth
can be studied from different perspectives: criminology,
sociology, ethics, medicine and psychology. Its investigation requires
rigorous scientific objectivity, free of passion (victims of rape are at
risk of emotional bias), free of activism (social activists, even if wellintentioned
are also biased), free of any pre-emptive assumptions or
prejudices. To apply a rigorous scientific procedure, we need a solid,
valid and reliable measurement. Rape is a form of heterosexual or
homosexual aggression, violently forcing the victim to give-in in the
sexual activity of the aggressor against her/his will. Human beings
always try to “understand" or find a reason justifying their acts.
Psychological literature provides multiple clinical and experimental
examples of it; just to mention the famous studies by Milgram on the
level of electroshock delivered by the “teacher" towards the “learner"
if “scientifically justifiable" or the studies on the behavior of
“prisoners" and the “guards" and many other experiments and field
observations. Sigmund Freud presented the phenomenon of
unconscious justification and called it rationalization. The multiple
justifications, rationalizations and repeated opinions about sexual
behavior contribute to a myth maintained in the society. What kind of
“rationale" our societies apply to “understand" the non-consensual
sexual behavior? There are many, just to mention few:
• Sex is a ludistic activity for both participants, therefore –
even if not consented – it should bring pleasure to both.
• Everybody wants sex, but only men are allowed to manifest
it openly while women have to pretend the opposite, thus men have
to initiate sexual behavior and women would follow.
• A person who strongly needs sex is free to manifest it and
struggle to get it; the person who doesn-t want it must not reveal
her/his sexual attraction and avoid risky situations; otherwise she/he
is perceived as a promiscuous seducer.
• A person who doesn-t fight against the sexual initiator
unconsciously accepts the rape (does it explain why homosexual
rapes are reported less frequently than rapes against women?).
• Women who are raped deserve it because their wardrobe is
very revealing and seducing and they ''willingly'' go to highly risky
places (alleys, dark roads, etc.).
• Men need to ventilate their sexual energy and if they are
deprived of a partner their urge to have sex is difficult to control.
• Men are supposed to initiate and insist even by force to have
sex (their testosterone makes them both sexual and aggressive).
The paper overviews numerous cultural beliefs about masculine
versus feminine behavior and their impact on the “rape myth".
Abstract: Aims of this research were to study Thai Buddhist temple festivals and Balinese Hindu temple festivals, to compare Thai Buddhist temple festival dress with Balinese Hindu temple festival dress, and to create the knowledge which can be useful for Thai attitudes and cultural perceptions, especially for Thai children and youth. The findings of the research disclosed that there are four temple festivals of Thai Buddhists in Thailand, namely Songkran Festival, Buddhist Lent Festival, Sart Thai Festival and End of Buddhist Lent Festival. In island of Bali, Indonesia, there are three Balinese Hindu temple festivals, namely Odalan Festival, Galungan Festival and Nyepi Festival. Thai Songkran Festival is similar to New Year Celebration in Balinese Nyepi Festival. Thai Songkran Festival and Sart Thai Festival have the same purpose as that of Balinese Galungan Festival in practice of dedicating merit to the spirits of deceased relatives. In these temple festivals, Thai Buddhist men will wear round collar outerwear and wide leg trousers or loincloths but will never wear headdresses, while Balinese Hindu men wear turbans or fabric headbands, shirts and Sarong, which are similar to Sarong of Thai Buddhist men in central and northern part of Thailand. Most of Thai Buddhist women wear Sarong like Balinese Hindu women but wear only round collar outerwear, while Balinese Hindu women wear diamond neck camisole as inner wear and shawl collar as outerwear.
Abstract: From past many decades human beings are suffering
from plethora of natural disasters. Occurrence of disasters is a
frequent process; it changes conceptual myths as more and more
advancement are made. Although we are living in technological era
but in developing countries like Pakistan disasters are shaped by
socially constructed roles. The need is to understand the most
vulnerable group of society i.e. females; their issues are complex in
nature because of undermined gender status in the society. There is a
need to identify maximum issues regarding females and to enhance
the achievement of millennium development goals (MDGs). Gender
issues are of great concern all around the globe including Pakistan.
Here female visibility in society is low, and also during disasters, the
failure to understand the reality that concentrates on double burden
including productive and reproductive care. Women have to
contribute a lot in society so we need to make them more disaster
resilient. For this non-structural measures like awareness, trainings
and education must be carried out. In rural and in urban settings in
any disaster like earthquake or flood, elements like gender
perspective, their age, physical health, demographic issues contribute
towards vulnerability. In Pakistan the gender issues in disasters were
of less concern before 2005 earthquake and 2010 floods. Significant
achievements are made after 2010 floods when gender and child cell
was created to provide all facilities to women and girls. The aim of
the study is to highlight all necessary facilities in a disaster to build
coping mechanism in females from basic rights till advance level
including education.
Abstract: In the paper a method of modeling text for Polish is
discussed. The method is aimed at transforming continuous input text
into a text consisting of sentences in so called canonical form, whose
characteristic is, among others, a complete structure as well as no
anaphora or ellipses. The transformation is lossless as to the content
of text being transformed. The modeling method has been worked
out for the needs of the Thetos system, which translates Polish
written texts into the Polish sign language. We believe that the
method can be also used in various applications that deal with the
natural language, e.g. in a text summary generator for Polish.
Abstract: Early breast cancer detection is an emerging field of
research as it can save the women infected by malignant tumors.
Microwave breast imaging is based on the electrical property contrast
between healthy and malignant tumor. This contrast can be detected
by use of microwave energy with an array of antennas that illuminate
the breast through coupling medium and by measuring the scattered
fields. In this paper, author has been presented the design and
simulation results of the bowtie antenna. This bowtie antenna is
designed for the detection of breast cancer detection.
Abstract: Breastfeeding is an important concept in the maternal life of a woman. In this paper, we focus on exclusive breastfeeding. Exclusive breastfeeding is the feeding of a baby on no other milk apart from breast milk. This type of breastfeeding is very important during the first six months because it supports optimal growth and development during infancy and reduces the risk of obliterating diseases and problems. Moreover, in Mauritius, exclusive breastfeeding has decreased the incidence and/or severity of diarrhea, lower respiratory infection and urinary tract infection. In this paper, we give an overview of exclusive breastfeeding in Mauritius and the factors influencing it. We further analyze the local practices of exclusive breastfeeding using the Generalized Poisson regression model and the negative-binomial model since the data are over-dispersed.
Abstract: Giving birth is a natural process and most women have to go through it. Gynecologist or Midwife usually uses the leg holder to position the cervix in the stitching process. In some part of rural areas in Indonesia, the labor process normally being done at homes by calling in a midwife or gynecologist. The facilities for this kind of labor process is not yet sufficient, as the use of leg holder supposedly on the obstetric bed. The reality is that it is impossible to bring in the obstetric bed to the patient-s house at the time they call for giving birth or the time when the stitching of the cervix need to be done. This research is redesigning the leg holder through Biomechanics and ergonomic approaches to obtain the optimal design which is suitable to the user of a developing country such as Indonesia.