Abstract: Today the social marketing was constituted as a tool
of significant value in what he refers to the promotion of changes of
behaviors, attitudes end practices. With the objective of analyzing the
benefits that the social marketing can bring for the organizations that
use it the research was of the exploratory and descriptive. In the
present study the comparative method was used, through a qualitative
approach, to analyze the activities developed by three institutions:
the Recovery Center Rosa de Saron, the House of Recovery for
addicts and Teen Challenge Institute Children's Cancer of the
Wasteland (ICIA), kindred of pointing out the benefits of the social
marketing in organizations that don-t seek the profit.
Abstract: Global competitiveness has recently become the
biggest concern of both manufacturing and service companies.
Electronic commerce, as a key technology enables the firms to reach
all the potential consumers from all over the world. In this study, we
have presented commonly used electronic payment systems, and then
we have shown the evaluation of these systems in respect to different
criteria. The payment systems which are included in this research are
the credit card, the virtual credit card, the electronic money, the
mobile payment, the credit transfer and the debit instruments. We
have realized a systematic comparison of these systems in respect to
three main criteria: Technical, economical and social. We have
conducted a fuzzy multi-criteria decision making procedure to deal
with the multi-attribute nature of the problem. The subjectiveness
and imprecision of the evaluation process are modeled using
triangular fuzzy numbers.
Abstract: The purposes of this study are 1) to study the over 20-year attempt of Mahakan fort community to negotiate with Bangkok Metropolitan Administration (BMA) to remain in their residential area belonging to the state, and 2) to apply the new social and cultural dimension between the state and the community as an alternative for local participation in keeping their residential area. This is a qualitative research, and the findings reveal that the community claimed their ancestors’ right as owners of this piece of land for over 200 years. The community, therefore, requested to take part in the preservation of land, culture and local intellect and the area management in terms of being a learning resource on the cultural road in Rattanakosin Island. However, BMA imposed the law concerning the community area relocation in Rattanakosin Island. The result of law enforcement led to the failure of the area relocation, and the hard hit on physical structure of the area including the overall deterioration of the cultural road renovated in the year 1982, the 200 years’ celebration of Bangkok. The enforcement of law by the state required the move of the community, and the landscape improvement based on the capital city plan. However, this enforcement resulted in the unending conflicts between the community and the state, and the solution of this problem was unclear. At the same time the community has spent a long time opposing the state’s action, and preparing themselves by administrating the community behind Mahakan fortress with community administrative committee under the suggestion of external organization by registering all community members, providing funds for community administration. At the meantime the state lacked the continuation of the enforcement due to political problem and BMA’s administration problem. It is, therefore, suggested that an alternative solution to this problem lie at the negotiation between the state and the community with the purpose of the collaboration between the two to develop the area under the protective law of each side.
Abstract: Loop detectors report traffic characteristics in real
time. They are at the core of traffic control process. Intuitively,
one would expect that as density of detection increases, so would
the quality of estimates derived from detector data. However, as
detector deployment increases, the associated operating and
maintenance cost increases. Thus, traffic agencies often need to
decide where to add new detectors and which detectors should
continue receiving maintenance, given their resource constraints.
This paper evaluates the effect of detector spacing on freeway
travel time estimation. A freeway section (Interstate-15) in Salt
Lake City metropolitan region is examined. The research reveals
that travel time accuracy does not necessarily deteriorate with
increased detector spacing. Rather, the actual location of detectors
has far greater influence on the quality of travel time estimates.
The study presents an innovative computational approach that
delivers optimal detector locations through a process that relies on
Genetic Algorithm formulation.
Abstract: The main issue discussed is on the role of education system in the process of nation building as a means in uniting different community ethnics which later on, hoped to shape the future ethnic relation of this country. It is generally known that political socialization experienced by each ethnic community has given birth to a vernacular education system, separated along the ethnic line. Every community shapes their own education system based on their respective mother tongue language, however all are based on the same curriculum. As a result the role of education as a uniting force is not significantly effective. Historically, it has been shown that government efforts to unite the country education system under the wing of national education system (national school) is not that successful since every community (Chinese) will defend the existence of their community education system because they want to spur their mother tongue language. The clash between national education system and vernacular education system is the root cause of stalemate in the ethnic relation in Malaysia and it always becomes a flash point when the issue is raised. The question now is what is the best solution to enhance the national education system in multiethnic Malaysia?
Abstract: As a matter of the fact that online social networks like
Twitter, Facebook and MySpace have experienced an extensive
growth in recent years. Social media offers individuals with a tool for
communicating and interacting with one another. These social
networks enable people to stay in touch with other people and
express themselves. This process makes the users of online social
networks active creators of content rather than being only consumers
of traditional media. That’s why millions of people show strong
desire to learn the methods and tools of digital content production
and necessary communication skills. However, the booming interest
in communication and interaction through online social networks and
high level of eagerness to invent and implement the ways to
participate in content production raise some privacy and security
concerns.
This presentation aims to open the assumed revolutionary,
democratic and liberating nature of the online social media up for
discussion by reviewing some recent political developments in
Turkey. Firstly, the role of Internet and online social networks in
mobilizing collective movements through social interactions and
communications will be questioned. Secondly, some cases from Gezi
and Okmeydanı Protests and also December 17-25 period will be
presented in order to illustrate misinformation and manipulation in
social media and violation of individual privacy through online social
networks in order to damage social unity and stability contradictory
to democratic nature of online social networking.
Abstract: In historical science and social science, the influence
of natural disaster upon society is a matter of great interest. In
recent years, some archives are made through many hands for natural
disasters, however it is inefficiency and waste. So, we suppose a
computer system to create a historical natural disaster archive. As
the target of this analysis, we consider newspaper articles. The news
articles are considered to be typical examples that prescribe the
temporal relations of affairs for natural disaster. In order to do this
analysis, we identify the occurrences in newspaper articles by some
index entries, considering the affairs which are specific to natural
disasters, and show the temporal relation between natural disasters.
We designed and implemented the automatic system of “extraction
of the occurrences of natural disaster" and “temporal relation table
for natural disaster."
Abstract: Due to the increasing penetration of wind energy, it is
necessary to possess design tools that are able to simulate the impact
of these installations in utility grids. In order to provide a net
contribution to this issue a detailed wind park model has been
developed and is briefly presented. However, the computational costs
associated with the performance of such a detailed model in
describing the behavior of a wind park composed by a considerable
number of units may render its practical application very difficult. To
overcome this problem integral manifolds theory has been applied to
reduce the order of the detailed wind park model, and therefore
create the conditions for the development of a dynamic equivalent
which is able to retain the relevant dynamics with respect to the
existing a.c. system. In this paper integral manifold method has been
introduced for order reduction. Simulation results of the proposed
method represents that integral manifold method results fit the
detailed model results with a higher precision than singular
perturbation method.
Abstract: Real-time embedded systems should benefit from
component-based software engineering to handle complexity and
deal with dependability. In these systems, applications should not
only be logically correct but also behave within time windows.
However, in the current component based software engineering
approaches, a few of component models handles time properties in
a manner that allows efficient analysis and checking at the
architectural level. In this paper, we present a meta-model for
component-based software description that integrates timing
issues. To achieve a complete functional model of software
components, our meta-model focuses on four functional aspects:
interface, static behavior, dynamic behavior, and interaction
protocol. With each aspect we have explicitly associated a time
model. Such a time model can be used to check a component-s
design against certain properties and to compute the timing
properties of component assemblies.
Abstract: Gas hydrates form when a number of factors co-exist:
free water, hydrocarbon gas, cold temperatures and high pressures are typical of the near mud-line conditions in a deepwater drilling
operation. Subsequently, when drilling with water based muds, particularly on exploration wells, the risk of hydrate formation
associated with a gas influx is high. The consequences of gas hydrate
formation while drilling are severe, and as such, every effort should be made to ensure the risk of hydrate formation is either eliminated
or significantly reduced. Thermodynamic inhibitors are used to reduce the free water content of a drilling mud, and thus suppress the
hydrate formation temperature. Very little experimental work has
been performed by oil and gas research companies on the evaluation
of gas hydrate formation in a water-based drilling mud. The main
objective of this paper is to investigate the experimental gas hydrate
formation for a mixture of methane, carbon dioxide & nitrogen in a
water-based drilling mud with or without presence of different
concentrations of thermodynamic inhibitors including pure salt and a
combination of salt with methanol or ethylene glycol at different
concentrations in a static loop apparatus. The experiments were
performed using a static loop apparatus consisting of a 2.4307 cm
inside diameter and 800 cm long pipe. All experiments were conducted at 2200 psia. The temperature in the loop was decreased at
a rate of 3.33 °F/h from initial temperature of 80 °F.
Abstract: The improvement of quality of life is the main visible
integrated indicator of state well-being. More and more states pay
attention to define and to achieve social standards of quality of life as
social-economic strategy of development. These standards are
determinate by state features, complex of needs and interests of
individual, family and society.
It still remains in open question: “What is middle class" in
contemporary Kazakhstan. Appearance of new social standards of
quality of life is important indicator of its successful establishment.
The middle class as agent of social, politic and economic reforms
promotes to improve the quality of life of the country. But if consider
a low and a middle stratums of middle class, we can see that high
social expectations and real achievements are still significantly
different.
The article relies on the sociological data, collected during of
search of household-s standards of living in Almaty city and Almaty
region, and case-study of cottage city “Jana Kuat".
Abstract: An epidemiological cross sectional study was
undertaken in Yaoundé in 2002 and updated in 2005. Focused on
health within the city, the objectives were to measure diarrheal
prevalence and to identify the risk factors associated with them.
Results of microbiological examinations have revealed an urban
average prevalence rate of 14.5%. Access to basic services in the
living environment appears to be an important risk factor for
diarrheas. Statistical and spatial analyses conducted have revealed
that prevalence of diarrheal diseases vary among the two main types
of settlement (informal and planned). More importantly, this study
shows that, diarrhea prevalence rates (notably bacterial and parasitic
diarrheas) vary according to the sub- category of settlements. The
study draws a number of theoretical and policy implications for
researchers and policy decision makers.
Abstract: The purpose of this study is to examine employee assessments of the usefulness/value of different types of information available to those employees during the process of organizational assimilation. Participants in the study were 247 “new" employees at Bangkok Bank. Bangkok Bank considers employees whose length of stay with the bank has been less than 18 months as new employees. Questionnaires were administered to all of the Bank-s new employees to obtain the data for this study. Repeated measures analysis was used to analyze the data. The data were summed and coded by using Statistical Package for Social Science. Newcomers indicate that social information is the most useful information, followed by job (technical, referent, and appraisal information), political, normative, and organizational information. Essentially, social, job, and political information are evaluated by newcomers as highly useful, while normative and organizational information are rated as moderately useful.
Abstract: Titanium nitride (TiN) has been synthesized using the
sheet plasma negative ion source (SPNIS). The parameters used for
its effective synthesis has been determined from previous
experiments and studies. In this study, further enhancement of the
deposition rate of TiN synthesis and advancement of the SPNIS
operation is presented. This is primarily achieved by the addition of
Sm-Co permanent magnets and a modification of the configuration in
the TiN deposition process. The magnetic enhancement is aimed at
optimizing the sputtering rate and the sputtering yield of the process.
The Sm-Co permanent magnets are placed below the Ti target for
better sputtering by argon. The Ti target is biased from –250V to –
350V and is sputtered by Ar plasma produced at discharge current of
2.5–4A and discharge potential of 60–90V. Steel substrates of
dimensions 20x20x0.5mm3 were prepared with N2:Ar volumetric
ratios of 1:3, 1:5 and 1:10. Ocular inspection of samples exhibit
bright gold color associated with TiN. XRD characterization
confirmed the effective TiN synthesis as all samples exhibit the (200)
and (311) peaks of TiN and the non-stoichiometric Ti2N (220) facet.
Cross-sectional SEM results showed increase in the TiN deposition
rate of up to 0.35μm/min. This doubles what was previously obtained
[1]. Scanning electron micrograph results give a comparative
morphological picture of the samples. Vickers hardness results gave
the largest hardness value of 21.094GPa.
Abstract: This study examined the underlying dimensions of
brand equity in the chocolate industry. For this purpose, researchers
developed a model to identify which factors are influential in
building brand equity. The second purpose was to assess brand
loyalty and brand images mediating effect between brand attitude,
brand personality, brand association with brand equity. The study
employed structural equation modeling to investigate the causal
relationships between the dimensions of brand equity and brand
equity itself. It specifically measured the way in which consumers’
perceptions of the dimensions of brand equity affected the overall
brand equity evaluations. Data were collected from a sample of
consumers of chocolate industry in Iran. The results of this empirical
study indicate that brand loyalty and brand image are important
components of brand equity in this industry. Moreover, the role of
brand loyalty and brand image as mediating factors in the intention of
brand equity are supported. The principal contribution of the present
research is that it provides empirical evidence of the
multidimensionality of consumer based brand equity, supporting
Aaker´s and Keller´s conceptualization of brand equity. The present
research also enriched brand equity building by incorporating the
brand personality and brand image, as recommended by previous
researchers. Moreover, creating the brand equity index in chocolate
industry of Iran particularly is novel.
Abstract: This article examines the emergence and development
of the Kazakhstan species of humanism. The biggest challenge for
Kazakhstan in terms of humanism is connected with advocating
human values in parallel to promoting national interests; preserving
the continuity of traditions in various spheres of life, business and
culture. This should be a common goal for the entire society, the
main direction for a national intelligence, and a platform for the state
policy. An idea worth considering is a formation of national humanist
tradition model; the challenges are adapting people to live in the
context of new industrial and innovative economic conditions,
keeping the balance during intensive economic development of the
country, and ensuring social harmony in the society.
Abstract: The article deals with dividends and their distribution from investors from a theoretical point of view. Some studies try to analyzed the reaction of the market on the dividend announcement and found out the change of dividend policy is associated with abnormal returns around the dividend announcement date. Another researches directly questioned the investors about their dividend preference and beliefs. Investors want the dividend from many reasons (e.g. some of them explain the dividend preference by the existence of transaction cost; investors prefer the dividend today, because there is less risky; the managers have private information about the firm). The most controversial theory of dividend policy was developed by Modigliani and Miller (1961) who demonstrated that in the perfect and complete capital markets the dividend policy is irrelevant and the value of the company is independent of its payout policy. Nevertheless, in the real world the capital markets are imperfect, because of asymmetric information, transaction costs, incomplete contracting possibilities and taxes.
Abstract: Response to the public health-related emergencies is analysed here for a rural university in South Africa. The structure of the designated emergency plan covers all the phases of the disaster management cycle. The plan contains elements of the vulnerability model and the technocratic model of emergency management. The response structures are vertically and horizontally integrated, while the planning contains elements of scenario-based and functional planning. The available number of medical professionals at the Rhodes University, along with the medical insurance rates, makes the staff and students potentially more medically vulnerable than the South African population. The main improvements of the emergency management are required in the tornado response and the information dissemination during health emergencies. The latter should involve the increased use of social media and e-mails, following the Taylor model of communication. Infrastructure must be improved in the telecommunication sector in the face of unpredictable electricity outages.
Abstract: In this work a new platform for mobile-health systems is
presented. System target application is providing decision support to
rescue corps or military medical personnel in combat areas. Software
architecture relies on a distributed client-server system that manages a
wireless ad-hoc networks hierarchy in which several different types of
client operate. Each client is characterized for different hardware and
software requirements. Lower hierarchy levels rely in a network of
completely custom devices that store clinical information and patient
status and are designed to form an ad-hoc network operating in the
2.4 GHz ISM band and complying with the IEEE 802.15.4 standard
(ZigBee). Medical personnel may interact with such devices, that are
called MICs (Medical Information Carriers), by means of a PDA
(Personal Digital Assistant) or a MDA (Medical Digital Assistant),
and transmit the information stored in their local databases as well as
issue a service request to the upper hierarchy levels by using IEEE
802.11 a/b/g standard (WiFi). The server acts as a repository that
stores both medical evacuation forms and associated events (e.g., a
teleconsulting request). All the actors participating in the diagnostic
or evacuation process may access asynchronously to such repository
and update its content or generate new events. The designed system
pretends to optimise and improve information spreading and flow
among all the system components with the aim of improving both
diagnostic quality and evacuation process.
Abstract: The paper deals with cartographic visualisation of
results of transport accessibility monitoring with the use of a semiautomated
method of unipolar anamorphosis, developed by the
authors in the GIS environment. The method is based on
transformation of distance in the map to values of a geographical
phenomenon. In the case of time accessibility it is based on
transformation of isochrones converted into the form of concentric
circles, taking into account selected topographic and thematic
elements in the map. The method is most suitable for analyses of
accessibility to or from a centre and for modelling its long-term
context.
The paper provides a detailed analysis of the procedures and
functionality of the method, discussing the issues of coordinates,
transformation, scale and visualisation. It also offers a discussion of
possible problems and inaccuracies. A practical application of the
method is illustrated by previous research results by the authors in
the filed of accessibility in Czechia.