Abstract: It’s an era of high competition, dynamism and
complexities which have forced organizations to change dramatically
due to rising customer expectations. Marketers are under constant
pressure to deliver finest to their customers. With the advent of
technology, marketers have identified latest advertising media
options to reach out to target audience. But the conventional ways of
print advertisements still holds a deeper penetration and coverage.
Various researchers and practitioners have studied the area of print
media advertising and have tried to identify and implement
advertisement effectiveness enablers. The purpose of this paper is to
suggest select enablers for print media in Indian context using an
integrated approach of review of literature and investigative
interviews with academicians and experts from the area of
advertising.
Abstract: The aim of this paper is to propose a novel technique
to guarantee Quality of Service (QoS) in a highly dynamic
environment. The MANET changes its topology dynamically as the
nodes are moved frequently. This will cause link failure between
mobile nodes. MANET cannot ensure reliability without delay. The
relay node is selected based on achieving QoS in previous
transmission. It considers one more factor Connection Existence
Period (CEP) to ensure reliability. CEP is to find out the period
during that connection exists between the nodes. The node with
highest CEP becomes a next relay node. The relay node is selected
dynamically to avoid frequent failure. The bandwidth of each link
changed dynamically based on service rate and request rate. This
paper proposes Active bandwidth setting up algorithm to guarantee
the QoS. The series of results obtained by using the Network
Simulator (NS-2) demonstrate the viability of our proposed
techniques.
Abstract: Bone properties and response behavior after static or
dynamic activation (loading) are still interesting topics in many fields
of the science especially in the biomechanical problems such as bone
loss of astronauts in space, osteoporosis, bone remodeling after
fracture or remodeling after surgery (endoprosthesis and implants)
and in osteointegration. This contribution deals with the relation
between physiological, demineralized and deproteinized state of the
turkey long bone – tibia. Three methods for comparison were used: 1)
densitometry, 2) three point bending and 3) frequency analysis. The
main goal of this work was to describe the decrease of the protein
(collagen) or mineral of the bone with relation to the fracture in three
point bending. The comparison is linked to the problem of different
bone mechanical behavior in physiological and osteoporotic state.
Abstract: Mech-Degla, Degla-Beida and Frezza are the date
(Phoenix dactylifera L.) common varieties with a more or less good
availability and feeble trade value. Some morphologic and
physicochemical factors were determined. Results show that the
whole date weight is significantly different (P= 95%) concerning
Mech-Degla and Degla-Beida which are more commercialized than
Frezza whereas the pulp mass proportion in relation to whole fruits is
highest for Frezza (88.28%). Moreover, there is a large variability
concerning the weights and densities of constitutive tissues in each
variety. The white tissue is dominant in Mech-Degla in opposite to
the two other varieties. The variance analyze showed that the
difference in weights between brown and white tissues is significant
(P = 95%) for all studied varieties. Some other morphologic and
chemical proprieties of the whole pulps and their two constitutive
parts (brown or pigmented and white) are also investigated. The
predominance of phenolics in Mech-Degla (4.01g/100g, w.b) and
Frezza (4.96 g/100g, w.b) pulps brown part is the main result
revealed in this study.
Abstract: Hot aqueous and methanol extracts of the two selected
herbal medicines such are Vellarugu chooranam (V.C) and
Amukkirai Chooranam (A.C) were examined for total phenolic and
flavonoid contents and in vitro antioxidant activity using four
different methods. The total phenolic and flavonoid contents in
methanol extract of V.C were found to be higher (44.41±1.26mg
GAE/g; 174.44±9.32mg QE/g) than in the methanol extract of A.C
(20.56±0.67mg GAE/g; 7.21±0.85mg QE/g). Hot methanol and
aqueous extracts of both medicines showed low antioxidant activity
in DPPH, ABTS, and FRAP methods and Iron chelating activity not
found at highest possible concentration. V.C contains higher
concentrations of total phenolic and flavonoid contents than A.C and
can also exert greater antioxidant activity than A.C, although the
activities demonstrated were lower than the positive control Trolox.
The in vitro antioxidant activity was not related with the total
phenolic and flavonoid contents of the methanol and aqueous extracts
of both herbal medicines (A.C and V.C).
Abstract: This research aims to investigate callus induction,
somatic embryogenesis and indirect plant regeneration of Crassula
ovata (Mill.) Druce – the famous ornamental plant. Experiment no.1:
Callus induction was obtained from leaf and stem explants on
Murashige and Skoog (MS) medium supplemented with various plant
growth regulators (PGRs). Effects of different PGRs, plant
regeneration and subsequent plantlet conversion were also assessed.
Indirect plant regeneration was achieved from the callus of stem
explants by the addition of 1.5 mg/L Kinetin (KN) alone. Best shoot
induction was achieved (6.5 shoots/per explant) after 60 days. For
successful rooting, regenerated plantlets were sub-cultured on the
same MS media supplemented with 1.5 mg/L KN alone. The rooted
plantlets were acclimatized and the survival rate was 90%.
Experiment no.2: Results revealed that 0.5 mg/L 2,4-D alone and in
combination with 1.0 mg/L 6-Benzyladenine (BA) gave 89.8% callus
from the stem explants as compared to leaf explants. Callus
proliferation and somatic embryo formation were also evaluated by
‘Double Staining Method’ and different stages of somatic
embryogenesis were revealed by scanning electron microscope. Full
Strength MS medium produced the highest number (49.6%) of
cotyledonary stage somatic embryos (SEs). Mature cotyledonary
stage SEs developed into plantlets after 12 weeks of culture. Wellrooted
plantlets were successfully acclimatized at the survival rate of
85%. Indirectly regenerated plants did not show any detectable
variation in morphological and growth characteristics when
compared with the donor plant.
Abstract: The study was conducted to evaluate the efficiency of
Garlic and Chili combination solution on control of insect pests in
cabbage crop. The solution was sprayed at different intervals after
transplanting. The efficiency of Garlic and chili combination solution
on cabbage insect pests was measured. Results revealed that Garlic
and chili combination solution was the effectively reduced cabbage
insect pests. On other hand, the spray solution not only reduced the
number of days required for the cabbage growth but also greatly
enhanced the leaf number, head diameter, head weight, and quality of
cabbage. Garlic and chili combination solution have positive effects
on pests reduction and improve growth, yield and quality of cabbage
vegetable.
Abstract: Immunomodulators are substances that alter immune
system via dynamic regulation of messenger molecules. It can be
divided into immunostimulant and immunosuppressant. It can help to
increase immunity of people with a low immune system, and also can
help to normalize an overactive immune system. Aim of this study is
to investigate the effects of in vitro exposure to low and high doses of
several immunomodulators which include caffeine, kaloba and
quercetin on antigen-stimulated whole blood culture cytokine
production. Whole blood samples were taken from 5 healthy males
(age: 32 ± 12 years; weight: 75.7 ± 6.1 kg; BMI: 24.3 ± 1.5 kg/m2)
following an overnight fast with no vigorous activity during the
preceding 24 h. The whole blood was then stimulated with 50 μl of
100 x diluted Pediacel vaccine and low or high dose of
immunomodulators in the culture plate. After 20 h incubation (5%
CO2, 37°C), it was analysed using the Evidence Investigator to
determine the production of cytokines including IL-2, IL-4, IL-10,
IFN-γ, and IL-1α. Caffeine and quercetin showed a tendency towards
decrease cytokine production as the doses were increased. On the
other hand, an upward trend was evident with kaloba, where a high
dose of kaloba seemed to increase the cytokine production. In
conclusion, we found that caffeine and quercetin have potential as
immunosuppressant and kaloba as immunostimulant.
Abstract: Polyethylene (PE), Polypropylene (PP), Polyethylene
(vinyl acetate) (EVA) and PE-ionomer nanocomposite samples were
prepared by mixing of the polymer with organofilized
montmorillonite fillers Cloisite 93A and Dellite 67G. The amount of
each modified montmorillonite (MMT) was fixed to 5% (w/w). The
twin-screw kneader was used for the compounding of polymer matrix
and chosen nanofillers. The level of MMT exfoliation was studied by
the transmission electron microscopy (TEM) observations. The
mechanical properties of prepared materials were evaluated by
dynamical mechanical analysis at 30°C and by the measurement of
tensile properties (stress and strain at break).
Abstract: This paper presents a hybrid three phase rectifier for
high power factor application. This rectifier is composed by zero
voltage transition (ZVT) and zero current transition (ZCT) boost
converter with three phase diode bridge rectifier, in parallel with a six
pulse three phase pulse width modulation (PWM) controlled rectifier.
The proposed topology is capable of high power factor with DC
output voltage regulation by providing sinusoidal input. Also, it
increases the overall efficiency of the new hybrid rectifier to 94.56%
and the total harmonic distortion of the hybrid structure varies from
0% to 16% at nominal output power. This topology was simulated in
MATLAB/SIMULINK environment and the output waveforms
presented with experimental result.
Abstract: Due to reduced stiffness, research on second
generation titanium alloys for implant applications, like the
metastable β-titanium alloy Ti-15Mo, become more and more
important in the recent years. The machinability of these alloys is
generally poor leading to problems during implant production and
comparably large production costs. Therefore, in the present study,
Ti-15Mo was alloyed with 0.8 wt.-% of the rare earth metals
lanthanum (Ti-15Mo+0.8La) and neodymium (Ti-15Mo+0.8Nd) to
improve its machinability. Their microstructure consisted of a
titanium matrix and micrometer-size particles of the rare earth metals
and two of their oxides. The particles stabilized the microstructure as
grain growth was minimized. As especially the ductility might be
affected by the precipitates, the behavior of Ti-15Mo+0.8La and Ti-
15Mo+0.8Nd was investigated during static and dynamic
deformation at elevated temperature to develop a processing route.
The resulting mechanical properties (static strength and ductility)
were similar in all investigated alloys.
Abstract: Historical and ancestral bonds of the countries in the
Middle East have led to similarities in culture and context of their
societies. In addition, economical resources, such as the oil industry,
have generally been an integrative point in the region. Higher
education of a country is influenced by different national and
international factors and, regarding the mentioned bonds, it is inviting
to study the development of the countries of the Middle East in
higher education and draw some practical implications which can be
used in the educational policymaking of the region. This review
includes a data analysis on the population of international students in
the countries of the Middle East. As its second objective, a review
study on the successful countries, that is, those which host the highest
number of international students, and the strategies they have
developed to reach this state among the countries of the region, has
been conducted. Suggestions are made as to the strategies in higher
education systems of these countries which could prove useful and
practical in the development of internationalization of higher
education in the region, specifically with regard to the recruitment of
international students.
Abstract: The study deals with the challenges in developing a
test rig to test the performance of water lubricated journal bearing.
The test rig is designed to simulate the working conditions of the
bearing in order to understand their performance before they are put
in operation. The bearing that is studied is the commercially available
water lubricated bearing which has a rubber liner bonded with a rigid
metal shell. The lubricant enters the bearing axially through a
pressurized inlet tank and exits to an outlet tank which is at
sufficiently low pressure. The load on the bearing is applied through
the dead weight system which acts both in upward and downward
direction so that net load acts on the bearing. The issues in feeding
the lubricant into the bearing from the inlet side and preventing the
leakage of the lubricant is discussed. The application of the load on
the test bearing while maintaining the bearing afloat is also discussed.
Abstract: This paper presents general results on the Java source
code snippet detection problem. We propose the tool which uses
graph and subgraph isomorphism detection. A number of solutions
for all of these tasks have been proposed in the literature. However,
although that all these solutions are really fast, they compare just the
constant static trees. Our solution offers to enter an input sample
dynamically with the Scripthon language while preserving an
acceptable speed. We used several optimizations to achieve very low
number of comparisons during the matching algorithm.
Abstract: In this study, first thermoplastic composite materials
/plates that have high ballistic impact resistance were produced. For
this purpose, the thermoplastic prepreg and the vacuum bagging
technique were used to produce a composite material. Thermoplastic
prepregs (resin-impregnated fiber) that are supplied ready to be used,
namely high-density polyethylene (HDPE) was chosen as matrix and
unidirectional glass fiber was used as reinforcement. In order to
compare the fiber configuration effect on mechanical properties,
unidirectional and biaxial prepregs were used. Then the
microstructural properties of the composites were investigated with
scanning electron microscopy (SEM) analysis. Impact properties of
the composites were examined by Charpy impact test and tensile
mechanical tests and then the effects of ultraviolet irradiation were
investigated on mechanical performance.
Abstract: Voltage sags are the most common power quality
disturbance in the distribution system. It occurs due to the fault in the
electrical network or by the starting of a large induction motor and
this can be solved by using the custom power devices such as
Dynamic Voltage Restorer (DVR). In this paper DVR is proposed to
compensate voltage sags on critical loads dynamically. The DVR
consists of VSC, injection transformers, passive filters and energy
storage (lead acid battery). By injecting an appropriate voltage, the
DVR restores a voltage waveform and ensures constant load voltage.
The simulation and experimental results of a DVR using MATLAB
software shows clearly the performance of the DVR in mitigating
voltage sags.
Abstract: Opportunistic routing is used, where the network has
the features like dynamic topology changes and intermittent network
connectivity. In Delay tolerant network or Disruption tolerant
network opportunistic forwarding technique is widely used. The key
idea of opportunistic routing is selecting forwarding nodes to forward
data packets and coordination among these nodes to avoid duplicate
transmissions. This paper gives the analysis of pros and cons of
various opportunistic routing techniques used in MANET.
Abstract: The most important part of modern lean low NOx combustors is a premixer where swirlers are often used for intensification of mixing processes and further formation of required flow pattern in combustor liner. Swirling flow leads to formation of complex eddy structures causing flow perturbations. It is able to cause combustion instability. Therefore, at design phase, it is necessary to pay great attention to aerodynamics of premixers. Analysis based on unsteady CFD modeling of swirling flow in production combustor swirler showed presence of large number of different eddy structures that can be conditionally divided into three types relative to its location of origin and a propagation path. Further, features of each eddy type were subsequently defined. Comparison of calculated and experimental pressure fluctuations spectrums verified correctness of computations.
Abstract: Color Histogram is considered as the oldest method
used by CBIR systems for indexing images. In turn, the global
histograms do not include the spatial information; this is why the
other techniques coming later have attempted to encounter this
limitation by involving the segmentation task as a preprocessing step.
The weak segmentation is employed by the local histograms while
other methods as CCV (Color Coherent Vector) are based on strong
segmentation. The indexation based on local histograms consists of
splitting the image into N overlapping blocks or sub-regions, and
then the histogram of each block is computed. The dissimilarity
between two images is reduced, as consequence, to compute the
distance between the N local histograms of the both images resulting
then in N*N values; generally, the lowest value is taken into account
to rank images, that means that the lowest value is that which helps to
designate which sub-region utilized to index images of the collection
being asked. In this paper, we make under light the local histogram
indexation method in the hope to compare the results obtained against
those given by the global histogram. We address also another
noteworthy issue when Relying on local histograms namely which
value, among N*N values, to trust on when comparing images, in
other words, which sub-region among the N*N sub-regions on which
we base to index images. Based on the results achieved here, it seems
that relying on the local histograms, which needs to pose an extra
overhead on the system by involving another preprocessing step
naming segmentation, does not necessary mean that it produces better
results. In addition to that, we have proposed here some ideas to
select the local histogram on which we rely on to encode the image
rather than relying on the local histogram having lowest distance with
the query histograms.
Abstract: The relationship between eigenstructure (eigenvalues
and eigenvectors) and latent structure (latent roots and latent vectors)
is established. In control theory eigenstructure is associated with
the state space description of a dynamic multi-variable system and
a latent structure is associated with its matrix fraction description.
Beginning with block controller and block observer state space forms
and moving on to any general state space form, we develop the
identities that relate eigenvectors and latent vectors in either direction.
Numerical examples illustrate this result. A brief discussion of the
potential of these identities in linear control system design follows.
Additionally, we present a consequent result: a quick and easy
method to solve the polynomial eigenvalue problem for regular matrix
polynomials.