Abstract: The goal of this paper is to identify the main
differences in the way men and women perceive TV ads. This paper
is based on a research project conducted partly as a review of relevant
papers, which deals with gender influence on the cognitive process
and postmodern perception of advertising. In addition to that,
qualitative research was conducted by means of interviews and
structured questionnaires. Furthermore, data acquired from the
research were used to evaluate our objectives and hypotheses. The
goal of this paper is to compare women's and men's perception of
advertisement. Although women are able to perceive more details
than men, men are more susceptible to sexual appeals in advertising.
Significant differences were also found in the perception of sexual
appeals in the context of gender.
Abstract: Concurrent planning of project scheduling and
material ordering has been increasingly addressed within last decades
as an approach to improve the project execution costs. Therefore, we
have taken the problem into consideration in this paper, aiming to
maximize schedules quality robustness, in addition to minimize the
relevant costs. In this regard, a bi-objective mathematical model is
developed to formulate the problem. Moreover, it is possible to
utilize the all-unit discount for materials purchasing. The problem is
then solved by the E-constraint method, and the Pareto front is
obtained for a variety of robustness values. The applicability and
efficiency of the proposed model is tested by different numerical
instances, finally.
Abstract: The aim of this work is to detect geometrical shape
objects in an image. In this paper, the object is considered to be as a
circle shape. The identification requires find three characteristics,
which are number, size, and location of the object. To achieve the
goal of this work, this paper presents an algorithm that combines
from some of statistical approaches and image analysis techniques.
This algorithm has been implemented to arrive at the major
objectives in this paper. The algorithm has been evaluated by using
simulated data, and yields good results, and then it has been applied
to real data.
Abstract: Wireless networks are built upon the open shared
medium which makes easy for attackers to conduct malicious
activities. Jamming is one of the most serious security threats to
information economy and it must be dealt efficiently. Jammer
prevents legitimate data to reach the receiver side and also it
seriously degrades the network performance. The objective of this
paper is to provide a general overview of jamming in wireless
network. It covers relevant works, different jamming techniques,
various types of jammers and typical prevention techniques.
Challenges associated with comparing several anti-jamming
techniques are also highlighted.
Abstract: With the increasing dependence of countries on the
critical infrastructure, it increases their vulnerability. Big threat is
primarily in the human factor (personnel of the critical infrastructure)
and in terrorist attacks. It emphasizes the development of
methodology for searching of weak points and their subsequent
elimination. This article discusses methods for the analysis of safety
in the objects of critical infrastructure. It also contains proposal for
methodology for training employees of security services in the
objects of the critical infrastructure and developing scenarios of
attacks on selected objects of the critical infrastructure.
Abstract: Despite all the wide research and literature on the
subject, changing and challenging times often present themselves
with new objectives, fluid politics, and everlasting point of views.
Much is said about the subject and the trend nowadays is watching
every European Union (EU) intervention as a form of neo
colonialism or a form of establishing new markets. The paper will try to establish a perspective on EU influences,
policies and impacts analyzed from multidimensional point of view,
not limiting itself on a narrow external dimension, focusing on a
broader understanding of it diverse contribution to global governance
and peace keeping. Tending to be critical, this paper tends to fall out of extremes,
nether holding a Eurocentric position, nor falling for cheap critic to
the whole failures and impact of EU policies. The ambition is to
show EU as a contributing factor while keeping in mind its nature as
a multi layered actor and with not necessarily coinciding interests
among its member states.
Abstract: Machine visualization is an area of interest with fast
and progressive development. We present a method of machine
visualization which will be applicable in real industrial conditions
according to current needs and demands. Real factory data were
obtained in a newly built research plant. Methods described in this
paper were validated on a case study. Input data were processed and
the virtual environment was created. The environment contains
information about dimensions, structure, disposition, and function.
Hardware was enhanced by modular machines, prototypes, and
accessories. We added functionalities and machines into the virtual
environment. The user is able to interact with objects such as testing
and cutting machines, he/she can operate and move them. Proposed
design consists of an environment with two degrees of freedom of
movement. Users are in touch with items in the virtual world which
are embedded into the real surroundings. This paper describes development of the virtual environment. We
compared and tested various options of factory layout virtualization
and visualization. We analyzed possibilities of using a 3D scanner in
the layout obtaining process and we also analyzed various virtual
reality hardware visualization methods such as: Stereoscopic (CAVE)
projection, Head Mounted Display (HMD) and augmented reality
(AR) projection provided by see-through glasses.
Abstract: Slash or Yaoi fan art is the artwork that contains a
homosexual relationship between fictional male characters, who were
heterosexual in the original media. Previous belief about Slash or
Yaoi fan art is that the fan fiction writers and the fan artists need to
see the equality in romantic relationship. They do not prefer the
pairing of man and woman, since both genders are not equal. The
objectives of the current study are to confirm this belief, and to
examine the relationship between equality found in Slash fan art,
friendship in original media, and violence contained in fan art. Mean
comparisons show that equality could be found in the pairing of hero
and hero, but rarely found in the pairing of hero and villain.
Regression analysis shows that the level of equality in fan art and
friendship in original media are significant predictors of violence
contained in fan art. Since villain-related pairings yield a high level
of violence in fan art and a low level of equality, researchers of future
studies should find the strategies to prevent fans to include villains in
their Slash or Yaoi fan art.
Abstract: The objective of this work is to carryout critical
comparison of different actuation mechanisms like electrostatic,
thermal, piezoelectric, and magnetic with reference to a micro
cantilever. The relevant parameters like force generated,
displacement are compared in actuation methods. With these results,
helps in choosing the best actuation method for a particular
application. In this study, Comsol/Multiphysics software is used.
Modeling and simulation is done by considering the micro cantilever
of same dimensions as an actuator using all the above mentioned
actuation techniques. In addition to their small size, micro actuators
consume very little power and are capable of accurate results. In this
work, a comparison of actuation mechanisms is done to decide the
efficient system in micro domain.
Abstract: Given the increase in the number of e-commerce sites,
the number of competitors has become very important. This means
that companies have to take appropriate decisions in order to meet the
expectations of their customers and satisfy their needs. In this paper,
we present a case study of applying LRFM (length, recency,
frequency and monetary) model and clustering techniques in the
sector of electronic commerce with a view to evaluating customers’
values of the Moroccan e-commerce websites and then developing
effective marketing strategies. To achieve these objectives, we adopt
LRFM model by applying a two-stage clustering method. In the first
stage, the self-organizing maps method is used to determine the best
number of clusters and the initial centroid. In the second stage, kmeans
method is applied to segment 730 customers into nine clusters
according to their L, R, F and M values. The results show that the
cluster 6 is the most important cluster because the average values of
L, R, F and M are higher than the overall average value. In addition,
this study has considered another variable that describes the mode of
payment used by customers to improve and strengthen clusters’
analysis. The clusters’ analysis demonstrates that the payment method is
one of the key indicators of a new index which allows to assess the
level of customers’ confidence in the company's Website.
Abstract: The paper is focused on the application of the security
audit method on the selected objects of the critical infrastructure. The
emphasis is put on security audit method to find gaps in the critical
infrastructure security. The theoretical part describes objects of the
critical infrastructure. The practical part describes using of the
security audit method. The main emphasis was put on the protection
of the critical infrastructure in the Czech Republic.
Abstract: We consider fast and accurate solutions of scattering
problems by large perfectly conducting objects (PEC) formulated
by an optimization of the Method of Auxiliary Sources (MAS). We
present various techniques used to reduce the total computational cost
of the scattering problem. The first technique is based on replacing
the object by an array of finite number of small (PEC) object with the
same shape. The second solution reduces the problem on considering
only the half of the object.These t
Abstract: Effective internal control system in the bursary unit of
tertiary educational institutions is geared toward achieving quality
teaching, learning and research environment and as well assist the
management of the institutions, particularly when decisions are to be
made. While internal control system exists in all institutions, the
outlined objectives above are far from being achieved. The paper
therefore assesses the effectiveness of internal control system in
tertiary educational institutions in Nasarawa State, Nigeria with
specific focus on the Nasarawa State Polytechnic, Lafia. The study is
survey, hence a simple closed ended questionnaire was developed
and administered to a sample of twenty seven (27) member staff from
the Bursary and the Internal audit unit of the Nasarawa State
Polytechnic, Lafia so as to obtain data for analysis purposes and to
test the study hypothesis. Responses from the questionnaire were
analysed using a simple percentage and chi square. Findings shows
that the right people are not assigned to the right job in the
department, budget, and management accounting were never used in
the institution’s operations and checking of subordinate by their
superior officers is not regular. This renders the current internal
control structure of the Polytechnic as ineffective and weak. The
paper therefore recommends that: transparency should be seen as
significant, as the institution work toward meeting its objectives, it
therefore means that the right staff be assigned the right job and
regular checking of the subordinates by their superiors be ensued.
Abstract: The paper will focus on the strategic development
deriving from the evolution of the traditional courtyard spatial
organization towards a new, contemporary sustainable way of living.
New sustainable approaches that engulf the social issues, the notion
of place, the understanding of weather architecture blended together
with the bioclimatic behavior will be seen through a series of
experimental case studies in the island of Cyprus, inspired and
originated from its traditional wisdom, ranging from small scale of
living to urban interventions. Weather and nature will be seen as co-architectural authors with
architects. Furthermore, the building will be seen not as an object but
rather as a vessel of human activities. This will further enhance the
notion of merging the material and immaterial, the built and unbuilt,
subject-human, and the object-building. This eventually will enable
to generate the discussion of the understanding of the building in
relation to the place and its inhabitants, where the human topography
is more important than the material topography. The specificities of
the divided island and the dealing with sites that are in vicinity with
the diving Green Line will further trigger explorations dealing with
the regeneration issues and the social sustainability offering
unprecedented opportunities for innovative sustainable ways of
living. Opening up a discourse with premises of weather-nature, materialimmaterial,
human-material topographies in relation to the contested
sites of the borders will lead us to develop innovative strategies for a
profound, both technical and social sustainability, which fruitfully
yields to innovative living built environments, responding to the ever
changing environmental and social needs. As a starting point, a case study in Kaimakli in Nicosia, a
refurbishment with an extension of a traditional house, already
engulfs all the traditional/ vernacular wisdom of the bioclimatic
architecture. The project focusses on the direct and quite obvious
bioclimatic features such as south orientation and cross ventilation.
Furthermore, it tries to reinvent the adaptation of these parameters in
order to turn the whole house to a contemporary living environment.
In order to succeed this, evolutions of traditional architectural
elements and spatial conditions are integrated in a way that does not
only respond to some certain weather conditions, but they integrate
and blend the weather within the built environment. A series of
innovations aiming at maximum flexibility is proposed. The house
can finally be transformed into a winter enclosure, while for the most
part of the year it turns into a ‘camping’ living environment. Parallel to experimental interventions in existing traditional units,
we will proceed examining the implementation of the same
developed methodology in designing living units and complexes.
Malleable courtyard organizations that attempt to blend the
traditional wisdom with the contemporary needs for living, the
weather and nature with the built environment will be seen tested in
both horizontal and vertical developments. Social activities are seen as directly affected and forged by the
weather conditions thus generating a new social identity of people where people are directly involved and interacting with the weather.
The human actions and interaction with the built, material
environment in order to respond to weather will be seen as the result
of balancing the social with the technological sustainability, the
immaterial, and the material aspects of the living environment.
Abstract: Magnetic Resonance Imaging (MRI) is one of the
most important medical imaging modality. Subjective assessment of
the image quality is regarded as the gold standard to evaluate MR
images. In this study, a database of 210 MR images which contains
ten reference images and 200 distorted images is presented. The
reference images were distorted with four types of distortions: Rician
Noise, Gaussian White Noise, Gaussian Blur and DCT compression.
The 210 images were assessed by ten subjects. The subjective scores
were presented in Difference Mean Opinion Score (DMOS). The
DMOS values were compared with four FR-IQA metrics. We have
used Pearson Linear Coefficient (PLCC) and Spearman Rank Order
Correlation Coefficient (SROCC) to validate the DMOS values. The
high correlation values of PLCC and SROCC shows that the DMOS
values are close to the objective FR-IQA metrics.
Abstract: It is quite essential to investigate the causes of
pavement deterioration in order to select the proper maintenance
technique. The objective of this study was to identify factors cause
deterioration of recently constructed roads in Khartoum state. A
comprehensive literature concerning the factors of road deterioration,
common road defects and their causes were reviewed. Three major
road projects with different deterioration reasons were selected for
this study. The investigation involved field survey and laboratory
testing on those projects to examine the existing pavement
conditions. The results revealed that the roads investigated
experienced severe failures in the forms of cracks, potholes, and
rutting in the wheel path. The causes of those failures were found
mainly linked to poor drainage, traffic overloading, expansive
subgrade soils, and the use of low quality materials in construction.
Based on the results, recommendations were provided to help
highway engineers in selecting the most effective repair techniques
for specific kinds of distresses.
Abstract: The purposes of hydraulic gate are to maintain the
functions of storing and draining water. It bears long-term hydraulic
pressure and earthquake force and is very important for reservoir and
waterpower plant. The high tensile strength of steel plate is used as
constructional material of hydraulic gate. The cracks and rusts,
induced by the defects of material, bad construction and seismic
excitation and under water respectively, thus, the mechanics
phenomena of gate with crack are probing into the cause of stress
concentration, induced high crack increase rate, affect the safety and
usage of hydroelectric power plant. Stress distribution analysis is a
very important and essential surveying technique to analyze
bi-material and singular point problems. The finite difference
infinitely small element method has been demonstrated, suitable for
analyzing the buckling phenomena of welding seam and steel plate
with crack. Especially, this method can easily analyze the singularity
of kink crack. Nevertheless, the construction form and deformation
shape of some gates are three-dimensional system. Therefore, the
three-dimensional Digital Image Correlation (DIC) has been
developed and applied to analyze the strain variation of steel plate with
crack at weld joint. The proposed Digital image correlation (DIC)
technique is an only non-contact method for measuring the variation of
test object. According to rapid development of digital camera, the cost
of this digital image correlation technique has been reduced.
Otherwise, this DIC method provides with the advantages of widely
practical application of indoor test and field test without the restriction
on the size of test object. Thus, the research purpose of this research is
to develop and apply this technique to monitor mechanics crack
variations of weld steel hydraulic gate and its conformation under
action of loading. The imagines can be picked from real time
monitoring process to analyze the strain change of each loading stage.
The proposed 3-Dimensional digital image correlation method,
developed in the study, is applied to analyze the post-buckling
phenomenon and buckling tendency of welded steel plate with crack.
Then, the stress intensity of 3-dimensional analysis of different
materials and enhanced materials in steel plate has been analyzed in
this paper. The test results show that this proposed three-dimensional
DIC method can precisely detect the crack variation of welded steel
plate under different loading stages. Especially, this proposed DIC
method can detect and identify the crack position and the other flaws
of the welded steel plate that the traditional test methods hardly detect
these kind phenomena. Therefore, this proposed three-dimensional
DIC method can apply to observe the mechanics phenomena of
composite materials subjected to loading and operating.
Abstract: In this study, static and dynamic responses of a typical
reinforced concrete solid slab, designed to British Standard (BS 8110:
1997) and under self and live loadings for dance halls are reported.
Linear perturbation analysis using finite element method was
employed for modal, impulse loading and frequency response
analyses of the slab under the aforementioned loading condition.
Results from the static and dynamic analyses, comprising of the slab
fundamental frequencies and mode shapes, dynamic amplification
factor, maximum deflection, stress distributions among other
valuable outcomes are presented and discussed. These were gauged
with the limiting provisions in the design code with a view of
justifying valid optimization objective function for the structure that
can ensure both adequate strength and economical section for large
clear span slabs. This is necessary owing to the continued increase in
cost of erecting building structures and the squeeze on public finance
globally.
Abstract: The education sector is constantly faced with rapid
changes in technologies in terms of ensuring that the curriculum is up
to date and in terms of making sure that students are aware of these
technological changes. This challenge can be seen as the motivation
for this study, which is to examine the factors affecting computing
students’ awareness of the latest Information Technologies (ICTs).
The aim of this study is divided into two sub-objectives which are:
the selection of relevant theories and the design of a conceptual
model to support it as well as the empirical testing of the designed
model. The first objective is achieved by a review of existing
literature on technology adoption theories and models. The second
objective is achieved using a survey of computing students in the four
universities of the KwaZulu-Natal province of South Africa. Data
collected from this survey is analyzed using Statistical package for
the Social Science (SPSS) using descriptive statistics, ANOVA and
Pearson correlations. The main hypothesis of this study is that there is
a relationship between the demographics and the prior conditions of
the computing students and their awareness of general ICT trends and
of Digital Switch Over (DSO) a new technology which involves the
change from analog to digital television broadcasting in order to
achieve improved spectrum efficiency. The prior conditions of the
computing students that were considered in this study are students’
perceived exposure to career guidance and students’ perceived
curriculum currency. The results of this study confirm that gender,
ethnicity, and high school computing course affect students’
perceived curriculum currency while high school location affects
students’ awareness of DSO. The results of this study also confirm
that there is a relationship between students prior conditions and their
awareness of general ICT trends and DSO in particular.
Abstract: This study presents experimental and optimization of
nanoparticle mass concentration and heat input based on the total
thermal resistance (Rth) of loop heat pipe (LHP), employed for PCCPU
cooling. In this study, silica nanoparticles (SiO2) in water with
particle mass concentration ranged from 0% (pure water) to 1% is
considered as the working fluid within the LHP. The experimental
design and optimization is accomplished by the design of
experimental tool, Response Surface Methodology (RSM). The
results show that the nanoparticle mass concentration and the heat
input have significant effect on the Rth of LHP. For a given heat
input, the Rth is found to decrease with the increase of the
nanoparticle mass concentration up to 0.5% and increased thereafter.
It is also found that the Rth is decreased when the heat input is
increased from 20W to 60W. The results are optimized with the
objective of minimizing the Rth, using Design-Expert software, and
the optimized nanoparticle mass concentration and heat input are
0.48% and 59.97W, respectively, the minimum thermal resistance
being 2.66 (ºC/W).