Abstract: In today’s highly competitive, dynamic and
technology driven business circumstances, marketers are under
steady pressure to deliver the best. Organizations are continuously
improving and upgrading themselves to meet customer expectations
and demands. Technology has not only changed the way in which
business is done in modern times but has also transformed the way to
reach out to target audience. Marketers have identified most recent
media options to communicate and convince potential customers.
Numerous scholars have studied the research domain of advertising
and have tried to recognize different measures of advertisement
effectiveness in context of various media. The objective of this paper
is to critically review accessible literature on advertisement
effectiveness in context of varied advertising media, recognize major
gaps in the literature and identify future research prospects on the
basis of critical analysis of literature.
Abstract: In this work, a polyaniline/Iron oxide (PANI/Fe2O3)
composite was chemically prepared by oxidative polymerization of
aniline in acid medium, in presence of ammonium persulphate as an
oxidant and amount of Fe2O3. The composite was characterized by a
scanning electron microscopy (SEM). The prepared composite has
been used as adsorbent to remove Tartrazine dye form aqueous
solutions.
The effects of initial dye concentration and temperature on the
adsorption capacity of PANI/Fe2O3 for Tartrazine dye have been
studied in this paper.
The Langmuir and Freundlich adsorption models have been used
for the mathematical description of adsorption equilibrium data. The
best fit is obtained using the Freundlich isotherm with an R2 value of
0.998. The change of Gibbs energy, enthalpy, and entropy of
adsorption has been also evaluated for the adsorption of Tartrazine
onto PANI/ Fe2O3. It has been proved according the results that the
adsorption process is endothermic in nature.
Abstract: The purpose of this work is examining the multiproduct
multi-stage in a battery production line. To improve the
performances of an assembly production line by determine the
efficiency of each workstation. Data collected from every
workstation. The data are throughput rate, number of operator, and
number of parts that arrive and leaves during part processing. Data
for the number of parts that arrives and leaves are collected at least at
the amount of ten samples to make the data is possible to be analyzed
by Chi-Squared Goodness Test and queuing theory. Measures of this
model served as the comparison with the standard data available in
the company. Validation of the task time value resulted by comparing
it with the task time value based on the company database. Some
performance factors for the multi-product multi-stage in a battery
production line in this work are shown.
The efficiency in each workstation was also shown. Total
production time to produce each part can be determined by adding
the total task time in each workstation. To reduce the queuing time
and increase the efficiency based on the analysis any probably
improvement should be done. One probably action is by increasing
the number of operators how manually operate this workstation.
Abstract: Frequency stability of microgrids under islanded
operation attracts particular attention recently. A new cooperative
frequency control strategy based on centralized multi-agent system
(CMAS) is proposed in this study. Based on this strategy, agents sent
data and furthermore each component has its own to center operating
decisions (MGCC).After deciding on the information, they are
returned. Frequency control strategies include primary and secondary
frequency control and disposal of multi-stage load in which this study
will also provide a method and algorithm for load shedding. This
could also be a big problem for the performance of micro-grid in
times of disaster. The simulation results show the promising
performance of the proposed structure of the controller based on
multi agent systems.
Abstract: In this work, a Multi-Level Artificial Bee Colony
(called MLABC) for optimizing numerical test functions is presented.
In MLABC, two species are used. The first species employs n
colonies where each of them optimizes the complete solution vector.
The cooperation between these colonies is carried out by exchanging
information through a leader colony, which contains a set of elite
bees. The second species uses a cooperative approach in which the
complete solution vector is divided to k sub-vectors, and each of
these sub-vectors is optimized by a colony. The cooperation between
these colonies is carried out by compiling sub-vectors into the
complete solution vector. Finally, the cooperation between two
species is obtained by exchanging information. The proposed
algorithm is tested on a set of well-known test functions. The results
show that MLABC algorithm provides efficiency and robustness to
solve numerical functions.
Abstract: This paper proposes the designing direct adaptive
neural controller to apply for a class of a nonlinear pendulum
dynamic system. The radial basis function (RBF) neural adaptive
controller is robust in presence of external and internal uncertainties.
Both the effectiveness of the controller and robustness against
disturbances are importance of this paper. The simulation results
show the promising performance of the proposed controller.
Abstract: Many studies have revealed the fact of the complexity
of ontology building process. Therefore there is a need for a new
approach which one of that addresses the socio-technical aspects in the
collaboration to reach a consensus. Meta-design approach is
considered applicable as a method in the methodological model of
socio-technical ontology engineering. Principles in the meta-design
framework are applied in the construction phases of the ontology. A
web portal is developed to support the meta-design principles
requirements. To validate the methodological model semantic web
applications were developed and integrated in the portal and also used
as a way to show the usefulness of the ontology. The knowledge based
system will be filled with data of Indonesian medicinal plants. By
showing the usefulness of the developed ontology in a semantic web
application, we motivate all stakeholders to participate in the
development of knowledge based system of medicinal plants in
Indonesia.
Abstract: To elucidate the material characteristics of single
crystals of pure aluminum and copper, the respective relations between
crystallographic orientations and microstructures were examined,
along with bending and mechanical properties. The texture
distribution was also analysed. Bending tests were performed in a
SEM apparatus while its behaviors were observed. Some analytical
results related to crystal direction maps, inverse pole figures, and
textures were obtained from electron backscatter diffraction (EBSD)
analyses.
Abstract: In recent decades with the development of technology
and lack of food sources, sewage sludge in production of human
foods is inevitable. Various sources of municipal and industrial
sewage sludge that is produced can provide the requirement of plant
nutrients. Soils in arid, semi-arid climate of central Iran that most
affected by water drainage, iron and zinc deficiencies, using of
sewage sludge is helpful. Therefore, the aim of this study is
investigation of sewage sludge and manure application on Ni, Pb and
Cd uptake by Savory. An experiment in a randomized complete block
design with three replications was performed. Sewage sludge
treatments consisted of four levels, control, 15, 30, 80 tons per
hectares; the manure was used in four levels of control, 20, 40 and 80
tons per hectare. Results showed that the wet and dry weights was not
affected by sewage sludge using, while, manure has significant effect
on them. The effect of sewage sludge on the cadmium and lead
concentrations were significant. Interactions of sewage sludge and
manure on dry weight values were not significant. Compare mean
analysis showed that increasing the amount of sewage sludge had no
significant effect on cadmium concentration and it reduced when
sewage sludge usage increased. This is probably due to increased
plant growth and reduced concentrations of these elements in the
plant.
Abstract: Nanostructured catalysts were successfully prepared
by acidification of diatomite and regeneration of FCC spent catalysts.
The obtained samples were characterized by IR, XRD, SEM, EDX,
MAS-NMR (27Al and 29Si), NH3-TPD and tested in catalytic
pyrolysis of biomass (rice straw). The results showed that the similar
bio-oil yield of 41.4% can be obtained by pyrolysis with catalysts at
450oC as compared to that of the pyrolysis without catalyst at 550oC.
The bio-oil yield reached a maximum of 42.55% at the pyrolysis
temperature of 500oC with catalytic content of 20%. Moreover, by
catalytic pyrolysis, bio-oil quality was better as reflected in higher
ratio of H/C, lower ratio of O/C. This clearly indicated high
application potential of these new nanostructured catalysts in the
production of bio-oil with low oxygenated compounds.
Abstract: The influence of three different types of halloysite
nanotubes (HNTs) with different dimensions, namely as camel lake
(CLA), Jarrahdale (JA) and Matauri Bay (MB), on their reinforcing
ability of ethylene propylene dine monomer (EPDM) were
investigated by varying the HNTs loading (from 0-15 phr).
Mechanical properties of the nanocomposites improved with addition
of all three HNTs, but CLA based nanocomposites exhibited a
significant enhancement compared to the other HNTs. For instance,
tensile properties of EPDM nanocomposites increased by 120%,
256% and 340% for MB, JA and CLA, respectively, with addition of
15 phr of HNTs. This could be due to the higher aspect ratio and
higher surface area of CLA compared to others. Scanning electron
microscopy (SEM) of nanocomposites at 15 phr of HNT loadings
showed low amounts of pulled-out nanotubes which confirmed the
presence of more embedded nanotubes inside the EPDM matrix, as
well as aggregates within the fracture surface of EPDM/HNT
nanocomposites
Abstract: The purpose of this study was to investigate
perceptions of climate change risk to forest ecosystems and forestbased
communities as well as perceived effectiveness of adaptation
strategies for climate change as well as challenges for adaptation.
Data was gathered using a pre-tested semi-structured questionnaire.
Simple random selection technique was applied. For the majority of
issues, the responses were obtained on multi-point likert scales, and
the scores provided were, in turn, used to estimate the means and
other useful estimates. A composite knowledge index developed
using correct responses to a set of self-rated statements were used to
evaluate the issues. The mean of the knowledge index was 0.64. Also
all respondents recorded values of the knowledge index above 0.25.
Increase forest fire was perceived by respondents as the greatest risk
to forest eco-system. Decrease access to water supplies was perceived
as the greatest risk to livelihoods of forest based communities. The
most effective adaptation strategy relevant to climate change risks to
forest eco-systems and forest based communities livelihoods in
Kathmandu valley in Nepal as perceived by the respondents was
reforestation and afforestation. As well, lack of public awareness was
perceived as the major limitation for climate change adaptation.
However, perceived risks as well as effective adaptation strategies
showed an inconsistent association with knowledge indicators and
social-cultural variables. The results provide useful information to
any party who involve with climate change issues in Nepal, since
such attempts would be more effective once the people’s perceptions
on these aspects are taken into account.
Abstract: The presence of endocrine-disrupting compounds,
such as bisphenol A (BPA), in the environment can cause serious
health problems. However, there are controversial opinions. This
study investigated the reproductive, metabolic, oxidative and
immunologic-disrupting effects of bisphenol A in male rabbits.
Rabbits were divided into five groups. The first four rabbit groups
were administered oral BPA (1, 10, 50, or 100 mg/kg/day) for ten
weeks. The fifth group was administered corn oil as the vehicle. BPA
significantly decreased serum testosterone, estradiol and the free
androgen index (FAI) and significantly increased sex hormone
binding globulin (SHBG) compared with the placebo group. The
higher doses of BPA showed a significant decrease in follicular
stimulating hormone (FSH) and luteinizing hormone (LH). A
significant increase in blood glucose levels was identified in the BPA
groups. The non-significant difference in insulin levels is a novel
finding. The cumulative testicular toxicity of BPA was clearly
demonstrated by the dose-dependent decrease in absolute testes
weight, primary measures of semen quality and a significant increase
in testicular malonaldehyde (MDA). Moreover, BPA significantly
decreased total antioxidant capacity (TAC) and significantly
increased immunoglobulin G (IgG) at the highest concentration. Our
results suggest that BPA, especially at higher doses, is associated
with many adverse effects on metabolism, oxidative stress, immunity,
sperm quality and markers of androgenic action.
Abstract: This paper contains 2 main parts. In the first part of paper we simulated and studied three types of electrode patterns used in various industries for suspension and handling of the semiconductor and glass and we selected the best pattern by evaluating the electrostatic force, which was comb pattern electrode.
In the second part we investigated the parameters affecting the amount of electrostatic force such as the gap between surface and electrode (g), the electrode width (w), the gap between electrodes (t), the surface permittivity and electrode length and methods of improvement of adhesion force by changing these values.
Abstract: Magnetic powder of Sr-ferrite was prepared by
conventional and sol-gel auto-combustion methods. In conventional
method, strontium carbonate and ferric oxide powders were mixed
together and then mixture was calcined. In sol-gel auto-combustion
method, a solution containing strontium nitrate, ferric nitrate and
citric acid was heated until the combustion took place automatically;
then, as-burnt powder was calcined. Thermal behavior, phase
identification, morphology and magnetic properties of powders
obtained by these two methods were compared by DTA, XRD, SEM
and VSM techniques. According to the results of DTA analysis,
formation temperature of Sr-ferrite obtained by conventional and solgel
auto-combustion methods were 1300°C and 1000°C, respectively.
XRD results confirmed the formation of pure Sr-ferrite at the
mentioned temperatures. Plate and hexagonal-shape particles of Srferrite
were observed using SEM. The Sr-ferrite powder obtained by
sol-gel auto-combustion method had saturation magnetization of
66.03 emu/g and coercivity of 5731 Oe in comparison with values of
58.20 emu/g and 4378 Oe obtained by conventional method.
Abstract: Curcuma longa L. (Zingiberaceae), commonly known
as turmeric, has a long history of traditional uses for culinary
purposes as a spice and a food colorant. The present study aimed to
document the ethnobotanical knowledge about Curcuma longa, and
to assess the variation in the herbalists’ experience in Northeastern
Algeria. Data were collected using semi-structured questionnaires
and direct interviews with 30 herbalists. Ethnobotanical indices,
including the fidelity level (FL%), the relative frequency citation
(RFC), and use value (UV) were determined by quantitative methods.
Diversity in the level of knowledge was analyzed using univariate,
non-parametric, and multivariate statistical methods. Three main
categories of uses were recorded for C. longa: for food, for medicine,
and for cosmetic purposes. As a medicine, turmeric was used for the
treatment of gastrointestinal, dermatological, and hepatic diseases.
Medicinal and food uses were correlated with both forms of
preparation (rhizome and powder). The age group did not influence
the use. Multivariate analyses showed a significant variation in
traditional knowledge, associated with the use value, origin, quality,
and efficacy of the drug. The findings suggested that the geographical
origin of C. longa affected the use in Algeria.
Abstract: In the present work, the finite element formulation for
the investigation of the effects of a localized interfacial degeneration
on the dynamic behavior of the [90°/0°] laminated composite plate
employing the state-space technique is performed. The stiffness of
the laminate is determined by assembling the stiffnesses of subelements.
This includes an introduction of an interface layer adopting
the virtually zero-thickness formulation to model the interfacial
degeneration. Also, the kinematically consistent mass matrix and
proportional damping have been formulated to complete the free
vibration governing expression. To simulate the interfacial
degeneration of the laminate, the degenerated areas are defined from
the center propagating outwards in a localized manner. It is found
that the natural frequency, damped frequency and damping ratio of
the plate decreases as the degenerated area of the interface increases.
On the contrary, the loss factor increases correspondingly.
Abstract: We introduced an all-optical multicasting
characteristics with wavelength conversion based on a novel
all-optical triode using negative feedback semiconductor optical
amplifier. This study was demonstrated with a transfer speed of 10
Gb/s to a non-return zero 231-1 pseudorandom bit sequence system.
This multi-wavelength converter device can simultaneously provide
three channels of output signal with the support of non-inverted and
inverted conversion. We studied that an all-optical multicasting and
wavelength conversion accomplishing cross gain modulation is
effective in a semiconductor optical amplifier which is effective to
provide an inverted conversion thus negative feedback. The
relationship of received power of back to back signal and output
signals with wavelength 1535 nm, 1540 nm, 1545 nm, 1550 nm, and
1555 nm with bit error rate was investigated. It was reported that the
output signal wavelengths were successfully converted and modulated
with a power penalty of less than 8.7 dB, which the highest is 8.6 dB
while the lowest is 4.4 dB. It was proved that all-optical multicasting
and wavelength conversion using an optical triode with a negative
feedback by three channels at the same time at a speed of 10 Gb/s is a
promising device for the new wavelength conversion technology.
Abstract: Due to the large amount of information in the World
Wide Web (WWW, web) and the lengthy and usually linearly
ordered result lists of web search engines that do not indicate
semantic relationships between their entries, the search for topically
similar and related documents can become a tedious task. Especially,
the process of formulating queries with proper terms representing
specific information needs requires much effort from the user. This
problem gets even bigger when the user's knowledge on a subject and
its technical terms is not sufficient enough to do so. This article
presents the new and interactive search application DocAnalyser that
addresses this problem by enabling users to find similar and related
web documents based on automatic query formulation and state-ofthe-
art search word extraction. Additionally, this tool can be used to
track topics across semantically connected web documents.
Abstract: Kigelia africana (Lam.) Benth. (Bignoniaceae) is a
reputed traditional remedy for various human ailments such as skin
diseases, microbial infections, melanoma, stomach troubles,
metabolic disorders, malaria and general pains. In spite of the fruit
being widely used for purposes related to its antibacterial and
antifungal properties, the chemical constituents associated with the
activity have not been fully identified. To elucidate the active
principles, we evaluated the antimicrobial activity of fruit extracts
and purified fractions against Staphylococcus aureus, Enterococcus
faecalis, Moraxella catarrhalis, Escherichia coli, Candida albicans
and Candida tropicalis. Shade-dried fruits were powdered and
extracted with hydroalcoholic (1:1) mixture by soaking at room
temperature for 72 h. The crude extract was further fractionated by
column chromatography, with successive elution using hexane,
dichloromethane, ethyl acetate, acetone and methanol. The
dichloromethane and ethyl acetate fractions were combined and
subjected to column chromatography to furnish a wax and oil from
the eluates of 20% and 40% ethyl acetate in hexane, respectively. The
GC-MS and GC×GC-MS results revealed that linoleic acid, linolenic
acid, palmitic acid, arachidic acid and stearic acid were the major
constituents in both oil and wax. The crude hydroalcoholic extract
exhibited the strongest activity with MICs of 0.125-0.5 mg/mL,
followed by the ethyl acetate (MICs = 0.125-1.0 mg/mL),
dichloromethane (MICs = 0.250-2.0 mg/mL), hexane (MICs = 0.25-
2.0 mg/mL), acetone (MICs = 0.5-2.0 mg/mL) and methanol (MICs =
1.0-2.0 mg/mL), whereas the wax (MICs = 2.0-4.0 mg/mL) and oil
(MICs = 4.0-8.0 mg/mL) showed poor activity. The study concludes
that synergistic interactions of chemical constituents could be
responsible for the antimicrobial activity of K. africana fruits, which
needs a more holistic approach to understand the mechanism of its
antimicrobial activity.