Abstract: It’s an era of high competition, dynamism and
complexities which have forced organizations to change dramatically
due to rising customer expectations. Marketers are under constant
pressure to deliver finest to their customers. With the advent of
technology, marketers have identified latest advertising media
options to reach out to target audience. But the conventional ways of
print advertisements still holds a deeper penetration and coverage.
Various researchers and practitioners have studied the area of print
media advertising and have tried to identify and implement
advertisement effectiveness enablers. The purpose of this paper is to
suggest select enablers for print media in Indian context using an
integrated approach of review of literature and investigative
interviews with academicians and experts from the area of
advertising.
Abstract: Due to the advancement of Internet technology, online
learning is widely used in higher education institutions. Online
learning offers several means of communication, including online
forum. Through online forum, students and instructors are able to
discuss and share their knowledge and expertise without having a
need to attend the face-to-face, ordinary classroom session. The
purposes of this study are to analyze the students’ levels of
participation and critical thinking, types of action and factors
influencing their participation in online forum. A total of 41
postgraduate students undertaking a course in educational technology
from a public university in Malaysia were involved in this study. In
this course, the students participated in a weekly online forum as part
of the course requirement. Based on the log data file extracted from
the online forum, the students’ type of actions (view, add, update,
delete posts) and their levels of participation (passive, moderate or
active) were identified. In addition, the messages posted in the forum
were analyzed to gauge their level of critical thinking. Meanwhile,
the factors that might influence their online forum participation were
measured using a 24-items questionnaire. Based on the log data, a
total of 105 posts were sent by the participants. In addition, the
findings show that (i) majority of the students are moderate
participants, with an average of two to three posts per person, (ii)
viewing posts are the most frequent type of action (85.1%), and
followed by adding post (9.7%). Furthermore, based on the posts
they made, the most frequent type of critical thinking observed was
justification (50 input or 19.0%), followed by linking ideas and
interpretation (47 input or 18%), and novelty (38 input or 14.4%).
The findings indicate that online forum allows for social interaction
and can be used to measure the students’ critical thinking skills. In
order to achieve this, monitoring students’ activities in the online
forum is recommended.
Abstract: Lately, asynchronous discussion forum is integrated in
higher educational institutions as it may increase learning process,
learners’ understanding, achievement and knowledge construction.
The asynchronous discussion forum is used to complement the
traditional, face-to-face learning session in hybrid learning courses.
However, studies have proven that students’ engagement in online
forums is still unconvincing. Thus, the aim of this study is to
investigate the motivating factors and obstacles that affect the
learners’ engagement in asynchronous discussion forum. This study
is carried out in one of the public higher educational institutions in
Malaysia with 18 postgraduate students as samples. The authors have
developed a 40-items questionnaire based on literature review. The
results indicate several factors that have encouraged or limited
students’ engagement in asynchronous discussion forum: (a) the
practices or behaviors of peers, or instructors, (b) the needs for the
discussions, (c) the learners’ personalities, (d) constraints in
continuing the discussion forum, (e) lack of ideas, (f) the level of
thoughts, (g) the level of knowledge construction, (h) technical
problems, (i) time constraints and (j) misunderstanding. This study
suggests some recommendations to increase the students’
engagement in online forums. Finally, based upon the findings, some
implications are proposed for further research.
Abstract: Off-site construction methods have played an
important role in the construction sector in the past few decades. It is
increasingly becoming a major alternative technique and strategic
direction compared to traditional in-situ method. It produces a
significant amount of value for the construction industry and the
economy more generally. To date, an impressive number of studies
have been lunched on the perceived perception of off-site
construction. However, it seems that a quantifying benefit on the
offsite construction area is lacking. Therefore, this paper examines
the recent research literature on the benefits of off- site construction
and provides future direction. In the beginning, this paper provides a
brief history and current value of the off-site construction followed
by a detailed discussion on the benefit of off-site construction. These
benefits include but not limited to time saving, quality improvement,
relieving skills shortages, cost reduction and productivity
improvement. Toward this end, off-site construction should learn
from other productive industry similar to services or manufacturing
industry by applying operational management tools and techniques
with extensive focus on employee empowerment will shed the light
on future uptake of Off-site construction. This study is of value in
providing scholars have a clear picture of perceived benefit of off-site
construction research and give an opportunities for future uptake of
off-site method.
Abstract: Life Cycle Cost (LCC) is one of the goals and key
pillars of the construction management science because it comprises
many of the functions and processes necessary, which assist
organisations and agencies to achieve their goals. It has therefore
become important to design and control assets during their whole life
cycle, from the design and planning phase through to disposal phase.
LCCA is aimed to improve the decision making system in the
ownership of assets by taking into account all the cost elements
including to the asset throughout its life.
Current application of LCC approach is impractical during
misunderstanding of the advantages of LCC. This main objective of
this research is to show a different relationship between capital cost
and long-term running costs. One hundred and thirty eight actual
building projects in United Kingdom (UK) were used in order to
achieve and measure the above-mentioned objective of the study. The
result shown that LCC is one of the most significant tools should be
considered on the decision making process.
Abstract: This experimental study aims at studying the
conversion of macro-algae into bioethanol under several steps of
procedure: preparation, pre-treatment, fermentation, and distillation.
The main objective of this work was to investigate the role of buffer’s
type as a stabiliser of pH level and fermentation time on the yield of
ethanol. For this purpose, experiments were carried out on biomass
macro-algae to de-couple the pre-treatment and fermentation
processes from those associated with distillation process. β-
glucosidase was used as cellulose decomposer during hydrolysis step
and yeast was used during fermentation process. The species of
macro-algae utilised as energy feedstock was Ulva lactuca and it was
harvested from southern coast of Central of Java Island – Indonesia.
Experiments were conducted in a simple fermenter over a different
buffer: citrate buffer and acetic buffer, and over a range of
fermentation times between 5 to 20 days. The ethanol production was
found to be significantly affected by both variables. The optimum
time of fermentation was 10 days with citrate buffer; result in
0.88458% of ethanol, and the ethanol content after distillation
process was shown 0.985015%.
Abstract: Cloud service brokering is a new service paradigm that
provides interoperability and portability of application across multiple
Cloud providers. In this paper, we designed Cloud service brokerage
system, anyBroker, supporting integrated service provisioning and
SLA based service lifecycle management. For the system design, we
introduce the system concept and whole architecture, details of main
components and use cases of primary operations in the system. These
features ease the Cloud service provider and customer’s concern and
support new Cloud service open market to increase Cloud service
profit and prompt Cloud service echo system in Cloud computing
related area.
Abstract: This paper presents the design analysis of saddle
support of a horizontal pressure vessel. Since saddle have the vital
role to support the pressure vessel and to maintain its stability, it
should be designed in such a way that it can afford the vessel load
and internal pressure of the vessel due to liquid contained in the
vessel. A model of horizontal pressure vessel and saddle support is
created in ANSYS. Stresses are calculated using mathematical
approach and ANSYS software. The analysis reveals the zone of high
localized stress at the junction part of the pressure vessel and saddle
support due to operating conditions. The results obtained by both the
methods are compared with allowable stress value for safe designing.
Abstract: The cooling channels of injection mould play a crucial
role in determining the productivity of moulding process and the
product quality. It’s not a simple task to design high quality cooling
channels. In this paper, an intelligent cooling channels design system
including automatic layout of cooling channels, interference checking
and assembly of accessories is studied. Automatic layout of cooling
channels using genetic algorithm is analyzed. Through integrating
experience criteria of designing cooling channels, considering the
factors such as the mould temperature and interference checking, the
automatic layout of cooling channels is implemented. The method of
checking interference based on distance constraint algorithm and the
function of automatic and continuous assembly of accessories are
developed and integrated into the system. Case studies demonstrate the
feasibility and practicality of the intelligent design system.
Abstract: This article describes the information system for
measuring and evaluating the dose rate in the environment of nuclear
power plants Mochovce and Bohunice in Slovakia.
The article presents the results achieved in the implementation of
the EU project – Research of monitoring and evaluation of nonstandard
conditions in the area of nuclear power plants. The
objectives included improving the system of acquisition, measuring
and evaluating data with mobile and autonomous units applying new
knowledge from research.
The article provides basic and specific features of the system and
compared to the previous version of the system, also new functions.
Abstract: In the present study, we have synthesized Cr and Fe
doped zinc oxide (ZnO) nanostructures (Zn1-δCraFebO; where δ = a +
b = 20%, a = 5, 6, 8 & 10% and b = 15, 14, 12 & 10%) via sol-gel
method at different doping concentrations. The synthesized samples
were characterized for structural properties by X-ray diffractrometer
and field emission scanning electron microscope and the optical
properties were carried out through photoluminescence and UVvisible
spectroscopy. The particle size calculated through field
emission scanning electron microscope varies from 41 to 96 nm for
the samples synthesized at different doping concentrations. The
optical band gaps calculated through UV-visible spectroscopy are
found to be decreasing from 3.27 to 3.02 eV as the doping
concentration of Cr increases and Fe decreases.
Abstract: Climate change will affect various aspects of
hydrological cycle such as rainfall. A change in rainfall will affect
flood magnitude and frequency in future which will affect the design
and operation of hydraulic structures. In this paper, trends in subhourly,
sub-daily, and daily extreme rainfall events from 18 rainfall
stations located in Tasmania, Australia are examined. Two nonparametric
tests (Mann-Kendall and Spearman’s Rho) are applied to
detect trends at 10%, 5%, and 1% significance levels. Sub-hourly (6,
12, 18, and 30 minutes) annual maximum rainfall events have been
found to experience statistically significant upward trends at 10%
level of significance. However, sub-daily durations (1 hour, 3 and 12
hours) exhibit decreasing trends and no trends exists for longer
duration rainfall events (e.g. 24 and 72 hours). Some of the durations
(e.g. 6 minutes and 6 hours) show similar results (with upward
trends) for both the tests. For 12, 18, 60 minutes and 3 hours
durations both the tests show similar downward trends. This finding
has important implication for Tasmania in the design of urban
infrastructure where shorter duration rainfall events are more relevant
for smaller urban catchments such as parking lots, roof catchments
and smaller sub-divisions.
Abstract: This study discovers a novel framework of individual
level technology adoption known as I-P (Individual- Privacy) towards
health information application in Smart National Identity Card. Many
countries introduced smart national identity card (SNIC) with various
applications such as health information application embedded inside
it. However, the degree to which citizens accept and use some of the
embedded applications in smart national identity remains unknown to
many governments and application providers as well. Moreover, the
factors of trust, perceived risk, Privacy concern and perceived
credibility need to be incorporated into more comprehensive models
such as extended Unified Theory of Acceptance and Use of
Technology known as UTAUT2. UTAUT2 is a mainly widespread
and leading theory up to now. This research identifies factors
affecting the citizens’ behavioural intention to use health information
application embedded in SNIC and extends better understanding on
the relevant factors that the government and the application providers
would need to consider in predicting citizens’ new technology
acceptance in the future. We propose a conceptual framework by
combining the UTAUT2 and Privacy Calculus Model constructs and
also adding perceived credibility as a new variable. The proposed
framework may provide assistance to any government planning,
decision, and policy makers involving e-government projects.
Empirical study may be conducted in the future to provide proof and
empirically validate this I-P framework.
Abstract: The aim of this paper is to trace the historical
development of the accounting profession in Libya, in order to
identify challenges facing the profession as the country moves from a
closed to emerging economy. The study is based on a literature
review and archival research. Accounting information has a vital role
to play in the achievement of economic goals in developing and
emerging economies, but a well qualified accounting profession is
required. In the context of institutional instability and unique cultural
factors, the accounting profession in Libya faces educational and
legal challenges if it is to achieve its potential in assisting the country
to reach its economic goals. This study focuses on one country,
which does limit its generalisability. However, it also suggests
fruitful research areas in considering the impact and challenge of
historic factors on the accounting profession in emerging economies.
Centrally planned economies require a body of well trained
professional accountants if they are to emerge onto the global
economic arena. Studies on the accounting profession have focused
primarily on those in developed economies, where the need for
meaningful accounting information for decision making is taken for
granted and there is a well trained, professional workforce. This study
of the profession in an emerging economy highlights the efforts that
will be needed to ensure the contribution of the profession to the
economic wellbeing of other emerging economies.
Abstract: Multiwall carbon nanotubes, prepared by chemical
vapor deposition, have an average diameter of 60-100 nm as shown
by High Resolution Transmittance Electron Microscope, HR-TEM.
The Multiwall carbon nanotubes (MWCNTs) were further
characterized using X-ray Diffraction and Raman Spectroscopy.
Mercury uptake capacity of MWCNTs was studied using batch
adsorption method at different concentration ranges up to 150 ppm.
Mercury concentration (before and after the treatment) was measured
using cold vapor atomic absorption spectroscopy. The effect of time,
concentration, pH and adsorbent dose were studied. MWCNT were
found to perform complete absorption in the sub-ppm concentrations
(parts per billion levels) while for high concentrations, the adsorption
efficiency was 92% at the optimum conditions; 0.1 g of the adsorbent
at 150 ppm mercury (II) solution. The adsorption of mercury on
MWCNTs was found to follow the Freundlich adsorption isotherm
and the pseudo-second order kinetic model.
Abstract: The aim of this paper is to propose a novel technique
to guarantee Quality of Service (QoS) in a highly dynamic
environment. The MANET changes its topology dynamically as the
nodes are moved frequently. This will cause link failure between
mobile nodes. MANET cannot ensure reliability without delay. The
relay node is selected based on achieving QoS in previous
transmission. It considers one more factor Connection Existence
Period (CEP) to ensure reliability. CEP is to find out the period
during that connection exists between the nodes. The node with
highest CEP becomes a next relay node. The relay node is selected
dynamically to avoid frequent failure. The bandwidth of each link
changed dynamically based on service rate and request rate. This
paper proposes Active bandwidth setting up algorithm to guarantee
the QoS. The series of results obtained by using the Network
Simulator (NS-2) demonstrate the viability of our proposed
techniques.
Abstract: Fuzzy systems have been successfully used for
exchange rate forecasting. However, fuzzy system is very confusing
and complex to be designed by an expert, as there is a large set of
parameters (fuzzy knowledge base) that must be selected, it is not a
simple task to select the appropriate fuzzy knowledge base for an
exchange rate forecasting. The researchers often look the effect of
fuzzy knowledge base on the performances of fuzzy system
forecasting. This paper proposes a genetic fuzzy predictor to forecast
the future value of daily US Dollar/Euro exchange rate time’s series.
A range of methodologies based on a set of fuzzy predictor’s which
allow the forecasting of the same time series, but with a different
fuzzy partition. Each fuzzy predictor is built from two stages, where
each stage is performed by a real genetic algorithm.
Abstract: Fritillaria oranensis (Liliaceae) was described in 1874
by pomel from Algeria. Plant samples have been collected from the
mount of Tessala (Sidi-Bel-Abbes). The morphological features of
various organs of the plant are described in detail. In the
morphological part of the study, features of various organs of the
plants such as stem and leaf were determined and illustrated.
Ecological studies provide information about the physical and
chemical structure of soil types in Tessala Mountain. The aim of this
original investigation is to put forth ecological and anatomical
features of these species for the first time, but at the same time given
detailed account of the morphological characteristics of the stem and
leaf of Fritillaria oranensis.
Abstract: Natural gas, as one of the most important sources of
energy for many of the industrial and domestic users all over the
world, has a complex, huge supply chain which is in need of heavy
investments in all the phases of exploration, extraction, production,
transportation, storage and distribution. The main purpose of supply
chain is to meet customers’ need efficiently and with minimum cost.
In this study, with the aim of minimizing economic costs, different
levels of natural gas supply chain in the form of a multi-echelon,
multi-period fuzzy linear programming have been modeled. In this
model, different constraints including constraints on demand
satisfaction, capacity, input/output balance and presence/absence of a
path have been defined. The obtained results suggest efficiency of the
recommended model in optimal allocation and reduction of supply
chain costs.
Abstract: The purpose of this project is to carry out an analysis
and determine the profile of actual lean manufacturing processes in
the Metropolitan Area of Bucaramanga. Through the analysis of
qualitative and quantitative variables it was possible to establish how
these manufacturers develop production practices that ensure their
competitiveness and productivity in the market.
In this study, a random sample of metallurgic and wrought iron
companies was applied, following which a quantitative focus and
analysis was used to formulate a qualitative methodology for
measuring the level of lean manufacturing procedures in the industry.
A qualitative evaluation was also carried out through a multivariate
analysis using the Numerical Taxonomy System (NTSYS) program
which should allow for the determination of Lean Manufacturing
profiles.
Through the results it was possible to observe how the companies
in the sector are doing with respect to Lean Manufacturing Practices,
as well as identify the level of management that these companies
practice with respect to this topic. In addition, it was possible to
ascertain that there is no one dominant profile in the sector when it
comes to Lean Manufacturing.
It was established that the companies in the metallurgic and
wrought iron industry show low levels of Lean Manufacturing
implementation. Each one carries out diverse actions that are
insufficient to consolidate a sectoral strategy for developing a
competitive advantage which enables them to tie together a
production strategy.