Abstract: Marketing is an essential issue to the survival of any
real estate company in Turkey. There are some factors which are
constraining the achievements of the marketing and sales strategies in
the Turkey real estate industry. This study aims to identify and
prioritise the most significant constraints to marketing in real estate
sector and new strategies based on those constraints. This study is
based on survey method, where the respondents such as credit
counsellors, real estate investors, consultants, academicians and
marketing representatives in Turkey were asked to rank forty seven
sub-factors according to their levels of impact. The results of Multiattribute
analytical technique indicated that the main subcomponents
having impact on marketing in real estate sector are interest rates, real
estate credit availability, accessibility, company image and consumer
real income, respectively. The identified constraints are expected to
guide the marketing team in a sales-effective way.