Abstract: The objectives of the study were to determine the
marketing mix factors that influencing tourist’s destination decision
making for cultural tourism in the Chonburi province. Both
quantitative and qualitative data were applied in this study. The
samples of 400 cases for quantitative analysis were tourists (both
Thai and foreign) who were interested in cultural tourism in the
Chonburi province, and traveled to cultural sites in Chonburi and 14
representatives from provincial tourism committee of Chonburi and
local tourism experts. Statistics utilized in this research included
frequency, percentage, mean, standard deviation, and multiple
regression analysis. The study found that Thai and foreign tourists
are influenced by different important marketing mix factors. The
important factors for Thai respondents were physical evidence, price,
people, and place at high importance level. For foreign respondents,
physical evidence, price, people, and process were high importance
level, whereas, product, place and promotion were moderate
importance level.
Abstract: This study aimed to examine the management and
development of forest tourism Kamchanoad. Ban Dung, Udon Thani
sustainability. Data were collected by means of qualitative research
including in-depth interviews, semi- structured, and then the data
were summarized and discussed in accordance with the objectives.
And make a presentation in the form of lectures. The target
population for the study consisted of 16 people, including
representatives from government agencies, community leaders and
the community. The results showed that Guidelines for the
Management and Development of Forest Tourism Kamchanoad
include management of buildings and infrastructure such as roads,
water, electricity, toilets. Other developments are the establishment
of a service center that provides information and resources to
facilitate tourists.; nature trails and informative signage to educate
visitors on the path to the jungle Kamchanoad; forest activities for
tourists who are interested only in occasional educational activities
such as vegetation, etc.; disseminating information on various aspects
of tourism through various channels in both Thailand and English, as
well as a web site to encourage community involvement in the
planning and management of tourism together with the care and
preservation of natural resources and preserving the local cultural
tourist area of Kamchanoad.
Abstract: As the economies of other countries in the
Mediterranean Basin, the tourism sector in our country has a high
denominator in economics. Tourism businesses, which are building
blocks of tourism, sector faces with a variety of problems during their
activities. These problems faced make business efficiency and
competition conditions of the businesses difficult. Most of the
problems faced by the tourism businesses and the information of
consumers about consumers’ rights were used in this study, which is
conducted to determine the problems of tourism businesses in the
Central Anatolia Region. It is aimed to contribute the awareness of
staff and executives working at tourism sector and to attract attention
of businesses active concurrently with tourism sector and legislators.
Abstract: The development of the United Arab Emirates (UAE)
into a regional trade, tourism, finance and logistics hub has
transformed its real estate markets. However, speculative activity and
price volatility remain concerns. UAE residential market values
(MV) are exposed to fluctuations in capital flows and migration
which, in turn, are affected by geopolitical uncertainty, oil price
volatility and global investment market sentiment. Internally, a
complex interplay between administrative boundaries, land tenure,
building quality and evolving location characteristics fragments UAE
residential property markets. In short, the UAE Residential Valuation
System (UAE-RVS) confronts multiple challenges to collect, filter
and analyze relevant information in complex and dynamic spatial and
capital markets. A robust (RVS) can mitigate the risk of unhelpful
volatility, speculative excess or investment mistakes. The research
outlines the institutional, ontological, dynamic and epistemological
issues at play. We highlight the importance of system capabilities,
valuation standard salience and stakeholders trust.
Abstract: The practice of freeing monuments from subsequent
additions crosses the entire history of conservation and it is
traditionally connected to the aim of valorisation, both for cultural
and educational purpose and recently even for touristic exploitation.
Defence heritage has been widely interested by these cultural and
technical moods from philological restoration to critic innovations. A
renovated critical analysis of Italian episodes and in particular the
Sardinian case of the area of San Pancrazio in Cagliari, constitute an
important lesson about the limits of this practice and the uncertainty
in terms of results, towards the definition of a sustainable good
practice in the restoration of military architectures.
Abstract: The research presented in this paper has been focused
on analysing the impact of traffic on the sustainable development of
tourism in Croatia's Dubrovacko-Neretvanska County by the year
2020, based on the figures and trends reported in 2014 and using the
relevant variables that characterise the synergy of traffic and tourism
in, speaking from the geographic viewpoint, the most problematic
county in the Republic of Croatia. The basic hypothesis has been
confirmed through scientifically obtained research results, through
the quantification of the model's variables and the direct growth rates
of the designed model. On the basis of scientific insights into the
sustainable development of traffic and tourism in Dubrovacko-
Neretvanska County, it is possible to propose a new information
model for traffic at the service of the sustainable development of
tourism in the County for the period 2014-2020.
Abstract: The rapid development of culture tourism has drawn
attention to conserving cultural values especially by developing
countries that would like to benefit from the economic contribution
this type of tourism attracts. Tourism can have both positive and
negative outcomes for historical settlements and their residents. The
accommodation-purposed rehabilitation and revitalization project in
“Sigacik Old City Zone” are to be discussed with spatial, economic,
social and organizational dimensions. It is aimed to evaluate the
relationship between the development of tourism and sustainable
heritage conservation.
Abstract: Marine Protected Areas can benefit from nature based
tourism, monitoring environmental impacts and also become target
for human presence. From more than 3 million tourists visiting
Cozumel Island every year, an average of 2,8 million arrive by cruise
ship, and 41% are estimated to have motivation for water activities.
The destination is relying so much on the tourism activity, that scuba
diving and snorkeling in the National Park Reef of Cozumel sustain
the major economic activity. In order to achieve the sustainable
development indicator designed for regional environmental
development, the PNAC offers a training course to tourism providers
to access the protected area. This way, the update of the last 5 years
of such training is directed to diving staff, boat crew and
professionals, making them able to assist in managing the natural
resource. Moreover, the case study is an example to be used for
raising awareness among tourists visiting protected areas.
Abstract: The connection between past travel experience and
tourists’ revisit behavioral intentions has not been widely explored
but the existing studies suggest a close relationship between them.
Destination image can equally be construed as having effects on the
attitudes of the tourists at the end of their actual visitation and the
satisfaction of a tourist with his or her travel experiences contributes
to a revisit intention towards a particular destination. With strong
marketing efforts, UAE is not only considered to be successful in
attracting foreign investors, but is becoming the most popular tourism
destination in the Arab region. UAE is seriously developing its
tourism image and taking serious initiatives to attract new or repeat
visitations from the international tourists. This study empirically
investigates the causal relationships between tourism destination
image, tourist satisfaction and revisit intention using UAE as a
contextual study setting. A very clear picture emerged which
provides a host country with potential implications for its tourism
industry practitioners, Department of Tourism and Commerce
Marketing and the travel agencies who act as the intermediaries
between the potential tourists and the hotel operators.
Abstract: In the second decade of the XXI century the role of
tourism destination attractiveness is becoming increasingly important
for destination management. Competition in tourism market moves
from ordinary service quality to provision of unforgettable emotional
experience for tourists. The main purpose of the present study is to
identify the perception of the tourism destinations based on the
number of factors related to its tourist attractiveness.
The content analysis method was used to analyze the on-line
tourist feedback data immensely available in Social Media and in
travel related sites. The collected data made it possible to procure the
information which is necessary to understand the perceived
attractiveness of the destinations and key destination appeal factors
that are important for Russian leisure travelers.
Results of the present study demonstrate key attractiveness factors
or destination ‘properties’ that were unveiled as the most important
for Russian leisure tourists. The study targeted five main Spanish
tourism destinations that initially were determined by in-depth
interview with a number of Russian nationals who had visited Spain
at least once.
The research results can be useful for Spanish Tourism
Organization Representation office in Russia as well as for the other
national tourism organizations in order to promote their respective
destinations for Russian travelers focusing on main attractiveness
factors identified in this study.
Abstract: In Capitalism all economic activity rests upon a set of
core institutional foundations, main from which are privately owned
capital assets and profit. How these core institutional foundations are
working in former soviet countries, in particular in Travel and
Tourism Industry of Georgia?
The role of Travel and Tourism as a key pillar of economic growth
is being increasingly recognized by governments in all regions of the
world. For the last few years Georgia succeeded in the World Bank
and IFC “Doing Business” rankings. Despite of that, during decades
totally different statistical data of the tourism sector were provided by
the different State bodies; economic parameters were published few,
or not published at all.
The frequency and extent of property rights violation in Georgia
has repeatedly been the subject of concern for the last decade. Total
value of abrogated by the former Georgian Government private
property is estimated approximately in US$4-5 billion.
Thus, if economic profitability is unknown and property rights are
not protected – that means that the main institutional foundations of
capitalism in Georgia, are not working properly yet, that cause
management problems at all levels of the national Travel and
Tourism industry of Georgia.
Abstract: As an entity of the tourism system, local communities
were considered have better understanding of their region as well as
influenced positively or negatively by the tourism activities in the
region. This paper aimed to study role of community involvement in
the development of ecotourism at Kintamani Bali from two
perspectives of view, i.e. participation in the process of initiatives and
participation in the utilizing the economic benefits of tourism.
Thorough participation as an antecedent of social capital form, the
sustainability of ecotourism at Kintamani could be expected.
Abstract: The objectives of this study are to find out the
approaches to promote healthy recreation activities for elderly
tourists and develop Bang Nam Phueng Floating Market to be a
health tourism attraction. The research methodology was to analyze
internal and external situations according to MP-MF and the MCSTEPS
principles.
As for the results of this study the researcher found that the
healthy recreational activities for elderly tourists could be divided in
7 groups; travelling Bang Nam Phueng Floating Market activity,
homestay relaxation, arts center platform activity, healthy massage
activity, paying homage to a Buddha image activity, herbal joss-stick
home activity, making local desserts and food activity.
Abstract: Despite four years of study in the tourism industry, the
Bachelor’s graduates cannot perform their jobs as experienced tour
guides. This research aimed to develop French teaching and studying
for Tourism with two main purposes: to analyze ‘Moves’ used in oral
presentations at tourist attraction; and to study content in guiding
presentations or 'Guide Speak'. The study employed audio recording
of these presentations as an interview method in authentic situations,
having four tour guides as respondents and information providers.
The data was analyzed via moves and content analysis. The results
found that there were eight Moves used; namely, Welcoming,
Introducing oneself, Drawing someone’s attention, Giving
information, Explaining, Highlighting, Persuading and Saying
goodbye. In terms of content, the information being presented
covered the outstanding characteristics of the places and wellintegrated
with other related content. The findings were used as
guidelines for curriculum development; in particular, the core content
and the presentation forming the basis for students to meet the
standard requirements of the labor-market and professional schemes.
Abstract: The purposes of this study were to design and find
users’ satisfaction after using the decision support system for tourism
northern part of Thailand, which can provide tourists touristic
information and plan their personal voyage. Such information can be
retrieved systematically based on personal budget and provinces. The
samples of this study were five experts and users 30 persons white
collars in Bangkok. This decision support system was designed via
ASP.NET. Its database was developed by using MySQL, for
administrators are able to effectively manage the database. The
application outcome revealed that the innovation works properly as
sought in objectives. Specialists and white collars in Bangkok have
evaluated the decision support system; the result was satisfactorily
positive.
Abstract: This research analyzes factors affecting the success of Bitcoin Value within Thailand and develops a guideline for self-reliance for effective business implementation. Samples in this study included 121 people through surveys. The results revealed four main factors affecting the success as follows: 1) A great majority didn't know what Bitcoin was. 2) Didn't grasp the concept of a digital currency or see the benefit of a digital currency. 3) There is a great need to educate the next generation of learners on the benefits of Bitcoin within the community. 4) Future Career training should be pursued in applied Bitcoin development.
The guideline for self-reliance planning consisted of 4 aspects: 1) Local communities need to develop awareness of the usefulness of Bitcoin and share the value of Bitcoin among friends and family. 2) Computer Science and Business Management staff should develop skills to expand on the benefits of Bitcoin within their departments. 3) Further research should be pursued on how Bitcoin Value can improve business and tourism within Thailand. Local communities should focus on developing Bitcoin awareness by encouraging street vendors to accept Bitcoin as another form of payment for services rendered. 4) Development planning: by arranging meet up groups to conduct further education on Bitcoin and share solutions on adoption into every day usage.
Abstract: This research aims to study tourism data and behavior
of foreign tourists visited Wat Phrachetuponwimolmangkalaram (Wat
Po) Sample groups are tourists who visited inside the temple, during
February, March, April and May 2013. Tools used in the research are
questionnaires constructed by the researcher, and samples are dawn
by Convenience sampling. There are 207 foreign tourists who are
willing to be respondents. Statistics used are percentage, average
mean and standard deviation.
The results of the research reveal that:
A. General Data of Respondents
The foreign tourists who visited the temple are mostly female
(57.5 %), most respondents are aged between 20-29 years (37.2%).
Most respondents live in Europe (62.3%), most of them got the
Bachelor’s degree (40.1%), British are mostly found (16.4%),
respondents who are students are also found (23.2%), and Christian
are mostly found (60.9%).
B. Tourists’ Behavior While Visiting the Temple Compound.
The result shows that the respondents came with family (46.4%),
have never visited the temples (40.6%), and visited once (42 %). It is
found that the foreign tourists’ inappropriate behavior are wearing
revealing attires (58.9%), touching or getting closed to the monks
(55.1%), and speaking loudly (46.9%) respectively.
The respondents’ outstanding objectives are to visit inside the
temple (57.5%), to pay respect to the Reclining Buddha Image in the
Viharn (44.4%) and to worship the Buddha image in the Phra Ubosod
(37.7%) respectively.
C. The Respondents’ Self-evaluation of Performance
It is found that over all tourists evaluated themselves in the highest
level averaged 4.40. When focusing on each item, it is shown that
they evaluated themselves in the highest level on obeying the temple
staff averaged 4.57, and cleanness concern of the temple averaged
4.52, well-behaved performance during the temple visit averaged
4.47 respectively.
Abstract: With the advances in information and communications technology, mobile context-aware applications have become powerful marketing tools. In Apple online store, there are numerous mobile applications (APPs) developed for destination tour. This study investigated the determinants of adoption of context-aware APPs for destination tour services. A model is proposed based on Technology Acceptance Model and privacy concern theory. The model was empirically tested based on a sample of 259 users of a tourism APP published by Kaohsiung Tourism Bureau, Taiwan. The results showed that the fitness of the model is well and, among all the factors, the perceived usefulness and perceived ease of use have the most significant influences on the intention to adopt context-aware destination APPs. Finally, contrary to the findings of previous literature, the effect of privacy concern on the adoption intention of context-aware APP is insignificant.
Abstract: Water is a fundamental attraction in all cultures and among all classes of people,tourists and citizens. It is a favorite location for major tourism initiatives, celebrations and ceremonies. The vitality of any city depends on citizen action to take part in creating the neighborhoods they desire. Waterfront can provide extensive new areas of high quality public open space in parts of the city that are popular venues for social activities and also have the highest land values. Each city must have a character that can be used as a key attraction for the development. The morphology of a waterfront can be identified by both its physical characteristics and the socio-cultural activities that take place in the area. Alexandria has been selected as an area of study because it has a unique character due to its possession of a variety of waterfronts.
This paper aims to set some criteria of successful waterfront development and then through these criteria analyzing the development of the Qaitbay waterfront in the eastern harbor in Alexandria, Egypt. Hence, a comprehensive improvement of the waterfront areas is certainly needed to ensure a successful waterfront development radiated the sense of uniformity and coherence.
Alexandria can benefit from these criteria to develop its urban waterfront in order to preserve and revitalize its unique waterfront character and achieve mixed uses and tourism development.
Abstract: This paper aims to study the role and activities of the participants and the impact of activities created in the local area in order to sustainably develop the local areas. This study applied both qualitative and quantitative approaches presented in descriptive style; the data was collected via survey, observation and in-depth interviews with samples. The results illustrated five sorts of roles of participants of the Cicada Walking-street and four types of creative activities; recreation based, art based, cultural based, and live events. Integration of local characteristics, arts and cultures were presented creatively and interestingly. Participants are various. The roles of the participants found in the Cicada Market are group of the property and area management, entrepreneurs, leisure (entertaining persons), local people, and tourists. The good impacts on local communities are those in terms of economy, environmental friendly and local arts and cultures promoting. On the other hand, the traffic congestion, waste and the increasing of energy consumption are negative impacts from area development.