Abstract: With the development of the Internet, E-commerce is
growing at an exponential rate, and lots of online stores are built up to
sell their goods online. A major factor influencing the successful
adoption of E-commerce is consumer-s trust. For new or unknown
Internet business, consumers- lack of trust has been cited as a major
barrier to its proliferation. As web sites provide key interface for
consumer use of E-Commerce, we investigate the design of web site to
build trust in E-Commerce from a design science approach. A
conceptual model is proposed in this paper to describe the ontology of
online transaction and human-computer interaction. Based on this
conceptual model, we provide a personalized webpage design
approach using Bayesian networks learning method. Experimental
evaluation are designed to show the effectiveness of web
personalization in improving consumer-s trust in new or unknown
online store.
Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: The paper attempts a synthesis of problems relating to
municipal waste management in Nigeria and proposes a conceptual
knowledge management approach for tackling municipal waste
problems in cities across Nigeria. The application of knowledge
management approach and strategy is crucial for inculcating a change
of attitude towards improving the management of waste. The paper is
a review of existing literatures, information, policies and data on
municipal waste management in Nigeria. The inefficient management
of waste by individuals, households, consumers and waste
management companies can be attributed to inadequate information
on waste management benefits, lack of producers- involvement in
waste management as well as poor implementation of government
policies. The paper presents an alternative approach providing
solutions promoting efficient municipal waste management.
Abstract: Nowadays, the earth is countered with serious problem
of air pollution. This problem has been started from the industrial
revolution and has been faster in recent years, so that leads the earth
to ecological and environmental disaster. One of its results is the
global warming problem and its related increase in global
temperature. The most important factors in air pollution especially in
urban environments are Automobiles and residential buildings that are
the biggest consumers of the fossil energies, so that if the residential
buildings as a big part of the consumers of such energies reduce their
consumption rate, the air pollution will be decreased. Since
Metropolises are the main centers of air pollution in the world,
assessment and analysis of efficient strategies in decreasing air
pollution in such cities, can lead to the desirable and suitable results
and can solve the problem at least in critical level. Tabriz city is one
of the most important metropolises in North west of Iran that about
two million people are living there. for its situation in cold dry
climate, has a high rate of fossil energies consumption that make air
pollution in its urban environment. These two factors, being both
metropolis and in cold dry climate, make this article try to analyze the
strategies of climatic design in old districts of the city and use them in
new districts of the future. These strategies can be used in this city
and other similar cities and pave the way to reduce energy
consumption and related air pollution to save whole world.
Abstract: Transmission and distribution lines are vital links between the generating unit and consumers. They are exposed to atmosphere, hence chances of occurrence of fault in transmission line is very high which has to be immediately taken care of in order to minimize damage caused by it. In this paper Discrete wavelet transform of voltage signals at the two ends of transmission lines have been analyzed. The transient energy of the detail information of level five is calculated for different fault conditions. It is observed that the variation of transient energy of healthy and faulted line can give important information which can be very useful in classifying and locating the fault.
Abstract: This research is to study the types of products and
services that employs 'ambient media and respective techniques in its
advertisement materials. Data collection has been done via analyses of a total of 62 advertisements that employed ambient media
approach in Thailand during the years 2004 to 2011. The 62 advertisement were qualifying advertisements of the Adman Awards
& Symposium under the category of Outdoor & Ambience. Analysis
results reveal that there is a total of 14 products and services that
chooses to utilize ambient media in its advertisement. Amongst all ambient media techniques, 'intrusion' uses the value of a medium in
its representation of content most often. Following intrusion is 'interaction', where consumers are invited to participate and interact
with the advertising materials. 'Illusion' ranks third in its ability to subject the viewers to distortions of reality that makes the division
between reality and fantasy less clear.
Abstract: Sensor network applications are often data centric and
involve collecting data from a set of sensor nodes to be delivered
to various consumers. Typically, nodes in a sensor network are
resource-constrained, and hence the algorithms operating in these
networks must be efficient. There may be several algorithms available
implementing the same service, and efficient considerations may
require a sensor application to choose the best suited algorithm. In
this paper, we present a systematic evaluation of a set of algorithms
implementing the data gathering service. We propose a modular
infrastructure for implementing such algorithms in TOSSIM with
separate configurable modules for various tasks such as interest
propagation, data propagation, aggregation, and path maintenance.
By appropriately configuring these modules, we propose a number
of data gathering algorithms, each of which incorporates a different
set of heuristics for optimizing performance. We have performed
comprehensive experiments to evaluate the effectiveness of these
heuristics, and we present results from our experimentation efforts.
Abstract: The system is made with main distributed components:
First Level: Industrial Computers placed in Control Room (monitors thermal and electrical processes based on the data provided by the second level); Second Level: PLCs which collects data from process and transmits information on the first level; also takes commands from this level which are further, passed to execution elements from third
level; Third Level: field elements consisting in 3 categories: data collecting elements; data transfer elements from the third level to the second; execution elements which take commands from the second
level PLCs and executes them after which transmits the confirmation of execution to them. The purpose of the automatic functioning is the optimization of the co-generative electrical energy commissioning in the national
energy system and the commissioning of thermal energy to the consumers.
The integrated system treats the functioning of all the equipments and devices as a whole: Gas Turbine Units (GTU); MT 20kV Medium Voltage Station (MVS); 0,4 kV Low Voltage Station (LVS); Main Hot Water Boilers (MHW); Auxiliary Hot Water Boilers (AHW); Gas Compressor Unit (GCU); Thermal Agent Circulation
Pumping Unit (TPU); Water Treating Station (WTS).
Abstract: E-tailing websites are often perceived to be static, impersonal and distant. However, with the movement of the World Wide Web to Web 2.0 in recent years, these online websites have been found to display personalities akin to 'humanistic' qualities and project impressions much like its retailing counterpart i.e. salespeople. This paper examines the personality of e-tailing websites and their impact on consumers- initial trust towards the sites. A total of 239 Internet users participated in this field experiment study which utilized 6 online book retailers- websites that the participants had not previously visited before. Analysis revealed that out of four website personalities (sincerity, competence, excitement and sophistication) only sincerity and competence are able to exert an influence in building consumers- trust upon their first visit to the website. The implications of the findings are further elaborated in this paper.
Abstract: Latvia is the fourth in the world by means of broadband internet speed. The total number of internet users in Latvia exceeds 70% of its population. The number of active mailboxes of the local internet e-mail service Inbox.lv accounts for 68% of the population and 97.6% of the total number of internet users. The Latvian portal Draugiem.lv is a phenomenon of social media, because 58.4 % of the population and 83.5% of internet users use it. A majority of Latvian company profiles are available on social networks, the most popular being Twitter.com. These and other parameters prove the fact consumers and companies are actively using the Internet.
However, after the authors in a number of studies analyzed how enterprises are employing the e-environment, namely, e-environment tools, they arrived to the conclusions that are not as flattering as the aforementioned statistics. There is an obvious contradiction between the statistical data and the actual studies. As a result, the authors have posed a question: Why are entrepreneurs resistant to e-tools? In order to answer this question, the authors have addressed the Technology Acceptance Model (TAM). The authors analyzed each phase and determined several factors affecting the use of e-environment, reaching the main conclusion that entrepreneurs do not have a sufficient level of e-literacy (digital literacy).
The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, statistic method, factor analysis in SPSS 20 environment etc.
The theoretical and methodological background of the research is formed by, scientific researches and publications, that from the mass media and professional literature, statistical information from legal institutions as well as information collected by the author during the survey.
Abstract: Public awareness towards green energy are on the rise and this can be prove by many product being manufactured or prerequired to be made as energy saving devices mainly to save consumer from spending more on utility billing. These schemes are popular nowadays and many homemade appliances are turned into energy saving gadget which attracts the attention of consumers. Knowing the public demands and pattern towards purchasing home appliances thus the idea of “energy saving suction hood (ESSH)" is proposed. The ESSH can be used in many places that require smoke ventilation or even to reduce the room temperature as many conventional suction hoods (CSH) do, but this device works automatically by the usage of sensors that detects the smoke/temperature and automatically spins the exhaust fan. As it turns, the mechanical rotation rotates the AC generator which is coupled together with the fan and then charges the battery. The innovation of this product is, it does not rely on the utility supply as it is also hook up with a solar panel which also charges the battery, Secondly, it generates energy as the exhaust fan mechanically rotates. Thirdly, an energy loop back feature is introduced to this system which will supply for the ventilator fan. Another major innovation is towards interfacing this device with an in house production of generator. This generator is produced by proper design on stator as well as rotor to reduce the losses. A comparison is made between the ESSH and the CSH and result shows that the ESSH saves 172.8kWh/year of utility supply which is used by CSH. This amount of energy can save RM 3.14 from monthly utility bill and a total of RM 37.67 per year. In fact this product can generate 175 Watt of power from generator(75W) and solar panel(100W) that can be used either to supply other household appliances and/or to loop back to supply the fans motor. The innovation of this system is essential for future production of other equipment by using the loopback power method and turning most equipment into a standalone system.
Abstract: The world-s largest Pre-stressed Concrete Cylinder
Pipe (PCCP) water supply project had a series of pipe failures which
occurred between 1999 and 2001. This has led the Man-Made River
Authority (MMRA), the authority in charge of the implementation
and operation of the project, to setup a rehabilitation plan for the
conveyance system while maintaining the uninterrupted flow of
water to consumers. At the same time, MMRA recognized the need
for a long term management tool that would facilitate repair and
maintenance decisions and enable taking the appropriate preventive
measures through continuous monitoring and estimation of the
remaining life of each pipe. This management tool is known as the
Pipe Risk Management System (PRMS) and now in operation at
MMRA. Both the rehabilitation plan and the PRMS require the
availability of complete and accurate pipe construction and
manufacturing data
This paper describes a systematic approach of data collection,
analysis, evaluation and correction for the construction and
manufacturing data files of phase I pipes which are the platform for
the PRMS database and any other related decision support system.
Abstract: Mobile banking services present a unique growth
opportunity for mobile operators in emerging markets, and have
already made good progress in bringing financial services to the
previously unbanked populations of many developing countries. The
potential is amazing, but what about the risks? In the complex
process of establishing a mobile banking business model, many kinds
of risks and factors need to be monitored and well-managed. Risk
identification is the first stage of risk management. Correct risk
identification ensures risk management effectiveness. Keeping the
risks low makes it possible to use the full potential of mobile banking
and carry out the planned business strategy. The focus should be on
adoption of consumers which is the main risk factor of mobile
banking services.
Abstract: Water has always been a very precious resource.
However, many of us do not fully understand or appreciate water-s
value until there will be a shortage. We intended to analyze the water
consumption into the Spanish households to understand their
behavior according to the habitants of the house. In this research was
carried out a survey of users, asking for water consumption of their
households. The aim of this paper is get a reference value of
consumers in Spanish households to help to check their bill and
realize if their consumption is excessive, including some tips to
decrease it.
Abstract: This study is purely qualitative. The objectives of this study can be identified as two main factors: traditionally explanation and economically studying. The study of weddings, both in traditional beauty and the aggressively strong competitive in the wedding business market has limited population of the study only Thailand internal wedding consumers. Focus group with the new marriage couple and in-depth interview with fully experiences wedding businessman were used. Traditionally, Thai weddings are very various; therefore, the recent patterns were briefly concluded to be processes of traditional Thai wedding will be revealed and explained then give more details in the formal procedures. Economically, weddings business are related to many types of businesses from catering business, hospitality and tourism business, pre-wedding photography, and the complete full-serviced wedding organizer for examples. The situations, changes and obstacles of the wedding related business will be discussed.
Abstract: When choosing marketing strategies for international markets, one of the factors that should be considered is the cultural differences that exist among consumers in different countries. If the branding strategy has to be contextual and in tune with the culture, then the brand positioning variables has to interact, adapt and respond to the cultural variables in which the brand is operating. This study provides an overview of the relevance of culture in the development of an effective branding strategy in the international business environment. Hence, the main objective of this study is to provide a managerial framework for developing strategies for cross cultural brand management. The framework is useful because it incorporates the variables that are important in the competitiveness of fast food enterprises irrespective of their size. It provides practical, proactive and result oriented analysis that will help fast food firms augment their strategies in the international fast food markets. The proposed framework will enable managers understand the intricacies involved in branding in the global fast food industry and decrease the use of 'trial and error' when entering into unfamiliar markets.
Abstract: The principal objective of a water treatment plant is to
produce water that satisfies a set of drinking water quality standards
at a reasonable price to the consumers. The gravel-bed flocculator
provide a simple and inexpensive design for flocculation in small
water treatment plants (less than 5000 m3/day capacity). The packed
bed of gravel provides ideal conditions for the formation of compact
settleable flocs because of continuous recontact provided by the
sinuous flow of water through the interstices formed by the gravel.
The field data which were obtained from the operation of the
water supply treatment unit cover the physical, chemical and
biological water qualities of the raw and settled water as obtained by
the operation of the treatment unit. The experiments were carried out
with the aim of assessing the efficiency of the gravel filter in
removing the turbidity, pathogenic bacteria, from the raw water. The
water treatment plant, which was constructed for the treatment of
river water, was in principle a rapid sand filter.
The results show that the average value of the turbidity level of
the settled water was 4.83 NTU with a standard deviation of turbidity
2.893 NTU. This indicated that the removal efficiency of the
sedimentation tank (gravel filter) was about 67.8 %. for pH values
fluctuated between 7.75 and 8.15, indicating the alkaline nature of
the raw water of the river Shatt Al-Hilla, as expected. Raw water pH
is depressed slightly following alum coagulation. The pH of the
settled water ranged from 7.75 to a maximum of 8.05.
The bacteriological tests which were carried out on the water
samples were: total coliform test, E-coli test, and the plate count test.
In each test the procedure used was as outlined in the Standard
Methods for the Examination of Water and Wastewater (APHA,
AWWA, and WPCF, 1985). The gravel filter exhibit a low
performance in removing bacterial load. The percentage bacterial
removal, which is maximum for total plate count (19%) and
minimum for total coliform (16.82%).
Abstract: With the rapid growth in business size, today's businesses orient towards electronic technologies. Amazon.com and e-bay.com are some of the major stakeholders in this regard. Unfortunately the enormous size and hugely unstructured data on the web, even for a single commodity, has become a cause of ambiguity for consumers. Extracting valuable information from such an everincreasing data is an extremely tedious task and is fast becoming critical towards the success of businesses. Web content mining can play a major role in solving these issues. It involves using efficient algorithmic techniques to search and retrieve the desired information from a seemingly impossible to search unstructured data on the Internet. Application of web content mining can be very encouraging in the areas of Customer Relations Modeling, billing records, logistics investigations, product cataloguing and quality management. In this paper we present a review of some very interesting, efficient yet implementable techniques from the field of web content mining and study their impact in the area specific to business user needs focusing both on the customer as well as the producer. The techniques we would be reviewing include, mining by developing a knowledge-base repository of the domain, iterative refinement of user queries for personalized search, using a graphbased approach for the development of a web-crawler and filtering information for personalized search using website captions. These techniques have been analyzed and compared on the basis of their execution time and relevance of the result they produced against a particular search.
Abstract: This study examines the issue of recommendation
sources from the perspectives of gender and consumers- perceived
risk, and validates a model for the antecedents of consumer online
purchases. The method of obtaining quantitative data was that of the
instrument of a survey questionnaire. Data were collected via
questionnaires from 396 undergraduate students aged 18-24, and a
multiple regression analysis was conducted to identify causal
relationships. Empirical findings established the link between
recommendation sources (word-of-mouth, advertising, and
recommendation systems) and the likelihood of making online
purchases and demonstrated the role of gender and perceived risk as
moderators in this context. The results showed that the effects of
word-of-mouth on online purchase intentions were stronger than those
of advertising and recommendation systems. In addition, female
consumers have less experience with online purchases, so they may be
more likely than males to refer to recommendations during the
decision-making process. The findings of the study will help
marketers to address the recommendation factor which influences
consumers- intention to purchase and to improve firm performances to
meet consumer needs.
Abstract: The fact that traditional food safety system in the
absence of food safety culture is inadequate has recently become a
cause of concern for food safety professionals and other stakeholders.
Focusing on implementation of traditional food safety system i.e
HACCP prerequisite program and HACCP without the presence of
food safety culture in the food industry has led to the processing,
marketing and distribution of contaminated foods. The results of this
are regular out breaks of food borne illnesses and recalls of foods
from retail outlets with serious consequences to the consumers and
manufacturers alike. This article will consider the importance of food
safety culture, the cases of outbreaks and recalls that occurred when
companies did not make food safety culture a priority. Most
importantly, the food safety cultures of some food industries in South
Africa were assessed from responses to questionnaires from food
safety/food industry professionals in Durban South Africa. The
article was concluded by recommending that both food
industry employees and employers alike take food safety culture
seriously.