Abstract: Experiential marketing is one of the marketing
approaches that offer an exceptional framework to integrate elements
of experience and entertainment in a product or service. Experiential
marketing is defined as a memorable experience that goes deeply into
the customer’s mind. Besides that, customer satisfaction is defined as
an emotional response to the experiences provided by and associated
with particular products or services purchased. Thus, experiential
marketing activities can affect the level of customer satisfaction and
loyalty. In this context, the research aims to explore the relationship
among experiential marketing, customer satisfaction and customer
loyalty among the cosmetic products customers in Konya. The partial
least squares (PLS) method is used to analyze the survey data.
Findings of the present study revealed that experiential marketing has
been a significant predictor of customer satisfaction and customer
loyalty, and also experiential marketing has a significantly positive
effect on customer satisfaction and customer loyalty.
Abstract: In developing countries, one of the most important
restrictions about the economic growth is the lack of national savings
which are supposed to finance the investments. In order to overcome
this restriction and achieve the higher rate of economic growth by
increasing the level of output, countries choose the external
borrowing. However, there is a dispute in the literature over the
correlation between external debt and economic growth. The aim of
this study is to examine the effects of external debt on Turkish
economic growth by using VAR analysis with the quarterly data over
the period of 2002:01-2014:04. In this respect, Johansen
Cointegration Test, Impulse- Response Function and Variance
Decomposition Tests will be used for analyses. Empirical findings
show that there is no cointegration in the long run.
Abstract: The design of high pressure water jet based polishing
equipment and its fabrication conducted in this study is reported
herein, together with some preliminary test results for assessing its
applicability for HMA surface polishing. This study also provides
preliminary findings concerning the test variables, such as the
rotational speed, the water jet pressure, the abrasive agent used, and
the impact angel that were experimentally investigated in this study. The preliminary findings based on four trial tests (two on large
slab specimens and two on small size gyratory compacted
specimens), however, indicate that both friction and texture values
tend to increase with the polishing durations for two combinations of
pressure and rotation speed of the rotary deck. It seems that the more
polishing action the specimen is subjected to; the aggregate edges are
created such that the surface texture values are increased with the
accompanied increase in friction values. It may be of interest (but
which is outside the scope of this study) to investigate if the similar
trend exist for HMA prepared with aggregate source that is sand and
gravel.
Abstract: This paper will seek to clarify important key terms
such as home schooling and home education as well as the legalities
attached to such terms. It will reflect on the recent proposed changes
to terminology in NSW, Australia. The various pedagogical
approaches to home education will be explored including their
prominence in the Australian context. There is a strong focus on
literature from Australia. The historical background of home
education in Australia will be explained as well as the difference
between distance education and home education. The future of home
education in Australia will be discussed.
Abstract: In recent research copper and manganese systems
were found to be the most active in CO and organic compounds
oxidation among the base catalysts. The mixed copper manganese
oxide has been widely studied in oxidation reactions because of their
higher activity at low temperatures in comparison with single oxide
catalysts. The results showed that the formation of spinel
CuxMn3−xO4 in the oxidized catalyst is responsible for the activity
even at room temperature. That is why the most of the investigations
are focused on the hopcalite catalyst (CuMn2O4) as the best coppermanganese
catalyst. Now it’s known that this is true only for CO
oxidation, but not for mixture of CO and VOCs. The purpose of this
study is to investigate the alumina supported copper-manganese
catalysts with different Cu/Mn molar ratio in terms of oxidation of
CO, methanol and dimethyl ether. The catalysts were prepared by impregnation of γ-Al2O3 with
copper and manganese nitrates and the catalytic activity
measurements were carried out in two stage continuous flow
equipment with an adiabatic reactor for simultaneous oxidation of all
compounds under the conditions closest possible to the industrial. Gas
mixtures on the input and output of the reactor were analyzed with a
gas chromatograph, equipped with FID and TCD detectors. The
texture characteristics were determined by low-temperature (- 196oС)
nitrogen adsorption in a Quantachrome Instruments NOVA 1200e
(USA) specific surface area & pore analyzer. Thermal, XRD and
TPR analyses were performed. It was established that the active component of the mixed Cu-
Mn/γ–alumina catalysts strongly depends on the Cu/Mn molar ratio.
Highly active alumina supported Cu-Mn catalysts for CO, methanol
and DME oxidation were synthesized. While the hopcalite is the best
catalyst for CO oxidation, the best compromise for simultaneous
oxidation of all components is the catalyst with Cu/Mn molar ratio
1:5.
Abstract: Present work deals with the possible use of fertigation
in agriculture and its impact on the availability of mineral nitrogen
(Nmin) in topsoil and subsoil horizons. The aim of the present study is
to demonstrate the effect of the organic matter presence in fertigation
on microbial transformation and availability of mineral nitrogen
forms. The main investigation reason is the potential use of pretreated
waste water, as a source of organic carbon (Corg) and residual
nutrients (Nmin) for fertigation. Laboratory experiment has been
conducted to demonstrate the effect of the arable land fertilization
method on the Nmin availability in different depths of the soil with
the usage of model experimental containers filled with soil from
topsoil and podsoil horizons that were taken from the precise area.
Tufted hairgrass (Deschampsia caespitosa) has been chosen as a
model plant. The water source protection zone Brezova nad Svitavou
has been a research area where significant underground reservoirs of
drinking water of the highest quality are located. From the second
half of the last century local sources of drinking water show
nitrogenous compounds increase that get here almost only from
arable lands. Therefore, an attention of the following text focuses on
the fate of mineral nitrogen in the complex plant-soil. Research
results show that the fertigation application with Corg in a
combination with mineral fertilizer can reduce the amount of Nmin
leached from topsoil horizon of agricultural soils. In addition, some
plants biomass production reduces may occur.
Abstract: This paper presents the design, development and
evaluation of an application prototype developed to support
tuberculosis (TB) patients’ treatment adherence. The system makes
use of graphics and voice reminders as opposed to text messaging to
encourage patients to follow their medication routine. To evaluate the
effect of the prototype applications, participants were given mobile
phones on which the reminder system was installed. Thirty-eight
people, including TB health workers and patients from Zanzibar,
Tanzania, participated in the evaluation exercises. The results
indicate that the participants found the mobile image-based
application is useful to support TB treatment. All participants
understood and interpreted the intended meaning of every image
correctly. The study findings revealed that the use of a mobile visualbased
application may have potential benefit to support TB patients
(both literate and illiterate) in their treatment processes.
Abstract: In light of the technological development and its
introduction into the field of education, an online course was
designed in parallel to the 'conventional' course for teaching the
''Qualitative Research Methods''. This course aimed to characterize
learning-teaching processes in a 'Qualitative Research Methods'
course studied in two different frameworks. Moreover, its objective
was to explore the difference between the culture of a physical
learning environment and that of online learning. The research
monitored four learner groups, a total of 72 students, for two years,
two groups from the two course frameworks each year. The courses
were obligatory for M.Ed. students at an academic college of
education and were given by one female-lecturer. The research was
conducted in the qualitative method as a case study in order to attain
insights about occurrences in the actual contexts and sites in which
they transpire. The research tools were open-ended questionnaire and
reflections in the form of vignettes (meaningful short pictures) to all
students as well as an interview with the lecturer. The tools facilitated
not only triangulation but also collecting data consisting of voices
and pictures of teaching and learning. The most prominent findings
are: differences between the two courses in the change features of the
learning environment culture for the acquisition of contents and
qualitative research tools. They were manifested by teaching
methods, illustration aids, lecturer's profile and students' profile.
Abstract: The growth of organic farming practices in the last
few decades is continuing to stimulate the international debate about
this alternative food market. As a part of a PhD project research
about embeddedness in Alternative Food Networks (AFNs), this
paper focuses on the promotional aspects of organic farms websites
from the Madrid region. As a theoretical tool, some knowledge
categories drawn on the geographic studies literature are used to
classify the many ideas expressed in the web pages. By analysing
texts and pictures of 30 websites, the study aims to question how and
to what extent actors from organic world communicate to the
potential customers their personal beliefs about farming practices,
products qualities, and ecological and social benefits. Moreover, the
paper raises the question of whether organic farming laws and
regulations lack of completeness about the social and cultural aspects
of food.
Abstract: The literature on language teaching and second
language acquisition has been largely driven by monolingual
ideology with a common assumption that a second language (L2) is
best taught and learned in the L2 only. The current study challenges
this assumption by reporting learners' positive perceptions of tertiary
level teachers' code switching practices in Vietnam. The findings of
this study contribute to our understanding of code switching practices
in language classrooms from a learners' perspective.
Data were collected from student participants who were working
towards a Bachelor degree in English within the English for Business
Communication stream through the use of focus group interviews.
The literature has documented that this method of interviewing has a
number of distinct advantages over individual student interviews. For
instance, group interactions generated by focus groups create a more
natural environment than that of an individual interview because they
include a range of communicative processes in which each individual
may influence or be influenced by others - as they are in their real
life. The process of interaction provides the opportunity to obtain the
meanings and answers to a problem that are "socially constructed
rather than individually created" leading to the capture of real-life
data. The distinct feature of group interaction offered by this
technique makes it a powerful means of obtaining deeper and richer
data than those from individual interviews. The data generated
through this study were analysed using a constant comparative
approach. Overall, the students expressed positive views of this
practice indicating that it is a useful teaching strategy. Teacher code
switching was seen as a learning resource and a source supporting
language output. This practice was perceived to promote student
comprehension and to aid the learning of content and target language
knowledge. This practice was also believed to scaffold the students'
language production in different contexts. However, the students
indicated their preference for teacher code switching to be
constrained, as extensive use was believed to negatively impact on
their L2 learning and trigger cognitive reliance on the L1 for L2
learning. The students also perceived that when the L1 was used to a
great extent, their ability to develop as autonomous learners was
negatively impacted.
This study found that teacher code switching was supported in
certain contexts by learners, thus suggesting that there is a need for
the widespread assumption about the monolingual teaching approach
to be re-considered.
Abstract: This initial study is concerned with the behavior of
engineering students in Kuwait University which became a concern
due to the global issues of education in all levels. A survey has been
conducted to identify academic and societal issues affecting the
engineering student performance. The study is drawing major
conclusions with regard to private tutoring and the online availability
of textbooks’ solution manuals.
Abstract: Market is an important factor for start-ups to look into
during decision-making in product development and related areas.
Emerging country markets are more uncertain in terms of information
availability and institutional supports. The literature review of market
uncertainty reveals the need for identifying factors representing the
market uncertainty. This paper identifies factors for market
uncertainty using Exploratory Factor Analysis (EFA) and confirmed
the number of factor retention using an alternative factor retention
criterion ‘Parallel Analysis’. 500 entrepreneurs, engaged in start-ups
from all over India participated in the study. This paper concludes
with the factor structure of ‘market uncertainty’ having dimensions of
uncertainty in industry orientation, uncertainty in customer
orientation and uncertainty in marketing orientation.
Abstract: In recent years, multi-antenna techniques are being considered as a potential solution to increase the flow of future wireless communication systems. The objective of this article is to study the emission and reception system MIMO (Multiple Input Multiple Output), and present the different reception decoding techniques. First we will present the least complex technical, linear receivers such as the zero forcing equalizer (ZF) and minimum mean squared error (MMSE). Then a nonlinear technique called ordered successive cancellation of interferences (OSIC) and the optimal detector based on the maximum likelihood criterion (ML), finally, we simulate the associated decoding algorithms for MIMO system such as ZF, MMSE, OSIC and ML, thus a comparison of performance of these algorithms in MIMO context.
Abstract: Perception, evaluation and representation of the
environment have been the subject of many disciplines including
psychology, geography and architecture. In environmental and social
psychology literature there are several evidences which suggest that
cognitive representations about a place consisted of not only
geographic items but also social and cultural. Mental representations
of residence area or a country are influenced and determined by
social-demographics, the physical and social context. Thus, all
mental representations of a given place are also social
representations. Cognitive maps are the main and common
instruments that are used to identify spatial images and the difference
between physical and subjective environments. The aim of the
current study is investigating the mental and social representations of
Turkey in university students’ minds. Data was collected from 249
university students from different departments (i.e. psychology,
geography, history, tourism departments) of Ege University.
Participants were requested to reflect Turkey in their mind onto the
paper drawing sketch maps. According to the results, cognitive maps
showed geographic aspects of Turkey as well as the context of
symbolic, cultural and political reality of Turkey. That is to say, these
maps had many symbolic and verbal items related to critics on social
and cultural problems, ongoing ethnic and political conflicts, and
actual political agenda of Turkey. Additionally, one of main
differentiations in these representations appeared in terms of the East
and West side of the Turkey, and the representations of the East and
West was varied correspondingly participants’ cultural background,
their ethnic values, and where they have born. The results of the
study were discussed in environmental and social psychological
perspective considering cultural and social values of Turkey and
current political circumstances of the country.
Abstract: This paper describes the main features of a knowledge-based system evaluation method. System evaluation is placed in the context of a hybrid legal decision-support system, Advisory Support for Home Settlement in Divorce (ASHSD). Legal knowledge for ASHSD is represented in two forms, as rules and previously decided cases. Besides distinguishing the two different forms of knowledge representation, the paper outlines the actual use of these forms in a computational framework that is designed to generate a plausible solution for a given case, by using rule-based reasoning (RBR) and case-based reasoning (CBR) in an integrated environment. The nature of suitability assessment of a solution has been considered as a multiple criteria decision-making process in ASHAD evaluation. The evaluation was performed by a combination of discussions and questionnaires with different user groups. The answers to questionnaires used in this evaluations method have been measured as a fuzzy linguistic term. The finding suggests that fuzzy linguistic evaluation is practical and meaningful in knowledge-based system development purpose.
Abstract: In this paper, we introduce an NLG application for the automatic creation of ready-to-publish texts from big data. The resulting fully automatic generated news stories have a high resemblance to the style in which the human writer would draw up such a story. Topics include soccer games, stock exchange market reports, and weather forecasts. Each generated text is unique. Readyto-publish stories written by a computer application can help humans to quickly grasp the outcomes of big data analyses, save timeconsuming pre-formulations for journalists and cater to rather small audiences by offering stories that would otherwise not exist.
Abstract: Given the limited research on Small and Mediumsized
Enterprises’ (SMEs) contribution to Corporate Social
Responsibility (CSR) and even scarcer research on Swiss SMEs, this
paper helps to fill these gaps by enabling the identification of supranational
SME parameters. Thus, the paper investigates the current
state of SME practices in Switzerland and across 15 other countries.
Combining the degree to which SMEs demonstrate an explicit (or
business case) approach or see CSR as an implicit moral activity with
the assessment of their attributes for “variety of capitalism” defines
the framework of this comparative analysis. To outline Swiss small
business CSR patterns in particular, 40 SME owner-managers were
interviewed. A secondary data analysis of studies from different
countries laid groundwork for this comparative overview of small
business CSR. The paper identifies Swiss small business CSR as
driven by norms, values, and by the aspiration to contribute to
society, thus, as an implicit part of the day-to-day business. Similar to
most Central European, Mediterranean, Nordic, and Asian countries,
explicit CSR is still very rare in Swiss SMEs. Astonishingly, also
British and American SMEs follow this pattern in spite of their strong
and distinctly liberal market economies. Though other findings show
that nationality matters this research concludes that SME culture and
an informal CSR agenda are strongly formative and superseding even
forces of market economies, nationally cultural patterns, and
language. Hence, classifications of countries by their market system,
as found in the comparative capitalism literature, do not match the
CSR practices in SMEs as they do not mirror the peculiarities of their
business. This raises questions on the universality and
generalisability of unmediated, explicit management concepts,
especially in the context of small firms.
Abstract: Nowadays, cloud environments are becoming a need for companies, this new technology gives the opportunities to access to the data anywhere and anytime. It also provides an optimized and secured access to the resources and gives more security for the data which is stored in the platform. However, some companies do not trust Cloud providers, they think that providers can access and modify some confidential data such as bank accounts. Many works have been done in this context, they conclude that encryption methods realized by providers ensure the confidentiality, but, they forgot that Cloud providers can decrypt the confidential resources. The best solution here is to apply some operations on the data before sending them to the provider Cloud in the objective to make them unreadable. The principal idea is to allow user how it can protect his data with his own methods. In this paper, we are going to demonstrate our approach and prove that is more efficient in term of execution time than some existing methods. This work aims at enhancing the quality of service of providers and ensuring the trust of the customers.
Abstract: This paper reviews the model-based qualitative and
quantitative Operations Management research in the context of
Construction Supply Chain Management (CSCM). Construction
industry has been traditionally blamed for low productivity, cost and
time overruns, waste, high fragmentation and adversarial
relationships. The construction industry has been slower than other
industries to employ the Supply Chain Management (SCM) concept
and develop models that support the decision-making and planning.
However the last decade there is a distinct shift from a project-based
to a supply-based approach of construction management. CSCM
comes up as a new promising management tool of construction
operations and improves the performance of construction projects in
terms of cost, time and quality. Modeling the Construction Supply
Chain (CSC) offers the means to reap the benefits of SCM, make
informed decisions and gain competitive advantage. Different
modeling approaches and methodologies have been applied in the
multi-disciplinary and heterogeneous research field of CSCM. The
literature review reveals that a considerable percentage of the CSC
modeling research accommodates conceptual or process models
which present general management frameworks and do not relate to
acknowledged soft Operations Research methods. We particularly
focus on the model-based quantitative research and categorize the
CSCM models depending on their scope, objectives, modeling
approach, solution methods and software used. Although over the last
few years there has been clearly an increase of research papers on
quantitative CSC models, we identify that the relevant literature is
very fragmented with limited applications of simulation,
mathematical programming and simulation-based optimization. Most
applications are project-specific or study only parts of the supply
system. Thus, some complex interdependencies within construction
are neglected and the implementation of the integrated supply chain
management is hindered. We conclude this paper by giving future
research directions and emphasizing the need to develop optimization
models for integrated CSCM. We stress that CSC modeling needs a
multi-dimensional, system-wide and long-term perspective. Finally,
prior applications of SCM to other industries have to be taken into
account in order to model CSCs, but not without translating the
generic concepts to the context of construction industry.
Abstract: The main objective of this article is to examine the
impact of interest rates on investments in Poland in the context of
financial crisis. The paper also investigates the dependence of bank
loans to enterprises on interbank market rates. The article studies the
impact of interbank market rate on the level of investments in Poland.
Besides, this article focuses on the research of the correlation
between the level of corporate loans and the amount of investments
in Poland in order to determine the indirect impact of central bank
interest rates through the transmission mechanism of monetary policy
on the real economy. To achieve the objective we have used
econometric and statistical research methods like: econometric model
and Pearson correlation coefficient.
This analysis suggests that the central bank reference rate
inversely proportionally affects the level of investments in Poland
and this dependence is moderate. This is also important issue because
it is related to preparing of Poland to accession to euro area. The
research is important from both theoretical and empirical points of
view. The formulated conclusions and recommendations determine
the practical significance of the paper which may be used in the
decision making process of monetary and economic authorities of the
country.