Abstract: Genetically modified (GM) technology in food
production continued to generate controversies. Consumers were
concerned with the GM foods about the healthy and environmental
risks. While consumers- acceptance was a critical factor affecting how
widely this technology be used. According to the research review,
consumers- lack of information was one of the reasons to explain
consumers- low acceptance toward GM foods. The objective for this
study wanted to find out would informative product package affect
consumers- behavior toward GM foods. An experiment was designed
to investigate consumer behavior toward different product package
information. The results indicated that the product package
information influenced consumer product trust toward GM foods.
Compared with the traceability production system information, the
information about the GM rice was approved by authorized
organizations could increase consumers product trust in GM foods.
Consumers in Taiwan saw the information provided by authorized
organizations more credible than other information.