Abstract: It is difficult to judge ripeness by outward
characteristics such as size or external color. In this paper a nondestructive
method was studied to determine watermelon (Crimson
Sweet) quality. Responses of samples to excitation vibrations were
detected using laser Doppler vibrometry (LDV) technology. Phase
shift between input and output vibrations were extracted overall
frequency range. First and second were derived using frequency
response spectrums. After nondestructive tests, watermelons were
sensory evaluated. So the samples were graded in a range of ripeness
based on overall acceptability (total desired traits consumers).
Regression models were developed to predict quality using obtained
results and sample mass. The determination coefficients of the
calibration and cross validation models were 0.89 and 0.71
respectively. This study demonstrated feasibility of information
which is derived vibration response curves for predicting fruit
quality. The vibration response of watermelon using the LDV method
is measured without direct contact; it is accurate and timely, which
could result in significant advantage for classifying watermelons
based on consumer opinions.
Abstract: Optimization of extraction of phenolic compounds
from Avicennia marina using response surface methodology was
carried out during the present study. Five levels, three factors
rotatable design (CCRD) was utilized to examine the optimum
combination of extraction variables based on the TPC of Avicennia
marina leaves. The best combination of response function was 78.41
°C, drying temperature; 26.18°C; extraction temperature and 36.53
minutes of extraction time. However, the procedure can be promptly
extended to the study of several others pharmaceutical processes like
purification of bioactive substances, drying of extracts and
development of the pharmaceutical dosage forms for the benefit of
consumers.
Abstract: Knowing consumers' preferences and perceptions of
the sensory evaluation of drink products are very significant to
manufacturers and retailers alike. With no appropriate sensory
analysis, there is a high risk of market disappointment. This paper
aims to rank the selected coffee products and also to determine the
best of quality attribute through sensory evaluation using fuzzy
decision making model. Three products of coffee drinks were used
for sensory evaluation. Data were collected from thirty judges at a
hypermarket in Kuala Terengganu, Malaysia. The judges were asked
to specify their sensory evaluation in linguistic terms of the quality
attributes of colour, smell, taste and mouth feel for each product and
also the weight of each quality attribute. Five fuzzy linguistic terms
represent the quality attributes were introduced prior analysing. The
judgment membership function and the weights were compared to
rank the products and also to determine the best quality attribute. The
product of Indoc was judged as the first in ranking and 'taste' as the
best quality attribute. These implicate the importance of sensory
evaluation in identifying consumers- preferences and also the
competency of fuzzy approach in decision making.
Abstract: Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic communication tools directed at sport consumers. Sport event marketing is understood in the sense of using a microblogging site as a communication tool whose purpose it is to disseminate a company-s marketing messages by involving the target audience in experiential activities. Sport creates a universal language in that it excites and increases the spread of information by word of mouth and other means. The findings highlight the limitations of a microblogging site in terms of marketing messages which can assist in better practices. This study can also serve as a heuristic tool for other researchers analysing sports marketing messages in social network environments.
Abstract: In Iran, due to abundance of energy resources, energy consumption is extraordinarily higher than international standards and transportation sector is considered to be one of the major consumers of energy. Moreover, air pollution in urban areas as a result of high dependence on private vehicle and lower standards of vehicles, high subsidies spent on fuel and time waste due to traffic congestion in urban areas all have led to speculations on new strategies and policies in order to control energy consumption in transportation sector. These strategies and policies will be introduced in this paper and their consequences will be analyzed with consideration to socio-economic factors affecting the urban society of Iran. Besides, the intention is to suggest and analyze new approaches such as broader application of public transportation system, demand management in transport sector, replacement of deteriorated vehicles, quality improvement in car manufacture and introduction of substitute fuels.
Abstract: Market based models are frequently used in the resource
allocation on the computational grid. However, as the size of
the grid grows, it becomes difficult for the customer to negotiate
directly with all the providers. Middle agents are introduced to
mediate between the providers and customers and facilitate the
resource allocation process. The most frequently deployed middle
agents are the matchmakers and the brokers. The matchmaking agent
finds possible candidate providers who can satisfy the requirements
of the consumers, after which the customer directly negotiates with
the candidates. The broker agents are mediating the negotiation with
the providers in real time.
In this paper we present a new type of middle agent, the marketmaker.
Its operation is based on two parallel operations - through
the investment process the marketmaker is acquiring resources and
resource reservations in large quantities, while through the resale process
it sells them to the customers. The operation of the marketmaker
is based on the fact that through its global view of the grid it can
perform a more efficient resource allocation than the one possible in
one-to-one negotiations between the customers and providers.
We present the operation and algorithms governing the operation
of the marketmaker agent, contrasting it with the matchmaker and
broker agents. Through a series of simulations in the task oriented
domain we compare the operation of the three agents types. We find
that the use of marketmaker agent leads to a better performance in the
allocation of large tasks and a significant reduction of the messaging
overhead.
Abstract: Automobile Industry has great importance in the
Spanish economy (8,7 % of the active Spanish population is
employed in this sector).The above mentioned sector has been one of
the principal sectors affected by the current economic crisis,
consistently, the budgets in advertising have been severely limited
(46,9 % less in the period of reference), these needs of reduction
have originated a substantial change in the advertising strategy (from
2007 the increase of the advertising investment in Internet is 251,6
%), and increase profitability. The growing use of social media by
consumers therefore makes online consumer conversations an
attractive additional format for Automobile firms to promote
products at a lower cost. This research analyzes the relation between
the activity in Social Media and the design in the car industry,
looking for relations between strategies of design based on Social
Media and sales and a channel of information for companies to know
what the consumer preferences. For this ongoing research we used a
longitudinal withdrawal of information has been used using
information of panel. Managerial and research implications of the
finding are discussed.
Abstract: Brand name plays a vital role for in-shop buying
behavior of consumers and mutated brand name may affect the
selling of leading branded products. In Indian market, there are many
products with mutated brand names which are either orthographically
or phonologically similar. Due to presence of such products, Indian
consumers very often fall under confusion when buying some
regularly used stuff. Authors of the present paper have attempted to
demonstrate relationship between less attention and false recognition
of mutated brand names during a product selection process. To
achieve this goal, visual attention study was conducted on 15 male
college students using eye-tracker against a mutated brand name and
errors in recognition were noted using questionnaire. Statistical
analysis of the acquired data revealed that there was more false
recognition of mutated brand name when less attention was paid
during selection of favorite product. Moreover, it was perceived that
eye tracking is an effective tool for analyzing false recognition of
brand name mutation.
Abstract: Flour from Mucuna beans (Mucuna pruriens) were
used in producing texturized meat analogue using a single screw
extruder to monitor modifications on the proximate composition and
the functional properties at high moisture level. Response surface
methodology based on Box Behnken design at three levels of barrel
temperature (110, 120, 130°C), screw speed (100,120,140rpm) and
feed moisture (44, 47, 50%) were used in 17 runs. Regression models
describing the effect of variables on the product responses were
obtained. Descriptive profile analyses and consumer acceptability
test were carried out on optimized flavoured extruded meat analogue.
Responses were mostly affected by barrel temperature and moisture
level and to a lesser extent by screw speed. Optimization results
based on desirability concept indicated that a barrel temperature of
120.15°C, feed moisture of 47% and screw speed of 119.19 rpm
would produce meat analogue of preferable proximate composition,
functional and sensory properties which reveals consumers` likeness
for the product.
Abstract: Over 90% of the world trade is carried by the
international shipping industry. As most of the countries are
developing, seaborne trade continues to expand to bring benefits for
consumers across the world. Studies show that world trade will
increase 70-80% through shipping in the next 15-20 years. Present
global fleet of 70000 commercial ships consumes approximately 200
million tonnes of diesel fuel a year and it is expected that it will be
around 350 million tonnes a year by 2020. It will increase the
demand for fuel and also increase the concentration of CO2 in the
atmosphere. So, it-s essential to control this massive fuel
consumption and CO2 emission. The idea is to utilize a diesel-wind
hybrid system for ship propulsion. Use of wind energy by installing
modern wing-sails in ships can drastically reduce the consumption of
diesel fuel. A huge amount of wind energy is available in oceans.
Whenever wind is available the wing-sails would be deployed and
the diesel engine would be throttled down and still the same forward
speed would be maintained. Wind direction in a particular shipping
route is not same throughout; it changes depending upon the global
wind pattern which depends on the latitude. So, the wing-sail
orientation should be such that it optimizes the use of wind energy.
We have made a computer programme in which by feeding the data
regarding wind velocity, wind direction, ship-motion direction; we
can find out the best wing-sail position and fuel saving for
commercial ships. We have calculated net fuel saving in certain
international shipping routes, for instance, from Mumbai in India to
Durban in South Africa. Our estimates show that about 8.3% diesel
fuel can be saved by utilizing the wind. We are also developing an
experimental model of the ship employing airfoils (small scale wingsail)
and going to test it in National Wind Tunnel Facility in IIT
Kanpur in order to develop a control mechanism for a system of
airfoils.
Abstract: Since the world printing industry has to confront
globalization with a constant change, the Thai printing industry, as a
small but increasingly significant part of the world printing industry,
cannot inevitably escape but has to encounter with the similar change
and also the need to revamp its production processes, designs and
technology to make them more appealing to both international and
domestic market. The essential question is what is the Thai
competitive edge in the printing industry in changing environment?
This research is aimed to study the Thai level of competitive edge in
terms of marketing, technology, environment friendly, and the level
of satisfaction of the process of using printing machines. To access
the extent to which is the trends in competitiveness of Thai printing
industry, both quantitative and qualitative study were conducted. The
quantitative analysis was restricted to 100 respondents. The
qualitative analysis was restricted to a focus group of 10 individuals
from various backgrounds in the Thai printing industry. The findings
from the quantitative analysis revealed that the overall mean scores
are 4.53, 4.10, and 3.50 for the competitiveness of marketing, the
competitiveness of technology, and the competitiveness of being
environment friendly respectively. However, the level of satisfaction
for the process of using machines has a mean score only 3.20. The
findings from the qualitative analysis have revealed that target
customers have increasingly reordered due to their contentment in
both low prices and the acceptable quality of the products. Moreover,
the Thai printing industry has a tendency to convert to ambient green
technology which is friendly to the environment. The Thai printing
industry is choosing to produce or substitute with products that are
less damaging to the environment. It is also found that the Thai
printing industry has been transformed into a very competitive
industry which bargaining power rests on consumers who have a
variety of choices.
Abstract: The importance of ensuring safe meat handling and
processing practices has been demonstrated in global reports on food
safety scares and related illness and deaths. This necessitated stricter
meat safety control strategies. Today, many countries have regulated
towards preventative and systematic control over safe meat
processing at abattoirs utilizing the Hazard Analysis Critical Control
Point (HACCP) principles. HACCP systems have been reported as
effective in managing food safety risks, if correctly implemented.
South Africa has regulated the Hygiene Management System (HMS)
based on HACCP principles applicable to abattoirs. Regulators utilise
the Hygiene Assessment System (HAS) to audit compliance at
abattoirs. These systems were benchmarked from the United
Kingdom (UK). Little research has been done them since inception as
of 2004. This paper presents a review of the two systems, its
implementation and comparison with HACCP. Recommendations are
made for future research to demonstrate the utility of the HMS and
HAS in assuring safe meat to consumers.
Abstract: Short term electricity demand forecasts are required
by power utilities for efficient operation of the power grid. In a
competitive market environment, suppliers and large consumers also
require short term forecasts in order to estimate their energy
requirements in advance. Electricity demand is influenced (among
other things) by the day of the week, the time of year and special
periods and/or days such as Ramadhan, all of which must be
identified prior to modelling. This identification, known as day-type
identification, must be included in the modelling stage either by
segmenting the data and modelling each day-type separately or by
including the day-type as an input. Day-type identification is the
main focus of this paper. A Kohonen map is employed to identify the
separate day-types in Algerian data.
Abstract: Cloud Computing (CC) has become one of the most
talked about emerging technologies that provides powerful
computing and large storage environments through the use of the
Internet. Cloud computing provides different dynamically scalable
computing resources as a service. It brings economic benefits to
individuals and businesses that adopt the technology. In theory
adoption of cloud computing reduces capital and operational
expenditure on information technology. For this to be a reality there
is need to solve some challenges and at the same time addressing
concerns that consumers have about cloud computing. This paper
looks at Cloud Computing in general then highlights the challenges
of Cloud Computing and finally suggests solutions to some of the
challenges.