Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: In the past 20 years the economy of the Czech
Republic has experienced substantial changes. In the 1990s the
development was affected by the transformation which sought to
establish the right conditions for privatization and creation of
elementary market relations. In the last decade the characteristic
elements such as private ownership and corresponding institutional
framework have been strengthened. This development was marked by
the accession of the Czech Republic to the EU. The Czech Republic
is striving to reduce the difference between its level of economic
development and the quality of institutional framework in
comparison with other developed countries. The process of finding
the adequate solutions has been hampered by the negative impact of
the world financial crisis on the Czech Republic and the standard of
living of its inhabitants. This contribution seeks to address the
question of whether and to which extent the economic development
of the transitive Czech economy is affected by the change in
behaviour of households and their tendency to consumption, i.e. in
the sense of reduction or increase in demand for goods and services.
It aims to verify whether the increasing trend of household
indebtedness and decreasing trend of saving pose a significant risk in
the Czech Republic. At a general level the analysis aims to contribute
to finding an answer to the question of whether the debt increase of
Czech households is connected to the risk of "eating through" the
borrowed money and whether Czech households risk falling into a
debt trap. In addition to household indebtedness risks in the Czech
Republic the analysis will focus on identification of specifics of the
transformation phase of the Czech economy in comparison with the
EU countries, or selected OECD countries.
Abstract: This study was conducted in Malaysia to discover how
meaning and appreciation were construed among 35 Form Five
students. Panofsky-s theory was employed to discover the levels of
reasoning among students when various types of posters were
displayed. The independent variables used were posters that carried
explicit and implicit meanings; the moderating variable was students-
visual literacy levels while the dependent variable was the implicit
interpretation level. One-way ANOVA was applied for the data
analysis. The data showed that before students were exposed to
Panofsky-s theory, there were differences in thinking between boys,
who did not think abstractly or implicit in comparison to girls. The
study showed that students- visual literacy in posters depended on the
use of visual texts and illustration. This paper discuss further on
posters with text only have a tendency to be too abstract as opposed
to posters with visuals plus text.
Abstract: Semiconductor nanomaterials like TiO2 nanoparticles
(TiO2-NPs) approximately less than 100 nm in diameter have become
a new generation of advanced materials due to their novel and
interesting optical, dielectric, and photo-catalytic properties. With the
increasing use of NPs in commerce, to date few studies have
investigated the toxicological and environmental effects of NPs.
Motivated by the importance of TiO2-NPs that may contribute to the
cancer research field especially from the treatment prospective
together with the fractal analysis technique, we have investigated the
effect of TiO2-NPs on colony morphology in the dark condition
using fractal dimension as a key morphological characterization
parameter. The aim of this work is mainly to investigate the cytotoxic
effects of TiO2-NPs in the dark on the growth of human cervical
carcinoma (HeLa) cell colonies from morphological aspect. The in
vitro studies were carried out together with the image processing
technique and fractal analysis. It was found that, these colonies were
abnormal in shape and size. Moreover, the size of the control
colonies appeared to be larger than those of the treated group. The
mean Df +/- SEM of the colonies in untreated cultures was
1.085±0.019, N= 25, while that of the cultures treated with TiO2-NPs
was 1.287±0.045. It was found that the circularity of the control
group (0.401±0.071) is higher than that of the treated group
(0.103±0.042). The same tendency was found in the diameter
parameters which are 1161.30±219.56 μm and 852.28±206.50 μm
for the control and treated group respectively. Possible explanation of
the results was discussed, though more works need to be done in
terms of the for mechanism aspects. Finally, our results indicate that
fractal dimension can serve as a useful feature, by itself or in
conjunction with other shape features, in the classification of cancer
colonies.
Abstract: From the perspective of industrial structure
coordination and based on an explicit definition for the connotation of
industrial structure coordination, the synergetic coefficients are used
to measure the coordination degree between three industries' input
structure and output structure, and then the efficacy function method is
employed to comprehensively evaluate the level of China-s industrial
structure optimization. It is showed that Chinese industrial structure
presented a "v-shaped" variation tendency between 1996 and 2008,
and its industrial structure adjustment got obvious achievements after
2003, with the industrial structure optimization level increasing
continuously. However in 2009, the level of China-s industrial
structure optimization declined sharply due to the decreasing
contribution degree of value added structure and energy structure
coordination and the lower coordination degree of value added
structure and capital structure.
Abstract: Light rail systems have proliferated in Spain in the last decade, following a tendency that is common not only in other European countries but also in other parts of the world. This paper reviews the benefits of light rail systems, both related to environmental issues and mobility issues. It analyses the evolution of light rail projects in Spain and shows that light rail systems in this country have evolved towards an extensive use of public-private partnerships. The analysis of the Spanish projects, however, does not contribute any conclusive evidence about whether public-private partnerships have been more efficient than publicly owned enterprises in building and operating light rail systems.
Abstract: This study examines knowledge management in the public organizations in Iran. The purpose of this article is to provide a conceptual framework for application of knowledge management in public organizations. The study indicates that an increasing tendency for implementation of knowledge management in organizations is emerging. Nonetheless knowledge management in public organizations is toddler and little has been done to bring the subject to use in the public sector. The globalization of change and popularization of some values like participation, citizen-orientation and knowledge-orientation in the new theories of public administration requires that the knowledge management is considered and attend to in the public sector. This study holds that a knowledge management framework for public organizations is different from this in the public sector, because public sector is stakeholder-dependent while the private is shareholder-dependent. Based on the research, we provide a conceptual model. The model proposed involves three factors: Organizational, knowledge citizens and contextual factors. The study results indicate these factors affect on knowledge management in public organizations in Iran.
Abstract: Internet application in China has maintained a constant
development tendency in the past decade. China is now one of the
most populous countries in terms of internet user population. While
offering enormous opportunities, the dramatic digitalization also
brings about a series of challenges that demand urgent attention.
Digital divide is one of the challenges that affect China as well as other
countries in the world. This paper examines digital divide in the
Chinese context from the perspective of development communication.
Through a case study of a rural township under the backdrop of the
rapid internet development in China, the paper discusses the
economic, psychological and cultural roots of digital divide; and
explores development communication strategies addressing the roots
of digital divide. It is argued that development communication must be
responsive to the potentialities and preferences of the specific society
and serve the purposes of participation and sustainability.
Abstract: Aggression is a behavior that cannot be approved by
the society. Vandalism which is aggression towards objects is an
action that tends to damage public or personal property. The
behaviors that are described as vandalism can often be observed in
the schools as well. According to Zwier and Vaughan (1)
previous research about the reasons of and precautionary measures
for vandalism in schools can be grouped in three tendency categories:
conservative, liberal and radical. In this context, the main aim of this
study is to discover which ideological tendency of the reasons of
school vandalism is adopted by the teachers and what are their
physical, environmental, school system and societal solutions for
vandalism. A total of 200 teachers participated in this study, and the
mean age was 34.20 years (SD = 6.54). The sample was made up of
109 females and 91 males. For the analysis of the data, SPSS 15.00,
frequency, percentage, and t-test were used. The research showed
that the teachers have tendencies in the order of conservative, liberal
and radical for the reasons of vandalism. The research also showed
that the teachers do not have any tendency for eliminating vandalism
physically and general solutions on the level of society; on the other
hand they mostly adopt a conservative tendency in terms of
precautions against vandalism in the school system. Second most,
they adopt the liberal tendency in terms of precautions against
vandalism in the school system. . It is observed that the findings of
this study are comparable to the existing literature on the subject.
Future studies should be conducted with multiple variants and
bigger sampling.
Abstract: Curing of paints by exposure to UV radiations is
emerging as one of the best film forming technique as an alternative
to traditional solvent borne oxidative and thermal curing coatings.
The composition and chemistry of UV curable coatings and role of
multifunctional and monofunctional monomers, oligomers, and
photoinitiators have been discussed. The limitations imposed by
thermodynamic equilibrium and tendency for acrylic double bond
polymerizations during synthesis of multifunctional acrylates have
been presented. Aim of present investigation was thus to explore the
reaction variables associated with synthesis of multifunctional
acrylates. Zirconium oxychloride was evaluated as catalyst against
regular acid functional catalyst. The catalyzed synthesis of glyceryl
acrylate and neopentyl glycol acrylate was conducted by variation of
following reaction parameters: two different reactant molar ratios-
1:4 and 1:6; catalyst usage in % by moles on polyol- 2.5, 5.0 and 7.5
and two different reaction temperatures- 45 and 75 0C. The reaction
was monitored by determination of acid value and hydroxy value at
regular intervals, besides TLC, HPLC, and FTIR analysis of
intermediates and products. On the basis of determination of reaction
progress over 1-60 hrs, the esterification reaction was observed to
follow 2nd order kinetics with rate constant varying from 1*10-4 to
7*10-4. The thermal and catalytic components of second order rate
constant and energy of activation were also determined. Uses of
these kinetic and thermodynamic parameters in design of reactor for
manufacture of multifunctional acrylate ester have been presented.
The synthesized multifunctional acrylates were used to formulate and
apply UV curable clear coat followed by determination of curing
characteristics and mechanical properties of cured film. The overall
curing rates less than 05 min. were easily attained indicating
economical viability of radiation curable system due to faster
production schedules
Abstract: Today, incorrect use of lands and land use changes,
excessive grazing, no suitable using of agricultural farms, plowing on
steep slopes, road construct, building construct, mine excavation etc
have been caused increasing of soil erosion and sediment yield. For
erosion and sediment estimation one can use statistical and empirical
methods. This needs to identify land unit map and the map of
effective factors. However, these empirical methods are usually time
consuming and do not give accurate estimation of erosion. In this
study, we applied GIS techniques to estimate erosion and sediment of
Menderjan watershed at upstream Zayandehrud river in center of
Iran. Erosion faces at each land unit were defined on the basis of land
use, geology and land unit map using GIS. The UTM coordinates of
each erosion type that showed more erosion amounts such as rills and
gullies were inserted in GIS using GPS data. The frequency of
erosion indicators at each land unit, land use and their sediment yield
of these indices were calculated. Also using tendency analysis of
sediment yield changes in watershed outlet (Menderjan hydrometric
gauge station), was calculated related parameters and estimation
errors. The results of this study according to implemented watershed
management projects can be used for more rapid and more accurate
estimation of erosion than traditional methods. These results can also
be used for regional erosion assessment and can be used for remote
sensing image processing.
Abstract: Large full frequency band gaps of surface and bulk
acoustic waves in two-dimensional phononic band structures with
hollow cylinders are addressed in this paper. It is well-known that
absolute frequency band gaps are difficultly obtained in a band
structure consisted of low-acoustic-impedance cylinders in
high-acoustic-impedance host materials such as PMMA/Ni band
structures. Phononic band structures with hollow cylinders are
analyzed and discussed to obtain large full frequency band gaps not
only for bulk modes but also for surface modes. The tendency of
absolute frequency band gaps of surface and bulk acoustic waves is
also addressed by changing the inner radius of hollow cylinders in this
paper. The technique and this kind of band structure are useful for
tuning the frequency band gaps and the design of acoustic waveguides.
Abstract: We study bifurcation structure of the zonal jet flow the
streamfunction of which is expressed by a single spherical harmonics
on a rotating sphere. In the non-rotating case, we find that a steady
traveling wave solution arises from the zonal jet flow through Hopf
bifurcation. As the Reynolds number increases, several traveling
solutions arise only through the pitchfork bifurcations and at high
Reynolds number the bifurcating solutions become Hopf unstable. In
the rotating case, on the other hand, under the stabilizing effect of
rotation, as the absolute value of rotation rate increases, the number
of the bifurcating solutions arising from the zonal jet flow decreases
monotonically. We also carry out time integration to study unsteady
solutions at high Reynolds number and find that in the non-rotating
case the unsteady solutions are chaotic, while not in the rotating cases
calculated. This result reflects the general tendency that the rotation
stabilizes nonlinear solutions of Navier-Stokes equations.
Abstract: In modern agriculture, polymeric hydrogels are
known as a component able to hold an amount of water due to their
3-dimensional network structure and their tendency to absorb water
in humid environments. In addition, these hydrogels are able to
controllably release the fertilisers and pesticides loaded in them.
Therefore, they deliver these materials to the plants' roots and help
them with growing. These hydrogels also reduce the pollution of
underground water sources by preventing the active components
from leaching. In this study, sIPN acrylamide based hydrogels are
synthesised by using acrylamide free radical, potassium acrylate, and
linear polyvinyl alcohol. Ammonium nitrate is loaded in the hydrogel
as the fertiliser. The effect of various amounts of monomers and
linear polymer, measured in molar ratio, on the swelling rate,
equilibrium swelling, and release of ammonium nitrate is studied.
Abstract: The environment pollution with pesticides and heavy
metals is a recognized problem nowadays, with extension to the
global scale the tendency of amplification. Even with all the progress
in the environmental field, both in the emphasize of the effect of the
pollutants upon health, the linked studies environment-health are
insufficient, not only in Romania but all over the world also. We aim
to describe the particular situation in Romania regarding the
uncontrolled use of pesticides, to identify and evaluate the risk zones
for health and the environment in Romania, with the final goal of
designing adequate programs for reduction and control of the risk
sources. An exploratory study was conducted to determine the
magnitude of the pesticide use problem in a population living in
Saliste, a rural setting in Transylvania, Romania. The significant
stakeholders in Saliste region were interviewed and a sample from
the population living in Saliste area was selected to fill in a designed
questionnaire. All the selected participants declared that they used
pesticides in their activities for more than one purpose. They
declared they annually applied pesticides for a period of time
between 11 and 30 years, from 5 to 9 days per year on average,
mainly on crops situated at some distance from the houses but high
risk behavior was identified as the volunteers declared the use of
pesticides in the backyard gardens, near their homes, where children
were playing. The pesticide applicators did not have the necessary
knowledge about safety and exposure. The health data must be
correlated with exposure biomarkers in attempt to identify the
possible health effects of the pesticides exposure. Future plans
include educational campaigns to raise the awareness of the
population on the danger of uncontrolled use of pesticides.
Abstract: Structural and UV/Visible optical properties can be
useful to describe a material for the CIGS solar cell active layer,
therefore, this work demonstrates the properties like surface
morphology, X-ray Photoelectron Spectroscopy (XPS) bonding
energy (EB) core level spectra, UV/Visible absorption spectra,
refractive index (n), optical energy band (Eg), reflection spectra for
the Cu25 (In16Ga9) Se40Te10 (CIGST-1) and Cu20 (In14Ga9) Se45Te12
(CIGST-2) chalcogenide compositions. Materials have been
exhibited homogenous surface morphologies, broading /-or diffusion
of bonding energy peaks relative elemental values and a high
UV/Visible absorption tendency in the wave length range 400 nm-
850 nm range with the optical energy band gaps 1.37 and 1.42
respectively. Subsequently, UV/Visible reflectivity property in the
wave length range 250 nm to 320 nm for these materials has also
been discussed.
Abstract: The modern world is experiencing fundamental and dynamic changes. The transformation of international relations; the end of confrontation and successive overcoming of the Cold War consequences have expanded possible international cooperation. The global nuclear conflict threat has been minimized, while a tendency to establish a unipolar world structure with the U.S. economic and power domination is growing. The current world system of international relations, apparently is secular. However, the religious beliefs of one or another nations play a certain (sometimes a key) role, both in the domestic affairs of the individual countries and in the development of bilateral ties. Political situation in Central Asia has been characterized by new factors such as international terrorism; religious extremism and radicalism; narcotrafficking and illicit arms trade of a global character immediately threaten to peace and political stability in Central Asia. The role and influence of Islamic fundamentalism is increasing; political ethnocentrism and the associated aggravation of inter-ethnic relations, the ambiguity of national interests and objectives of major geo-political groups in the Central Asian region regarding the division the political influence, emerge. This article approaches the following issues: the role of Islam in Central Asia; destabilizing factors in Central Asia; Islamic movements in Central Asia, Western Europe and the United States; the United States, Western Europe and Central Asia: religion, politics, ideology, and the US-Central Asia antiterrorism and religious extremism cooperation.
Abstract: As the Social network game(SNG) is rising
dramatically worldwide, an interesting aspect has appeared in the
demographic analysis. That is the ratio of the game users by gender.
Although the ratio of male and female users in online game was
60:40% previously, the ratio of male and female users in SNG stood at
47:53% which shows that the ratio of female users is higher than that
of male users. Here, it should be noted that 35% in those 53% female
users are the first-time users of game. This fact suggests that women
who were not interested in game previously has taken an interest in
SNG. Notwithstanding this issue, there have been little studies on the
female users of SNG although there are many studies that analyzed the
tendency of female users- online game play. This study conducted the
analyzed how the game-playing tendency of SNG gamers was
manifested in the game by gender. For that, this study will identify the
tendency of SNG users by gender based on the preceding studies that
analyzed the online game users by gender. The subject of this study
was confined to the farm and urban construction simulation games
which were offered based on the mobile application platform.
Regarding the methodology of study, the first focus group
interview(FGI) was conducted with the male and female users who
had played games on Social network service(SNS) until recently. Later,
the second one-on-one in-depth interview was conducted to gain an
insight into the psychological state of the subjects.
Abstract: Corrosion of metallic water pipelines buried below
ground surface is a function of the nature of the surrounding soil and
groundwater. This gives the importance of knowing the physical and
chemical characteristics of the pipe-s surrounding environment. The
corrosion of externally – unprotected metallic water pipelines,
specially ductile iron pipes, in localities with aggressive soil
conditions is becoming a significant problem. Anticorrosive
protection for metallic water pipelines, their fittings and accessories
is very important, because they may be attached by corrosion with
time. The tendency of a metallic substrate to corrode is a function of
the surface characteristics of the metal and of the metal/protective
film interface, the physical, electrical and electrochemical properties
of the film, and the nature of the environment in which the pipelines
system is placed. In this work the authors have looked at corrosion
problems of water pipelines and their control. The corrosive
properties of groundwater and soil environments are reviewed, and
parameters affecting corrosion are discussed. The purpose of this
work is to provide guidelines for materials selection in water and soil
environments, and how the water pipelines can be protected against
metallic corrosion.
Abstract: Cognitive Dissonance can be conceived both as a concept related to the tendency to avoid internal contradictions in certain situations, and as a higher order theory about information processing in the human mind. In the last decades, this last sense has been strongly surpassed by the former, as nearly all experiment on the matter discuss cognitive dissonance as an output of motivational contradictions. In that sense, the question remains: is cognitive dissonance a process intrinsically associated with the way that the mind processes information, or is it caused by such specific contradictions? Objective: To evaluate the effects of cognitive dissonance in the absence of rewards or any mechanisms to manipulate motivation. Method: To solve this question, we introduce a new task, the hypothetical social arrays paradigm, which was applied to 50 undergraduate students. Results: Our findings support the perspective that the human mind shows a tendency to avoid internal dissonance even when there are no rewards or punishment involved. Moreover, our findings also suggest that this principle works outside the conscious level.