Abstract: In line with changes of consumers modern lifestyle has call for the advertising strategy to change. This research is to find out how game with telepresence and product experience embedded in the computer game to affect users- intention to purchase. Game content developers are urging to consider of placing product message as part of game design strategy that can influence the game player-s intention to purchase. Experiment was carried out on two hundred and fifty undergraduate students who volunteered to participate in the Internet game playing activities. A factor analysis and correlation analysis was performed on items designed to measure telepresence, attitudes toward telepresence, and game player intention to purchase the product advertise in the game that respondents experienced. The results indicated that telepresence consist of interactive experience and product experience. The study also found that product experience is positively related to the game players- intention to purchase. The significance of product experience implies the usefulness of an interactive advertising in the game playing to attract players- intention to purchase the advertised product placed in the creative game design.
Abstract: This study focuses on teamwork in Finnish working
life. Through a wide cross-section of teams the study examines the
causes to which team members attribute the outcomes of their teams.
Qualitative data was collected from 314 respondents. They wrote 616
stories to describe memorable experiences of success and failure in
teamwork. The stories revealed 1930 explanations. The findings
indicate that both favorable and unfavorable team outcomes are
perceived as being caused by the characteristics of team members,
relationships between members, team communication, team
structure, team goals, team leadership, and external forces. The types
represent different attribution levels in the context of organizational
teamwork.
Abstract: Marketing is an essential issue to the survival of any
real estate company in Turkey. There are some factors which are
constraining the achievements of the marketing and sales strategies in
the Turkey real estate industry. This study aims to identify and
prioritise the most significant constraints to marketing in real estate
sector and new strategies based on those constraints. This study is
based on survey method, where the respondents such as credit
counsellors, real estate investors, consultants, academicians and
marketing representatives in Turkey were asked to rank forty seven
sub-factors according to their levels of impact. The results of Multiattribute
analytical technique indicated that the main subcomponents
having impact on marketing in real estate sector are interest rates, real
estate credit availability, accessibility, company image and consumer
real income, respectively. The identified constraints are expected to
guide the marketing team in a sales-effective way.
Abstract: International markets driven forces are changing
continuously, therefore companies need to gain a competitive edge in
such markets. Improving the company's products, processes and
practices is no longer auxiliary. Lean production is a production
management philosophy that consolidates work tasks with minimum
waste resulting in improved productivity. Lean production practices
can be mapped into many production areas. One of these is
Manufacturing Equipment and Technology (MET). Many lean
production practices can be implemented in MET, namely, specific
equipment configurations, total preventive maintenance, visual
control, new equipment/ technologies, production process
reengineering and shared vision of perfection.The purpose of this
paper is to investigate the implementation level of these six practices
in Jordanian industries. To achieve that a questionnaire survey has
been designed according to five-point Likert scale. The questionnaire
is validated through pilot study and through experts review. A sample
of 350 Jordanian companies were surveyed, the response rate was
83%. The respondents were asked to rate the extent of
implementation for each of practices. A relationship conceptual
model is developed, hypotheses are proposed, and consequently the
essential statistical analyses are then performed. An assessment tool
that enables management to monitor the progress and the
effectiveness of lean practices implementation is designed and
presented. Consequently, the results show that the average
implementation level of lean practices in MET is 77%, Jordanian
companies are implementing successfully the considered lean
production practices, and the presented model has Cronbach-s alpha
value of 0.87 which is good evidence on model consistency and
results validation.
Abstract: Studies on residential satisfaction have been actively
discussed under family house setting. However, limited studies have
been conducted on student residential satisfaction. This study is an
attempt to fill the research gap. It focuses on the influence of socioeconomic
on students- satisfaction with the universities- student
housing facilities. The students who stayed at the on-campus student
housing were the respondents. This study employed two-stage cluster
sampling method in classifying the respondents. Self-administered
questionnaires were distributed face-to-face to the students. In
general, it is confirmed that students- socio-economic backgrounds
have influence on the students- satisfaction with their housing
facilities. The main influential factors were the students- economic
status, sense of sharing, and ethnicity of their roommates.
Furthermore, this study could also provide a useful feedback for the
universities in order to improve their student housing facilities.
Abstract: This paper analysed the food security situation among
Nigerian rural farmers. Data collected on 202 rural farmers from
Benue State were analysed using descriptive and inferential statistics.
The study revealed that majority of the respondents (60.83%) had
medium dietary diversity. Furthermore, household daily calorie
requirement for the food secure households was 10,723 and the
household daily calorie consumption was 12,598, with a surplus
index of 0.04. The food security index was 1.16. The Household
daily per capita calorie consumption was 3,221.2. For the food
insecure households, the household daily calorie requirement was
20,213 and the household daily calorie consumption was 17,393. The
shortfall index was 0.14. The food security index was 0.88. The
Household daily per capita calorie consumption was 2,432.8. The
most commonly used coping strategies during food stress included
intercropping (99.2%), reliance on less preferred food (98.1%),
limiting portion size at meal times (85.8%) and crop diversification
(70.8%).
Abstract: The right to housing is a basic need while good
quality and affordable housing is a reflection of a high quality of life.
However, housing remains a major problem for most, especially for
the bottom billions. Satisfaction on housing and neighbourhood
conditions are one of the important indicators that reflect quality of
life. These indicators are also important in the process of evaluating
housing policy with the objective to increase the quality of housing
and neighbourhood. The research method is purely based on a
quantitative method, using a survey. The findings show that housing
purchasing trend in urban Malaysia is determined by demographic
profiles, mainly by education level, age, gender and income. The
period of housing ownership also influenced the socio-cultural
interactions and satisfaction of house owners with their
neighbourhoods. The findings also show that the main concerns for
house buyers in urban areas are price and location of the house.
Respondents feel that houses in urban Malaysia is too expensive and
beyond their affordability. Location of houses and distance from
work place are also regarded as the main concern. However,
respondents are fairly satisfied with religious and socio-cultural
facilities in the housing areas and most importantly not many regard
ethnicity as an issue in their decision-making, when buying a house.
Abstract: This paper describes a method of modeling to model
shadow play puppet using sophisticated computer graphics techniques
available in OpenGL in order to allow interactive play in real-time
environment as well as producing realistic animation. This paper
proposes a novel real-time method is proposed for modeling of puppet
and its shadow image that allows interactive play of virtual shadow
play using texture mapping and blending techniques. Special effects
such as lighting and blurring effects for virtual shadow play
environment are also developed. Moreover, the use of geometric
transformations and hierarchical modeling facilitates interaction
among the different parts of the puppet during animation. Based on the
experiments and the survey that were carried out, the respondents
involved are very satisfied with the outcomes of these techniques.
Abstract: The aim of the paper is based on detailed analysis of
literary sources and carried out research to develop a model
development and implementation of innovation strategy in the
business. The paper brings the main results of the authors conducted
research on a sample of 462 respondents that shows the current
situation in the Slovak enterprises in the use of innovation strategy.
Carried out research and analysis provided the base for a model
development and implementation of innovation strategy in the
business, which is in the paper in detail, step by step explained with
emphasis on the implementation process. Implementing the
innovation strategy is described a separate model. Paper contains
recommendations for successful implementation of innovation
strategy in the business. These recommendations should serve mainly
business managers as valuable tool in implementing the innovation
strategy.
Abstract: The paper deals with quality labels used in the food products market, especially with labels of quality, labels of origin, and labels of organic farming. The aim of the paper is to identify perception of these labels by consumers in the Czech Republic. The first part refers to the definition and specification of food quality labels that are relevant in the Czech Republic. The second part includes the discussion of marketing research results. Data were collected with personal questioning method. Empirical findings on 150 respondents are related to consumer awareness and perception of national and European food quality labels used in the Czech Republic, attitudes to purchases of labelled products, and interest in information regarding the labels. Statistical methods, in the concrete Pearson´s chi-square test of independence, coefficient of contingency, and coefficient of association are used to determinate if significant differences do exist among selected demographic categories of Czech consumers.
Abstract: Participation in sporting activities can lead to injury.
Sport injuries have been widely studied in many sports including the
more extreme categories of aquatic board sports. Kitesurfing is a
relatively new water surface action sport, and has not yet been
widely studied in terms of injuries and stress on the body. The aim of
this study was to get information about which injuries that are most
common among kitesurfing participants, where they occur, and their
causes. Injuries were studied using an international open web
questionnaire (n=206).
The results showed that many respondents reported injuries, in
total 251 injuries to knee (24%), ankle (17%), trunk (16%) and
shoulders (10%), often sustained while doing jumps and tricks
(40%). Among the reported injuries were joint injuries (n=101),
muscle/tendon damages (n=47), wounds and cuts (n=36) and bone
fractures (n=28). Also environmental factors and equipment can
influence the risk of injury, or the extent of injury in a hazardous
situation. Conclusively, the information from this retrospective study
supports earlier studies in terms of prevalence and site of injuries.
Suggestively, this information should be used for to build a
foundation of knowledge about the sport for development of
applications for physical training and product development.
Abstract: This research aims to examine the key success factors
for the diffusion of mobile entertainment services in Malaysia. The
drivers and barriers observed in this research include perceived
benefit; concerns pertaining to pricing, product and technological
standardization, privacy and security; as well as influences from
peers and community. An analysis of a Malaysian survey of 384
respondents between 18 to 25 years shows that subscribers placed
greater importance on perceived benefit of mobile entertainment
services compared to other factors. Results of the survey also show
that there are strong positive correlations between all the factors,
with pricing issue–perceived benefit showing the strongest
relationship. This paper aims to provide an extensive study on the
drivers and barriers that could be used to derive architecture for
entertainment service provision to serve as a guide for telcos to
outline suitable approaches in order to encourage mass market
adoption of mobile entertainment services in Malaysia.
Abstract: This study compares family communication patterns in association with family socio-cultural status, especially marriage and family pattern, and couples- socio-economic status between Muslim and Santal communities in rural Bangladesh. A total of 288 couples, 145 couples from the Muslim and 143 couples from the Santal were randomly selected through cluster sampling procedure from Kalna village situated in Tanore Upazila of Rajshahi district of Bangladesh, where both the communities dwell as neighbors. In order to collect data from the selected samples, interview method with semistructural questionnaire schedule was applied. The responses given by the respondents were analyzed by Pearson-s chi-squire test and bivariate correlation techniques. The results of Pearson-s chi-squire test revealed that family communication patterns (X2= 25. 90, df= 2, p0.05) were significantly different between the Muslim and Santal communities. In addition, Spearman-s bivariate correlation coefficients suggested that among the exogenous factors, family type (rs=.135, p
Abstract: The objectives of this research paper were to study the
influencing factors that contributed to the success of electronic
commerce (e-commerce) and to study the approach to enhance the
standard of e-commerce for small and medium enterprises (SME).
The research paper focused the study on only sole proprietorship
SMEs in Bangkok, Thailand. The factors contributed to the success
of SME included business management, learning in the organization,
business collaboration, and the quality of website. A quantitative and
qualitative mixed research methodology was used. In terms of
quantitative method, a questionnaire was used to collect data from
251 sole proprietorships. The System Equation Model (SEM) was
utilized as the tool for data analysis. In terms of qualitative method,
an in-depth interview, a dialogue with experts in the field of ecommerce
for SMEs, and content analysis were used.
By using the adjusted causal relationship structure model, it was
revealed that the factors affecting the success of e-commerce for
SMEs were found to be congruent with the empirical data. The
hypothesis testing indicated that business management influenced the
learning in the organization, the learning in the organization
influenced business collaboration and the quality of the website, and
these factors, in turn, influenced the success of SMEs. Moreover, the
approach to enhance the standard of SMEs revealed that the majority
of respondents wanted to enhance the standard of SMEs to a high
level in the category of safety of e-commerce system, basic structure
of e-commerce, development of staff potentials, assistance of budget
and tax reduction, and law improvement regarding the e-commerce
respectively.
Abstract: The improvement of a filer case utilized to purify the
let-out smoke and smell in the production of Benjarong Ceramic is
studied through Participatory Action Research (PAR). This research
is aimed to protect smell, dirty smoke, and air pollution which are
effects of incomplete combustion in the production of Benjarong
ceramic. This research was conducted at Jongjint Benjarong Ceramic
Factory in Plai Bang, Bang Kruai, Nonthaburi Province,Thailand,
also 12 employees were interviewed for data collection. All collected
data were analyzed to develop and create solution to protect smoke
and smell pollution from Benjarong ceramic production.
The results revealed that the employees who have used the
developed filer cases are moderately satisfied. In addition to the
efficiency of developed smoke-and-smell filer cases, it was found
that Overall, the respondents were satisfied moderately with
efficiency of modified smoke and smell filter cases.
Abstract: There is no doubt that Internet technology is widely used by hotels and its demand is constantly booming. Hotels have largely adopted website information services through using different interactive tools, dimensions and attributes to achieve excellence in functionality and usability but these do not necessary equate with website effectiveness. One way to investigate the effectiveness of hotel website is from the perspective ofe-consumers. This exploratory research is to investigate the perceived importance of websites effectiveness of some selected independent small and medium-sized hotels (SMHs) located in Dubai, United Arab Emirates, from the perspective of Omanie-consumers by using non-random sampling method. From 400 questionnaire addressed to respondents in 27 organizations in Muscat the capital city of Oman, 173 are valid. Findings of this study assist SMHs management in Dubai with the reallocation of their resources and efforts in order to supportebusiness development and to sustain a competitive advantage.
Abstract: The validity of Herzberg-s Two-Factor Theory of
Motivation was tested empirically by surveying 2372 chemical fiber
employees in 2012. In the valid sample of 1875 respondents, the
degree of overall job satisfaction was more than moderate. The most
highly valued components of job satisfaction were: “corporate image,"
“collaborative working atmosphere," and “supervisor-s expertise";
whereas the lowest mean score was 34.65 for “job rotation and
promotion." The top three job retention options rated by the
participants were “good image of the enterprise," “good
compensation," and “workplace is close to my residence." The overall
evaluation of the level of thriving facilitation workplace reached
almost to “mostly agree." For those participants who chose at least
one motivator as their job retention options had significantly greater
job satisfaction than those who chose only hygiene factors as their
retention options. Therefore, Herzberg-s Two-Factor Theory of
Motivation was proven valid in this study.
Abstract: The purpose is to study the model and characteristic of
participation of the suitable community to lead to develop permanent
water marketing in Bang Noi Floating Market, Bangkonti District,
Samutsongkhram Province. A total of 342 survey questionnaire was
administered to potential respondents. The researchers interviewed
the leader of the community. Appreciation Influence Control (AIC)
was used to talk with 20 villagers on arena. The findings revealed
that overall, most people had the middle level of the participation in
developing the durable Bang Noi Floating Market, Bangkonti,
Samutsongkhram Province and in aspects of gaining benefits from
developing it with atmosphere and a beautiful view for tourism. For
example, the landscape is beautiful with public utilities. The
participation in preserving and developing Bang Noi Floating Market
remains in the former way of life. The basic factor of person affects
to the participation of people such as age, level of education, career,
and income per month. Most participants are the original hosts that
have houses and shops located in the marketing and neighbor. These
people involve with the benefits and have the power to make a water
marketing strategy, the major role to set the information database. It
also found that the leader and the villagers play the important role in
setting a five-physical database. Data include level of information
such as position of village, territory of village, road, river, and
premises. Information of culture consists of a two-level of
information, interesting point, and Itinerary. The information occurs
from presenting and practicing by the leader and villagers in the
community.All of phases are presented for listening and investigating
database together in both the leader and villagers in the process of
participation.
Abstract: This paper is concerned with the establishment of relationships among knowledge management (KM) criteria that will ensure an essential foundation to evaluate KM outcomes. The major issue under investigation is to assess the popularity of criteria within organizations and to establish a structure of criteria for measuring KM results. An empirical survey was conducted among Malaysian organizations to investigate KM criteria for measuring success of KM initiatives. Therefore, knowledge workers as the respondents were targeted to establish a structure of criteria for evaluating KM outcomes. An established structure of criteria based on the Interpretive Structural Modeling (ISM) is used to map criteria relationships inside organizations. This structure is portrayed to identify that how these set of criteria are related. This network schema should be investigated and implemented to promote innovation and improve enterprise performance. To the researchers, this survey has significant insights into relationship between KM programs and business success.
Abstract: According to the governmental data, the cases of oral
cancers doubled in the past 10 years. This had brought heavy burden to
the patients- family, the society, and the country. The literature
generally evidenced the betel nut contained particular chemicals that
can cause oral cancers. Research in Taiwan had also proofed that 90
percent of oral cancer patients had experience of betel nut chewing. It
is thus important to educate the betel-nut hobbyists to cease such a
hazardous behavior. A program was then organized to establish
several training classes across different areas specific to help ceasing
this particular habit. Purpose of this research was to explore the
attitude and intention toward ceasing betel-nut chewing before and
after attending the training classes. 50 samples were taken from a
ceasing class with average age at 45 years old with high school
education (54%). 74% of the respondents were male in service or
agricultural industries. Experiences in betel-nut chewing were 5-20
years with a dose of 1-20 pieces per day. The data had shown that 60%
of the respondents had cigarette smoking habit, and 30% of the
respondents were concurrently alcoholic dependent. Research results
indicated that the attitude, intentions, and the knowledge on oral
cancers were found significant different between before and after
attendance. This provided evidence for the effectiveness of the training
class. However, we do not perform follow-up after the class.
Noteworthy is the test result also shown that participants who were
drivers as occupation, or habitual smokers or alcoholic dependents
would be less willing to quit the betel-nut chewing. The test results
indicated as well that the educational levels and the type of occupation
may have significant impacts on an individual-s decisions in taking
betel-nut or substance abuse.