Abstract: The purpose of this research is to disentangle and
validate the underlying factorial-structure of Ecotourism Experiential
Value (EEV) measurement scale and subsequently investigate its
psychometric properties. The analysis was based on a sample of 225
eco-tourists, collected at the vicinity of Taman Negara National Park
(TNNP) via interviewer-administered questionnaire. Exploratory
factor analysis (EFA) was performed to determine the factorial
structure of EEV. Subsequently, to confirm and validate the factorial
structure and assess the psychometric properties of EEV,
confirmatory factor analysis (CFA) was executed. In addition, to
establish the nomological validity of EEV a structural model was
developed to examine the effect of EEV on Total Eco-tourist
Experience Quality (TEEQ). It is unveiled that EEV is a secondorder
six-factorial structure construct and it scale has adequately met
the psychometric criteria, thus could permit interpretation of results
confidently. The findings have important implications for future
research directions and management of ecotourism destination.