Abstract: The purposes of this research were 1) to study
consumer-based equity of luxury brands, 2) to study consumers-
purchase intention for luxury brands, 3) to study direct factors
affecting purchase intention towards luxury brands, and 4) to study
indirect factors affecting purchase intention towards luxury brands
through brand consciousness and brand equity to analyze information
by descriptive statistic and hierarchical stepwise regression analysis.
The findings revealed that the eight variables of the framework which
were: need for uniqueness, normative susceptibility, status
consumption, brand consciousness, brand awareness, perceived
quality, brand association, and brand loyalty affected the purchase
intention of the luxury brands (at the significance of 0.05). Brand
Loyalty had the strongest direct effect while status consumption had
the strongest indirect effect affecting the purchase intention towards
luxury brands. Brand consciousness and brand equity had the
mediators through the purchase intention of the luxury brands (at the
significance of 0.05).
Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: As a by-product of its "cyberspace" status, electronic
commerce is global, encompassing a whole range of B2C
relationships which need to be approached with solutions provided at
a local level while remaining viable when applied to global issues.
Today, the European Union seems to be endowed with a reliable
legal framework for consumer protection. A question which remains,
however, is enforcement of this protection. This is probably a matter
of time and awareness from both parties in the B2C relationship.
Business should realize that enhancing trust in the minds of
consumers is more than a question of technology; it is a question of
best practice. Best practice starts with the online service of high
street banks as well as with the existence of a secure, user-friendly
and cost-effective payment system. It also includes the respect of
privacy and the use of smart cards as well as enhancing privacy
technologies and fair information practice. In sum, only by offering
this guarantee of privacy and security will the consumer be assured
that, in cyberspace, his/her interests will be protected in the same
manner as in a traditional commercial environment.
Abstract: The purpose of this paper is to explore the role of
cognitive decision effort in recommendation system, combined with
indicators "information quality" and "service quality" from IS success
model to exam the awareness of the user for the "recommended system
performance". A total of 411 internet user answered a questionnaire
assessing their attention of use and satisfaction of recommendation
system in internet book store. Quantitative result indicates following
research results. First, information quality of recommended system
has obvious influence in consumer shopping decision-making process,
and the attitude to use the system. Second, in the process of consumer's
shopping decision-making, the recommendation system has no
significant influence for consumers to pay lower cognitive
decision-making effort. Third, e-commerce platform provides
recommendations and information is necessary, but the quality of
information on user needs must be considered, or they will be other
competitors offer homogeneous services replaced.
Abstract: The consumption capability of people in China has
been a big issue to tourism business. Due to the increasing of China
tourists, Taiwan-s government rescinded the category of people in
China and opened up the non-stopped airline from China to Taiwan.
The “one-day traveling style between China and Taiwan" has formed,
hoping to bring business to Taiwan. Night market, which shows
foreigners the very local character of Taiwan, contains various
merchandise for consumers to purchase. With the increasing numbers
of non-stopped airline, visiting Taiwan-s night markets has also been
one of major activities to China-s tourists. The purpose of the present
study is to understand the consumer behavior of China tourists in
tourist night markets in Taipei and analyze that if their shopping
motives cause the different shopping behaviors and post-purchase
satisfaction and revisiting intention. The results reveled that for the
China tourists, the motives of significant influence to the shopping
behaviors. Also, the shopping behaviors significant influence to the
whole satisfaction and the whole satisfaction significant influence to
post-purchase behavior.
Abstract: An electric power system includes a generating, a
transmission, a distribution, and consumers subsystems. An electrical
power network in Tanzania keeps growing larger by the day and
become more complex so that, most utilities have long wished for
real-time monitoring and remote control of electrical power system
elements such as substations, intelligent devices, power lines,
capacitor banks, feeder switches, fault analyzers and other physical
facilities. In this paper, the concept of automation of management of
power systems from generation level to end user levels was
determined by using Power System Simulator for Engineering
(PSS/E) version 30.3.2.
Abstract: Genetically modified (GM) technology in food
production continued to generate controversies. Consumers were
concerned with the GM foods about the healthy and environmental
risks. While consumers- acceptance was a critical factor affecting how
widely this technology be used. According to the research review,
consumers- lack of information was one of the reasons to explain
consumers- low acceptance toward GM foods. The objective for this
study wanted to find out would informative product package affect
consumers- behavior toward GM foods. An experiment was designed
to investigate consumer behavior toward different product package
information. The results indicated that the product package
information influenced consumer product trust toward GM foods.
Compared with the traceability production system information, the
information about the GM rice was approved by authorized
organizations could increase consumers product trust in GM foods.
Consumers in Taiwan saw the information provided by authorized
organizations more credible than other information.
Abstract: Dietary macro and micro nutrients in their respective proportion and fractions present a practical potential tool to fabricate milk constituents since cells of lactating mammary glands obtain about 80 % of milk synthesis nutrients from blood, reflecting the existence of an isotonic equilibrium between blood and milk. Diverting milk biosynthetic activities through manipulation of nutrients towards producing milk not only keeping in view its significance as natural food but also as food item which prevents or dilutes the adverse effects of some diseases (like cardiovascular problem by saturated milk fat intake) has been area of interest in the last decade. Nutritional modification / supplementation has been reported to enhance conjugated linoleic acid, fatty acid type and concentration, essential fatty acid concentration, vitamin B12& C, Se, Cu, I and Fe which are involved to counter the health threats to human well being. Synchronizing dietary nutrients aimed to modify rumen dynamics towards synthesis of nutrients or their precursors to make their drive towards formulated milk constituents presents a practical option. Formulating dietary constituents to design milk constituents will let the farmers, consumers and investors know about the real potential and profit margins associated with this enterprise. This article briefly recapitulates the ways and means to modify milk constituents keeping an eye on human health and well being issues, which allows milk to serve more than a food item.
Abstract: The objective of this research was to study the factors
related to the satisfaction of consumers who purchased a Toyota
SUV Fortuner. This paper was a survey data which collected 400
samples from 65 car dealerships. The survey was conducted mainly
in Bangkok, Thailand. The statistics utilized in this paper included
percentage, mean, standard deviation and Pearson Product-Moment.
The findings revealed that the majority of respondent were male with
an undergraduate degree, married and live together. The average
income of the respondents was between 20,001 - 30,000 baht. Most
of them worked for private companies. Most of them had a family
with the average of 4 members. The hypotheses testing revealed that
the factors of marketing mix in terms of product (ability, gas
mileage, and safety) were related to overall satisfaction at the
medium level. However, the findings also revealed that the factors of
marketing mix in terms of product (image), price, and promotion, and
service center were related to the overall satisfaction at the low level.
Abstract: Modern retailers such as hypermarket/supermarket
need to be more customer-oriented in order to survive in today-s
competitive business world. As a result, the investigation of
determinant factors of store loyalty becomes important issue for
modern retailing players. This study suggests that consumers- store
loyalty in the modern retailing market (hypermarkets and
supermarkets) is influenced by environmental factors (such as store
image, store personnel). Using a model of stimulus-organismresponse
(S-O-R), this research examines S-R relationship of store
loyalty. S-O-R framework is derived from the existence literature and
tested empirically based on Indonesian consumers- experience. The
stimuli for this study are store image, store personnel, satisfaction
and culture factors. Affect, or the consumers- liking to modern
retailing stores, mediates the chosen environmental factors on
consumer-s store loyalty. The findings showed that store image, store
satisfaction and culture have significant positive relationship to store
loyalty via affect.
Abstract: Consumer behaviour analysis represents an important
field of study in marketing. Particularly strategy development for
marketing and communications will be more focused and effective
when marketers have an understanding of the motivations, behaviour
and psychology of consumers. While materialism has been found to
be one of the important elements in consumer behaviour, compulsive
consumption represents another aspect that has recently attracted
more attention. This is because of the growing prevalence of
dysfunctional buying that has raised concern in consumer societies.
Present studies and analyses on origins and motivations of
compulsive buying have mainly focused on either individual factors
or groups of related factors and hence a need for a holistic view
exists. This paper provides a comprehensive perspective on
compulsive consumption and establishes relevant propositions
keeping the family life cycle stages as a reference for the incidence of
chronic consumer states and their influence on compulsive
consumption.
Abstract: Changing in consumers lifestyles and food
consumption patterns provide a great opportunity in developing the
functional food sector in Malaysia. There is only a little knowledge
about whether Malaysian consumers are aware of functional food and
if so what image consumers have of this product. The objective of
this research is to determine the extent to which selected socioeconomic
characteristics and attitudes influence consumers-
awareness of functional food. A survey was conducted in the Klang
Valley, Malaysia where 439 respondents were interviewed using a
structured questionnaire. The result shows that most respondents
have a positive attitude towards functional food. For the binary
logistic estimation, the results indicate that age, income and other
factors such as concern about food safety, subscribing to cooking or
health magazines, being a vegetarian and consumers who have been
involved in a food production company significantly influence
Malaysian consumers- awareness towards functional food.
Abstract: Trihalogenmethanes are the most significant byproducts of the reaction of disinfection agent with organic precursors naturally present in ground and surface waters.Their incidence negatively affects the quality of drinking water in relation to their nephrotoxic, hepatotoxic and genotoxic effects on human health. Taking into consideration the considerable volatility of monitored contaminants it could be assumed that their incidence in drinking water would depend on the distance of sampling from the area of disinfection. Based on the concentration of trihalogenmethanes determined with the help of gas chromatography with mass detector and the analysis of variance (ANOVA) such dependence has been proved as statistically significant. The acquired outcomes will be used for assessing the non-carcinogenic and genotoxic risks to consumers.
Abstract: The grey oyster mushroom, Pleurotus sajor-caju
(PSC), is a common edible mushroom and is now grown
commercially around the world for food. This fungus has been
broadly used as food or food ingredients in various food products for
a long time. To enhance the nutritional quality and sensory attributes
of bakery-based products, PSC powder is used in the present study to
partially replace wheat flour in baked product formulations. The
nutrient content and sensory properties of rice-porridge and
unleavened bread (paratha) incorporated with various levels of PSC
powder were studied. These food items were formulated with either
0%, 2%, 4% or 6% of PSC powder. Results show PSC powder
recorded β-glucan at 3.57g/100g. In sensory evaluation, consumers
gave higher score to both rice-porridge and paratha bread containing
2-4% PSC compared to those that are not added with PSC powder.
The paratha containing 4% PSC powder can be formulated with the
intention in improving overall acceptability of paratha bread.
Meanwhile, for rice-porridge, consumers prefer the formulated
product added with 4% PSC powder. In conclusion, the addition of
PSC powder to partially wheat flour can be recommended for the
purpose of enhancing nutritional composition and maintaining the
acceptability of carbohydrate-based products.
Abstract: Recent changes in food retailing structure have led to the development of large supercenters in suburban areas of the United States. These changes have led some authors to suggest that there are food deserts in some urban areas, where food is difficult to access, especially for disadvantaged consumers. This study tests the food desert hypothesis by comparing the distance from food retailers to food secure and food insecure households in one urban, Midwest neighborhood. This study utilizes GIS to compare household survey respondent locations against the location of various types of area food retailers. Results of this study indicate no apparent difference between food secure and insecure households in the reported importance of distance on the decision to shop at various retailers. However, there were differences in the spatial relationship between households and retailers. Food insecure households tended to be located slightly farther from large food retailers and slightly closer to convenience stores. Furthermore, food insecure households reported traveling slightly farther to their primary food retailer. The differences between the two groups was, however, relatively small.
Abstract: Climate change and environmental pressures are
major international issues nowadays. It is time when governments,
businesses and consumers have to respond through more
environmentally friendly and aware practices, products and policies.
This is the prime time to develop alternative sustainable construction
materials, reduce greenhouse gas emissions, save energy, look to
renewable energy sources and recycled materials, and reduce waste.
The utilization of waste materials (slag, fly ash, glass beads, plastic
and so on) in concrete manufacturing is significant due to its
engineering, financial, environmental and ecological benefits. Thus,
utilization of waste materials in concrete production is very much
helpful to reach the goal of the sustainable construction. Therefore,
this study intends to use glass beads in concrete production.
The paper reports on the performance of 9 different concrete
mixes containing different ratios of glass crushed to 5 mm - 20 mm
maximum size and glass marble of 20 mm size as coarse aggregate.
Ordinary Portland cement type 1 and fine sand less than 0.5 mm were
used to produce standard concrete cylinders. Compressive strength
tests were carried out on concrete specimens at various ages. Test
results indicated that the mix having the balanced ratio of glass beads
and round marbles possess maximum compressive strength which is
3889 psi, as glass beads perform better in bond formation but have
lower strength, on the other hand marbles are strong in themselves
but not good in bonding. These mixes were prepared following a
specific W/C and aggregate ratio; more strength can be expected to
achieve from different W/C, aggregate ratios, adding admixtures like
strength increasing agents, ASR inhibitor agents etc.
Abstract: Healthcare providers sometimes use the power of
humor as a treatment and therapy for buffering mental health or easing
mental disorders because humor can provide relief from distress and
conflict. Humor is also very suitable for advertising because of similar
benefits. This study carefully examines humor's widespread use in
advertising and identifies relationships among humor mechanisms,
female depictions, and product types. The purpose is to conceptualize
how humor theories can be used not only to successfully define a
product as fitting within one of four color categories of the product
color matrix, but also to identify compelling contemporary female
depictions through humor in ads. The results can offer an idealization
for marketing managers and consumers to help them understand how
female role depictions can be effectively used with humor in ads. The
four propositions developed herein are derived from related literature,
through the identification of marketing strategy formulations that
achieve product memory enhancement by adopting humor
mechanisms properly matched with female role depictions.
Abstract: Although automotive industry has brought different beneficiaries to human life, it is being pointed out as one of the major cause of global air pollution which resulted in climate change, smog, green house gases (GHGs), and human diseases by many reasons. Since auto industry is one of the largest consumers of fossil fuels, the realization of green innovations is becoming a crucial choice to meet the challenges towards sustainable development. Recently, many auto manufacturers have embarked on green technology initiatives to gain a competitive advantage in the global market; however, innovative manufacturing systems and technologies can enhance operational performance only if the human resource management is in place to elicit the motivation of the employees and develop their organizational expertise. No organization can perform at peak levels unless each employee is committed to the company goals and works as an effective team member. Strategic human resource practices are the primary means by which firms can shape the skills, attitudes, and behavior of individuals to align with the business strategic objectives. This study investigates on the comprehensive approach of multiple advanced technology innovations and human resource management at Toyota Motor Corporation as the market leader of full hybrid technology in the automotive industry. Then, HRM framework of the company is described and three sets of human resource practices that support the innovation-oriented HR system, presented. Finally, a conceptual framework for innovativeness in green technology in automotive industry by applying a deliberate strategic HR management system and knowledge management with the intervening factors of organizational culture, knowledge application and knowledge sharing is proposed.
Abstract: Nowadays, without the awareness of consumer
behavior and correct understanding of it, it is not possible for organizations to take appropriate measures to meet the consumer
needs and demands. The aim of this paper is the identification and
prioritization of the factors affecting the consumer behavior based on
the product value. The population of the study includes all the
consumers of furniture producing firms in East Azarbaijan province,
Iran. The research sample includes 93 people selected by the sampling formula in unlimited population. The data collection
instrument was a questionnaire, the validity of which was confirmed
through face validity and the reliability of which was determined,
using Cronbach's alpha coefficient. The Kolmogorov-Smironov test
was used to test data normality, the t-test for identification of factors
affecting the product value, and Friedman test for prioritizing the
factors. The results show that quality, satisfaction, styling, price, finishing operation, performance, safety, worth, shape, use, and
excellence are placed from 1 to 11 priorities, respectively.
Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.