Abstract: Since the advent of the information era, the Internet has
brought various positive effects in everyday life. Nevertheless,
recently, problems and side-effects have been noted. Internet
witch-trials and spread of pornography are only a few of these
problems.In this study, problems and causes of malicious replies on
internet boards were analyzed, using the key ideas of game theory. The
study provides a mathematical model for the internet reply game to
devise three possible plans that could efficiently counteract malicious
replies. Furthermore, seven specific measures that comply with one of
the three plans were proposed and evaluated according to the
importance and utility of each measure using the orthogonal array
survey and SPSS conjoint analysis.The conclusion was that the most
effective measure would be forbidding unsigned user access to
malicious replies. Also notable was that some analytically proposed
measures, when implemented, could backfire and encourage malicious
replies.
Abstract: The paper aims at investigating influence of medium
capacity on linear adsorbed solute dispersion into chemically
heterogeneous fixed beds. A discrete chemical heterogeneity
distribution is considered in the one-dimensional advectivedispersive
equation. The partial differential equation is solved using
finite volumes method based on the Adam-Bashforth algorithm.
Increased dispersion is estimated by comparing breakthrough curves
second order moments and keeping identical hydrodynamic
properties. As a result, dispersion increase due to chemical
heterogeneity depends on the column size and surprisingly on the
solid capacity. The more intense capacity is, the more important
solute dispersion is. Medium length which is known to favour this
effect vanishing according to the linear adsorption in fixed bed seems
to create nonmonotonous variation of dispersion because of the
heterogeneity. This nonmonotonous behaviour is also favoured by
high capacities.
Abstract: Today-s children, who are born into a more colorful,
more creative, more abstract and more accessible communication
environment than their ancestors as a result of dizzying advances in
technology, have an interesting capacity to perceive and make sense
of the world. Millennium children, who live in an environment where
all kinds of efforts by marketing communication are more intensive
than ever are, from their early childhood on, subject to all kinds of
persuasive messages. As regards advertising communication, it
outperforms all the other marketing communication efforts in
creating little consumer individuals and, as a result of processing of
codes and signs, plays a significant part in building a world of seeing,
thinking and understanding for children. Children who are raised with
metaphorical expressions such as tales and riddles also meet that fast
and effective meaning communication in advertisements.
Children-s perception of metaphors, which help grasp the “product
and its promise" both verbally and visually and facilitate association
between them is the subject of this study. Stimulating and activating
imagination, metaphors have unique advantages in promoting the
product and its promise especially in regard to print advertisements,
which have certain limitations. This study deals comparatively with
both literal and metaphoric versions of print advertisements
belonging to various product groups and attempts to discover to what
extent advertisements are liked, recalled, perceived and are
persuasive. The sample group of the study, which was conducted in
two elementary schools situated in areas that had different socioeconomic
features, consisted of children aged 12.
Abstract: In our modern society electricity is vital to our health,
safety, comfort and well-being. While our daily use of electricity is
often taken for granted, public concern has arisen about potential
adverse health effects from electric and magnetic – electromagnetic –
fields (EMFs) produced by our use of electricity.
This paper aims to compare between the measured magnetic field
values and the simulated models for the indoor medium to low
voltage (MV/LV) distribution substations.
To calculate the magnetic flux density in the substations,
interactive software SUBCALC is used which is based on closed
form solution of the Biot-Savart law with 3D conductor model.
The comparison between the measured values and the simulated
models was acceptable. However there were some discrepancies, as
expected, may be due to the current variation during measurements.
Abstract: Due to adverse pressure gradient along the diverging
walls of wide-angled diffusers, the attached flow separates from
one wall and remains attached permanently to the other wall in a
process called stalling. Stalled diffusers render the whole fluid flow
system, in which they are part of, very inefficient. There is then an
engineering need to try to understand the whole process of diffuser
stall if any meaningful attempts to improve on diffuser efficiency
are to be made. In this regard, this paper provides a data bank
contribution for the mean flow-field in wide-angled diffusers where
the complete velocity and static pressure fields, and pressure recovery
data for diffusers in the fully stalled flow regime are experimentally
measured. The measurements were carried out at Reynolds numbers
between 1.07×105 and 2.14×105 based on inlet hydraulic diameter
and centreline velocity for diffusers whose divergence angles were
between 30Ôùª and 50Ôùª. Variation of Reynolds number did not significantly
affect the velocity and static pressure profiles. The wall static
pressure recovery was found to be more sensitive to changes in the
Reynolds number. By increasing the velocity from 10 m/s to 20 m/s,
the wall static pressure recovery increased by 8.31%. However, as the
divergence angle was increased, a similar increase in the Reynolds
number resulted in a higher percentage increase in pressure recovery.
Experimental results showed that regardless of the wall to which
the flow was attached, both the velocity and pressure fields were
replicated with discrepancies below 2%.
Abstract: Quantum cryptography offers a way of key agreement,
which is unbreakable by any external adversary. Authentication is
of crucial importance, as perfect secrecy is worthless if the identity
of the addressee cannot be ensured before sending important information.
Message authentication has been studied thoroughly, but no
approach seems to be able to explicitly counter meet-in-the-middle
impersonation attacks. The goal of this paper is the development of
an authentication scheme being resistant against active adversaries
controlling the communication channel. The scheme is built on top
of a key-establishment protocol and is unconditionally secure if built
upon quantum cryptographic key exchange. In general, the security
is the same as for the key-agreement protocol lying underneath.
Abstract: With the advent of new technologies, factors related to
mental health in e-workspaces are taken into consideration more than
ever. Studies have revealed that one of the factors affecting the
productivity of employees in an organization is occupational stress.
Another influential factor is quality of work life which is important in
the improvement of work environment conditions and organizational
efficiency. In order to uncover the quality of work life level and to
investigate the impact of occupational stress on quality of work life
among information technology employees in Iran, a cross-sectional
study design was applied and data were gathered using a
questionnaire validated by a group of experts. The results of the study
showed that information technology staffs have average level of both
occupational stress and quality of work life. Furthermore, it was
found that occupational stress has a negative impact on quality of
work life. In addition, the same results were observed for role
ambiguity, role conflict, role under-load, work-pace, work
repetitiveness and tension toward quality of work life. No significant
relation was found between role overload and quality of work life.
Finally, directions for future research are proposed and discussed.
Abstract: Encryption protects communication partners from
disclosure of their secret messages but cannot prevent traffic analysis
and the leakage of information about “who communicates with
whom". In the presence of collaborating adversaries, this linkability
of actions can danger anonymity. However, reliably providing
anonymity is crucial in many applications. Especially in contextaware
mobile business, where mobile users equipped with PDAs
request and receive services from service providers, providing
anonymous communication is mission-critical and challenging at the
same time. Firstly, the limited performance of mobile devices does
not allow for heavy use of expensive public-key operations which are
commonly used in anonymity protocols. Moreover, the demands for
security depend on the application (e.g., mobile dating vs. pizza
delivery service), but different users (e.g., a celebrity vs. a normal
person) may even require different security levels for the same
application. Considering both hardware limitations of mobile devices
and different sensitivity of users, we propose an anonymity
framework that is dynamically configurable according to user and
application preferences. Our framework is based on Chaum-s mixnet.
We explain the proposed framework, its configuration
parameters for the dynamic behavior and the algorithm to enforce
dynamic anonymity.
Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: This study examines the use of the persuasive strategy
of deixis and personalization in advertising slogans. This rhetorical/
stylistic and linguistic strategy has been found to be widely used in
advertising slogans for over a century. A total of five hundred
advertising slogans of multinational companies in both product and
service sectors were obtained. The analysis reveals the 3 main
components of this strategy as being deictic words, absolute
uniqueness and personal pronouns. The percentage and mean of the
use of the 3 components are tabulated. The findings show that
advertisers have used this persuasive strategy in creative ways to
persuade consumers to buy their products and services.
Abstract: Fossil fuels are the major source to meet the world
energy requirements but its rapidly diminishing rate and adverse
effects on our ecological system are of major concern. Renewable
energy utilization is the need of time to meet the future challenges.
Ocean energy is the one of these promising energy resources. Threefourths
of the earth-s surface is covered by the oceans. This enormous
energy resource is contained in the oceans- waters, the air above the
oceans, and the land beneath them. The renewable energy source of
ocean mainly is contained in waves, ocean current and offshore solar
energy. Very fewer efforts have been made to harness this reliable
and predictable resource. Harnessing of ocean energy needs detail
knowledge of underlying mathematical governing equation and their
analysis. With the advent of extra ordinary computational resources
it is now possible to predict the wave climatology in lab simulation.
Several techniques have been developed mostly stem from numerical
analysis of Navier Stokes equations. This paper presents a brief over
view of such mathematical model and tools to understand and
analyze the wave climatology. Models of 1st, 2nd and 3rd generations
have been developed to estimate the wave characteristics to assess the
power potential. A brief overview of available wave energy
technologies is also given. A novel concept of on-shore wave energy
extraction method is also presented at the end. The concept is based
upon total energy conservation, where energy of wave is transferred
to the flexible converter to increase its kinetic energy. Squeezing
action by the external pressure on the converter body results in
increase velocities at discharge section. High velocity head then can
be used for energy storage or for direct utility of power generation.
This converter utilizes the both potential and kinetic energy of the
waves and designed for on-shore or near-shore application. Increased
wave height at the shore due to shoaling effects increases the
potential energy of the waves which is converted to renewable
energy. This approach will result in economic wave energy
converter due to near shore installation and more dense waves due to
shoaling. Method will be more efficient because of tapping both
potential and kinetic energy of the waves.
Abstract: Partial Discharge measurement is a very important
means of assessing the integrity of insulation systems in a High
Voltage apparatus. In compressed gas insulation systems, floating
particles can initiate partial discharge activities which adversely
affect the working of insulation. Partial Discharges below the
inception voltage also plays a crucial in damaging the integrity of
insulation over a period of time. This paper discusses the effect of
loose and fixed Copper and Nichrome wire particles on the PD
characteristics in SF6-N2 (10:90) gas mixtures at a pressure of
0.4MPa. The Partial Discharge statistical parameters and their
correlation to the observed results are discussed.
Abstract: In this paper, the effect of addition the dune sand powder (DSP) on development of compressive strength and hydration of cement pastes was investigated as a function of water/binder ratio, was varied, on the one hand, the percentage of DSP and on the other, the fineness of DSP. In order to understand better the pozzolanic effect of dune sand powder in cement pastes, we followed the mixtures hydration (50% Pure Lime + 50% DSP) by X-ray diffraction. These mixtures the pastes present a hydraulic setting which is due to the formation of a C-S-H phase (calcium silicate hydrate). The latter is semi-crystallized. This study is a simplified approach to that of the mixtures (80% ordinary Portland cement + 20% DSP), in which the main reaction is the fixing of the lime coming from the cement hydration in the presence of DSP, to form calcium silicate hydrate semi-crystallized of second generation. The results proved that up to (20% DSP) as Portland cement replacement could be used with a fineness of 4000 cm²/g without affecting adversely the compressive strength. After 28 days, the compressive strength at 5, 10 and 15% DSP is superior to Portland cement, with an optimum effect for a percentage of the order of 5% to 10% irrespective of the w/b ratio and fineness of DSP.
Abstract: Different types of Islamic debts have been
increasingly utilized as preferred means of debt funding by
Malaysian private firms in recent years. This study examines the
impact of Islamic debts announcement on private firms- stock
returns. Our sample includes forty five listed companies on Bursa
Malaysia involved in issuing of Islamic debts during 2005 to 2008.
The abnormal returns and cumulative average abnormal returns are
calculated and tested using standard event study methodology. The
results show that a significant, negative abnormal return occurs one
day before announcement date. This negative abnormal return is
representing market participant-s adverse attitude toward Islamic
private debt announcement during the research period.
Abstract: This paper presents implementation of attitude controller for a small UAV using field programmable gate array (FPGA). Due to the small size constrain a miniature more compact and computationally extensive; autopilot platform is needed for such systems. More over UAV autopilot has to deal with extremely adverse situations in the shortest possible time, while accomplishing its mission. FPGAs in the recent past have rendered themselves as fast, parallel, real time, processing devices in a compact size. This work utilizes this fact and implements different attitude controllers for a small UAV in FPGA, using its parallel processing capabilities. Attitude controller is designed in MATLAB/Simulink environment. The discrete version of this controller is implemented using pipelining followed by retiming, to reduce the critical path and thereby clock period of the controller datapath. Pipelined, retimed, parallel PID controller implementation is done using rapidprototyping and testing efficient development tool of “system generator", which has been developed by Xilinx for FPGA implementation. The improved timing performance enables the controller to react abruptly to any changes made to the attitudes of UAV.
Abstract: Knowing about the customer behavior in a grocery has
been a long-standing issue in the retailing industry. The advent of
RFID has made it easier to collect moving data for an individual
shopper's behavior. Most of the previous studies used the traditional
statistical clustering technique to find the major characteristics of
customer behavior, especially shopping path. However, in using the
clustering technique, due to various spatial constraints in the store,
standard clustering methods are not feasible because moving data such
as the shopping path should be adjusted in advance of the analysis,
which is time-consuming and causes data distortion. To alleviate this
problem, we propose a new approach to spatial pattern clustering
based on the longest common subsequence. Experimental results using
real data obtained from a grocery confirm the good performance of the
proposed method in finding the hot spot, dead spot and major path
patterns of customer movements.
Abstract: The advances in location-based data collection
technologies such as GPS, RFID etc. and the rapid reduction of their
costs provide us with a huge and continuously increasing amount of
data about movement of vehicles, people and goods in an urban area.
This explosive growth of geospatially-referenced data has far
outpaced the planner-s ability to utilize and transform the data into
insightful information thus creating an adverse impact on the return
on the investment made to collect and manage this data. Addressing
this pressing need, we designed and developed DIVAD, a dynamic
and interactive visual analytics dashboard to allow city planners to
explore and analyze city-s transportation data to gain valuable
insights about city-s traffic flow and transportation requirements. We
demonstrate the potential of DIVAD through the use of interactive
choropleth and hexagon binning maps to explore and analyze large
taxi-transportation data of Singapore for different geographic and
time zones.
Abstract: Numerical study of two dimensional supersonic
hydrogen-air mixing layer is performed to investigate the effect of
turbulence and chemical additive on ignition distance. Chemical
reaction is treated using detail kinetics. Advection upstream splitting
method is used to calculate the fluxes and one equation turbulence
model is chosen here to simulate the considered problem. Hydrogen
peroxide is used as an additive and the results show that inflow
turbulence and chemical additive may drastically decrease the
ignition delay in supersonic combustion.
Abstract: This paper analyzed the perception of e-commerce
application services by construction material traders in Malaysia.
Five attributes were tested: usability, reputation, trust, privacy and
familiarity. Study methodology consists of survey questionnaire and
statistical analysis that includes reliability analysis, factor analysis,
ANOVA and regression analysis. The respondents were construction
material traders, including hardware stores in Klang Valley, Kuala
Lumpur.
Findings support that usability and familiarity with e-commerce
services in Malaysia have insignificant influence on the acceptance of
e-commerce application. However, reputation, trust and privacy
attributes have significant influence on the choice of e-commerce
acceptance by construction material traders. E-commerce
applications studied included customer database, e-selling, emarketing,
e-payment, e-buying and online advertising. Assumptions
are made that traders have basic knowledge and exposure to ICT
services. i.e. internet service and computers. Study concludes that
reputation, privacy and trust are the three website attributes that
influence the acceptance of e-commerce by construction material
traders.
Abstract: Calcium [Ca2+] is an important second messenger
which plays an important role in signal transduction. There are
several parameters that affect its concentration profile like buffer
source etc. The effect of stationary immobile buffer on Ca2+
concentration has been incorporated which is a very important
parameter needed to be taken into account in order to make the
model more realistic. Interdependence of all the important parameters
like diffusion coefficient and influx over [Ca2+] profile has been
studied. Model is developed in the form of advection diffusion
equation together with buffer concentration. A program has been
developed using finite volume method for the entire problem and
simulated on an AMD-Turion 32-bit machine to compute the
numerical results.