Diffusion of Mobile Entertainment in Malaysia: Drivers and Barriers
This research aims to examine the key success factors
for the diffusion of mobile entertainment services in Malaysia. The
drivers and barriers observed in this research include perceived
benefit; concerns pertaining to pricing, product and technological
standardization, privacy and security; as well as influences from
peers and community. An analysis of a Malaysian survey of 384
respondents between 18 to 25 years shows that subscribers placed
greater importance on perceived benefit of mobile entertainment
services compared to other factors. Results of the survey also show
that there are strong positive correlations between all the factors,
with pricing issue–perceived benefit showing the strongest
relationship. This paper aims to provide an extensive study on the
drivers and barriers that could be used to derive architecture for
entertainment service provision to serve as a guide for telcos to
outline suitable approaches in order to encourage mass market
adoption of mobile entertainment services in Malaysia.
[1] Andreou, A.S. et al., "Mobile Commerce Applications and Services: A
Design and Development Approach," 2002.
[2] C.C. Wong and P.L. Hiew, "Mobile Entertainment: Review and
Redefine," paper accepted for presentation at IEEE 4th International
Conference on Mobile Business, Sydney, Australia.
[3] K. Moore and J. Rutter. "Understanding Consumers' Understanding of
Mobile Entertainment.," in Proceedings of Mobile Entertainment:
User-centered Perspectives, Manchester, England, 2004.
[4] S.N., Wiener, "Terminology of Mobile Entertainment: An
Introduction," Mobile Entertainment Forum, 2003,
[5] MGAIN, "Mobile Entertainment in Europe: Current State of the Art,"
MGAIN, UK, 2003.
[6] J.L. Funk, The Mobile Internet Market: Lessons from Japan-s i-mode
System. in The E-Business Transformation: Sector Developments and
Policy Implications. 2000.
[7] C.C. Wong and P.L. Hiew. "The Current State and the Evolutionary
Pathway of Telcos in Malaysia," paper accepted for presentation at
Hawaii International Conference on Business, Hawaii, 2005.
[8] U. Sekaran, "Research Methods for Business - A Skill Building
Approach," 3rd ed., New York: John Wiley and Sons, 2000.
[9] MCMC, "Statistical Brief #1: Hand Phone Users Survey," Malaysian
Communications and Multimedia Commission, 2004.
[10] Cellular News, "Cellular Phone Coverage Map of Malaysia," Cellular
News, 2003.
[11] J. Pallant, "SPSS Survival Manual," NSW, Australia: Allen & Unwin,
2001.
[12] B.G. Tabachnick and L.S. Fidell, "Using Multivariate Statistics," 3rd
ed., New York: Harper Collins, 1996.
[13] N. Green, et al., "Configuring the Mobile User: Sociological and
Industry Views," Special Issue on Mobile Communication and the
Reformulation of the Social Order, Personal and Ubiquitous
Computing, vol 5: pp. 146-156, 2001.
[14] D.J. Goodman, "The Wireless Internet: Promises and Challenges,"
IEEE Computer, vol 33, no. 7, pp. 36-41, 2000.
[15] A.P. Vrechopoulos, G.J. Siomkos, and G.I. Doukidis, "Internet
Shopping Adoption by Greek Consumers," European Journal of
Innovation Management, vol 4, no. 3, pp. 142-152, 2001.
[16] J.W. Cohen, "Statistical Power Analysis for the Behavioral Sciences,"
2nd ed. Hillsdale, NJ: Lawrence Erlbaum Associates, 1988.
[17] P. Landor, "Understanding the Foundation of Mobile Content Quality:
A Presentation of a New Research Field.," in IEEE 36th Hawaii
International Conference on System Sciences, Hawaii, 2003.
[18] J.M. Juran, "Juran-s Quality Handbook," 5th ed., New York: McGraw-
Hill, 1998.
[19] M. Chae, J. Kim, H. Kim and H. Ryu, "Information Quality for Mobile
Internet Services: A Theoretical Model with Empirical Validation,"
Electronic Markets, vol 12, no. 1, pp. 38-46, 2002.
[20] IDC, "mCommerce: Where Are We Today?" IDC Market Research (M)
Sdn. Bhd., Kuala Lumpur, 2003.
[21] C.C. Wong and P.L. Hiew, "Mobile Entertainment in Malaysia: An
Empirical Study of Youth Segment," paper submitted for review at The
Ninth Pacific Asia Conference on Information Systems, Bangkok,
Thailand.
[1] Andreou, A.S. et al., "Mobile Commerce Applications and Services: A
Design and Development Approach," 2002.
[2] C.C. Wong and P.L. Hiew, "Mobile Entertainment: Review and
Redefine," paper accepted for presentation at IEEE 4th International
Conference on Mobile Business, Sydney, Australia.
[3] K. Moore and J. Rutter. "Understanding Consumers' Understanding of
Mobile Entertainment.," in Proceedings of Mobile Entertainment:
User-centered Perspectives, Manchester, England, 2004.
[4] S.N., Wiener, "Terminology of Mobile Entertainment: An
Introduction," Mobile Entertainment Forum, 2003,
[5] MGAIN, "Mobile Entertainment in Europe: Current State of the Art,"
MGAIN, UK, 2003.
[6] J.L. Funk, The Mobile Internet Market: Lessons from Japan-s i-mode
System. in The E-Business Transformation: Sector Developments and
Policy Implications. 2000.
[7] C.C. Wong and P.L. Hiew. "The Current State and the Evolutionary
Pathway of Telcos in Malaysia," paper accepted for presentation at
Hawaii International Conference on Business, Hawaii, 2005.
[8] U. Sekaran, "Research Methods for Business - A Skill Building
Approach," 3rd ed., New York: John Wiley and Sons, 2000.
[9] MCMC, "Statistical Brief #1: Hand Phone Users Survey," Malaysian
Communications and Multimedia Commission, 2004.
[10] Cellular News, "Cellular Phone Coverage Map of Malaysia," Cellular
News, 2003.
[11] J. Pallant, "SPSS Survival Manual," NSW, Australia: Allen & Unwin,
2001.
[12] B.G. Tabachnick and L.S. Fidell, "Using Multivariate Statistics," 3rd
ed., New York: Harper Collins, 1996.
[13] N. Green, et al., "Configuring the Mobile User: Sociological and
Industry Views," Special Issue on Mobile Communication and the
Reformulation of the Social Order, Personal and Ubiquitous
Computing, vol 5: pp. 146-156, 2001.
[14] D.J. Goodman, "The Wireless Internet: Promises and Challenges,"
IEEE Computer, vol 33, no. 7, pp. 36-41, 2000.
[15] A.P. Vrechopoulos, G.J. Siomkos, and G.I. Doukidis, "Internet
Shopping Adoption by Greek Consumers," European Journal of
Innovation Management, vol 4, no. 3, pp. 142-152, 2001.
[16] J.W. Cohen, "Statistical Power Analysis for the Behavioral Sciences,"
2nd ed. Hillsdale, NJ: Lawrence Erlbaum Associates, 1988.
[17] P. Landor, "Understanding the Foundation of Mobile Content Quality:
A Presentation of a New Research Field.," in IEEE 36th Hawaii
International Conference on System Sciences, Hawaii, 2003.
[18] J.M. Juran, "Juran-s Quality Handbook," 5th ed., New York: McGraw-
Hill, 1998.
[19] M. Chae, J. Kim, H. Kim and H. Ryu, "Information Quality for Mobile
Internet Services: A Theoretical Model with Empirical Validation,"
Electronic Markets, vol 12, no. 1, pp. 38-46, 2002.
[20] IDC, "mCommerce: Where Are We Today?" IDC Market Research (M)
Sdn. Bhd., Kuala Lumpur, 2003.
[21] C.C. Wong and P.L. Hiew, "Mobile Entertainment in Malaysia: An
Empirical Study of Youth Segment," paper submitted for review at The
Ninth Pacific Asia Conference on Information Systems, Bangkok,
Thailand.
@article{"International Journal of Business, Human and Social Sciences:55998", author = "C. C. Wong and P. L. Hiew", title = "Diffusion of Mobile Entertainment in Malaysia: Drivers and Barriers", abstract = "This research aims to examine the key success factors
for the diffusion of mobile entertainment services in Malaysia. The
drivers and barriers observed in this research include perceived
benefit; concerns pertaining to pricing, product and technological
standardization, privacy and security; as well as influences from
peers and community. An analysis of a Malaysian survey of 384
respondents between 18 to 25 years shows that subscribers placed
greater importance on perceived benefit of mobile entertainment
services compared to other factors. Results of the survey also show
that there are strong positive correlations between all the factors,
with pricing issue–perceived benefit showing the strongest
relationship. This paper aims to provide an extensive study on the
drivers and barriers that could be used to derive architecture for
entertainment service provision to serve as a guide for telcos to
outline suitable approaches in order to encourage mass market
adoption of mobile entertainment services in Malaysia.", keywords = "Barriers, Correlations, Diffusion, Drivers, Mobile
Entertainment.", volume = "1", number = "11", pages = "654-4", }
