Abstract: The objective of this research was to study the
influence of marketing mix on customers purchasing behavior. A
total of 397 respondents were collected from customers who were the
patronages of the Chatuchak Plaza market. A questionnaire was
utilized as a tool to collect data. Statistics utilized in this research
included frequency, percentage, mean, standard deviation, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences. The findings revealed that the
majority of respondents were male with the age between 25-34 years
old, hold undergraduate degree, married and stay together. The
average income of respondents was between 10,001-20,000 baht. In
terms of occupation, the majority worked for private companies. The
research analysis disclosed that there were three variables of
marketing mix which included price (X2), place (X3), and product
(X1) which had an influence on the frequency of customer
purchasing. These three variables can predict a purchase about 30
percent of the time by using the equation; Y1 = 6.851 + .921(X2) +
.949(X3) + .591(X1). It also found that in terms of marketing mixed,
there were two variables had an influence on the amount of customer
purchasing which were physical characteristic (X6), and the process
(X7). These two variables are 17 percent predictive of a purchasing
by using the equation: Y2 = 2276.88 + 2980.97(X6) + 2188.09(X7).
Abstract: This paper presents a novel method for inferring the
odor based on neural activities observed from rats- main olfactory
bulbs. Multi-channel extra-cellular single unit recordings were done
by micro-wire electrodes (tungsten, 50μm, 32 channels) implanted in
the mitral/tufted cell layers of the main olfactory bulb of anesthetized
rats to obtain neural responses to various odors. Neural response
as a key feature was measured by substraction of neural firing rate
before stimulus from after. For odor inference, we have developed a
decoding method based on the maximum likelihood (ML) estimation.
The results have shown that the average decoding accuracy is about
100.0%, 96.0%, 84.0%, and 100.0% with four rats, respectively. This
work has profound implications for a novel brain-machine interface
system for odor inference.
Abstract: Persuasive technology has been applied in marketing,
health, environmental conservation, safety and other domains and is
found to be quite effective in changing people-s attitude and
behaviours. This research extends the application domains of
persuasive technology to information security awareness and uses a
theory-driven approach to evaluate the effectiveness of a web-based
program developed based on the principles of persuasive technology
to improve the information security awareness of end users. The
findings confirm the existence of a very strong effect of the webbased
program in raising users- attitude towards information security
aware behavior. This finding is useful to the IT researchers and
practitioners in developing appropriate and effective education
strategies for improving the information security attitudes for endusers.
Abstract: Image compression plays a vital role in today-s
communication. The limitation in allocated bandwidth leads to
slower communication. To exchange the rate of transmission in the
limited bandwidth the Image data must be compressed before
transmission. Basically there are two types of compressions, 1)
LOSSY compression and 2) LOSSLESS compression. Lossy
compression though gives more compression compared to lossless
compression; the accuracy in retrievation is less in case of lossy
compression as compared to lossless compression. JPEG, JPEG2000
image compression system follows huffman coding for image
compression. JPEG 2000 coding system use wavelet transform,
which decompose the image into different levels, where the
coefficient in each sub band are uncorrelated from coefficient of
other sub bands. Embedded Zero tree wavelet (EZW) coding exploits
the multi-resolution properties of the wavelet transform to give a
computationally simple algorithm with better performance compared
to existing wavelet transforms. For further improvement of
compression applications other coding methods were recently been
suggested. An ANN base approach is one such method. Artificial
Neural Network has been applied to many problems in image
processing and has demonstrated their superiority over classical
methods when dealing with noisy or incomplete data for image
compression applications. The performance analysis of different
images is proposed with an analysis of EZW coding system with
Error Backpropagation algorithm. The implementation and analysis
shows approximately 30% more accuracy in retrieved image
compare to the existing EZW coding system.
Abstract: Renewable energy systems are becoming a topic of
great interest and investment in the world. In recent years wind
power generation has experienced a very fast development in the
whole world. For planning and successful implementations of good
wind power plant projects, wind potential measurements are
required. In these projects, of great importance is the effective choice
of the micro location for wind potential measurements, installation of
the measurement station with the appropriate measuring equipment,
its maintenance and analysis of the gained data on wind potential
characteristics. In this paper, a wavelet transform has been applied to
analyze the wind speed data in the context of insight in the
characteristics of the wind and the selection of suitable locations that
could be the subject of a wind farm construction. This approach
shows that it can be a useful tool in investigation of wind potential.
Abstract: Because of high ductility, aluminum alloys, have been widely used as an important base of metal forming industries. But the main week point of these alloys is their low strength so in forming them with conventional methods like deep drawing, hydro forming, etc have been always faced with problems like fracture during of forming process. Because of this, recently using of explosive forming method for forming of these plates has been recommended. In this paper free explosive forming of A2024 aluminum alloy is numerically simulated and during it, explosion wave propagation process is studied. Consequences of this simulation can be effective in prediction of quality of production. These consequences are compared with an experimental test and show the superiority of this method to similar methods like hydro forming and deep drawing.
Abstract: In this paper, we use Radial Basis Function Networks
(RBFN) for solving the problem of environmental interference
cancellation of speech signal. We show that the Second Order Thin-
Plate Spline (SOTPS) kernel cancels the interferences effectively.
For make comparison, we test our experiments on two conventional
most used RBFN kernels: the Gaussian and First order TPS (FOTPS)
basis functions. The speech signals used here were taken from the
OGI Multi-Language Telephone Speech Corpus database and were
corrupted with six type of environmental noise from NOISEX-92
database. Experimental results show that the SOTPS kernel can
considerably outperform the Gaussian and FOTPS functions on
speech interference cancellation problem.
Abstract: Using one dimensional Quantum hydrodynamic
(QHD) model Korteweg de Vries (KdV) solitary excitations of
electron-acoustic waves (EAWs) have been examined in twoelectron-
populated relativistically degenerate super dense plasma. It
is found that relativistic degeneracy parameter influences the
conditions of formation and properties of solitary structures.
Abstract: Human heart valves diseased by congenital heart
defects, rheumatic fever, bacterial infection, cancer may cause stenosis
or insufficiency in the valves. Treatment may be with medication but
often involves valve repair or replacement (insertion of an artificial
heart valve). Bileaflet mechanical heart valves (BMHVs) are widely
implanted to replace the diseased heart valves, but still suffer from
complications such as hemolysis, platelet activation, tissue
overgrowth and device failure. These complications are closely related
to both flow characteristics through the valves and leaflet dynamics. In
this study, the physiological flow interacting with the moving leaflets
in a bileaflet mechanical heart valve (BMHV) is simulated with a
strongly coupled implicit fluid-structure interaction (FSI) method
which is newly organized based on the Arbitrary-Lagrangian-Eulerian
(ALE) approach and the dynamic mesh method (remeshing) of
FLUENT. The simulated results are in good agreement with previous
experimental studies. This study shows the applicability of the present
FSI model to the complicated physics interacting between fluid flow
and moving boundary.
Abstract: Entrepreneurs are important for national labour markets and economies in that they contribute significantly to economic growth as well as provide the majority of jobs and create new ones. According to the Global Entrepreneurship Monitor’s “Report on Women and Entrepreneurship”, investment in women’s entrepreneurship is an important way to exponentially increase the impact of new venture creation finding ways to empower women’s participation and success in entrepreneurship are critical for more sustainable and successful economic development. Our results confirm that they are still differences between men and women entrepreneurs The reasons seems to be the lack of specific business skills, the less extensive social network, and the lack of identification patterns among women. Those differences can be explained by the fact that women still have fewer opportunities to make a career. If this is correct, we can predict an increasing proportion of women among entrepreneurs in the next years. Concerning the development of a favorable environment for developing and enhancing women entrepreneurship activities, our results show the insertion in a network and the role of a model doubtless represent elements determining in the choice to launch an entrepreneurship activity, as well as a precious resource for the success of her company.
Abstract: Creativity is often based on an unorthodox
recombination of knowledge; in fact: 80% of all innovations use
given knowledge and put it into a new combination. Cross-industry
innovations follow this way of thinking and bring together problems
and solution ideas from different industries. Therefore analogies and
search strategies have to be developed. Taking this path, the
questions where to search, what to search and how to search have to
be answered. Afterwards, the gathered information can be used
within a planned search process. Identified solution ideas have to be
assessed and analyzed in detail for the success promising adaption
planning.
Abstract: Face and facial expressions play essential roles in
interpersonal communication. Most of the current works on the facial
expression recognition attempt to recognize a small set of the
prototypic expressions such as happy, surprise, anger, sad, disgust
and fear. However the most of the human emotions are
communicated by changes in one or two of discrete features. In this
paper, we develop a facial expressions synthesis system, based on the
facial characteristic points (FCP's) tracking in the frontal image
sequences. Selected FCP's are automatically tracked using a crosscorrelation
based optical flow. The proposed synthesis system uses a
simple deformable facial features model with a few set of control
points that can be tracked in original facial image sequences.
Abstract: In IETF RFC 2002, Mobile-IP was developed to
enable Laptobs to maintain Internet connectivity while moving
between subnets. However, the packet loss that comes from
switching subnets arises because network connectivity is lost while
the mobile host registers with the foreign agent and this encounters
large end-to-end packet delays. The criterion to initiate a simple and
fast full-duplex connection between the home agent and foreign
agent, to reduce the roaming duration, is a very important issue to be
considered by a work in this paper. State-transition Petri-Nets of the
modeling scenario-based CIA: communication inter-agents procedure
as an extension to the basic Mobile-IP registration process was
designed and manipulated to describe the system in discrete events.
The heuristic of configuration file during practical Setup session for
registration parameters, on Cisco platform Router-1760 using IOS
12.3 (15)T and TFTP server S/W is created. Finally, stand-alone
performance simulations from Simulink Matlab, within each subnet
and also between subnets, are illustrated for reporting better end-toend
packet delays. Results verified the effectiveness of our Mathcad
analytical manipulation and experimental implementation. It showed
lower values of end-to-end packet delay for Mobile-IP using CIA
procedure-based early registration. Furthermore, it reported packets
flow between subnets to improve losses between subnets.
Abstract: For lack of the visualization of the ultrasonic detection
method of partial discharge (PD), the ultrasonic detection technology
combined with the X-ray visual detection method (UXV) is proposed.
The method can conduct qualitative analysis accurately and conduct
reliable positioning diagnosis to the internal insulation defects of
GIS, and while it could make up the blindness of the X-ray visual
detection method and improve the detection rate. In this paper, an
experimental model of GIS is used as the trial platform, a variety of
insulation defects are set inside the GIS cavity. With the proposed
method, the ultrasonic method is used to conduct the preliminary
detection, and then the X-ray visual detection is used to locate and
diagnose precisely. Therefore, the proposed UXV technology is
feasible and practical.
Abstract: Artificial Intelligence based gaming is an interesting topic in the state-of-art technology. This paper presents an automation of a tradition Omani game, called Al-Hawalees. Its related issues are resolved and implemented using artificial intelligence approach. An AI approach called mini-max procedure is incorporated to make a diverse budges of the on-line gaming. If number of moves increase, time complexity will be increased in terms of propositionally. In order to tackle the time and space complexities, we have employed a back propagation neural network (BPNN) to train in off-line to make a decision for resources required to fulfill the automation of the game. We have utilized Leverberg- Marquardt training in order to get the rapid response during the gaming. A set of optimal moves is determined by the on-line back propagation training fashioned with alpha-beta pruning. The results and analyses reveal that the proposed scheme will be easily incorporated in the on-line scenario with one player against the system.
Abstract: Oxidative stress and overwhelming free radicals
associated with diabetes mellitus are likely to be linked with
development of certain complication such as retinopathy,
nephropathy and neuropathy. Treatment of diabetic subjects with
antioxidant may be of advantage in attenuating these complications.
Olive leaf (Oleaeuropaea), has been endowed with many beneficial
and health promoting properties mostly linked to its antioxidant
activity. This study aimed to evaluate the significance of
supplementation of Olive leaves extract (OLE) in reducing oxidative
stress, hyperglycemia and hyperlipidemia in Sterptozotocin (STZ)-
induced diabetic rats. After induction of diabetes, a significant rise in
plasma glucose, lipid profiles except High density lipoproteincholestrol
(HDLc), malondialdehyde (MDA) and significant decrease
of plasma insulin, HDLc and Plasma reduced glutathione GSH as
well as alteration in enzymatic antioxidants was observed in all
diabetic animals. During treatment of diabetic rats with 0.5g/kg body
weight of Olive leaves extract (OLE) the levels of plasma (MDA)
,(GSH), insulin, lipid profiles along with blood glucose and
erythrocyte enzymatic antioxidant enzymes were significantly
restored to establish values that were not different from normal
control rats. Untreated diabetic rats on the other hand demonstrated
persistent alterations in the oxidative stress marker (MDA), blood
glucose, insulin, lipid profiles and the antioxidant parameters. These
results demonstrate that OLE may be of advantage in inhibiting
hyperglycemia, hyperlipidemia and oxidative stress induced by
diabetes and suggest that administration of OLE may be helpful in
the prevention or at least reduced of diabetic complications
associated with oxidative stress.
Abstract: The quality of short term load forecasting can improve the efficiency of planning and operation of electric utilities. Artificial Neural Networks (ANNs) are employed for nonlinear short term load forecasting owing to their powerful nonlinear mapping capabilities. At present, there is no systematic methodology for optimal design and training of an artificial neural network. One has often to resort to the trial and error approach. This paper describes the process of developing three layer feed-forward large neural networks for short-term load forecasting and then presents a heuristic search algorithm for performing an important task of this process, i.e. optimal networks structure design. Particle Swarm Optimization (PSO) is used to develop the optimum large neural network structure and connecting weights for one-day ahead electric load forecasting problem. PSO is a novel random optimization method based on swarm intelligence, which has more powerful ability of global optimization. Employing PSO algorithms on the design and training of ANNs allows the ANN architecture and parameters to be easily optimized. The proposed method is applied to STLF of the local utility. Data are clustered due to the differences in their characteristics. Special days are extracted from the normal training sets and handled separately. In this way, a solution is provided for all load types, including working days and weekends and special days. The experimental results show that the proposed method optimized by PSO can quicken the learning speed of the network and improve the forecasting precision compared with the conventional Back Propagation (BP) method. Moreover, it is not only simple to calculate, but also practical and effective. Also, it provides a greater degree of accuracy in many cases and gives lower percent errors all the time for STLF problem compared to BP method. Thus, it can be applied to automatically design an optimal load forecaster based on historical data.
Abstract: Since the advent of the information era, the Internet has
brought various positive effects in everyday life. Nevertheless,
recently, problems and side-effects have been noted. Internet
witch-trials and spread of pornography are only a few of these
problems.In this study, problems and causes of malicious replies on
internet boards were analyzed, using the key ideas of game theory. The
study provides a mathematical model for the internet reply game to
devise three possible plans that could efficiently counteract malicious
replies. Furthermore, seven specific measures that comply with one of
the three plans were proposed and evaluated according to the
importance and utility of each measure using the orthogonal array
survey and SPSS conjoint analysis.The conclusion was that the most
effective measure would be forbidding unsigned user access to
malicious replies. Also notable was that some analytically proposed
measures, when implemented, could backfire and encourage malicious
replies.
Abstract: This article summarizes ways to verify neutron
fluence for neutron transmutation doping of silicon with phosphorus
on the LVR-15 reactor. Neutron fluence is determined using
activation detectors placed along the crystal in a strip or encapsulated
in a rod holder. Holders are placed at the centre of a water-filled
capsule or in an aluminum or silicon ingot that simulates a real single
crystal. If the diameter of the crystal is significantly less than the
capsule diameter and water from the primary circuit enters the free
space in the capsule, neutron interaction in the water changes neutron
fluence, affecting axial irradiation homogeneity. The effect of
moving the capsule vertically in the channel relative to maximum
neutron fluence in the reactor core was also measured. Even a small
shift of the capsule-s centre causes great irradiation inhomogeneity.
This effect was measured using activation detectors, and was also
confirmed by MCNP calculation.
Abstract: the aim of that work is to study the proton transfer
phenomenon which takes place in the elastic scattering of 12C on 11B
at energies near the coulomb barrier. This reaction was studied at four
different energies 16, 18, 22, 24 MeV. The experimental data of the
angular distribution at these energies were compared to the
calculation prediction using the optical potential codes such as
ECIS88 and SPIVAL. For the raising in the cross section at backward
angles due to the transfer process we could use Distorted Wave Born
Approximation (DWUCK5). Our analysis showed that SPIVAL code
with l-dependent imaginary potential could be used effectively.