Abstract: The main purpose of this research was to study how to
communicate the identity of the Mueang district, SamutSongkram
province for ecotourism. The qualitative data was collected through
studying related materials, exploring the area, in-depth interviews
with three groups of people: three directly responsible officers who
were key informants of the district, twenty foreign tourists and five
Thai tourist guides. A content analysis was used to analyze the
qualitative data. The two main findings of the study were as follows:
1. The identity of Amphur (District) Mueang, SamutSongkram
province. This establishment was near the Mouth of Maekong
River for normal people and tourists, consisting of rest
accommodations. There are restaurants where food and drinks
are served, rich mangrove forests, Hoy Lod (Razor Clam) and
mangrove trees. Don Hoy Lod, is characterized by muddy
beaches, is a coastal wetland for Ramsar Site. It is at 1099th
ranging where the greatest number of Hoy Lod (Razor Clam)
can be seen from March to May each year.
2. The communication of the identity of AmphurMueang,
SamutSongkram province which the researcher could find and
design to present in English materials can be summed up in 4
items: 1) The history of AmphurMueang, SamutSongkram
province 2) WatPhetSamutWorrawihan 3) The Learning source
of Ecotourism: Don Hoy Lod and Mangrove forest 4) How to
keep AmphurMueang, SamutSongkram province for
ecotourism.
Abstract: The main purpose of this research was to study how to communicate the identity of the Bangpoo, Samu tPrakan province for ecotourism. The qualitative data was collected through studying related materials, exploring the area, in-depth interviews with three groups of people: three directly responsible officers who were key informants of the district, twenty foreign tourists and five Thai tourist guides. A content analysis was used to analyze the qualitative data. The two main findings of the study were as follows:
The identity of Bangpoo, Samut Prakan province. This establishment was near the Mouth of the Gulf of Thailand for normal people and tourists, consisting of rest accommodations. There are restaurants where food and drinks are served, rich mangrove forests, Banpoo seaside resort and mangrove trees. Bangpoo seaside resort is characterized by muddy beacheswhere the greatest number of seagulls can be seen from March to May each year.
The communication of the identity of Bangpoo, Samut Prakan province which the researcher could find and design to present in English materials can be summed up in 3 items: 1) The history of Bangpoo, Samut Prakan province 2) The Learning center of Ecotourism: Seagulls and Mangrove forest 3) How to keep Banpoo, Samut Prakran province for ecotourism.
Abstract: This paper is aimed to study the roles of leadership and innovation in the development of local people based ecotourism
services. The survey is conducted in Candirejo village, Borobudur District, Magelang Regency. The study of a descriptive approach is employed to identify people's behavior in ecotourism services. The results showed that ecotourism services have developed and provided benefits to the people. The roles of leadership and innovation interact positively with a cooperative to organize an ecotourism services management. The leadership is able to identify substances, to do the vision and missions of environmental and cultural conservation. The innovation provides alternative development efforts and increases the added value of ecotourism. The cooperative management was able to support a process to realize the goals of ecotourism, to build participation and communication, and to perform organizational learning. The phenomenon of the leadership in the Candirejo ecotourism enriches the studies of the ecotourism management. During this time, the ecotourism management is always associated
with the standard management of national park. The ecotourism management of Candirejo is considered successful even outside the national park management.