Abstract: This paper proposes a new procedure for analyzing means-end chain data in marketing research. Most commonly the collected data is summarized in the Hierarchical Value Map (HVM) illustrating the main attribute-consequence-value linkages. This paper argues that traditionally constructed HVM may give an erroneous impression of the results of a means-end study. To justify the arguments, an alternative procedure to (1) determine the dominant attribute-consequence-value linkages and (2) construct HVM in a precise manner is presented. The current approach makes a contribution to means-end analysis, allowing marketers to address a set of marketing problems, such as advertising strategy.
Abstract: We have studied the migration of a charged permeable aggregate in electrolyte under the influence of an axial electric field and pressure gradient. The migration of the positively charged aggregate leads to a deformation of the anionic cloud around it. The hydrodynamics of the aggregate is governed by the interaction of electroosmotic flow in and around the particle, hydrodynamic friction and electric force experienced by the aggregate. We have computed the non-linear Nernest-Planck equations coupled with the Dracy- Brinkman extended Navier-Stokes equations and Poisson equation for electric field through a finite volume method. The permeability of the aggregate enable the counterion penetration. The penetration of counterions depends on the volume charge density of the aggregate and ionic concentration of electrolytes at a fixed field strength. The retardation effect due to the double layer polarization increases the drag force compared to an uncharged aggregate. Increase in migration sped from the electrophretic velocity of the aggregate produces further asymmetry in charge cloud and reduces the electric body force exerted on the particle. The permeability of the particle have relatively little influence on the electric body force when Double layer is relatively thin. The impact of the key parameters of electrokinetics on the hydrodynamics of the aggregate is analyzed.
Abstract: The performance of Advection Upstream Splitting
Method AUSM schemes are evaluated against experimental flow
fields at different Mach numbers and results are compared with
experimental data of subsonic, supersonic and hypersonic flow fields.
The turbulent model used here is SST model by Menter. The
numerical predictions include lift coefficient, drag coefficient and
pitching moment coefficient at different mach numbers and angle of
attacks. This work describes a computational study undertaken to
compute the Aerodynamic characteristics of different air vehicles
configurations using a structured Navier-Stokes computational
technique. The CFD code bases on the idea of upwind scheme for the
convective (convective-moving) fluxes. CFD results for GLC305
airfoil and cone cylinder tail fined missile calculated on above
mentioned turbulence model are compared with the available data.
Wide ranges of Mach number from subsonic to hypersonic speeds are
simulated and results are compared. When the computation is done
by using viscous turbulence model the above mentioned coefficients
have a very good agreement with the experimental values. AUSM
scheme is very efficient in the regions of very high pressure gradients
like shock waves and discontinuities. The AUSM versions simulate
the all types of flows from lower subsonic to hypersonic flow without
oscillations.
Abstract: It has been recognized that due to the autonomy and
heterogeneity, of Web services and the Web itself, new approaches
should be developed to describe and advertise Web services. The
most notable approaches rely on the description of Web services
using semantics. This new breed of Web services, termed semantic
Web services, will enable the automatic annotation, advertisement,
discovery, selection, composition, and execution of interorganization
business logic, making the Internet become a common
global platform where organizations and individuals communicate
with each other to carry out various commercial activities and to
provide value-added services. This paper deals with two of the
hottest R&D and technology areas currently associated with the Web
– Web services and the semantic Web. It describes how semantic
Web services extend Web services as the semantic Web improves the
current Web, and presents three different conceptual approaches to
deploying semantic Web services, namely, WSDL-S, OWL-S, and
WSMO.
Abstract: Nonspecific protein adsorption generally occurs on
any solid surfaces and usually has adverse consequences. Adsorption
of proteins onto a solid surface is believed to be the initial and
controlling step in biofouling. Surfaces modified with end-tethered
poly(ethylene glycol) (PEG) have been shown to be protein-resistant
to some degree. In this study, the adsorption of β-casein and
lysozyme was performed on 6 different types of surfaces where PEG
was tethered onto stainless steel by polyethylene imine (PEI) through
either OH or NHS end groups. Protein adsorption was also performed
on the bare stainless steel surface as a control. The adsorption was
conducted at 23 °C and pH 7.2. In situ QCM-D was used to
determine PEG adsorption kinetics, plateau PEG chain densities,
protein adsorption kinetics and plateau protein adsorbed quantities.
PEG grafting density was the highest for a NHS coupled chain,
around 0.5 chains / nm2. Interestingly, lysozyme which has smaller
size than β-casein, appeared to adsorb much less mass than that of β-
casein. Overall, the surface with high PEG grafting density exhibited
a good protein rejection.
Abstract: The genre of fantasy depicts a world of imagine that triggers popular interest from a created view of world, and a fantasy is defined as a story that illustrates a world of imagine where scientific or horror elements are stand in its center. This study is not focused on the narrative of the fantasy, i.e. not on the adventurous story, but is concentrated on the image of the fantasy to work on its relationship with intended themes and differences among cultures due to meanings of materials. As for films, we have selected some films in the 2000's that are internationally recognized as expressing unique images of fantasy containing the theme of love in them. The selected films are 5 pieces including two European films, Amelie from Montmartre (2001) and The Science of Sleep (2005) and three Asian films, Citizen Dog from Thailand (2004), Memories of Matsuko from Japan (2006), and I'm a Cyborg, but That's OK from Korea (2006). These films share some common characteristics to the effect that they give tiny lessons and feelings for life with expressions of fantasy images as if they were fairy tales for adults and that they lead the audience to reflect on their days and revive forgotten dreams of childhood. We analyze the images of fantasy in each of the films on the basis of the elements of Mise-en-Scène (setting and props, costume, hair and make-up, facial expressions and body language, lighting and color, positioning of characters, and objects within a frame).
Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: This paper presents a computational study of the separated flow in a planer asymmetric diffuser. The steady RANS equations for turbulent incompressible fluid flow and six turbulence closures are used in the present study. The commercial software code, FLUENT 6.3.26, was used for solving the set of governing equations using various turbulence models. Five of the used turbulence models are available directly in the code while the v2-f turbulence model was implemented via User Defined Scalars (UDS) and User Defined Functions (UDF). A series of computational analysis is performed to assess the performance of turbulence models at different grid density. The results show that the standard k-ω, SST k-ω and v2-f models clearly performed better than other models when an adverse pressure gradient was present. The RSM model shows an acceptable agreement with the velocity and turbulent kinetic energy profiles but it failed to predict the location of separation and attachment points. The standard k-ε and the low-Re k- ε delivered very poor results.
Abstract: This paper focuses on a critical component of the situational awareness (SA), the neural control of autonomous constant depth flight of an autonomous underwater vehicle (AUV). Autonomous constant depth flight is a challenging but important task for AUVs to achieve high level of autonomy under adverse conditions. The fundamental requirement for constant depth flight is the knowledge of the depth, and a properly designed controller to govern the process. The AUV, named VORAM, is used as a model for the verification of the proposed hybrid control algorithm. Three neural network controllers, named NARMA-L2 controllers, are designed for fast and stable diving maneuvers of chosen AUV model. This hybrid control strategy for chosen AUV model has been verified by simulation of diving maneuvers using software package Simulink and demonstrated good performance for fast SA in real-time searchand- rescue operations.
Abstract: This study investigated the presence of polycyclic
aromatic hydrocarbons (PAHs) in the sediments of the Musa Bay
(around the PETZONE coastal area) from Feb 2010 to Jun 2010.
Concentrations of PAHs recorded in the Musa Bay sediments ranged
from 537.89 to 26,659.06 ng/g dry weight with a mean value of
3990.74 ng/g. the highest concentration of PAHs was observed at
station 4, which is located near the aromatic outlet of Imam
Khomeini petrochemical company (station 4: BI-PC Aromatic
effluent outlet) in which its concentration level was more than the
NOAA sediment quality guideline value (ERL= 4022 ng/g dry
weight). Owing to the concentration of PAHs in the study area, its
concentration level was still meet the NOAA sediment quality
guideline value (ERL: 4022 ng/g dry weight); however, according to
the PELq factor, slightly adverse biological effects are associated
with the exposure to PAHs levels in the study area (0.1< PELq= 0.24
> 0.5).
Abstract: Regression testing is a maintenance activity applied to
modified software to provide confidence that the changed parts are
correct and that the unchanged parts have not been adversely affected
by the modifications. Regression test selection techniques reduce the
cost of regression testing, by selecting a subset of an existing test
suite to use in retesting modified programs. This paper presents the
first general regression-test-selection technique, which based on code
and allows selecting test cases for any programs written in any
programming language. Then it handles incomplete program. We
also describe RTSDiff, a regression-test-selection system that
implements the proposed technique. The results of the empirical
studied that performed in four programming languages java, C#, Cµ
and Visual basic show that the efficiency and effective in reducing
the size of test suit.
Abstract: A submerged horizontal plate type breakwater is
pointed out as an efficient wave protection device for cage culture in
marine fishery. In order to reveal the wave elimination principle of this
type breakwater, boundary element method is utilized to investigate
this problem. The flow field and the trajectory of water particles are
studied carefully. The flow field analysis shows that: the interaction of
incident wave and adverse current above the plate disturbs the water
domain drastically. This can slow down the horizontal velocity and
vertical velocity of the water particles.
Abstract: In multi hop wireless systems, such as ad hoc and
sensor networks, mobile ad hoc network applications are deployed,
security emerges as a central requirement. A particularly devastating
attack is known as the wormhole attack, where two or more malicious
colluding nodes create a higher level virtual tunnel in the network,
which is employed to transport packets between the tunnel end points.
These tunnels emulate shorter links in the network. In which
adversary records transmitted packets at one location in the network,
tunnels them to another location, and retransmits them into the
network. The wormhole attack is possible even if the attacker has not
compromised any hosts and even if all communication provides
authenticity and confidentiality. In this paper, we analyze wormhole
attack nature in ad hoc and sensor networks and existing methods of
the defending mechanism to detect wormhole attacks without require
any specialized hardware. This analysis able to provide in
establishing a method to reduce the rate of refresh time and the
response time to become more faster.
Abstract: Since atmosphere pressure field is an actual envoy of
climatic signal the atmospheric Highs and Lows should be attributed
to the key active focal points within the ocean-atmosphere interplay
system. Here we were set a task to determine how the dynamics of
those centres of action relates to the climate change both on regional
and global scales. For this target the near-surface temperature and
atmospheric pressure differences between the Icelandic Low and the
Azores High were considered. The secular term of phase states of the
system under consideration was found divided into three
nonintersecting subsets. Each of that was put in consequence with
one of three climatic scenarios related to the periods of 1905-1935
(relatively warm phase), 1940-1970 (cold phase) and 1980-2000
(warm phase).
Abstract: The adverse effects of Clindamycin (Clind.) /
Ibuprofen (Ibu.) combination on liver, kidney, blood elements and the
significances of antioxidants (N-acetylcysteine and Zinc) against
these effects were evaluated. The study includes: Group I; control
n=30, Group II; patients on Clind.300mg/Ibu.400mg twice daily for a
week n=30, Group III; patients on Clind.300mg/Ibu.400mg+Nacetylcysteine
200mg twice daily for a week n=15 and Group IV;
patients on Clind.300mg/Ibu.400mg+Zinc50mg twice daily for a
week n=15. Serum malondialdehyde (MDA), alanine transferase
(ALT), aspartate transferase (AST), γ glutamyl transferase (GGT),
creatinine, blood urea nitrogen (BUN) were measured. Applying one
way ANOVA followed by Tuckey Kramer post test, Group II showed
significant increase in ALT, AST, GGT, BUN and decrease in Hb,
RBCs, platelets than Group I. Group III showed significant decrease
in ALT, AST, GGT, BUN than Group II. Moreover, Group IV
showed significant decrease in ALT, AST, GGT and increase in Hb,
RBCs, and platelets than Group II. Conclusively, Adding Zinc or Nacetylcysteine
buffer the oxidative stress and improve the therapeutic
outcome of Clindamycin/Ibuprofen combination.
Abstract: Mathematical and computational modeling of calcium
signalling in nerve cells has produced considerable insights into how
the cells contracts with other cells under the variation of biophysical
and physiological parameters. The modeling of calcium signaling in
astrocytes has become more sophisticated. The modeling effort has
provided insight to understand the cell contraction. Main objective
of this work is to study the effect of voltage gated (Operated)
calcium channel (VOC) on calcium profile in the form of advection
diffusion equation. A mathematical model is developed in the form
of advection diffusion equation for the calcium profile. The model
incorporates the important physiological parameter like diffusion
coefficient etc. Appropriate boundary conditions have been framed.
Finite volume method is employed to solve the problem. A program
has been developed using in MATLAB 7.5 for the entire problem
and simulated on an AMD-Turion 32-bite machine to compute the
numerical results.
Abstract: Dietary macro and micro nutrients in their respective proportion and fractions present a practical potential tool to fabricate milk constituents since cells of lactating mammary glands obtain about 80 % of milk synthesis nutrients from blood, reflecting the existence of an isotonic equilibrium between blood and milk. Diverting milk biosynthetic activities through manipulation of nutrients towards producing milk not only keeping in view its significance as natural food but also as food item which prevents or dilutes the adverse effects of some diseases (like cardiovascular problem by saturated milk fat intake) has been area of interest in the last decade. Nutritional modification / supplementation has been reported to enhance conjugated linoleic acid, fatty acid type and concentration, essential fatty acid concentration, vitamin B12& C, Se, Cu, I and Fe which are involved to counter the health threats to human well being. Synchronizing dietary nutrients aimed to modify rumen dynamics towards synthesis of nutrients or their precursors to make their drive towards formulated milk constituents presents a practical option. Formulating dietary constituents to design milk constituents will let the farmers, consumers and investors know about the real potential and profit margins associated with this enterprise. This article briefly recapitulates the ways and means to modify milk constituents keeping an eye on human health and well being issues, which allows milk to serve more than a food item.
Abstract: This research aims to study the preferable tourism and
the elements of choosing tourist destination from domestic tourist in
Bangkok and the nearby areas in Thailand.The data were collected by
using 1249 set of questionnaires, in mid-August 2012. The result
illustrates that religious destinations are the most preferable places
for the tourist. The average expense per travel is approximately 47
USD a time. Travellers travel based on the advertisement in the
television and internet and their decisions is based on the reputation
of the destinations.
The result on a place dimension demonstrates the neatness and
well managed location play a crucial role on tourist destination.
Gender, age, marriage status and their origins are affecting their
spending and travelling behaviour. The researcher reckon that
providing the area of arcade, selling the souvenir and promoting
tourism among a young professional group would be an important
key follow the income distribution policy, including managing the
destination to welcome the family group, which the result is to
identified as the highest spending.
Abstract: Direct numerical simulation (DNS) is used to study the evolution of a boundary layer that was laminar initially followed by separation and then reattachment owing to generation of turbulence. This creates a closed region of recirculation, known as the laminar-separation bubble. The present simulation emulates the flow environment encountered in a modern LP turbine blade, where a laminar separation bubble may occur on the suction surface. The unsteady, incompressible three-dimensional (3-D) Navier-Stokes (NS) equations have been solved over a flat plate in the Cartesian coordinates. The adverse pressure gradient, which causes the flow to separate, is created by a boundary condition. The separated shear layer undergoes transition through appearance of ╬ø vortices, stretching of these create longitudinal streaks. Breakdown of the streaks into small and irregular structures makes the flow turbulent downstream.
Abstract: Surface sediment samples were collected from the
Canon River mouth, Taiwan and analyzed for polycyclic aromatic
hydrocarbons (PAHs). Total PAHs concentrations varied from 337 to
1,252 ng/g dry weight, with a mean concentration of 827 ng/g dry
weight. The spatial distribution of PAHs reveals that the PAHs
concentration is relatively high in the river mouth region, and
gradually diminishes toward the harbor region. Diagnostic ratios
showed that the possible source of PAHs in the Canon River mouth
could be petroleum combustion. The toxic equivalent concentrations
(TEQcarc) of PAHs varied from 47 to 112 ng TEQ/g dry weight. Higher
total TEQcarc values were found in the river mouth region. As
compared with the US Sediment Quality Guidelines (SQGs), the
observed levels of PAHs at Canon River mouth were lower than the
effects range low (ERL), and would probably not exert adverse
biological effects.