Chinese Preferences of Hotel Websites: the Differences among Different Regions
The fast technology and economic growth in China has
attracted global attention in its tourism development. This study makes
an effort on investigating China-s online tourism market and the
Chinese online travelers- perceptions of hotel websites. The findings
are expected to better understand Chinese customers- online
preference and identified the differences among online travelers from
different regions in the country. Empirical findings showed online
reservation information is the most important factor to Chinese
customers, and tourists from different regions of China have
perception difference on user-friendly factor. The findings benefit
hoteliers from understanding their websites development and
formulating more appropriate online strategies to meet the
requirements of Chinese travelers.
[1] T.S.H. Teo, "To buy or not to buy online: adopters and non-adopters of
online shopping in Singapore," Behavior and Information Technology,
vol. 25, pp.497-509. 2006.
[2] P. O-Connor and A. Frew, "An evaluation methodology for hotel
electronic channels of distribution," International Journal of Hospitality
Management, vol. 23, pp.179-199. 2004.
[3] G. Cui, and Q. Liu, "Regional market segments of China: opportunities
and barriers in a big emerging market," Journal Consumer Marketing,
vol.17, pp.55-72. 2000.
[4] China Tourism Statistics, "China Tourism,"
http://www.travelchinaguide.com/tourism/, 2011, accessed on
16/03/2013.
[5] CNNIC (China Internet Network Information Center), "Statistical report
on the Internet development,"
http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/201301/P0201301226003
99530412.pdf, 2013, accessed on 16/03/2013.
[6] R. Feng, A. M. Morrison, and J. A. Ismail, "East versus West: A
comparison of online destination marketing in China and the USA,"
Journal of Vacation Marketing, vol.10, pp.43-56. 2003.
[7] Y. Lu, Z. H. Deng, and B. Wang, "Analysis and evaluation of tourism
e-commerce websites in China," International Journal of Services
Economics and Management, vol. 1, pp.6-22.2007.
[8] Z. Lu, J. Lu, and C. Zhang, "Website Development and Evaluation in the
Chinese Tourism Industry," Networks and Communication Studies, vol.
16, pp.191-208. 2002.
[9] T. Huang, and R. Law, "Modeling and comparing Internet marketing: A
study of mainland China based and Hong Kong based hotel websites
(Published Conference Proceedings style)," Information &
Communication Technologies in Tourism, New York: Springer-Wien,
2003, pp. 173-182.
[10] K. Liang, and R. Law, "A modified functionality performance evaluation
model for evaluating the performance of China based hotel
websites,"Journal of Academy of Business and Economics, vol.2,
pp.193-208.2003.
[11] R. Law, D. Ho, and C. Cheung, "A study of the functionality of hotel
websites in Mainland China and the United States," Journal of the
Academy of Business and Economics, vol. 3, pp.202-209. 2004.
[12] L. Li, and D. Buhalis, "E-Commerce in China: The case of travel,"
International Journal of Hospitality Management, vol.2, pp.153-166.
2006.
[13] J. Rong, G. Li, and R.Law, "A contrast analysis of online hotel web
service purchasers and browsers´╝î"International Journal of Hospitality
Management, vol. 28, pp. 466-478. 2009.
[14] R. Law, B. Bai, and B. Leung, "Travel website uses and cultural
influence: A comparison between American and Chinese travelers,"
Information Technology & Tourism, vol. 10, pp. 215-225. 2009.
[15] W. G.Kim, X. J. Ma and D. J. Kim, "Determinants of Chinese hotel
customers- e-satisfaction and purchase intentions," Tourism
Management, vol. 27, pp. 890-900. 2006.
[16] T. Hu, C. Cheung, and R. Law, "A study of the availability of
China-based travel websites based on the investigation of Haikou
citizens," Tourism Science, vol. 22, pp. 47-52 (in Chinese). 2008.
[17] G. Cui, and Q. Liu, "Regional market segments of China: opportunities
and barriers in a big emerging market," Journal Consumer Marketing, vol.
17, pp.55-72. 2000.
[18] S. Qi, R. Law, C. Cheung, and D. Buhalis, "Motivations for Visiting Hotel
Websites: Chinese versus International Consumers," Journal of Travel
and Tourism Research. Fall. 2011.
[19] T. Au Yeung, and R. Law, "Evaluation of usability: A study of hotel web
sites in Hong Kong," Journal of Hospitality & Tourism Research, vol. 30,
pp.1-22. 2006.
[20] M. T. Lu, and W. L.Yeung, "A framework for effective commercial web
application developmen," Internet Research: Electronic Networking
Applications and Policy, vol. 8, pp.166-173. 1998.
[21] C. Zafiropoulos, and V. Vrana, "A framework for evaluation of hotel
websites: The case of Greece," Information Technology & Tourism, vol.
8, pp.239-254. 2006.
[22] J. Wong, and R. Law, (2005). Analysing the intention to purchase on hotel
websites: A study of travelers Hong Kong. International Journal of
Hospitality Management, vol.24, pp.311-329. 2005.
[1] T.S.H. Teo, "To buy or not to buy online: adopters and non-adopters of
online shopping in Singapore," Behavior and Information Technology,
vol. 25, pp.497-509. 2006.
[2] P. O-Connor and A. Frew, "An evaluation methodology for hotel
electronic channels of distribution," International Journal of Hospitality
Management, vol. 23, pp.179-199. 2004.
[3] G. Cui, and Q. Liu, "Regional market segments of China: opportunities
and barriers in a big emerging market," Journal Consumer Marketing,
vol.17, pp.55-72. 2000.
[4] China Tourism Statistics, "China Tourism,"
http://www.travelchinaguide.com/tourism/, 2011, accessed on
16/03/2013.
[5] CNNIC (China Internet Network Information Center), "Statistical report
on the Internet development,"
http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/201301/P0201301226003
99530412.pdf, 2013, accessed on 16/03/2013.
[6] R. Feng, A. M. Morrison, and J. A. Ismail, "East versus West: A
comparison of online destination marketing in China and the USA,"
Journal of Vacation Marketing, vol.10, pp.43-56. 2003.
[7] Y. Lu, Z. H. Deng, and B. Wang, "Analysis and evaluation of tourism
e-commerce websites in China," International Journal of Services
Economics and Management, vol. 1, pp.6-22.2007.
[8] Z. Lu, J. Lu, and C. Zhang, "Website Development and Evaluation in the
Chinese Tourism Industry," Networks and Communication Studies, vol.
16, pp.191-208. 2002.
[9] T. Huang, and R. Law, "Modeling and comparing Internet marketing: A
study of mainland China based and Hong Kong based hotel websites
(Published Conference Proceedings style)," Information &
Communication Technologies in Tourism, New York: Springer-Wien,
2003, pp. 173-182.
[10] K. Liang, and R. Law, "A modified functionality performance evaluation
model for evaluating the performance of China based hotel
websites,"Journal of Academy of Business and Economics, vol.2,
pp.193-208.2003.
[11] R. Law, D. Ho, and C. Cheung, "A study of the functionality of hotel
websites in Mainland China and the United States," Journal of the
Academy of Business and Economics, vol. 3, pp.202-209. 2004.
[12] L. Li, and D. Buhalis, "E-Commerce in China: The case of travel,"
International Journal of Hospitality Management, vol.2, pp.153-166.
2006.
[13] J. Rong, G. Li, and R.Law, "A contrast analysis of online hotel web
service purchasers and browsers´╝î"International Journal of Hospitality
Management, vol. 28, pp. 466-478. 2009.
[14] R. Law, B. Bai, and B. Leung, "Travel website uses and cultural
influence: A comparison between American and Chinese travelers,"
Information Technology & Tourism, vol. 10, pp. 215-225. 2009.
[15] W. G.Kim, X. J. Ma and D. J. Kim, "Determinants of Chinese hotel
customers- e-satisfaction and purchase intentions," Tourism
Management, vol. 27, pp. 890-900. 2006.
[16] T. Hu, C. Cheung, and R. Law, "A study of the availability of
China-based travel websites based on the investigation of Haikou
citizens," Tourism Science, vol. 22, pp. 47-52 (in Chinese). 2008.
[17] G. Cui, and Q. Liu, "Regional market segments of China: opportunities
and barriers in a big emerging market," Journal Consumer Marketing, vol.
17, pp.55-72. 2000.
[18] S. Qi, R. Law, C. Cheung, and D. Buhalis, "Motivations for Visiting Hotel
Websites: Chinese versus International Consumers," Journal of Travel
and Tourism Research. Fall. 2011.
[19] T. Au Yeung, and R. Law, "Evaluation of usability: A study of hotel web
sites in Hong Kong," Journal of Hospitality & Tourism Research, vol. 30,
pp.1-22. 2006.
[20] M. T. Lu, and W. L.Yeung, "A framework for effective commercial web
application developmen," Internet Research: Electronic Networking
Applications and Policy, vol. 8, pp.166-173. 1998.
[21] C. Zafiropoulos, and V. Vrana, "A framework for evaluation of hotel
websites: The case of Greece," Information Technology & Tourism, vol.
8, pp.239-254. 2006.
[22] J. Wong, and R. Law, (2005). Analysing the intention to purchase on hotel
websites: A study of travelers Hong Kong. International Journal of
Hospitality Management, vol.24, pp.311-329. 2005.
@article{"International Journal of Business, Human and Social Sciences:54620", author = "Shanshan Qi and Rob Law and Dimitrios Buhalis", title = "Chinese Preferences of Hotel Websites: the Differences among Different Regions", abstract = "The fast technology and economic growth in China has
attracted global attention in its tourism development. This study makes
an effort on investigating China-s online tourism market and the
Chinese online travelers- perceptions of hotel websites. The findings
are expected to better understand Chinese customers- online
preference and identified the differences among online travelers from
different regions in the country. Empirical findings showed online
reservation information is the most important factor to Chinese
customers, and tourists from different regions of China have
perception difference on user-friendly factor. The findings benefit
hoteliers from understanding their websites development and
formulating more appropriate online strategies to meet the
requirements of Chinese travelers.", keywords = "Chinese online travelers, Hotel websites, Regions of China, Website usefulness", volume = "7", number = "6", pages = "1515-7", }
