Abstract: Aim of this paper is to explore the prospect of a new approach of mobile phone banking in Libya. This study evaluates customer knowledge on commercial mobile banking in Libya. To examine the relationship between age, occupation and intention for using mobile banking for commercial purpose, a survey was conducted to gather information from one hundred Libyan bank clients. The results indicate that Libyan customers have accepted the new technology and they are ready to use it. There is no significant joint relationship between age and occupation found in intention to use mobile banking in Libya. On the other hand, the customers’ knowledge about mobile banking has a greater relationship with the intention. This study has implications for demographic researches and consumer behaviour disciplines. It also has profitable implications for banks and managers in Libya, as it will assist in better understanding of the Libyan consumers and their activities, when they develop their market strategies and new service.
Abstract: In today scenario, to meet enhanced demand imposed
by domestic, commercial and industrial consumers, various
operational & control activities of Radial Distribution Network
(RDN) requires a focused attention. Irrespective of sub-domains
research aspects of RDN like network reconfiguration, reactive
power compensation and economic load scheduling etc, network
performance parameters are usually estimated by an iterative process
and is commonly known as load (power) flow algorithm. In this
paper, a simple mechanism is presented to implement the load flow
analysis (LFA) algorithm. The reported algorithm utilizes graph
theory principles and is tested on a 69- bus RDN.
Abstract: In this paper we would like to introduce some of the
best practices of using semantic markup and its significance in the
success of web applications. Search engines are one of the best ways
to reach potential customers and are some of the main indicators of
web sites' fruitfulness. We will introduce the most important
semantic vocabularies which are used by Google and Yahoo.
Afterwards, we will explain the process of semantic markup
implementation and its significance for search engines and other
semantic markup consumers. We will describe techniques for slow
conceiving RDFa markup to our web application for collecting Call
for papers (CFP) announcements.
Abstract: The purpose of this research was to study the behavior
trend factors of consumers to roasted coffee at the petrol station on
the route of Rangsit to Nakhon Nayok. The research drew upon data
collected from the regular consumers of roasted coffee stands. The
majority of respondents was male, 33-39 years old, and holding a
bachelor degree. The majority of respondents considered themselves
private business proprietors or entrepreneurs and had a monthly
income of between 10,000-16,000 baht. The regular coffee
consumers spent a minimum coffee expense of between 45 and 300
baht per day. These consumers also displayed good attitude and good
motivation which can be ranked as very high. From the hypothesis
testing of the behavior trend for the roasted coffee consumers in
repurchasing coffee and recommended the coffee to others, the
findings revealed that it had a significant correlation. Moreover, the
overall attitude towards the marketing mix factors also had a
significant correlation with the behavior trend consumers.
Abstract: This study aims to identify cellular phone users- shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing information, shopping utilities and service quality. As a result, marketers and retailers should concentrate more on the less important factors in order to encourage and create willingness of the consumers to purchase online. Recommendation for future research is also presented.
Abstract: In the course of the present work, plain (nonencapsulated)
and microencapsulated polyphenols were produced
using olive mill wastewater (OMW) as raw material, in order to be
used for enrichment of yogurt and dairy products. The OMW was
first clarified by using membrane technology and subsequently the
contained poly-phenols were isolated by adsorption-desorption
technique using selective macro-porous resins and finally recovered
in dry form after been processed by RO membrane technique
followed by freeze drying. Moreover, the polyphenols were
encapsulated in modified starch by freeze drying in order to mask the
color and bitterness effect and improve their functionality. The two
products were used successfully as additives in yogurt preparations
and the produced products were acceptable by the consumers and
presented with certain advantage to the plain yogurt. For the herein
proposed production scheme a patent application was already
submitted.
Abstract: Adapting wireless devices to communicate within grid
networks empowers us by providing range of possibilities.. These
devices create a mechanism for consumers and publishers to create
modern networks with or without peer device utilization. Emerging
mobile networks creates new challenges in the areas of reliability,
security, and adaptability. In this paper, we propose a system
encompassing mobility management using AAA context transfer for
mobile grid networks. This system ultimately results in seamless task
processing and reduced packet loss, communication delays,
bandwidth, and errors.
Abstract: In recent years, response surface methodology (RSM) has
brought many attentions of many quality engineers in different
industries. Most of the published literature on robust design
methodology is basically concerned with optimization of a single
response or quality characteristic which is often most critical to
consumers. For most products, however, quality is multidimensional,
so it is common to observe multiple responses in an experimental
situation. Through this paper interested person will be familiarize
with this methodology via surveying of the most cited technical
papers.
It is believed that the proposed procedure in this study can resolve
a complex parameter design problem with more than two responses.
It can be applied to those areas where there are large data sets and a
number of responses are to be optimized simultaneously. In addition,
the proposed procedure is relatively simple and can be implemented
easily by using ready-made standard statistical packages.
Abstract: The availability of broadband internet and increased
access to computers has been instrumental in the rise of internet
literacy in Malaysia. This development has led to the adoption of
online shopping by many Malaysians. On another note, the
Government has supported the development and production of local
herbal products. This has resulted in an increase in the production and
diversity of products by SMEs. The purpose of this study is to
evaluate the influence of the Malaysian demographic factors and
selected attitudinal characteristics in relation to the online purchasing
of herbal products. In total, 1054 internet users were interviewed
online and Chi-square analysis was used to determine the relationship
between demographic variables and different aspects of online
shopping for herbal products. The overall results show that the
demographic variables such as age, gender, education level, income
and ethnicity were significant when considering the online shopping
antecedents of trust, quality of herbal products, perceived risks and
perceived benefits.
Abstract: EPC Class-1 Generation-2 UHF tags, one of Radio
frequency identification or RFID tag types, is expected that most
companies are planning to use it in the supply chain in the short term
and in consumer packaging in the long term due to its inexpensive
cost. Because of the very cost, however, its resources are extremely
scarce and it is hard to have any valuable security algorithms in it. It
causes security vulnerabilities, in particular cloning the tags for
counterfeits. In this paper, we propose a product authentication
solution for anti-counterfeiting at application level in the supply chain
and mobile RFID environment. It aims to become aware of
distribution of spurious products with fake RFID tags and to provide a
product authentication service to general consumers with mobile
RFID devices like mobile phone or PDA which has a mobile RFID
reader. We will discuss anti-counterfeiting mechanisms which are
required to our proposed solution and address requirements that the
mechanisms should have.
Abstract: Three service providers in competition, try to optimize
their quality of service / content level and their service access
price. But, they have to deal with uncertainty on the consumers-
preferences. To reduce their uncertainty, they have the opportunity
to buy information and to build alliances. We determine the Shapley
value which is a fair way to allocate the grand coalition-s revenue
between the service providers. Then, we identify the values of β
(consumers- sensitivity coefficient to the quality of service / contents)
for which allocating the grand coalition-s revenue using the Shapley
value guarantees the system stability. For other values of β, we prove
that it is possible for the regulator to impose a per-period interest rate
maximizing the market coverage under equal allocation rules.
Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: This study examines the use of the persuasive strategy
of deixis and personalization in advertising slogans. This rhetorical/
stylistic and linguistic strategy has been found to be widely used in
advertising slogans for over a century. A total of five hundred
advertising slogans of multinational companies in both product and
service sectors were obtained. The analysis reveals the 3 main
components of this strategy as being deictic words, absolute
uniqueness and personal pronouns. The percentage and mean of the
use of the 3 components are tabulated. The findings show that
advertisers have used this persuasive strategy in creative ways to
persuade consumers to buy their products and services.
Abstract: This paper was aimed to survey the level of awareness
of traditional grocery stores in Bangkok in these categories: location,
service quality, risk, shopping, worthwhile, shopping satisfaction, and
future shopping intention. The paper was also aimed to survey factors
influencing the decision to shop at traditional grocery stores in
Bangkok in the future. The findings revealed that consumers had a
high level of awareness of traditional grocery stores in Bangkok.
Consumers were aware that the price was higher and it was riskier to
buy goods and services at traditional grocery stores but they still had
a high level of preference to patronage traditional grocery stores. This
was due to the reasons that there was a high level of satisfaction from
the factors of the friendliness of the owner, the ability to negotiate the
price, the ability to buy on credit, free delivery, and the enjoyment to
meet with other customers in the same neighborhood.
Abstract: E-services have significantly changed the way of
doing business in recent years. We can, however, observe poor use of
these services. There is a large gap between supply and actual eservices
usage. This is why we started a project to provide an
environment that will encourage the use of e-services. We believe
that only providing e-service does not automatically mean consumers
would use them. This paper shows the origins of our project and its
current position. We discuss the decision of using semantic web
technologies and their potential to improve e-services usage. We also
present current knowledge base and its real-world classification. In the paper, we discuss further work to be done in the project. Current
state of the project is promising.
Abstract: In Thailand, both the 1997 and the current 2007 Thai Constitutions have mentioned the establishment of independent organizations as a new mechanism to play a key role in proposing policy recommendations to national decision-makers in the interest of collective consumers. Over the last ten years, no independent organizations have yet been set up. Evidently, nobody could point out who should be key players in establishing provincial independent consumer bodies. The purpose of this study was to find definitive stakeholders in establishing and developing independent consumer bodies in a Thai context. This was a cross-sectional study between August and September 2007, using a postal questionnaire with telephone follow-up. The questionnaire was designed and used to obtain multiple stakeholder assessment of three key attributes (power, interest and influence). Study population was 153 stakeholders associated with policy decision-making, formulation and implementation processes of civil-based consumer protection in pilot provinces. The population covered key representatives from five sectors (academics, government officers, business traders, mass media and consumer networks) who participated in the deliberative forums at 10 provinces. A 49.7% response rate was achieved. Data were analyzed, comparing means of three stakeholder attributes and classification of stakeholder typology. The results showed that the provincial health officers were the definitive stakeholders as they had legal power, influence and interest in establishing and sustaining the independent consumer bodies. However, only a few key representatives of the provincial health officers expressed their own paradigm on the civil-based consumer protection. Most provincial health officers put their own standpoint of building civic participation at only a plan-implementation level. For effective policy implementation by the independent consumer bodies, the Thai government should provide budgetary support for the operation of the provincial health officers with their paradigm shift as well as their own clarified standpoint on corporate governance.
Abstract: The purpose of study was to design and construction
the semi-automatic sliced ginger machine for reduce production times
in sheet and slice ginger procedure furthermore, reduced amount of
labor of slides and cutting method. Take consider into clean and safety of workers and consumers. The principle of machines, used 1
horsepower motor, rotation speed of sliced blade 967 rpm, the diameter of sliced dish 310 mm, consists of 2 blades for sheet cutting
ginger and the power from motor which transfer to rotate the sliced blade roller, rotation speed 440 rpm. The slice cutter roller was sliced
ginger from sheet ginger to line ginger. The conveyer could
adjustment level of motors, used to the beginning area that sheet
ginger was transference to the roller for sheet and sliced cutting in next process. The cover of sliced cutting had channel for 1 tuber of
ginger. The semi-automatic sliced ginger machine could produced sheet ginger 81.8 kg/h (6.2 times of labor) and line ginger 17.9 kg/h
(2.5 times of labor) compare with, labor work could produced sheet
ginger 13.2 kg/h and line ginger 7.1 kg/h, and when timekeeper, the
total times of semi auto machine 30.86 kg/h and labor 4.6 kg/h, there
for the semi auto machine was 6.7 times of labor. The semiautomatic
sliced ginger machine convenient, easy for use and
maintain, in addition to reduce fatigue of body and seriousness from
works; must be used high skill, and protection accident in slicing
procedure. Beside, machine could used with other vegetables for
example potato, carrot .etc
Abstract: Nowadays there is a growing environmental concern
and the business communities have slowly started recognising
environmental protection and sustainable utilization of natural
resources into their marketing strategies. This paper discusses the
various Ecolabeling and Certification Systems developed world
over to regulate and introduce Fair Trade in Ornamental Fish
Industry. Ecolabeling and green certification are considered as part
of these strategies implemented partly out of compulsion from the
National and International Regulatory Bodies and Environmental
Movements. All the major markets of ornamental fishes like
European Union, USA and Japan have started putting restrictions on
the trade to impose ecolabeling as a non tariff barrier like the one
imposed on seafood and aqua cultured products. A review was done
on the available Ecolabeling and Green Certification Schemes
available at local, national and international levels for fisheries
including aquaculture and ornamental fish trade and to examine the
success and constraints faced by these schemes during its
implementation. The primary downside of certification is the
multiplicity of ecolabels and cost incurred by applicants for
certification, costs which may in turn be passed on to consumers.
The studies reveal serious inadequacies in a number of ecolabels
and cast doubt on their overall contribution to effective fisheries
management and sustainability. The paper also discusses the
inititive taken in India to develop guidelines for Green Certification
of Fresh water ornamental fishes.
Abstract: In recent years, real estate prediction or valuation has
been a topic of discussion in many developed countries. Improper
hype created by investors leads to fluctuating prices of real estate,
affecting many consumers to purchase their own homes. Therefore,
scholars from various countries have conducted research in real estate
valuation and prediction. With the back-propagation neural network
that has been popular in recent years and the orthogonal array in the
Taguchi method, this study aimed to find the optimal parameter
combination at different levels of orthogonal array after the system
presented different parameter combinations, so that the artificial
neural network obtained the most accurate results. The experimental
results also demonstrated that the method presented in the study had a
better result than traditional machine learning. Finally, it also showed
that the model proposed in this study had the optimal predictive effect,
and could significantly reduce the cost of time in simulation operation.
The best predictive results could be found with a fewer number of
experiments more efficiently. Thus users could predict a real estate
transaction price that is not far from the current actual prices.
Abstract: The menace of counterfeiting pharmaceuticals/drugs has become a major threat to consumers, healthcare providers, drug manufacturers and governments. It is a source of public health concern both in the developed and developing nations. Several solutions for detecting and authenticating counterfeit drugs have been adopted by different nations of the world. In this article, a dialogue system-based drug counterfeiting detection system was developed and the results of the user satisfaction and acceptability of the system are presented. The results show that the users were satisfied with the system and the system was widely accepted as a means of fighting counterfeited drugs.