Abstract: With previous studies that examined the importance
of functional store image and CSR, this study is aimed at examining
their effects in the self-congruity model in influencing store loyalty.
In particular, this study developed and tested a structural model in the
context of retailing industry on the self-congruity theory. Whilst
much of the self-congruity studies have incorporated functional store
image, there has been lack of studies that examined social
responsibility image of retail stores in the self-congruity studies.
Findings indicate that self-congruity influence on store loyalty was
mediated by both functional store image and social responsibility
image. In influencing store loyalty, the findings have shown that
social responsibility image has a stronger influence on store loyalty
than functional store image. This study offers important findings and
implications for future research as it presents a new framework on
the importance of social responsibility image.
Abstract: The rapid adoption of Internet has turned the Millennial Teens- life like a lightning speed. Empirical evidence has illustrated that Pathological Internet Use (PIU) among them ensure long-term success to the market players in the children industry. However, it creates concerns among their care takers as it generates mental disorder among some of them. The purpose of this paper is to examine the determinants of PIU and identify its outcomes among urban Millennial Teens. It aims to develop a theoretical framework based on a modified Media System Dependency (MSD) Theory that integrates important systems and components that determine and resulted from PIU.
Abstract: The purpose of this research is to disentangle and
validate the underlying factorial-structure of Ecotourism Experiential
Value (EEV) measurement scale and subsequently investigate its
psychometric properties. The analysis was based on a sample of 225
eco-tourists, collected at the vicinity of Taman Negara National Park
(TNNP) via interviewer-administered questionnaire. Exploratory
factor analysis (EFA) was performed to determine the factorial
structure of EEV. Subsequently, to confirm and validate the factorial
structure and assess the psychometric properties of EEV,
confirmatory factor analysis (CFA) was executed. In addition, to
establish the nomological validity of EEV a structural model was
developed to examine the effect of EEV on Total Eco-tourist
Experience Quality (TEEQ). It is unveiled that EEV is a secondorder
six-factorial structure construct and it scale has adequately met
the psychometric criteria, thus could permit interpretation of results
confidently. The findings have important implications for future
research directions and management of ecotourism destination.