Abstract: This study analyses the perceptions of secondary
school students about the accounting profession in Malaysia. Fifty
five form three and form four students who are taking
accounting/commerce subjects were met. Individual-s perception
data were collected through questionnaires. The results at the
secondary school level suggest that the stereotypical negative image
of the accountant ends, with students expressing the positive view of
the work of an accountant. There were also gender differences in
perceiving the accounting profession. Overall, the results of the study
suggest that we are now in line in projecting positive and accurate
perceptions of the accounting profession to secondary school
students.
Abstract: This study realizes an empirical investigation of main factors to develop an accounting career, stereotypes on accountants and accounting and perceptions on future career path for a sample of master students in accounting. The research provides some insight into what master students consider when choosing their future career paths. The most important two reasons chosen by students were “career opportunities" and “future earnings. They see accounting as structured, governed by conformity, requiring skills in working with numbers, monotonous, accurate, more efficient than effective but also absorbing, interesting and involving a certain degree of novelty. Although these students plan to start their careers in a multinational or accounting/audit firm, most of those plan to leave after five years. It resulted that women value more flexibility and time requiring special attention in retention policies practiced by firms.