Abstract: The purposes of this research were to identify the perception of customers towards Krung Thai Bank’s image and to understand the customer attitude towards Krung Thai Bank’s image in Bangkok, Thailand. This research utilized quantitative approach and used questionnaire as data collection tool. A sample size of 420 respondents was selected by simple random sampling. The findings revealed that the majority of respondents received information, news, and feeds concerning the bank through televisions the most. This information channel had significantly influenced on the customers and their decisions to utilize the bank’s products and services.
From the information concerning the attitudes towards overall image of the bank, it was found that the majority respondents rated the bank’s image at the good level. The top three average attitudes included the bank’s images in supports government's monetary policies, being renowned and stable, and contributing in economical amendments and developments, with the mean average of 4.01, 3.96 and 3.81 respectively. The attitudes toward the images included a business leader in banking, marketing, and competitions. Offering prompt services, and provided appropriate servicing time were rated moderate with the attitudes of 3.36 and 3.30 respectively.
Abstract: The aim for this research is to deliberately discuss
how and why the contexts of culture are the main significant factors
which need to be considered when conducting the international
business oversea. As a consequence of understanding these various
factors, the researcher would be able to infer some suggestions to the
international organizations. With this in mind, the results of the
understanding in a national culture environment can support the
organizations to settle its international strategies which may be useful
to develop the national export and import effectiveness. This data
collecting methods will be concentrated upon 5-10 interviews from
the senior members and business officers in the international
company in Thailand by e-mail interview and analyses the individual
manager’s viewpoint. As well as, focus on the questionnaires which
the respondents were selected randomly around 100 samples from
UK and Thailand, together with providing a functional sample size
and comparable to data. The results of the study question the role of
national culture, which contributed to in international business
effectiveness and emphasize the positive and negative aspects, as
well as suggestions to business investors are informed.
Abstract: The purpose of this research is to study motivation
factors and also to study factors relation to job performance to
compare motivation factors under the personal factor classification
such as gender, age, income, educational level, marital status, and
working duration; and to study the relationship between Motivation
Factors and Job Performance with job satisfactions. The sample
groups utilized in this research were 400 Suan Sunandha Rajabhat
University employees. This research is a quantitative research using
questionnaires as research instrument. The statistics applied for data
analysis including percentage, mean, and standard deviation. In
addition, the difference analysis was conducted by t value computing,
one-way analysis of variance and Pearson’s correlation coefficient
computing. The findings of the study results were as follows the
findings showed that the aspects of job promotion and salary were at
the moderate levels. Additionally, the findings also showed that the
motivations that affected the revenue branch chiefs’ job performance
were job security, job accomplishment, policy and management, job
promotion, and interpersonal relation.