Abstract: This research paper, based on demographic variables, is aimed to study the behaviour of bookkeeping for household accounts of residents living in urban communities in Dusit District, Bangkok and to investigate factors that affected the behavior of bookkeeping. By use of non proportional stratified sampling technique of probability sampling, the research had a total of 247 samples. The systematic sampling technique was also utilized by selecting one household out of every 3 households. The demographic findings reported female respondents as the majority with an average age between 26-35 years old, having married status and having children. The respondents earn a living by selling, with an average income per month of between 5,001-15,000 Baht. Most of the families rent a house and each family have approximately 3-4 members. Furthermore, most of the household respondents used to be trained to do bookkeeping for household accounts. In addition, the factors in affecting the residents’ behaviour of doing household account bookkeeping included a dislike of numbers, inaccuracy of recording, availability of accounting counselors in the communities, people’s participation in trainings arranged by outside organizations.
Abstract: The purpose of this research was to study the behavior
trend factors of consumers to roasted coffee at the petrol station on
the route of Rangsit to Nakhon Nayok. The research drew upon data
collected from the regular consumers of roasted coffee stands. The
majority of respondents was male, 33-39 years old, and holding a
bachelor degree. The majority of respondents considered themselves
private business proprietors or entrepreneurs and had a monthly
income of between 10,000-16,000 baht. The regular coffee
consumers spent a minimum coffee expense of between 45 and 300
baht per day. These consumers also displayed good attitude and good
motivation which can be ranked as very high. From the hypothesis
testing of the behavior trend for the roasted coffee consumers in
repurchasing coffee and recommended the coffee to others, the
findings revealed that it had a significant correlation. Moreover, the
overall attitude towards the marketing mix factors also had a
significant correlation with the behavior trend consumers.
Abstract: The aims of this study were to compare the
differences of being good membership behavior among faculties and
staffs of Suan Sunandha Rajabhat University with different sex, age,
income, education, marital status, and working period, and
investigate the relationships between organizational commitment and
being good membership behavior. The research methodology
employed a questionnaire as a quantitative method. The respondents
were 305 faculties and staffs of Suan Sunandha Rajabhat University.
This research used Percentage, Mean, Standard Deviation, t-test,
One-Way ANOVA Analysis of Variance, and Pearson’s Product
Moment Correlation Coefficient in data analysis. The results showed
that organizational commitment among faculties and staffs of Suan
Sunandha Rajabhat University was at a high level. In addition,
differences in sex, age, income, education, marital status, and
working period revealed differences in being good membership
behavior. The results also indicated that organizational commitment
was significantly related to being good membership behavior.