Abstract: Experiential marketing is one of the marketing
approaches that offer an exceptional framework to integrate elements
of experience and entertainment in a product or service. Experiential
marketing is defined as a memorable experience that goes deeply into
the customer’s mind. Besides that, customer satisfaction is defined as
an emotional response to the experiences provided by and associated
with particular products or services purchased. Thus, experiential
marketing activities can affect the level of customer satisfaction and
loyalty. In this context, the research aims to explore the relationship
among experiential marketing, customer satisfaction and customer
loyalty among the cosmetic products customers in Konya. The partial
least squares (PLS) method is used to analyze the survey data.
Findings of the present study revealed that experiential marketing has
been a significant predictor of customer satisfaction and customer
loyalty, and also experiential marketing has a significantly positive
effect on customer satisfaction and customer loyalty.
Abstract: Cross-linked konjac glucomannan and kappa
carrageenan film were prepared by chemical crosslinking using
glutaraldehyde (GA) as the crosslinking agent. The effect
crosslinking on the swelling degree was investigated. Konjac
glucomannan and its mixture with kappa carrageenan film was
immersed in GA solution and then thermally cured. The obtained
cross-linked film was washed and soaked in the ethanol to remove
the unreacted GA. The obtained film was air dried at room
temperature to a constant weight. The infrared spectra and the value
of swelling degree of obtained crosslinked film showed that
glucomannan and kappa carrageenan was able to be cross-linked
using glutaraldehyde by film immersion and curing method without
catalyst. The cross-linked films were found to be pH sensitive,
indicating a potential to be used in drug delivery polymer system.
Abstract: Crops diversity and maintaining and enhancing the
fertility of agricultural lands are basic principles of organic farming.
With a wider range of crops in agroecosystem can improve the ability
to control weeds, pests and diseases, and the performance of crops
rotation and food safety. In this sense, the main objective of the
research was to study the productivity and chemical composition of
some alternative crops and their adaptability to soil and climatic
conditions of the agricultural area in Southern Romania and to
cultivation in the organic farming system. The alternative crops were:
lentil (7 genotypes); five species of grain legumes (5 genotypes); four
species of oil crops (5 genotypes). The seed production was, on
average: 1343 kg/ha of lentil; 2500 kg/ha of field beans; 2400 kg/ha
of chick peas and blackeyed peas; more than 2000 kg/ha of atzuki
beans, over 1250 kg/ha of fenugreek; 2200 kg/ha of safflower; 570
kg/ha of oil pumpkin; 2150 kg/ha of oil flax; 1518 kg/ha of camelina.
Regarding chemical composition, lentil seeds contained: 22.18%
proteins, 3.03% lipids, 33.29% glucides, 4.00% minerals, and 259.97
kcal energy values. For field beans: 21.50% proteins, 4.40% lipids,
63.90% glucides, 5.85% minerals, 395.36 kcal energetic value. For
chick peas: 21.23% proteins, 4.55% lipids, 53.00% glucides, 3.67%
minerals, 348.22 kcal energetic value. For blackeyed peas: 23.30%
proteins, 2.10% lipids, 68.10% glucides, 3.93% minerals, 350.14 kcal
energetic value. For adzuki beans: 21.90% proteins, 2.60% lipids,
69.30% glucides, 4.10% minerals, 402.48 kcal energetic value. For
fenugreek: 21.30% proteins, 4.65% lipids, 63.83% glucides, 5.69%
minerals, 396.54 kcal energetic value. For safflower: 12.60%
proteins, 28.37% lipids, 46.41% glucides, 3.60% minerals, 505.78
kcal energetic value. For camelina: 20.29% proteins, 31.68% lipids,
36.28% glucides, 4.29% minerals, 526.63 kcal energetic value. For
oil pumpkin: 29.50% proteins, 36.92% lipids, 18.50% glucides,
5.41% minerals, 540.15 kcal energetic value. For oil flax: 22.56%
proteins, 34.10% lipids, 27.73% glucides, 5.25% minerals, 558.45
kcal energetic value.
Abstract: The Composite Shear Walls (CSW) with steel encased
profiles can be used as lateral-load resisting systems for buildings
that require considerable large lateral-load capacity. The aim of this
work is to propose the experimental work conducted on CSW having
L section folded plate (L shape steel made-up sections) as
longitudinal reinforcement in boundary regions. The study in this
paper present the experimental test conducted on CSW having L
section folded plate as longitudinal reinforcement in boundary
regions. The tested 1/3 geometric scaled CSW has aspect ratio of 3.2.
L-shape structural steel materials with 2L-19x57x7mm dimensions
were placed in shear wall boundary zones. The seismic behavior of
CSW test specimen was investigated by evaluating and interpreting
the hysteresis curves, envelope curves, rigidity and consumed energy
graphs of this tested element. In addition to this, the experimental
results, deformation and cracking patterns were evaluated, interpreted
and suggestions of the design recommendations were proposed.
Abstract: The use of engineered nanomaterials has increased as
a result of their positive impact on many sectors of the economy,
including agriculture. Silver nanoparticles (AgNPs) are now used to
enhance seed germination, plant growth, and photosynthetic quantum
efficiency and as antimicrobial agents to control plant diseases. In
this study, we examined the effect of AgNP dosage on the seed
germination of three plant species: corn (Zea mays L.), watermelon
(Citrullus lanatus [Thunb.] Matsum. & Nakai) and zucchini
(Cucurbita pepo L.). This experiment was designed to study the
effect of AgNPs on germination percentage, germination rate, mean
germination time, root length and fresh and dry weight of seedlings
for the three species. Seven concentrations (0.05, 0.1, 0.5, 1, 1.5, 2
and 2.5 mg/ml) of AgNPs were examined at the seed germination
stage. The three species had different dose responses to AgNPs in
terms of germination parameters and the measured growth
characteristics. The germination rates of the three plants were
enhanced in response to AgNPs. Significant enhancement of the
germination percentage values was observed after treatment of the
watermelon and zucchini plants with AgNPs in comparison with
untreated seeds. AgNPs showed a toxic effect on corn root
elongation, whereas watermelon and zucchini seedling growth were
positively affected by certain concentrations of AgNPs. This study
showed that exposure to AgNPs caused both positive and negative
effects on plant growth and germination.
Abstract: The synthesis of CuFe2O4 spinel powders by an
optimized combustion-like process followed by calcination is
described herein. The samples were characterized using X-ray
diffraction (XRD), differential thermal analysis (TG/DTA), scanning
electron microscopy (SEM), dilatometry and 4-probe DC methods.
Different glycine to nitrate (G/N) ratios of 1 (fuel-deficient), 1.48
(stoichiometric) and 2 (fuel-rich) were employed. Calcining the asprepared
powders at 800 and 1000°C for 5 hours showed that the G/N
ratio of 2 results in the formation of the desired copper spinel single
phase at both calcination temperatures. For G/N=1, formation of
CuFe2O4 takes place in three steps. First, iron and copper nitrates
decompose to iron oxide and pure copper. Then, copper transforms to
copper oxide and finally, copper and iron oxides react with each other
to form a copper ferrite spinel phase. The electrical conductivity and
the coefficient of thermal expansion of the sintered pelletized
samples were 2 S.cm-1 (800°C) and 11×10-6 °C-1 (25-800°C),
respectively.
Abstract: This paper examines the relationship between
corporate governance rating and stock prices of 26 Turkish firms
listed in Turkish stock exchange (Borsa Istanbul) by using panel data
analysis over five-year period. The paper also investigates the stock
performance of firms with governance rating with regards to the
market portfolio (i.e. BIST 100 Index) both prior and after
governance scoring began. The empirical results show that there is no
relation between corporate governance rating and stock prices when
using panel data for annual variation in both rating score and stock
prices. Further analysis indicates surprising results that while the
selected firms outperform the market significantly prior to rating, the
same performance does not continue afterwards.
Abstract: The current paper presents an extensive bottom-up
framework for assessing building sector-specific vulnerability to
climate change: energy supply and demand. The research focuses on
the application of downscaled seasonal models for estimating energy
performance of buildings in Greece. The ARW-WRF model has
been set-up and suitably parameterized to produce downscaled
climatological fields for Greece, forced by the output of the CFSv2
model. The outer domain, D01/Europe, included 345 x 345 cells of
horizontal resolution 20 x 20 km2 and the inner domain, D02/Greece,
comprised 180 x 180 cells of 5 x 5 km2 horizontal resolution. The
model run has been setup for a period with a forecast horizon of 6
months, storing outputs on a six hourly basis.
Abstract: Residential block construction of big cities in China
began in the 1950s, and four models had far-reaching influence on
modern residential block in its development process, including unit
compound and residential district in 1950s to 1980s, and gated
community and open community in 1990s to now. Based on analysis
of the four models’ fabric, the article takes residential blocks in
Hangzhou west area as an example and carries on the studies from
urban structure level and block spacial level, mainly including urban
road network, land use, community function, road organization, public
space and building fabric. At last, the article puts forward “Semi-open
Sub-community” strategy to improve the current fabric.
Abstract: Sustainability is a very important and heavily
discussed subject, expanding through tourism as well. The study
proposition was to collect data and present it to the competent bodies
so they can mold their public policies to improve the conditions of
the site. It was hypothesized that the lack of data is currently
affecting the quality of life and the sustainable development of the
site and the tourism. The research was held in Mateiros, a city in the
state of Tocantins (TO)/Brasil near Palmas, its capital city. Because
of the concentration of tourists during the high season and several
tourist attractions being around, the research took place in Mateiros.
The methodological procedure had a script of theoretical construction
and investigation of the deductive scientific method parameters
through a case study in the Jalapão/TO/Brazil region, using it as a
tool for a questionnaire given to the competent bodies in an interview
system with the UN sustainability indexes as a base. In the three
sustainable development scope: environmental, social and economic,
the results indicated that the data presented by the interviewed were
scarce or nonexistent. It shows that more research is necessary,
providing the tools for the ones responsible to propose action plans to
improve the site, strengthening the tourism and making it even more
sustainable.
Abstract: Most of the existing video streaming protocols
provide video services without considering security aspects in
decentralized mobile ad-hoc networks. The security policies adapted
to the currently existing non-streaming protocols, do not comply with
the live video streaming protocols resulting in considerable
vulnerability, high bandwidth consumption and unreliability which
cause severe security threats, low bandwidth and error prone
transmission respectively in video streaming applications. Therefore
a synergized methodology is required to reduce vulnerability and
bandwidth consumption, and enhance reliability in the video
streaming applications in MANET. To ensure the security measures
with reduced bandwidth consumption and improve reliability of the
video streaming applications, a Secure Low-bandwidth Video
Streaming through Reliable Multipath Propagation (SLVRMP)
protocol architecture has been proposed by incorporating the two
algorithms namely Secure Low-bandwidth Video Streaming
Algorithm and Reliable Secure Multipath Propagation Algorithm
using Layered Video Coding in non-overlapping zone routing
network topology. The performances of the proposed system are
compared to those of the other existing secure multipath protocols
Sec-MR, SPREAD using NS 2.34 and the simulation results show
that the performances of the proposed system get considerably
improved.
Abstract: The enormous amount of information stored on the
web increases from one day to the next, exposing the web currently
faced with the inevitable difficulties of research pertinent information
that users really want. The problem today is not limited to expanding
the size of the information highways, but to design a system for
intelligent search. The vast majority of this information is stored in
relational databases, which in turn represent a backend for managing
RDF data of the semantic web. This problem has motivated us to
write this paper in order to establish an effective approach to support
semantic transformation algorithm for SPARQL queries to SQL
queries, more precisely SPARQL SELECT queries; by adopting this
method, the relational database can be questioned easily with
SPARQL queries maintaining the same performance.
Abstract: Plants can contain a wide variety of substances with
antioxidative properties which are associated with important health
benefits. These positive health effects are of great importance at a
time when the environment is laden with many toxic substances. Five
selected herbal plants namely, Mimosa pudica, Phyllanthus niruri,
Ceiba pentandra, Eleusine polydactyla and Trema amboinensi, were
chosen for the experiment to investigate their total phenolics content
and antioxidant activities using ABTS radical cation decolorization
power, and ferric reducing antioxidant power. The total phenolic
content of each herbal plants ranges from 0.84 to 42.59 mg gallic acid
equivalent/g. The antioxidant activity in the ABTS radical cation
decolorization power varies from 0.005 to 0.362 mg trolox
equivalent/g and the FRAP ranges from 0.30 to 28.42 mg gallic acid
equivalent/g. Among the five medicinal plants, Mimosa pudica has
been an excellent performer in terms of the 3 parameters measured; it
is followed by Phyllanthus niruri. The 5 herbal plants do not have
equivalent antioxidant power. The relative high values for M. pudica
and P. niruri supports the medicinal value of both plants. The total
phenolics, ABTS and FRAP correlate strongly with one another.
Abstract: Polyaniline is an indispensible component in lightemitting
devices (LEDs), televisions, cellular telephones, automotive,
corrosion-resistant coatings, actuators etc. The electrical conductivity
properties was found be increased by introduction of metal nano
particles. In the present study, an attempt has been made to utilize
platinum nano particles to achieve the improved electrical properties.
Polyaniline and Pt-polyaniline composite are synthesized by
electrochemical routes. X-ray diffractometer confirms the amorphous
nature of polyaniline. The Bragg’s diffraction peaks correspond to
platinum nanoparticles in Pt-polyaniline composite and
thermogravimetric analyzer indicates its decomposition at certain
temperature. The Scanning Electron Micrographs of colloidal
platinum nanoparticles were spherical, uniform shape in the
composite. The current-voltage (I-V) characteristics of the PANI and
composites were also studied which indicate a significant decreasing
resistivity than PANI-Platinum after introduction of pt nanoparticles
in the matrix of polyaniline (PANI).
Abstract: High Order Thinking Skills (HOTS) are suggested
today as essential for the cognitive development of students and as
preparing them for real life skills. Teachers are encouraged to use
HOTS activities in the classroom to help their students develop
higher order skills and deep thinking. So it is essential to prepare preservice
teachers to write and use HOTS activities for their students.
This paper describes a model for integrating HOTS activities with
GeoGebra in pre-service teachers’ preparation. This model describes
four aspects of HOTS activities and working with them: activity
components, preparation procedure, strategies and processes used in
writing a HOTS activity and types of the HOTS activities. In
addition, the paper describes the pre-service teachers' difficulties in
preparing and working with HOTS activities, as well as their
perceptions regarding the use of these activities and GeoGebra in the
mathematics classroom. The paper also describes the contribution of
a HOTS activity to pupils' learning of mathematics, where this HOTS
activity was prepared and taught by one pre-service teacher.
Abstract: Several embryonic cellular mechanism including cell
cycle, growth and apoptosis are regulated by phosphatidylinositol-3-
kinase (PI3K)/Akt signaling pathway. The goal of present study is to
determine the effects of annatto (Bixa orellana)-derived δ-tocotrienol
(δ-TCT) on the regulations of PI3K/Akt genes in murine morula.
Twenty four 6-8 week old (23-25g) female balb/c mice were
randomly divided into four groups (G1-G4; n=6). Those groups were
subjected to the following treatments for 7 consecutive days: G1
(control) received tocopherol stripped corn oil, G2 was given 60
mg/kg/day of δ-TCT mixture (contains 90% delta & 10% gamma
isomers), G3 was given 60 mg/kg/day of pure δ-TCT (>98% purity)
and G4 received 60 mg/kg/day α-TOC. On Day 8, females were
superovulated with 5 IU Pregnant Mare’s Serum Gonadotropin
(PMSG) for 48 hours followed with 5 IU human Chorionic
Gonadotropin (hCG) before mated with males at the ratio of 1:1.
Females were sacrificed by cervical dislocation for embryo collection
48 hours post-coitum. About fifty morulas from each group were
used in the gene expression analyses using Affymetrix QuantiGene
Plex 2.0 Assay. Present data showed a significant increase (p
Abstract: The goal of this paper is to present the diagnostic
contribution that the screening instrument, Mini-Mental State
Examination-2: Expanded Version (MMSE-2:EV), brings in
detecting the cognitive impairment or in monitoring the progress of
degenerative disorders. The diagnostic signification is underlined by
the interpretation of the MMSE-2:EV scores, resulted from the test
application to patients with mild and major neurocognitive disorders.
The cases were selected from current practice, in order to cover vast
and significant neurocognitive pathology: mild cognitive impairment,
Alzheimer’s disease, vascular dementia, mixed dementia, Parkinson’s
disease, conversion of the mild cognitive impairment into
Alzheimer’s disease. The MMSE-2:EV version was used: it was
applied one month after the initial assessment, three months after the
first reevaluation and then every six months, alternating the blue and
red forms. Correlated with age and educational level, the raw scores
were converted in T scores and then, with the mean and the standard
deviation, the z scores were calculated. The differences of raw scores
between the evaluations were analyzed from the point of view of
statistic signification, in order to establish the progression in time of
the disease. The results indicated that the psycho-diagnostic approach
for the evaluation of the cognitive impairment with MMSE-2:EV is
safe and the application interval is optimal. In clinical settings with a
large flux of patients, the application of the MMSE-2:EV is a safe
and fast psychodiagnostic solution. The clinicians can draw objective
decisions and for the patients: it does not take too much time and
energy, it does not bother them and it doesn’t force them to travel
frequently.
Abstract: A Rice Sheller is used for obtaining polished white
rice from paddy. There are about 3000 Rice Shellers in Punjab and
50000 in India. During the process of shelling lot of dust is emitted
from different unit operations like paddy silo, paddy shaker, bucket
elevators, huskers, paddy separator etc. These dust emissions have
adverse effect on the health of the workers and the wear and tear of
the shelling machinery is fast. All the dust emissions spewing out of
these unit operations of a rice Sheller were contained by providing
suitable hoods and enclosures while ensuring their workability. These
were sucked by providing an induced draft fan followed by a high
efficiency cyclone separator that has got an overall dust collection
efficiency of more than 90%. This cyclone separator replaced two
cyclone separators and a filter bag house, which the Rice Sheller was
already having. The dust concentration in the stack after the
installation of cyclone separator is well within the stipulated
standards. Besides controlling pollution, there is improvement in the
quality of products like bran and the life of shelling machinery has
enhanced. The payback period of this technology is less than four
shelling months.
Abstract: The output error of the globoidal cam mechanism can
be considered as a relevant indicator of mechanism performance,
because it determines kinematic and dynamical behavior of
mechanical transmission. Based on the differential geometry and the
rigid body transformations, the mathematical model of surface
geometry of the globoidal cam is established. Then we present the
analytical expression of the output error (including the transmission
error and the displacement error along the output axis) by considering
different manufacture and assembly errors. The effects of the center
distance error, the perpendicular error between input and output axes
and the rotational angle error of the globoidal cam on the output error
are systematically analyzed. A globoidal cam mechanism which is
widely used in automatic tool changer of CNC machines is applied for
illustration. Our results show that the perpendicular error and the
rotational angle error have little effects on the transmission error but
have great effects on the displacement error along the output axis. This
study plays an important role in the design, manufacture and assembly
of the globoidal cam mechanism.
Abstract: Typical load-bearing biological materials like bone,
mineralized tendon and shell, are biocomposites made from both
organic (collagen) and inorganic (biomineral) materials. This
amazing class of materials with intrinsic internally designed
hierarchical structures show superior mechanical properties with
regard to their weak components from which they are formed.
Extensive investigations concentrating on static loading conditions
have been done to study the biological materials failure. However,
most of the damage and failure mechanisms in load-bearing
biological materials will occur whenever their structures are exposed
to dynamic loading conditions. The main question needed to be
answered here is: What is the relation between the layout and
architecture of the load-bearing biological materials and their
dynamic behavior? In this work, a staggered model has been
developed based on the structure of natural materials at nanoscale and
Finite Element Analysis (FEA) has been used to study the dynamic
behavior of the structure of load-bearing biological materials to
answer why the staggered arrangement has been selected by nature to
make the nanocomposite structure of most of the biological materials.
The results showed that the staggered structures will efficiently
attenuate the stress wave rather than the layered structure.
Furthermore, such staggered architecture is effectively in charge of
utilizing the capacity of the biostructure to resist both normal and
shear loads. In this work, the geometrical parameters of the model
like the thickness and aspect ratio of the mineral inclusions selected
from the typical range of the experimentally observed feature sizes
and layout dimensions of the biological materials such as bone and
mineralized tendon. Furthermore, the numerical results validated with
existing theoretical solutions. Findings of the present work emphasize
on the significant effects of dynamic behavior on the natural
evolution of load-bearing biological materials and can help scientists
to design bioinspired materials in the laboratories.