Consumer Adoption - Risk Factor of Mobile Banking Services
Mobile banking services present a unique growth
opportunity for mobile operators in emerging markets, and have
already made good progress in bringing financial services to the
previously unbanked populations of many developing countries. The
potential is amazing, but what about the risks? In the complex
process of establishing a mobile banking business model, many kinds
of risks and factors need to be monitored and well-managed. Risk
identification is the first stage of risk management. Correct risk
identification ensures risk management effectiveness. Keeping the
risks low makes it possible to use the full potential of mobile banking
and carry out the planned business strategy. The focus should be on
adoption of consumers which is the main risk factor of mobile
banking services.
[1] Bill Maurer, Scott Mainwaring; "The value of mobile banking, models,
and methods: can you hear me now? "; Intel Labs, People and Practices
Research
[2] Bob Homer (2008); Vice President Product Management, CheckFree
Corporation "Optimizing the mobile customer experience"; FST emagazine,
Issue 5;
Available online: http://www.usfst.com/article/Optimizing-the-mobilecustomer-
experience/
[3] Crabbe, M., Standing, C., Standing, S. & Karjaluoto, H. (2008) "An
Adoption Model for Mobile Banking in Ghana" International Journal of
Mobile communications, 7(5), 515-543.
[4] Davis, F.D., Bagozzi, R.P. & Warshaw, P.R. (1989) "User Acceptance
of Computer Technology: A Comparison of Two Theoretical Models-,
Management Science, vol. 35, no. 8, pp. 982-1003.
[5] Fain, D. & Roberts, M. L. (1997) "Technology vs. Consumer Behavior:
The Battle for the Financial Services Customer" Journal of Direct
Marketing, 11 (1), 44-54.
[6] J. S. Cheney (2008) "An Examination of Mobile Banking and Mobile
Payments: Building Adoption as Experience Goods?", Discussion Paper,
Payment Cards Center, Federal Reserve Bank of Philadelphia, June 2008
[7] Li Na and Zhang Ping (2002) "Consumer Online Shopping Attitudes and
Behavior: An Assessment of Research" Former Departments, Centers,
Institutes and Projects. Paper 57, Online:
http://surface.syr.edu/ischool_other/57
[8] Ram, S. & Sheth, J. N. (1989) "Consumer resistance to innovations: the
marketing problem and its solutions", The Journal of Consumer
Marketing, 6 (2), 5-14.
[9] Sheth, J. N. & Ram, S. (1987) "Bringing Innovation to Market; How to
Break Corporate and Customer Barriers" USA: John Wiley & Sons, Inc.
[10] Smart Card Alliance (2008) "Proximity Mobile Payments Business
Scenarios: Research Report on Stakeholder Perspectives", A Smart
Card Alliance Contactless Payments Council White Paper; July 2008
[11] Tomi Dahlberg, Niina Mallat, Jan Ondrus, Agnieszka Zmijewska (2007)
"Past, present and future of mobile payments research: A literature
review"
[12] Available online: http://www.ehow.com/info_8171141_risks-associatedmobile-
banking.html
[13] Huber, A. (2004). Mobile Payment, "A Comparison between Europe and
the US" (Semester Thesis). University of Zurich
[14] Sundqvist, S., Frank, L., & Puumalainen, K. (2002) "The effects of
country characteristics, cultural similarity and adoption timing on the
diffusion of wireless communications" Journal of Business Research,
58(1), 107-110.
[15] Mahmood, M. A., Bagchi, K., & Ford, T. C. (2004) "On-line Shopping
Behavior: Cross-Country Empirical Research"; International Journal of
Electronic Commerce, 9(1), 9-30.
[16] Bohle, K., & Krueger, M. (2001) "Payment Culture Matters - A
comparative EU-US perspective on Internet payments" (Background
Paper No. 4). Electronic Payment Systems Observatory (ePSO).
[1] Bill Maurer, Scott Mainwaring; "The value of mobile banking, models,
and methods: can you hear me now? "; Intel Labs, People and Practices
Research
[2] Bob Homer (2008); Vice President Product Management, CheckFree
Corporation "Optimizing the mobile customer experience"; FST emagazine,
Issue 5;
Available online: http://www.usfst.com/article/Optimizing-the-mobilecustomer-
experience/
[3] Crabbe, M., Standing, C., Standing, S. & Karjaluoto, H. (2008) "An
Adoption Model for Mobile Banking in Ghana" International Journal of
Mobile communications, 7(5), 515-543.
[4] Davis, F.D., Bagozzi, R.P. & Warshaw, P.R. (1989) "User Acceptance
of Computer Technology: A Comparison of Two Theoretical Models-,
Management Science, vol. 35, no. 8, pp. 982-1003.
[5] Fain, D. & Roberts, M. L. (1997) "Technology vs. Consumer Behavior:
The Battle for the Financial Services Customer" Journal of Direct
Marketing, 11 (1), 44-54.
[6] J. S. Cheney (2008) "An Examination of Mobile Banking and Mobile
Payments: Building Adoption as Experience Goods?", Discussion Paper,
Payment Cards Center, Federal Reserve Bank of Philadelphia, June 2008
[7] Li Na and Zhang Ping (2002) "Consumer Online Shopping Attitudes and
Behavior: An Assessment of Research" Former Departments, Centers,
Institutes and Projects. Paper 57, Online:
http://surface.syr.edu/ischool_other/57
[8] Ram, S. & Sheth, J. N. (1989) "Consumer resistance to innovations: the
marketing problem and its solutions", The Journal of Consumer
Marketing, 6 (2), 5-14.
[9] Sheth, J. N. & Ram, S. (1987) "Bringing Innovation to Market; How to
Break Corporate and Customer Barriers" USA: John Wiley & Sons, Inc.
[10] Smart Card Alliance (2008) "Proximity Mobile Payments Business
Scenarios: Research Report on Stakeholder Perspectives", A Smart
Card Alliance Contactless Payments Council White Paper; July 2008
[11] Tomi Dahlberg, Niina Mallat, Jan Ondrus, Agnieszka Zmijewska (2007)
"Past, present and future of mobile payments research: A literature
review"
[12] Available online: http://www.ehow.com/info_8171141_risks-associatedmobile-
banking.html
[13] Huber, A. (2004). Mobile Payment, "A Comparison between Europe and
the US" (Semester Thesis). University of Zurich
[14] Sundqvist, S., Frank, L., & Puumalainen, K. (2002) "The effects of
country characteristics, cultural similarity and adoption timing on the
diffusion of wireless communications" Journal of Business Research,
58(1), 107-110.
[15] Mahmood, M. A., Bagchi, K., & Ford, T. C. (2004) "On-line Shopping
Behavior: Cross-Country Empirical Research"; International Journal of
Electronic Commerce, 9(1), 9-30.
[16] Bohle, K., & Krueger, M. (2001) "Payment Culture Matters - A
comparative EU-US perspective on Internet payments" (Background
Paper No. 4). Electronic Payment Systems Observatory (ePSO).
@article{"International Journal of Business, Human and Social Sciences:52340", author = "Esad Kadušić and Petar Bojović and Amela Žgalj", title = "Consumer Adoption - Risk Factor of Mobile Banking Services", abstract = "Mobile banking services present a unique growth
opportunity for mobile operators in emerging markets, and have
already made good progress in bringing financial services to the
previously unbanked populations of many developing countries. The
potential is amazing, but what about the risks? In the complex
process of establishing a mobile banking business model, many kinds
of risks and factors need to be monitored and well-managed. Risk
identification is the first stage of risk management. Correct risk
identification ensures risk management effectiveness. Keeping the
risks low makes it possible to use the full potential of mobile banking
and carry out the planned business strategy. The focus should be on
adoption of consumers which is the main risk factor of mobile
banking services.", keywords = "Consumer Adoption, Mobile Banking, Risk", volume = "5", number = "8", pages = "963-6", }