Abstract: The consumption capability of people in China has
been a big issue to tourism business. Due to the increasing of China
tourists, Taiwan-s government rescinded the category of people in
China and opened up the non-stopped airline from China to Taiwan.
The “one-day traveling style between China and Taiwan" has formed,
hoping to bring business to Taiwan. Night market, which shows
foreigners the very local character of Taiwan, contains various
merchandise for consumers to purchase. With the increasing numbers
of non-stopped airline, visiting Taiwan-s night markets has also been
one of major activities to China-s tourists. The purpose of the present
study is to understand the consumer behavior of China tourists in
tourist night markets in Taipei and analyze that if their shopping
motives cause the different shopping behaviors and post-purchase
satisfaction and revisiting intention. The results reveled that for the
China tourists, the motives of significant influence to the shopping
behaviors. Also, the shopping behaviors significant influence to the
whole satisfaction and the whole satisfaction significant influence to
post-purchase behavior.
Abstract: Medical Tourism is a new development in Taiwan
recently. The willingness and barriers of potential tourists from
China to participate medical tourism are studied. A questionnaire
survey is conducted and the SPSS software is used to analyze data.
The results show that under one fifth of respondents express full
medical tourism participation willingness. Among travel barriers
toward medical tourism, “insufficient information of medical tourism
trip", “not enough time", “no companion", “worrying about
unsatisfied itinerary." are perceived the most important barriers.