Abstract: The objective of the article was to identify the impacts of gamification on customers' behaviour. The most important applications of games in marketing and mechanisms of gamification are presented in the article. A detailed analysis of the influence of gamification on customers using two brands, Foursquare and Nike, was also presented. Research studies using auditory survey methods were carried out among 176 young respondents, who are potential targets of gamification. The studies confirmed a huge participation of young people in customer loyalty programs with relatively low participation in other gamificationbased marketing activities. The research findings clearly indicate that gamification mechanisms are the most attractive.
Abstract: Reliability of long-term storage products is related to
the availability of the whole system, and the evaluation of storage life
is of great necessity. These products are usually highly reliable and
little failure information can be collected. In this paper, an analytical
method based on data from accelerated storage life test is proposed to
evaluate the reliability index of the long-term storage products. Firstly,
singularities are eliminated by data normalization and residual
analysis. Secondly, with the preprocessed data, the degradation path
model is built to obtain the pseudo life values. Then by life distribution
hypothesis, we can get the estimator of parameters in high stress levels
and verify failure mechanism consistency. Finally, the life distribution
under the normal stress level is extrapolated via the acceleration model
and evaluation of the actual average life is available. An application
example with the camera stabilization device is provided to illustrate
the methodology we proposed.
Abstract: The material selection in the design of the sandwich
structures is very crucial aspect because of the positive or negative
influences of the base materials to the mechanical properties of the
entire panel. In the literature, it was presented that the selection of the
skin and core materials plays very important role on the behavior of
the sandwich. Beside this, the use of the correct adhesive can make
the whole structure to show better mechanical results and behavior.
In the present work, the static three-point bending tests were
performed on the sandwiches having an aluminum alloy foam core,
the skins made of three different types of fabrics and two different
commercial adhesives (flexible polyurethane and toughened epoxy
based) at different values of support span distances by aiming the
analyses of their flexural performance in terms of absorbed energy,
peak force values and collapse mechanisms. The main results of the
flexural loading are: force-displacement curves obtained after the
bending tests, peak force and absorbed energy values, collapse
mechanisms and adhesion quality. The experimental results presented
that the sandwiches with epoxy based toughened adhesive and the
skins made of S-Glass Woven fabrics indicated the best adhesion
quality and mechanical properties. The sandwiches with toughened
adhesive exhibited higher peak force and energy absorption values
compared to the sandwiches with flexible adhesive. The use of these
sandwich structures can lead to a weight reduction of the transport
vehicles, providing an adequate structural strength under operating
conditions.
Abstract: The mechanisms underlying the association between
obesity and asthma may be related to a decreased immunological
tolerance induced by a defective function of regulatory T cells
(Tregs). The aim of this study is to establish the potential link
between these diseases and CD4+, CD25+ FoxP3+ Tregs as well as T
helper cells (Ths) in children. This is a prospective case control
study. Obese (n:40), asthmatic (n:40), asthmatic obese (n:40) and
healthy children (n:40), who don't have any acute or chronic diseases,
were included in this study. Obese children were evaluated according
to WHO criteria. Asthmatic patients were chosen based on GINA
criteria. Parents were asked to fill up the questionnaire. Informed
consent forms were taken. Blood samples were marked with CD4+,
CD25+ and FoxP3+ in order to determine Tregs and Ths by flow
cytometric method. Statistical analyses were performed. p≤0.05 was
chosen as meaningful threshold. Tregs exhibiting anti-inflammatory
nature were significantly lower in obese (0,16%; p≤0,001), asthmatic
(0,25%; p≤0,01) and asthmatic obese (0,29%; p≤0,05) groups than
the control group (0,38%). Ths were counted higher in asthma group
than the control (p≤0,01) and obese (p≤0,001) groups. T cell
immunity plays important roles in obesity and asthma pathogeneses.
Decreased numbers of Tregs found in obese, asthmatic and asthmatic
obese children may help to elucidate some questions in
pathophysiology of these diseases. For HOMA-IR levels, any
significant difference was not noted between control and obese
groups, but statistically higher values were found for obese
asthmatics. The values obtained in all groups were found to be below
the critical cut off points. This finding has made the statistically
significant difference observed between Tregs of obese, asthmatic,
obese asthmatic and control groups much more valuable. These
findings will be useful in diagnosis and treatment of these disorders
and future studies are needed. The production and propagation of
Tregs may be promising in alternative asthma and obesity treatments.
Abstract: This article presents modeling studies of NiAl alloy
under solid-particle erosion and liquid-drop erosion. In the
solid-particle erosion simulation, attention is paid to the oxide scale
thickness variation on the alloy in high-temperature erosion
environments. The erosion damage is assumed to be deformation wear
and cutting wear mechanisms, incorporating the influence of the oxide
scale on the eroded surface; thus the instantaneous oxide thickness is
the result of synergetic effect of erosion and oxidation. For liquid-drop
erosion, special interest is in investigating the effects of drop velocity
and drop size on the damage of the target surface. The models of
impact stress wave, mean depth of penetration, and maximum depth of
erosion rate (Max DER) are employed to develop various maps for
NiAl alloy, including target thickness vs. drop size (diameter), rate of
mean depth of penetration (MDRP) vs. drop impact velocity, and
damage threshold velocity (DTV) vs. drop size.
Abstract: The design philosophy of building structure has been
changing time to time. The reason for this is because of an increase of
human inertest, an improved building materials and technology that
will impact how we live, to speed up construction period and natural
effect which includes earthquake disasters and environmental effect.
One technique which takes in to account the above case is using a
prefabricable structural system. In which each and every structural
element is designed and prefabricated and assembled on a site so that
the construction speed is increased and the environmental impact is
also enhanced. This system has an immense advantage such as: reduce
construction cost, reusable, recyclable, speed up construction period
and less environmental effect. In this study, it is tried to present some
of the developed and evaluated structural elements of building
structures.
Abstract: The introduction of degradable plastic materials into
agricultural sectors has represented a promising alternative to
promote green agriculture and environmental friendly of modern
farming practices. Major challenges of developing degradable
agricultural films are to identify the most feasible types of
degradation mechanisms, composition of degradable polymers and
related processing techniques. The incorrect choice of degradable
mechanisms to be applied during the degradation process will cause
premature losses of mechanical performance and strength. In order to
achieve controlled process of agricultural film degradation, the
compositions of degradable agricultural film also important in order
to stimulate degradation reaction at required interval of time and to
achieve sustainability of the modern agricultural practices. A set of
photodegradable polyethylene based agricultural film was developed
and produced, following the selective optimization of processing
parameters of the agricultural film manufacturing system. Example of
agricultural films application for oil palm seedlings cultivation is
presented.
Abstract: Neuroplasticity or the flexibility of the neural system
is the ability of the brain to adapt to the lack or deterioration of sense
and the capability of the neural system to modify itself through
changing shape and function. Not only have studies revealed that
neuroplasticity does not end in childhood, but also they have proven
that it continues till the end of life and is not limited to the neural
system and covers the cognitive system as well. In the field of
cognition, neuroplasticity is defined as the ability to change old
thoughts according to new conditions and the individuals' differences
in using various styles of cognitive regulation inducing several social,
emotional and cognitive outcomes. This paper attempts to discuss and
define major theories and principles of neuroplasticity and elaborate
on nature or nurture.
Abstract: In this paper, a new design of spherical robotic system
based on the concepts of gimbal structure and gyro dynamics is
presented. Robots equipped with multiple wheels and complex
steering mechanics may increase the weight and degrade the energy
transmission efficiency. In addition, the wheeled and legged robots are
relatively vulnerable to lateral impact and lack of lateral mobility.
Therefore, the proposed robotic design uses a spherical shell as the
main body for ground locomotion, instead of using wheel devices.
Three spherical shells are structured in a similar way to a gimbal
device and rotate like a gyro system. The design and mechanism of the
proposed robotic system is introduced. In addition, preliminary results
of the dynamic model based on the principles of planar rigid body
kinematics and Lagrangian equation are included. Simulation results
and rig construction are presented to verify the concepts.
Abstract: Background: The objectives of this study were to
assess patient’s knowledge of appropriate sublingual glyceryl
trinitrate (GTN) use as well as to investigate how patients commonly
store and carry their sublingual GTN tablets. Methodology: This was
a cross-sectional survey, using a validated researcher-administered
questionnaire. The study involved cardiac patients receiving
sublingual GTN attending the outpatient and inpatient departments of
Taiping Hospital, a non-academic public care hospital. The minimum
calculated sample size was 92, but 100 patients were conveniently
sampled. Respondents were interviewed on 3 areas, including
demographic data, knowledge and use of sublingual GTN. Eight
items were used to calculate each subject’s knowledge score and six
items were used to calculate use score. Results: Of the 96 patients
who consented to participate, majority (96.9%) were well aware of
the indication of sublingual GTN. With regards to the mechanism of
action of sublingual GTN, 73 (76%) patients did not know how the
medication works. Majority of the patients (66.7%) knew about the
proper storage of the tablet. In relation to the maximum number of
sublingual GTN tablets that can be taken during each angina episode,
36.5% did not know that up to 3 tablets of sublingual GTN can be
taken during each episode of angina. Fifty four (56.2%) patients were
not aware that they need to replace sublingual GTN every 8 weeks
after receiving the tablets. Majority (69.8%) of the patients
demonstrated lack of knowledge with regards to the use of sublingual
GTN as prevention of chest pain. Conclusion: Overall, patients’
knowledge regarding the self-administration of sublingual GTN is
still inadequate. The findings support the need for more frequent
reinforcement of patient education, especially in the areas of
preventive use, storage and drug stability.
Abstract: Over the past four decades, the fatigue behavior of
nickel-based alloys has been widely studied. However, in recent
years, significant advances in the fabrication process leading to grain
size reduction have been made in order to improve fatigue properties
of aircraft turbine discs. Indeed, a change in particle size affects the
initiation mode of fatigue cracks as well as the fatigue life of the
material. The present study aims to investigate the fatigue behavior of
a newly developed nickel-based superalloy under biaxial-planar
loading. Low Cycle Fatigue (LCF) tests are performed at different
stress ratios so as to study the influence of the multiaxial stress state
on the fatigue life of the material. Full-field displacement and strain
measurements as well as crack initiation detection are obtained using
Digital Image Correlation (DIC) techniques. The aim of this
presentation is first to provide an in-depth description of both the
experimental set-up and protocol: the multiaxial testing machine, the
specific design of the cruciform specimen and performances of the
DIC code are introduced. Second, results for sixteen specimens
related to different load ratios are presented. Crack detection, strain
amplitude and number of cycles to crack initiation vs. triaxial stress
ratio for each loading case are given. Third, from fractographic
investigations by scanning electron microscopy it is found that the
mechanism of fatigue crack initiation does not depend on the triaxial
stress ratio and that most fatigue cracks initiate from subsurface
carbides.
Abstract: Robotic surgery is used to enhance minimally invasive
surgical procedure. It provides greater degree of freedom for surgical
tools but lacks of haptic feedback system to provide sense of touch to
the surgeon. Surgical robots work on master-slave operation, where
user is a master and robotic arms are the slaves. Current, surgical
robots provide precise control of the surgical tools, but heavily rely
on visual feedback, which sometimes cause damage to the inner
organs. The goal of this research was to design and develop a realtime
Simulink based robotic system to study force feedback
mechanism during instrument-object interaction. Setup includes three
VelmexXSlide assembly (XYZ Stage) for three dimensional
movement, an end effector assembly for forceps, electronic circuit for
four strain gages, two Novint Falcon 3D gaming controllers,
microcontroller board with linear actuators, MATLAB and Simulink
toolboxes. Strain gages were calibrated using Imada Digital Force
Gauge device and tested with a hard-core wire to measure
instrument-object interaction in the range of 0-35N. Designed
Simulink model successfully acquires 3D coordinates from two
Novint Falcon controllers and transfer coordinates to the XYZ stage
and forceps. Simulink model also reads strain gages signal through
10-bit analog to digital converter resolution of a microcontroller
assembly in real time, converts voltage into force and feedback the
output signals to the Novint Falcon controller for force feedback
mechanism. Experimental setup allows user to change forward
kinematics algorithms to achieve the best-desired movement of the
XYZ stage and forceps. This project combines haptic technology
with surgical robot to provide sense of touch to the user controlling
forceps through machine-computer interface.
Abstract: Meeting the growth in demand for digital services
such as social media, telecommunications, and business and cloud
services requires large scale data centres, which has led to an increase
in their end use energy demand. Generally, over 30% of data centre
power is consumed by the necessary cooling overhead. Thus energy
can be reduced by improving the cooling efficiency. Air and liquid
can both be used as cooling media for the data centre. Traditional
data centre cooling systems use air, however liquid is recognised as a
promising method that can handle the more densely packed data
centres. Liquid cooling can be classified into three methods; rack heat
exchanger, on-chip heat exchanger and full immersion of the
microelectronics. This study quantifies the improvements of heat
transfer specifically for the case of immersed microelectronics by
varying the CPU and heat sink location. Immersion of the server is
achieved by filling the gap between the microelectronics and a water
jacket with a dielectric liquid which convects the heat from the CPU
to the water jacket on the opposite side. Heat transfer is governed by
two physical mechanisms, which is natural convection for the fixed
enclosure filled with dielectric liquid and forced convection for the
water that is pumped through the water jacket. The model in this
study is validated with published numerical and experimental work
and shows good agreement with previous work. The results show that
the heat transfer performance and Nusselt number (Nu) is improved
by 89% by placing the CPU and heat sink on the bottom of the
microelectronics enclosure.
Abstract: Paints are the most widely used methods of protection
against atmospheric corrosion of metals. The aim of this work was to
determine the protective performance of epoxy coating against sea
water before and after damage.
Investigations are conducted using stationary and non-stationary
electrochemical tools such as electrochemical impedance
spectroscopy has allowed us to characterize the protective qualities of
these films. The application of the EIS on our damaged in-situ
painting shows the existence of several capacitive loops which is an
indicator of the failure of our tested paint. Microscopic analysis
(micrograph) helped bring essential elements in understanding the
degradation of our paint condition and immersion training corrosion
products.
Abstract: Iron is an essential nutrient with limited
bioavailability. Nutritional anemia caused mainly by iron deficiency
is the most recognized nutritional problem in both countries as well
as affluent societies. Rice (Oryza sativa L.) has become the most
important cereal crop for the improvement of human health due to the
starch, protein, oil, and the majority of micronutrients, particularly in
Asian countries. In this study, the iron availability and profile lipid
were evaluated for the extracts from Cibeusi varieties (black rices) of
ancient rice brans.
Results: The quality of K, B, R, E diets groups shows the same
effect on the growth of rats. Hematocrit and MCHC levels of rats fed
K, B, R and E diets were not significantly (P
Abstract: Diminished antioxidant defense or increased
production of reactive oxygen species in the biological system can
result in oxidative stress which may lead to various
neurodegenerative diseases including Alzheimer’s disease (AD).
Microglial activation also contributes to the progression of AD by
producing several proinflammatory cytokines, nitric oxide (NO) and
prostaglandin E2 (PGE2). Oxidative stress and inflammation have
been reported to be possible pathophysiological mechanisms
underlying AD. In addition, the cholinergic hypothesis postulates that
memory impairment in patient with AD is also associated with the
deficit of cholinergic function in the brain. Although a number of
drugs have been approved for the treatment of AD, most of these
synthetic drugs have diverse side effects and yield relatively modest
benefits. Marine algae have great potential in pharmaceutical and
biomedical applications as they are valuable sources of bioactive
properties such as anticoagulation, antimicrobial, antioxidative,
anticancer and anti-inflammatory. Hence, this study aimed to provide
an overview of the properties of Malaysian seaweeds (Padina
australis, Sargassum polycystum and Caulerpa racemosa) in
inhibiting oxidative stress, neuroinflammation and cholinesterase
enzymes. These seaweeds significantly exhibited potent DPPH and
moderate superoxide anion radical scavenging ability (P
Abstract: The aim of this study is to analyze the role and
effectiveness of internal mechanism (audit committee) of corporate
governance on credit institutions performance in Croatia. Based on
research objective, sample of 78 credit institutions listed on Zagreb
Stock Exchange, from 2007 to 2012, has been collected and
efficiency index of audit committee (EIAC) has been created. Based
on the sample and created EIAC, conclusions are as follows: audit
committees of credit institutions have medium efficiency, based on
EIAC measurement; there is a significant difference in audit
committee effectiveness, in observed period; there is no positive
relationship between audit committee effectiveness and credit
institution performance; there is a significant difference between
level of audit committee effectiveness and audit firm type. Future
research should contain increased number of elements in EIAC
creation and increased sample, for all obligators who need to
establish audit committee.
Abstract: The Ombudsman is a procedural mechanism that
provides a different approach of dispute resolution. The ombudsman
primarily deals with specific grievances from the public against
governmental injustice and misconduct. The ombudsman theory is
considered an important instrument to any democratic government.
This is true since it improves the transparency of the governmental
activities in a world in which executive power are rising. Many
countries have adopted the concept of Ombudsman but under
different terminologies. This paper will provide the different types of
Ombudsman and the common activities/processes of fulfilling their
mandates.
Abstract: Formal verification is proposed to ensure the
correctness of the design and make functional verification more
efficient. As cache plays a vital role in the design of System on Chip
(SoC), and cache with Memory Management Unit (MMU) and cache
memory unit makes the state space too large for simulation to verify,
then a formal verification is presented for such system design. In the
paper, a formal model checking verification flow is suggested and a
new cache memory model which is called “exhaustive search model”
is proposed. Instead of using large size ram to denote the whole cache
memory, exhaustive search model employs just two cache blocks. For
cache system contains data cache (Dcache) and instruction cache
(Icache), Dcache memory model and Icache memory model are
established separately using the same mechanism. At last, the novel
model is employed to the verification of a cache which is module of a
custom-built SoC system that has been applied in practical, and the
result shows that the cache system is verified correctly using the
exhaustive search model, and it makes the verification much more
manageable and flexible.
Abstract: The paper deals with the problems of the actual
behavior, failure mechanism and load-carrying capacity of the special
bolt connection developed and intended for the assembly connections
of truss main girders of perspective railway temporary steel bridges.
Within the framework of this problem solution, several types of
structural details of assembly joints have been considered as the
conceptual structural design. Based on the preliminary evaluation of
advantages or disadvantages of these ones, in principle two basic
structural configurations – so-called “tooth” and “splice-plate”
connections have been selected for the subsequent detailed
investigation. This investigation is mainly based on the experimental
verification of the actual behavior, strain and failure mechanism and
corresponding strength of the connection, and on its numerical
modeling using FEM. This paper is focused only on the cyclic
loading (fatigue) tests results of “splice-plate” connections and their
evaluation, which have already been finished. Simultaneously with
the fatigue tests, the static loading tests have been realized too, but
these ones, as well as FEM numerical modeling, are not the subject of
this paper.