Abstract: The purposes of the study are to study and to
investigate the relationship among exposure, uses and gratifications
of television morning news among undergraduate students in
Bangkok. This study also compares differences in information
exposure, uses and gratifications of television morning news among
these students.
The research methodology employed a questionnaire as a
quantitative method. The respondents were undergraduate students at
public and private universities in Bangkok. Totally, 400 usable
questionnaires were received. Descriptive and inferential statistics
were used in data analysis.
The results indicated that information exposure of undergraduate
students in Bangkok was at a high level. Students’ uses and
gratifications were also at high level. Information exposure was
positively correlated with uses and gratifications. Uses of information
were positively correlated with satisfaction with information. The
results also showed that students with differences in sex and type of
university were not significantly different in information exposure,
and uses and gratifications.
Abstract: The purposes of this study are to study political
information exposure, politicians- perceptions, political attitudes and
political participations among people in Bangkok Metropolitan Area.
The sample consisted of 420 which were selected by using accidental sampling method. Questionnaires were administered to all of the
respondents to obtain the data for this research. T-test, one-way ANOVA and Pearson-s correlation coefficient were used to analyze the data. The findings are as follows: The difference in gender,
education, income and occupation has significantly effect upon political information exposures. The difference in age, income has
significantly effect upon politicians- perceptions. The difference in income has significantly effect upon political attitudes. The
difference in gender, income and occupation has significantly effect
upon political participations. There were a significantly relations between political information exposures, political attitudes, political
participations and between politicians- perceptions, political attitudes and political participations.