Abstract: The objective of this research was to study the
influence of Integrated Marketing Communication on Buying
Decision of Consumers in Bangkok. A total of 397 respondents were
collected from customers who drive in Bangkok. A questionnaire was
utilized as a tool to collect data. Statistics utilized in this research
included frequency, percentage, mean, standard deviation, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences.
The findings revealed that the majority of respondents were male
with the age between 25-34 years old, hold undergraduate degree,
married and stay together. The average income of respondents was
between 10,001-20,000 baht. In terms of occupation, the majority
worked for private companies. The effect to the Buying Decision of
Consumers in Bangkok to including sale promotion with the low
interest and discount for an installment, selling by introducing and
gave product information through sales persons, public relation by
website, direct marketing by annual motor show and advertisement
by television media.
Abstract: The purposes of this research were to identify the perception of customers towards Krung Thai Bank’s image and to understand the customer attitude towards Krung Thai Bank’s image in Bangkok, Thailand. This research utilized quantitative approach and used questionnaire as data collection tool. A sample size of 420 respondents was selected by simple random sampling. The findings revealed that the majority of respondents received information, news, and feeds concerning the bank through televisions the most. This information channel had significantly influenced on the customers and their decisions to utilize the bank’s products and services.
From the information concerning the attitudes towards overall image of the bank, it was found that the majority respondents rated the bank’s image at the good level. The top three average attitudes included the bank’s images in supports government's monetary policies, being renowned and stable, and contributing in economical amendments and developments, with the mean average of 4.01, 3.96 and 3.81 respectively. The attitudes toward the images included a business leader in banking, marketing, and competitions. Offering prompt services, and provided appropriate servicing time were rated moderate with the attitudes of 3.36 and 3.30 respectively.
Abstract: The purpose of this research is to analyze the pattern of television commercials and how they encourage non-governmental organizations to build their image in Thailand. It realizes how public relations can impact an organization's image. It is a truth that bad public relations management can cause hurt a reputation. On the other hand, a very small amount of work in public relations helps your organization to be recognized broadly and eventually accepted even wider. The main idea in this paper is to study and analyze patterns of television commercials that could impact non-governmental organization's images in a greater way. This research uses questionnaires and content analysis to summarize results. The findings show the aspects of how patterns of television commercials that are suited to non-governmental organization work in Thailand. It will be useful for any non-governmental organization that wishes to build their image through television commercials and also for further work based on this research.
Abstract: Television news has gained a new dimension in terms
of ideological approaches as a result of such factors as globalization,
cross monopolization, presence of international companies etc. and
certain strategies have been developed at the production, presentation
and distribution stages of news. In this study, television news about a
process called “settlement process” was investigated. In this
framework, news about the settlement process on TV channels of
TRT 1, ATV, FOX TV, NTV, HABERTÜRK, TRT HABER and
STV was investigated using the content analysis method in terms of
the strategies the ideology construction, attitude towards the party in
power, attitude towards parties in opposition and attitude towards
BDP (Peace and Democracy Part) and Imrali (the island where
Abdullah Ocalan, head of PKK, is kept). First, the aforementioned
TV channels were selected randomly from 3 groups in order to be
able to reveal the representational capacity of commercial, news and
public channels.
The study covers 557 news items broadcast in the main news
bulletins between the dates of 15 March 2013 and 15 March 2013.
While there was a positive attitude towards the government in a
sizable portion of the news about the settlement process (63.6%), the
attitude of 25.3% of the news was impartial towards the government
and 11.3% had a negative attitude. On the other hand, there was a
negative attitude towards the Opposition in a considerable portion of
the news about the settlement process (56.1%). The attitude of 35.9%
of the news towards the Opposition was impartial whereas 8.0% had
a positive attitude. While 34.9% of the news about the settlement
process used the legitimization strategy from among the ideology
construction strategies, 22.8% used the unification strategy, 15.7%
the reification strategy, 15.6% fractional and 11%
concealment/mystification strategy.
Abstract: Events discrimination and decision maker in sport field are the subject of many interesting studies in computer vision and artificial intelligence. A large volume of research has been conducted for automatic semantic event detection and summarization of sports videos. Indeed the results of these researches have a very significant contribution, as well to television broadcasts as to the football teams, since the result of sporting event can be reflected on the economic field. In this paper, we propose a novel fuzzy sequential technique which lead to discriminate events and specify the technico-tactics on going the game, nor the fuzzy system or the sequential one, may be able to respond to the asked question, in fact fuzzy process is not sufficient, it does not respect the chronological order according the time of various events, similarly the sequential process needs flexibility about the parameters used in this study, it may affect a membership degree of each parameter on the one hand and respect the sequencing of events for each frame on the other hand. Indeed this technique describes special events such as dribbling, headings, short sprints, rapid acceleration or deceleration, turning, jumping, kicking, ball occupation, and tackling according velocity vectors of the two players and the ball direction.
Abstract: Language and culture are interwoven that they cannot be separated, for the knowledge of a language cannot be complete without having the culture of the language. Indigenous food is a cultural aspect of any language that is expected to be acquired by all the speakers of the language. Indigenous food is known to be vital right from early years, which is also attributed to the healthy living of the ancient people. However it is discovered that the indigenous food is almost being replaced by fast food products such as Indomie noodles, Spaghetti and Macaroni to the extent that majority of the young folks prefer the eating of the fast foods and cannot prepare the indigenous foods which are good for growth and healthy living of people. Therefore, there is need to revitalize and re-educate people on the indigenous food which is an aspect of inter-cultural education of any language to prevent it from being forgotten or neglected.
African foods are many, but this study focused on Nigerian food using some Yoruba dishes as a case study. Examples of Yoruba dishes are pounded yam and melon with vegetable and dried fish soup, beans pudding (moin moin) and pap (eko), water yam pudding with fish and meat (ikokore) and many more. The ingredients needed for the preparation of these indigenous foods contain some basic food nutrients which will be analyzed and their nutritional importance to human bodies will also be discussed.
The process of re- awakening the education of indigenous food to the present and up-coming generation should be via print and electronic media in form of advertisements on posters, billboards, calendars and in rhymes on television programs, radio presentations, video tapes and CD–ROM apart from classroom teaching and learning. Indigenous food is a panacea to healthy living and longevity, a prevention of diseases and a means of accelerated healing of the body through natural foods.
Abstract: Information and Communication Technology (ICT) has opened up new and robust ways of sending and receiving information at global level. Any type of information including voice and video is sent to the diverse publics, who equally have variety of choices. Thus, the development of any nation is tied to efficient information dissemination. In Nigeria, television broadcasting started in 1959 with the establishment of the Western Nigeria Television (WNTV) by the opposition leader, Chief Obafemi Awolowo. Later on, the government took over the station and fully controlled it. Subsequently, regional stations were opened to propagate government policies and programs. The television industry in Nigeria continued to grow in terms of viewership and number with over fifty national television stations and twenty five private ones. Thus, existing documents on digitization of television broadcasting industry and related literature were used as the main source of information. Therefore, this paper analyses the efforts being made by the Nigerian government through its ICT policy towards digitization of its television broadcasting in order to cope with the global trend. Recommendations are proffered with a view to achieving the target goal.
Abstract: This study examines the media habits of young people
in Saudi Arabia, in particular their use of the Internet and television
in the domestic sphere, and how use of the Internet impacts upon
other activities. In order to address the research questions, focus
group interviews were conducted with Saudi university students. The
study found that television has become a central part of social life
within the household where television represents a main source for
family time, particularly in Ramadan while the Internet is a solitary
activity where it is used in more private spaces. Furthermore, Saudi
females were also more likely to have their Internet access monitored
and circumscribed by family members, with parents controlling the
location and the amount of time spent using the Internet.
Abstract: The television multiplex has reserved capacity and therefore we can use only limited number of videos for propagation of it. Appropriate composition of the multiplex has a major impact on how many videos is spread by multiplex. Therefore in this paper is designed a simple algorithm to optimize capacity utilization multiplex. Significant impact on the number of programs in the multiplex has also the fact from which programs is composed. Content of multiplex can be movies, news, sport, animated stories, documentaries, etc. These types have their own specific characteristics that affect their resulting data stream. In this paper is also done an impact analysis of the composition of the multiplex to use its capacity by video content.
Abstract: This paper presents an assessment study conducted
among the distance learners in India. Open and distance learning
systems have traveled a long way since its inception and its journey
has witnessed the evolution and adoption of different generations of
technology. This study focuses on the distant learners in India.
Sampling for this study has been derived from the mass enrollment
from Tamil Nadu area, a southern state of India. Learners were
chosen from dual mode universities, private universities, Tamil Nadu
Open University and IGNOU. The main focus of the study is to
examine the coverage and appropriation of students support services
and learning aids. It explores two aspects: the facilities available and
the awareness and use of such services. It includes, self-learning
materials, face-to-face counseling, multimedia learning materials,
website, e-learning, radio and television services etc. While exploring
the student-s perspective on these learning aspects, it is important to
understand the perspectives of the teachers. Two different interests
are visible among the teachers. Majority of the teachers support faceto-
face counseling. However, the young teachers are in favour of
online learning and multimedia supports in teaching. Through the
awareness is somewhat high, the actual participation in online is very
low. This is due to the inadequate infrastructure as well as the
traditional attitudes of the teachers. Still the face-to-face sessions
remain popular than online.
Abstract: This research aims to study the preferable tourism and
the elements of choosing tourist destination from domestic tourist in
Bangkok and the nearby areas in Thailand.The data were collected by
using 1249 set of questionnaires, in mid-August 2012. The result
illustrates that religious destinations are the most preferable places
for the tourist. The average expense per travel is approximately 47
USD a time. Travellers travel based on the advertisement in the
television and internet and their decisions is based on the reputation
of the destinations.
The result on a place dimension demonstrates the neatness and
well managed location play a crucial role on tourist destination.
Gender, age, marriage status and their origins are affecting their
spending and travelling behaviour. The researcher reckon that
providing the area of arcade, selling the souvenir and promoting
tourism among a young professional group would be an important
key follow the income distribution policy, including managing the
destination to welcome the family group, which the result is to
identified as the highest spending.
Abstract: One of the major cause of eye strain and other
problems caused while watching television is the relative illumination between the screen and its surrounding. This can be
overcome by adjusting the brightness of the screen with respect to the surrounding light. A controller based on fuzzy logic is proposed
in this paper. The fuzzy controller takes in the intensity of light
surrounding the screen and the present brightness of the screen as input. The output of the fuzzy controller is the grid voltage corresponding to the required brightness. This voltage is given to CRT and brightness is controller dynamically. For the given test system data, different de-fuzzifier methods have been implemented and the results are compared. In order to validate the effectiveness of
the proposed approach, a fuzzy controller has been designed by obtaining a test data from a real time system. The simulations are
performed in MATLAB and are verified with standard system data. The proposed approach can be implemented for real time
applications.
Abstract: This study aims to identify processes, current
situations, and issues of recycling systems for four home appliances,
namely, air conditioners, television receivers, refrigerators, and
washing machines, among e-wastes in China and Japan for
understanding and comparison of their characteristics. In accordance
with results of a literature search, review of information disclosed
online, and questionnaire survey conducted, conclusions of the study
boil down to:
(1)The results show that in Japan most of the home appliances
mentioned above have been collected through home appliance
recycling tickets, resulting in an issue of “requiring some effort" in
treatment and recycling stages, and most plants have contracted out
their e-waste recycling.
(2)It is found out that advantages of the recycling system in Japan
include easiness to monitor concrete data and thorough
environmental friendliness ensured while its disadvantages include
illegal dumping and export. It becomes apparent that advantages of
the recycling system in China include a high reuse rate, low
treatment cost, and fewer illegal dumping while its disadvantages
include less safe reused products, environmental pollution caused by
e-waste treatment, illegal import, and difficulty in obtaining data.
Abstract: This paper proposes and analyses the wireless
telecommunication system with multiple antennas to the emission
and reception MIMO (multiple input multiple output) with space
diversity in a OFDM context. In particular it analyses the
performance of a DTT (Digital Terrestrial Television) broadcasting
system that includes MIMO-OFDM techniques. Different
propagation channel models and configurations are considered for
each diversity scheme. This study has been carried out in the context
of development of the next generation DVB-T/H and WRAN.
Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.
Abstract: The purposes of the study are to study and to
investigate the relationship among exposure, uses and gratifications
of television morning news among undergraduate students in
Bangkok. This study also compares differences in information
exposure, uses and gratifications of television morning news among
these students.
The research methodology employed a questionnaire as a
quantitative method. The respondents were undergraduate students at
public and private universities in Bangkok. Totally, 400 usable
questionnaires were received. Descriptive and inferential statistics
were used in data analysis.
The results indicated that information exposure of undergraduate
students in Bangkok was at a high level. Students’ uses and
gratifications were also at high level. Information exposure was
positively correlated with uses and gratifications. Uses of information
were positively correlated with satisfaction with information. The
results also showed that students with differences in sex and type of
university were not significantly different in information exposure,
and uses and gratifications.
Abstract: In this paper, we proposed the direct method for converting
Finite-Impulse Response (FIR) filter with low nonzero tap
into Infinite-Impulse Response (IIR) filter using the pre-determined
table. The prony method is used by ghost cancellator which is IIR
approximation to FIR filter which is better performance than IIR and
have much larger calculation difference. The direct method for many
ghost combination with low nonzero tap of NTSC(National Television
System Committee) TV signal in Korea is described. The proposed
method is illustrated with an example.
Abstract: The increasing number of senior population gradually
causes to demand the use of information and communication
technology for their satisfactory lives. This paper presents the
development of an integrated TV based system which offers an
opportunity to provide value added services to a large number of
elderly citizens, and thus helps improve their quality of life. The
design philosophy underlying this paper is to fulfill both technological
and human aspects. The balance between these two dimensions has
been currently stressed as a crucial element for the design of usable
systems in real use, particularly to the elderly who have physical and
mental decline. As the first step to achieve it, we have identified
human and social factors that affect the elder-s quality of life by a
literature review, and based on them, build four fundamental services:
information, healthcare, learning and social network services.
Secondly, the system architecture, employed technologies and the
elderly-friendly system design considerations are presented. This
reflects technological and human perspectives in terms of the system
design. Finally, we describe some scenarios that illustrate the
potentiality of the proposed system to improve elderly people-s quality
of life.
Abstract: Recently, various services such as television and the
Internet have come to be received through various terminals.
However, we could gain greater convenience by receiving these
services through cellular phone terminals when we go out and then
continuing to receive the same services through a large screen digital
television after we have come home. However, it is necessary to go
through the same authentication processing again when using TVs
after we have come home. In this study, we have developed an
authentication method that enables users to switch terminals in
environments in which the user receives service from a server through
a terminal. Specifically, the method simplifies the authentication of
the server side when switching from one terminal to another terminal
by using previously authenticated information.
Abstract: Recently, in some places, optical-fibre access
networks have been used with GPON technology belonging to
organizations (in most cases public bodies) that act as neutral
operators. These operators simultaneously provide network services
to various telecommunications operators that offer integrated voice,
data and television services. This situation creates new problems
related to quality of service, since the interests of the users are
intermingled with the interests of the operators. In this paper, we
analyse this problem and consider solutions that make it possible to
provide guaranteed quality of service for voice over IP, data services
and interactive digital television.