Abstract: Since the advent of the information era, the Internet has
brought various positive effects in everyday life. Nevertheless,
recently, problems and side-effects have been noted. Internet
witch-trials and spread of pornography are only a few of these
problems.In this study, problems and causes of malicious replies on
internet boards were analyzed, using the key ideas of game theory. The
study provides a mathematical model for the internet reply game to
devise three possible plans that could efficiently counteract malicious
replies. Furthermore, seven specific measures that comply with one of
the three plans were proposed and evaluated according to the
importance and utility of each measure using the orthogonal array
survey and SPSS conjoint analysis.The conclusion was that the most
effective measure would be forbidding unsigned user access to
malicious replies. Also notable was that some analytically proposed
measures, when implemented, could backfire and encourage malicious
replies.