Abstract: Nowadays there is a growing environmental concern
and the business communities have slowly started recognising
environmental protection and sustainable utilization of natural
resources into their marketing strategies. This paper discusses the
various Ecolabeling and Certification Systems developed world
over to regulate and introduce Fair Trade in Ornamental Fish
Industry. Ecolabeling and green certification are considered as part
of these strategies implemented partly out of compulsion from the
National and International Regulatory Bodies and Environmental
Movements. All the major markets of ornamental fishes like
European Union, USA and Japan have started putting restrictions on
the trade to impose ecolabeling as a non tariff barrier like the one
imposed on seafood and aqua cultured products. A review was done
on the available Ecolabeling and Green Certification Schemes
available at local, national and international levels for fisheries
including aquaculture and ornamental fish trade and to examine the
success and constraints faced by these schemes during its
implementation. The primary downside of certification is the
multiplicity of ecolabels and cost incurred by applicants for
certification, costs which may in turn be passed on to consumers.
The studies reveal serious inadequacies in a number of ecolabels
and cast doubt on their overall contribution to effective fisheries
management and sustainability. The paper also discusses the
inititive taken in India to develop guidelines for Green Certification
of Fresh water ornamental fishes.