Impact of Electronic Word-of-Mouth to Consumer Adoption Process in the Online Discussion Forum: A Simulation Study

Web-based technologies have created numerous opportunities for electronic word-of-mouth (eWOM) communication. There are many factors that affect customer adoption and decisionmaking process. However, only a few researches focus on some factors such as the membership time of forum and propensity to trust. Using a discrete-time event simulation to simulate a diffusion model along with a consumer decision model, the study shows the effect of each factor on adoption of opinions on on-line discussion forum. The purpose of this study is to examine the effect of factor affecting information adoption and decision making process. The model is constructed to test quantitative aspects of each factor. The simulation study shows the membership time and the propensity to trust has an effect on information adoption and purchasing decision. The result of simulation shows that the longer the membership time in the communities and the higher propensity to trust could lead to the higher demand rates because consumers find it easier and faster to trust the person in the community and then adopt the eWOM. Other implications for both researchers and practitioners are provided.

Technology Diffusion and Inclusive Development in Africa: A System Dynamics Perspective

Technology or lack of it will play an important role in Africa-s effort to achieve inclusive development. Although a key determinant of competitiveness, new technology can exacerbate exclusion of the majority from the mainstream economic activities. To minimise potential technology exclusion while leveraging its critical role in African-s development, requires insight into technology diffusion process. Using system dynamics approach, a technology diffusion model is presented. The frequency of interaction of people exposed to and those not exposed to technology, and the technology adoption rate - the fraction of people who embrace new technologies once they are exposed, are identified as the broad factors critical to technology diffusion to wider society enabling more people to be part of the economic growth process. Based on simulation results, it is recommends that these two broad factors should form part of national policy aimed at achieving inclusive and sustainable development in Africa.

Numerical Analysis of a Centrifugal Fan for Improved Performance using Splitter Vanes

The flow field in a centrifugal fan is highly complex with flow reversal taking place on the suction side of impeller and diffuser vanes. Generally performance of the centrifugal fan could be enhanced by judiciously introducing splitter vanes so as to improve the diffusion process. An extensive numerical whole field analysis on the effect of splitter vanes placed in discrete regions of suspected separation points is possible using CFD. This paper examines the effect of splitter vanes corresponding to various geometrical locations on the impeller and diffuser. The analysis shows that the splitter vanes located near the diffuser exit improves the static pressure recovery across the diffusing domain to a larger extent. Also it is found that splitter vanes located at the impeller trailing edge and diffuser leading edge at the mid-span of the circumferential distance between the blades show a marginal improvement in the static pressure recovery across the fan. However, splitters provided near to the suction side of the impeller trailing edge (25% of the circumferential gap between the impeller blades towards the suction side), adversely affect the static pressure recovery of the fan.