Abstract: Transportation is one of the main activities related to
creating value for the tourists. Transport management in tourism
mainly focuses on managing transfer points and vehicle capacity.
However, transport service level must also be ensured as it now
relates to tourist-s experiences. This paper emphasizes on the
responsiveness as one of key service performance measures. An
evaluation framework is developed and illustarted by using the case
of small bus service in Pattaya city. It can be seen as a great potential
for the city to utilize the small bus transportation in order to meet the
needs of more diverse group of passengers and to support the
expansion of tourist areas. The framework integrates with service
operations management, logistics, and tourism behavior perspectives.
The findings from the investigation of existing small bus service are
presented and preliminarily validate the usability of the framework.
Abstract: The purposes of this study were as follows to evaluate
the economic value of Phu Kradueng National Park by the travel cost
method (TCM) and the contingent valuation method (CVM) and to
estimate the demand for traveling and the willingness to pay. The
data for this study were collected by conducting two large scale
surveys on users and non-users. A total of 1,016 users and 1,034
non-users were interviewed. The data were analyzed using multiple
linear regression analysis, logistic regression model and the
consumer surplus (CS) was the integral of demand function for trips.
The survey found, were as follows:
1)Using the travel cost method which provides an estimate of direct
benefits to park users, we found that visitors- total willingness to pay
per visit was 2,284.57 bath, of which 958.29 bath was travel cost,
1,129.82 bath was expenditure for accommodation, food, and
services, and 166.66 bath was consumer surplus or the visitors -net
gain or satisfaction from the visit (the integral of demand function for
trips).
2) Thai visitors to Phu Kradueng National Park were further willing
to pay an average of 646.84 bath per head per year to ensure the
continued existence of Phu Kradueng National Park and to preserve
their option to use it in the future.
3) Thai non-visitors, on the other hand, are willing to pay an average
of 212.61 bath per head per year for the option and existence value
provided by the Park.
4) The total economic value of Phu Kradueng National Park to Thai
visitors and non-visitors taken together stands today at 9,249.55
million bath per year.
5) The users- average willingness to pay for access to Phu Kradueng
National Park rises
from 40 bath to 84.66 bath per head per trip for improved services
such as road improvement, increased cleanliness, and upgraded
information.
This paper was needed to investigate of the potential market
demand for bio prospecting in Phu Kradueng national Park and to
investigate how a larger share of the economic benefits of tourism
could be distributed income to the local residents.
Abstract: The fast technology and economic growth in China has
attracted global attention in its tourism development. This study makes
an effort on investigating China-s online tourism market and the
Chinese online travelers- perceptions of hotel websites. The findings
are expected to better understand Chinese customers- online
preference and identified the differences among online travelers from
different regions in the country. Empirical findings showed online
reservation information is the most important factor to Chinese
customers, and tourists from different regions of China have
perception difference on user-friendly factor. The findings benefit
hoteliers from understanding their websites development and
formulating more appropriate online strategies to meet the
requirements of Chinese travelers.
Abstract: Three-dimensional reconstruction of small objects has
been one of the most challenging problems over the last decade.
Computer graphics researchers and photography professionals have
been working on improving 3D reconstruction algorithms to fit the
high demands of various real life applications. Medical sciences,
animation industry, virtual reality, pattern recognition, tourism
industry, and reverse engineering are common fields where 3D
reconstruction of objects plays a vital role. Both lack of accuracy and
high computational cost are the major challenges facing successful
3D reconstruction. Fringe projection has emerged as a promising 3D
reconstruction direction that combines low computational cost to both
high precision and high resolution. It employs digital projection,
structured light systems and phase analysis on fringed pictures.
Research studies have shown that the system has acceptable
performance, and moreover it is insensitive to ambient light.
This paper presents an overview of fringe projection approaches. It
also presents an experimental study and implementation of a simple
fringe projection system. We tested our system using two objects
with different materials and levels of details. Experimental results
have shown that, while our system is simple, it produces acceptable
results.
Abstract: The main purpose of this research was to study how to communicate the identity of the Bangpoo, Samu tPrakan province for ecotourism. The qualitative data was collected through studying related materials, exploring the area, in-depth interviews with three groups of people: three directly responsible officers who were key informants of the district, twenty foreign tourists and five Thai tourist guides. A content analysis was used to analyze the qualitative data. The two main findings of the study were as follows:
The identity of Bangpoo, Samut Prakan province. This establishment was near the Mouth of the Gulf of Thailand for normal people and tourists, consisting of rest accommodations. There are restaurants where food and drinks are served, rich mangrove forests, Banpoo seaside resort and mangrove trees. Bangpoo seaside resort is characterized by muddy beacheswhere the greatest number of seagulls can be seen from March to May each year.
The communication of the identity of Bangpoo, Samut Prakan province which the researcher could find and design to present in English materials can be summed up in 3 items: 1) The history of Bangpoo, Samut Prakan province 2) The Learning center of Ecotourism: Seagulls and Mangrove forest 3) How to keep Banpoo, Samut Prakran province for ecotourism.
Abstract: Cameron Highlands is known for upland tourism area
with vast natural wealth, mountainous landscape endowed with rich
diverse species as well as people traditions and cultures. With these
various resources, CH possesses an interesting visual and panorama
that can be offered to the tourist. However this benefit may not be
utilized without obtaining the understanding of existing landscape
structure and visual. Given a limited data, this paper attempts to
classify landscape visual of Cameron Highlands using land use and
contour data. Visual points of view were determined from the given
tourist attraction points in the CH Local Plan 2003-2015. The result
shows landscape visual and structure categories offered in the study
area. The result can be used for further analysis to determine the best
alternative tourist trails for tourism planning and decision making
using readily available data.
Abstract: Tourism and coastal lines are the business sectors
since centuries especially in the European Nations and Albania is one
such spots. However, in recent decades tourism is experienced as
vulnerability of the surrounding ecological conditions of air, soil,
water, land and the communities that are dependant and sharing the
ecosystem among flora and fauna. Experts opine that apart from the
maintenance of near-originality of ecological biodiversity the tourism
rather known as ecotourism an indigenous socio-cultural
maintenance of indigenous/traditional knowledge of the local people
must be well cared in order to sustain on sustainable grounds. As a
general tendency, growth of tourism has been affected by the deterioration in the economic conditions on one aspect and unsustainable ecological areas affected since human interventions
earlier to this has negative impact on futuristic tourist spots. However, tourism in Albania as of now is 11% of GDP and coastal regions accounting to 2-4%. An amicable Mediterranean
climate with 300 sunny days similar parameters of Greece and Spain
throws up sustainable ecotourism in future decades provided public services namely, transportation, road safety, lodging, food
availability, recreational regiments, banking accessibility are as per
the World Tourism Organizations- protocols. Thus as of Albanian
situation, classification of ecotourism activities to safe-guard the localities with its maintenance of ecological land, water and climate
has become a paramount importance with a wanting and satisfactory options through harnessing human energy for profit and fitness of
ecological flora and fauna. A check on anthropogenic wastes and
their safer utilizations inclusive of agricultural and industrial
operations in line with Lalzi Bay Coastal Line are of utmost importance for the reason that the Adriatic Sea Coast is the one long
stretch of Albanian Lifeline. The present work is based on the methodology of the sustainable management of the same issue.
Abstract: After allowing direct flights from Mainland China to
Taiwan, Chinese tourists increased according to Tourism
Bureaustatistics. There are from 0.19 to 2 million tourists from 2008 to
2011. Mainland China has become the main source of Taiwan
developing tourism industry. Taiwanese government should know
more about comments from Chinese tourists to Taiwan in order
toproperly market Taiwan tourism and enhance the overall quality of
tourism. In order to understand Chinese visitors’ comments, this study
adopts content analysis to analyze electronic word-of-mouth on Web.
This study collects 375 blog articles of Chinese tourists from
Ctrip.com as a database during 2009 to 2011. Through the qualitative
data analysis the traveling destination imagesis divided into seven
dimensions, such as senic spots, shopping, food and beverages,
accommodations, transportation, festivals and recreation activities.
Finally, this study proposes some practical managerial implication to
know both positive and negative images of the seven dimensions from
Chinese tourists, providing marketing strategies and suggestions to
traveling agency industry.
Abstract: This paper explored the use of Importance- Performance Analysis in assessing the competitiveness of China-s Macao Special Administrative Region as a city for international conventions. Determinants of destination choice for convention tourists are grouped under three factors, namely the convention factor, the city factor and the tourism factor. Attributes of these three factors were studied through a survey with the convention participants and exhibitors of Macao SAR. Results indicate that the city boasts of strong traditional tourist attractions and infrastructure, but is deficient in specialized convention experts and promotion mechanisms. A reflection on the findings suggests that an urban city such as the Macao SAR can co-develop its the convention and the traditional tourism for a synergistic effect. With proper planning and co-ordination, both areas of the city-s tourism industry will grow as they feed off each other.
Abstract: In the present Jordan hotels scenario, service quality is
a vital competitive policy to keep customer support and build great
base. Hotels are trying to win customer loyalty by providing enhanced
quality services. This paper attempts to examine the impact of tourism
service quality dimension in the Jordanian five star hotels. A total of
322 surveys were administrated to tourists who were staying at three
branches Marriott hotel in Jordan. The results show that dimensions of
service quality such as empathy, reliability, responsiveness and
tangibility significantly predict customer loyalty. Specifically, among
the dimension of tourism service quality, the most significant predictor
of customer loyalty is tangibility. This paper implies that five star
hotels in Jordan should also come forward and try their best to present
better tourism service quality to win back their customers- loyalty.
Abstract: Many people regard food events as part of gastronomic tourism and important in enhancing visitors’ experiences. Realizing the importance and contribution of food events to a country’s economy, the Malaysia government is undertaking greater efforts to promote such tourism activities to international tourists. Among other food events, the Ramadan bazaar is a unique food culture event, which receives significant attention from the Malaysia Ministry of Tourism. This study reports the empirical investigation into the international tourists’ perceptions, attraction towards the Ramadan bazaar and willingness in disseminating the information. Using the Ramadan bazaar at Kampung Baru, Kuala Lumpur as the data collection setting, results revealed that the Ramadan bazaar attributes (food and beverages, events and culture) significantly influenced the international tourist attraction to such a bazaar. Their high level of experience and satisfaction positively influenced their willingness to disseminate information. The positive response among the international tourists indicates that the Ramadan bazaar as gastronomic tourism can be used in addition to other tourism products as a catalyst to generate and boost the local economy. The related authorities that are closely associated with the tourism industry therefore should not ignore this indicator but continue to take proactive action in promoting the gastronomic event as one of the major tourist attractions.
Abstract: In this paper we investigate how wide-ranging
organizational support and the more specific form of support,
namely management support, may influence on tourism workers
satisfaction with a cash transaction system. The IS continuance
theory, proposed by Bhattacherjee in 2001, is utilized as a
theoretical framework. This implies that both perceived usefulness
and ease of use is included in the research model, in addition to
organizational and management support. The sample consists of
500 workers from 10 cruise and tourist ferries in Scandinavia that
use a cash transaction system to perform their work tasks. Using
structural equation modelling, results indicate that organizational
support and ease of use perceptions is critical for the users- level of
satisfaction with the cash transaction system.The findings have
implications for business managers and IS practitioners that want
to increase the quality of IT-based business processes within the
tourism industry.
Abstract: Rural tourism has many economical, environmental, and socio-cultural benefits. However, the development of rural tourism compared to urban tourism is also faced with several challenges added to the disadvantages of rural tourism. The aim of this study is to design a model of the factors affecting the motivations of rural tourists, in an attempt to improve the understanding of rural tourism motivation for the development of that form of tourism. The proposed model is based on a sound theoretical framework. It was designed following a literature review of tourism motivation theoretical frameworks and of rural tourism motivation factors. The tourism motivation theoretical framework that fitted to the best all rural tourism motivation factors was then chosen as the basis for the proposed model. This study hence found that the push and pull tourism motivation framework and the inner and outer directed values theory are the most adequate theoretical frameworks for the modeling of rural tourism motivation.
Abstract: This study is purely qualitative. The objectives of this study can be identified as two main factors: traditionally explanation and economically studying. The study of weddings, both in traditional beauty and the aggressively strong competitive in the wedding business market has limited population of the study only Thailand internal wedding consumers. Focus group with the new marriage couple and in-depth interview with fully experiences wedding businessman were used. Traditionally, Thai weddings are very various; therefore, the recent patterns were briefly concluded to be processes of traditional Thai wedding will be revealed and explained then give more details in the formal procedures. Economically, weddings business are related to many types of businesses from catering business, hospitality and tourism business, pre-wedding photography, and the complete full-serviced wedding organizer for examples. The situations, changes and obstacles of the wedding related business will be discussed.
Abstract: E-travel is travel agency-s companies employing internet and website as e-commerce context. This study presents numerous initial key factors of electronic travel model based on small travel agencies perspectives. Browsing previous studies related to website travel activities are conducted. Five small travel agencies in Indonesia has been deeply interviewed in case studies. The finding of this research is identifying numerous characteristics and dimension factors and travel website operations including ownermanager roles, business experiences, characteristically business, and technological aspects. This study is the preliminary research related to travel website adoption in Indonesia. The further study would be conducted in questionnaires of the quantitative research in Indonesia contexts as a developing country.
Abstract: This paper is aimed to study the roles of leadership and innovation in the development of local people based ecotourism
services. The survey is conducted in Candirejo village, Borobudur District, Magelang Regency. The study of a descriptive approach is employed to identify people's behavior in ecotourism services. The results showed that ecotourism services have developed and provided benefits to the people. The roles of leadership and innovation interact positively with a cooperative to organize an ecotourism services management. The leadership is able to identify substances, to do the vision and missions of environmental and cultural conservation. The innovation provides alternative development efforts and increases the added value of ecotourism. The cooperative management was able to support a process to realize the goals of ecotourism, to build participation and communication, and to perform organizational learning. The phenomenon of the leadership in the Candirejo ecotourism enriches the studies of the ecotourism management. During this time, the ecotourism management is always associated
with the standard management of national park. The ecotourism management of Candirejo is considered successful even outside the national park management.
Abstract: This research aimed to study the competency of health
and wellness hotels and resorts in developing use the local natural
resources and wisdom to conform to the national health and wellness
tourism (HWT) strategy by comparing two independent samples,
from Aumpur Muang, Ranong province and Aumpur Muang,
Chiangmai province. And also study in the suggestive direct path to
lead the organization to the sustainable successful.
This research was conduct by using mix methodology; both
quantitative and qualitative data were used. The data of competency
of health and wellness hotels and resorts (HWHR) in developing use
the local natural resources for HWT promoting were collected via
300 set of questionnaires, from 6 hotels and resorts in 2 areas, 3
places from Aumpur Muang, Ranong province and another 3 from
Aumpur Muang, Chiangmai province.
Thestudy of HWHR’s competency in developing use the local
natural resources and wisdom to conform to the national HWT
strategycan be divided into fourmain areas, food and beverages
service, tourism activity, environmental service, and value adding.
The total competency of the Chiangmai sample is importantly
scoredp. value 0.01 higher than the Ranong one while the area of
safety, Chiangmai’s competency is importantly scored 0.05 higher
than the Ranong’scompetency. Others were rated not differently.
Since Chiangmai perform better, then it can be a role model in
developing HTHR or HWT destination.
From the part of qualitative research, content analysis of business
contents and its environments were analyzed. The four stages of
strategic development and plans, from the smallest scale to the largest
scale such a national base were discussed. The HWT: Evolution
model and strategy for lodging Business were suggested. All those
stages must work harmoniously together. The distinctive result
illustrates the need of human resource development as the key point
to create the identity of Thainess on Health and wellness service
providing. This will add-on the value of services and differentiates
ourselves from other competitors. The creative of Thailand’s health
and wellness brand possibly increase loyalty customers which agreed
to be a path of sustainable development.
Abstract: The purpose of this research is to disentangle and
validate the underlying factorial-structure of Ecotourism Experiential
Value (EEV) measurement scale and subsequently investigate its
psychometric properties. The analysis was based on a sample of 225
eco-tourists, collected at the vicinity of Taman Negara National Park
(TNNP) via interviewer-administered questionnaire. Exploratory
factor analysis (EFA) was performed to determine the factorial
structure of EEV. Subsequently, to confirm and validate the factorial
structure and assess the psychometric properties of EEV,
confirmatory factor analysis (CFA) was executed. In addition, to
establish the nomological validity of EEV a structural model was
developed to examine the effect of EEV on Total Eco-tourist
Experience Quality (TEEQ). It is unveiled that EEV is a secondorder
six-factorial structure construct and it scale has adequately met
the psychometric criteria, thus could permit interpretation of results
confidently. The findings have important implications for future
research directions and management of ecotourism destination.
Abstract: Knowledge management is a critical component of
competitive success in service organizations. Knowledge
management centers on creating new knowledge and utilizing
existing knowledge. While utilizing existing knowledge relates to
input and control and can lead to a reduction in costs; creating new
knowledge relates to output and growth and can lead to an increase in
revenue. Therefore managers must ensure that they can successfully
optimize the knowledge and talent in their organizations. To do this
they and must try to develop an environment that promotes the
generation, acquisition, transfer and use of valuable knowledge in
creative ways. However knowledge management is complex and
diverse. Research suggests that organizations in general and SMEs in
particular are finding it difficult to implement successful knowledge
management initiatives. Our research attempts to understand whether
organizations are adopting best practice initiatives in their
organizations. This paper presents findings from an exploratory study
of 139 SMEs operating in the tourism sector across Europe. The
goals of the survey is to assess the level of awareness of knowledge
and talent management strategies and methodologies and to
determine whether the responding companies implement best practice
knowledge management initiatives in their organizations Analysis of
the findings from the study are presented and discussed.
Abstract: This research analyzes factors affecting the success of
Litecoin Value within Thailand and develops a guideline for selfreliance
for effective business implementation. Samples in this study
included 119 people through surveys. The results revealed four main
factors affecting the success as follows: 1) Future Career training
should be pursued in applied Litecoin development. 2) Didn't grasp
the concept of a digital currency or see the benefit of a digital
currency. 3) There is a great need to educate the next generation of
learners on the benefits of Litecoin within the community. 4) A great
majority didn't know what Litecoin was.
The guideline for self-reliance planning consisted of 4 aspects: 1)
Development planning: by arranging meet up groups to conduct
further education on Litecoin and share solutions on adoption into
every day usage. Local communities need to develop awareness of
the usefulness of Litecoin and share the value of Litecoin among
friends and family. 2) Computer Science and Business Management
staff should develop skills to expand on the benefits of Litecoin
within their departments. 3) Further research should be pursued on
how Litecoin Value can improve business and tourism within
Thailand. 4) Local communities should focus on developing Litecoin
awareness by encouraging street vendors to accept Litecoin as
another form of payment for services rendered.