Abstract: The goal of this study was to disclose the core of the advertising research based on the psychological aspects by acquainting with the nature of advertising research and revealing the importance of psychological aspects of advertising during the advertising research. The growing interest in consumer response to advertisement served as an encouragement to make the analysis of psychological aspects of the advertising research, because the information obtained during the advertising research helps to answer the question how advertising really works. In the research analysis focuses on the nature of advertising research. The place of advertising research in advertisement planning process and the advertising research process are unfolded. Moreover, the importance of psychological aspects in the advertising research is being examined. The certain psychological aspects like the particularities of advertising communication process, psychological process that are active at advertising acceptance and awareness process as well as the advertising effects are analysed in more detail.
Abstract: Segmentation is an important step in medical image
analysis and classification for radiological evaluation or computer
aided diagnosis. This paper presents the problem of inaccurate lung
segmentation as observed in algorithms presented by researchers
working in the area of medical image analysis. The different lung
segmentation techniques have been tested using the dataset of 19
patients consisting of a total of 917 images. We obtained datasets of
11 patients from Ackron University, USA and of 8 patients from
AGA Khan Medical University, Pakistan. After testing the algorithms
against datasets, the deficiencies of each algorithm have been
highlighted.
Abstract: Today, computer systems are more and more complex and support growing security risks. The security managers need to find effective security risk assessment methodologies that allow modeling well the increasing complexity of current computer systems but also maintaining low the complexity of the assessment procedure. This paper provides a brief analysis of common security risk assessment methodologies leading to the selection of a proper methodology to fulfill these requirements. Then, a detailed analysis of the most effective methodology is accomplished, presenting numerical examples to demonstrate how easy it is to use.
Abstract: Oxidative stress makes up common incidents in
eukaryotic metabolism. The presence of diverse components
disturbing the equilibrium during oxygen metabolism increases
oxidative damage unspecifically in living cells. Body´s own
ubiquinone (Q10) seems to be a promising drug in defending the
heightened appearance of reactive oxygen species (ROS). Though, its
lipophilic properties require a new strategy in drug formulation to
overcome their low bioavailability. Consequently, the manufacture of
heterogeneous nanodispersions is in focus for medical applications.
The composition of conventional nanodispersions is made up of a
drug-consisting core and a surfactive agent, also named as surfactant.
Long-termed encapsulation of the surfactive components into tissues
might be the consequence of the use during medical therapeutics. The
potential of provoking side-effects is given by their nonbiodegradable
properties. Further improvements during fabrication
process use the incorporation of biodegradable components such as
modified γ-polyglutamic acid which decreases the potential of
prospective side-effects.
Abstract: The numerous qualities of squirrel cage induction
machines enhance their use in industry. However, various faults can
occur, such as stator short-circuits and rotor failures.
In this paper, we use a technique based on the spectral analysis of
stator current in order to detect the fault in the machine: broken rotor
bars. Thus, the number effect of the breaks has been highlighted. The
effect is highlighted by considering the machine controlled by the
Direct Torque Control (DTC). The key to fault detection is the
development of a simplified dynamic model of a squirrel cage
induction motor taking account the broken bars fault and the stator
current spectrum analysis (FFT).
Abstract: This paper examines the influence of communication
form on employee uncertainty during mergers and acquisitions
(M&As). Specifically, the author uses narrative theory to analyze
how narrative organizational communication affects the three
components of uncertainty – decreased predictive, explanatory, and
descriptive ability. It is hypothesized that employees whose
organizations use narrative M&A communication will have greater
predictive, explanatory, and descriptive abilities than employees of
organizations using non-narrative M&A communication. This paper
contributes to the stream of research examining uncertainty during
mergers and acquisitions and argues that narratives are an effective
means of managing uncertainty in the mergers and acquisitions
context.
Abstract: This paper presents the results of the authors in designing, experimenting, assessing and transferring an innovative approach to energy education in secondary schools, aimed to enhance the quality of learning in terms of didactic curricula and pedagogic methods. The training is online delivered to youngsters via e-Books and portals specially designed for this purpose or by learning by doing via interactive games. An online educational methodology is available teachers.
Abstract: Vermiculite was used to develop inorganic
carrier-based formulations of fluorescent pseudomonad strains
R62 and R81. The effect of bio-inoculation of fluorescent
pseudomonad strains R62 and R81 (plant growth promoting
and biocontrol agent) on growth responses of Vigna-mungo
under field condition was enumerated. The combined bioinoculation
of these two organisms in a formuation increased
the pods yield by 300% in comparison to the control crop.
There was also significant increment in the other plant growth
responses such as dry root weight, dry shoot weight, shoot
length and number of branches per plant.
Abstract: Logistics is part of the supply chain processes that
plans, implements, and controls the efficient and effective forward
and reverse flow and storage of goods, services, and related
information between the point of origin and the point of consumption
in order to meet customer requirements. This research aims to
investigate the current status and future direction of the use of
Information Technology (IT) for logistics, focusing on Supply Chain
Management (SCM) and E-Commerce adoption in Malaysia.
Therefore, this research stresses on the type of technology being
adopted, factors, benefits and barriers affecting the innovation in
SCM and E-Commerce technology adoption among Logistics
Service Providers (LSP). A mailed questionnaire survey was
conducted to collect data from 265 logistics companies in Johor. The
research revealed a high level of SCM technology adoption among
LSP as they had adopted SCM technology in various business
processes while they perceived a high level of benefits from SCM
adoption.
Abstract: Supply Chain Management (SCM) is the integration
between manufacturer, transporter and customer in order to form one
seamless chain that allows smooth flow of raw materials, information
and products throughout the entire network that help in minimizing
all related efforts and costs. The main objective of this paper is to
develop a model that can accept a specified number of spare-parts
within the supply chain, simulating its inventory operations
throughout all stages in order to minimize the inventory holding
costs, base-stock, safety-stock, and to find the optimum quantity of
inventory levels, thereby suggesting a way forward to adapt some
factors of Just-In-Time to minimizing the inventory costs throughout
the entire supply chain. The model has been developed using Micro-
Soft Excel & Visual Basic in order to study inventory allocations in
any network of the supply chain. The application and reproducibility
of this model were tested by comparing the actual system that was
implemented in the case study with the results of the developed
model. The findings showed that the total inventory costs of the
developed model are about 50% less than the actual costs of the
inventory items within the case study.
Abstract: Plants are commonly known for its positive
correlation in reducing temperature. Since it can benefit buildings by
modifying the microclimate, it-s also believed capable of reducing
the internal temperature. Various experiments have been done in
Universiti Sains Malaysia, Penang to investigate the comparison in
thermal benefits between two rooms, one being a typical control
room (exposed wall) and the other a biofacade room (plant shaded
wall). The investigations were conducted during non-rainy season for
approximately a month. Climbing plant Psophocarpus
tetrogonobulus from legume species was selected as insulation for
the biofacade wall. Conclusions were made on whether the biofacade
can be used to tackle the energy efficiency, based on the parameters
taken into consideration.
Abstract: The promises of component-based technology can only be fully realized when the system contains in its design a necessary level of separation of concerns. The authors propose to focus on the concerns that emerge throughout the life cycle of the system and use them as an architectural foundation for the design of a component-based framework. The proposed model comprises a set of superimposed views of the system describing its functional and non-functional concerns. This approach is illustrated by the design of a specific framework for data analysis and data acquisition and supplemented with experiences from using the systems developed with this framework at the Fermi National Accelerator Laboratory.
Abstract: Lanthanide-doped upconversion nanoparticles which can convert near-infrared lights to visible lights have attracted growing interest because of their great potentials in fluorescence imaging. Upconversion fluorescence imaging technique with excitation in the near-infrared (NIR) region has been used for imaging of biological cells and tissues. However, improving the detection sensitivity and decreasing the absorption and scattering in biological tissues are as yet unresolved problems. In this present study, a novel NIR-reflected multispectral imaging system was developed for upconversion fluorescent imaging in small animals. Based on this system, we have obtained the high contrast images without the autofluorescence when biocompatible UCPs were injected near the body surface or deeply into the tissue. Furthermore, we have extracted respective spectra of the upconversion fluorescence and relatively quantify the fluorescence intensity with the multispectral analysis. To our knowledge, this is the first time to analyze and quantify the upconversion fluorescence in the small animal imaging.
Abstract: This paper presents the control performance of a high-precision positioning device using the hybrid actuator composed of a piezoelectric (PZT) actuator and a voice-coil motor (VCM). The combined piezo-VCM actuator features two main characteristics: a large operation range due to long stroke of the VCM, and high precision and heavy load positioning ability due to PZT impact force. A one-degree-of-freedom (DOF) experimental setup was configured to examine the fundamental characteristics, and the control performance was effectively demonstrated by using a switching controller. In rough positioning state, an integral variable structure controller (IVSC) was used for the VCM to conduct long range of operation; in precision positioning state, an impact force controller (IFC) for the PZT actuator coupled with presliding states of the sliding table was used to obtain high-precision position control and achieve both forward and backward actuations. The experimental results showed that the sliding table having a mass of 881g and with a preload of 10 N was successfully positioned within the positioning accuracy of 10 nm in both forward and backward position controls.
Abstract: This paper provides an introduction into the evolution
of information and communication technology and illustrates its
usage in the work domain. The paper is sub-divided into two parts.
The first part gives an overview over the different phases of
information processing in the work domain. It starts by charting the
past and present usage of computers in work environments and shows
current technological trends, which are likely to influence future
business applications. The second part starts by briefly describing,
how the usage of computers changed business processes in the past,
and presents first Ambient Intelligence applications based on
identification and localization information, which are already used in
the production and retail sector. Based on current systems and
prototype applications, the paper gives an outlook of how Ambient
Intelligence technologies could change business processes in the
future.
Abstract: This paper compares Hilditch, Rosenfeld, Zhang-
Suen, dan Nagendraprasad Wang Gupta (NWG) thinning algorithms
for Javanese character image recognition. Thinning is an effective
process when the focus in not on the size of the pattern, but rather on
the relative position of the strokes in the pattern. The research
analyzes the thinning of 60 Javanese characters.
Time-wise, Zhang-Suen algorithm gives the best results with the
average process time being 0.00455188 seconds. But if we look at
the percentage of pixels that meet one-pixel thickness, Rosenfelt
algorithm gives the best results, with a 99.98% success rate. From the
number of pixels that are erased, NWG algorithm gives the best
results with the average number of pixels erased being 84.12%. It can
be concluded that the Hilditch algorithm performs least successfully
compared to the other three algorithms.
Abstract: Nowadays the control of stator voltage at a constant frequency is one of the traditional and low expense methods in order to control the speed of induction motors near its nominal speed. The torque of induction motor is a nonlinear function of the firing angle, phase angle and speed. In this paper the speed control of induction motor regarding various load torque and under different conditions will be investigated based on a fuzzy controller with inverse training.
Abstract: This paper presents an approach based on the
adoption of a distributed cognition framework and a non parametric
multicriteria evaluation methodology (DEA) designed specifically to
compare e-commerce websites from the consumer/user viewpoint. In
particular, the framework considers a website relative efficiency as a
measure of its quality and usability. A website is modelled as a black
box capable to provide the consumer/user with a set of
functionalities. When the consumer/user interacts with the website to
perform a task, he/she is involved in a cognitive activity, sustaining a
cognitive cost to search, interpret and process information, and
experiencing a sense of satisfaction. The degree of ambiguity and
uncertainty he/she perceives and the needed search time determine
the effort size – and, henceforth, the cognitive cost amount – he/she
has to sustain to perform his/her task. On the contrary, task
performing and result achievement induce a sense of gratification,
satisfaction and usefulness. In total, 9 variables are measured,
classified in a set of 3 website macro-dimensions (user experience,
site navigability and structure). The framework is implemented to
compare 40 websites of businesses performing electronic commerce
in the information technology market. A questionnaire to collect
subjective judgements for the websites in the sample was purposely
designed and administered to 85 university students enrolled in
computer science and information systems engineering
undergraduate courses.
Abstract: Lactic acid alone and its combined application with
nisin were evaluated for reducing population of naturally occurring
microorganisms on chilled shrimp. Fresh shrimps were dipped in 0,
1.0% and 2.0% (v/v) lactic acid alone and their combined application
with 0.04 (g/L/kg) nisin solution for 10 min. Total plate counts of
aerobic bacteria (TPCs), Psychrotrophic counts, population of
Pseudomonas spp., H2S producing bacteria and Lactic acid bacteria
(LAB) on shrimps were determined during storage at 4 °C. The
results indicated that total plate counts were 2.91 and 2.63 log CFU/g
higher on untreated shrimps after 7 and 14 days of storage,
respectively, than on shrimps treated with 2.0% lactic acid combined
with 0.04 (g/L/kg) nisin. Both concentrations of lactic acid indicated
significant reduction on Pseudomonas counts during storage, while
2.0% lactic acid combined with nisin indicated the highest reduction.
In addition, H2S producing bacteria were more sensitive to high
concentration of lactic acid combined with nisin during storage.
Abstract: This paper presents a hybrid approach for solving nqueen problem by combination of PSO and SA. PSO is a population based heuristic method that sometimes traps in local maximum. To solve this problem we can use SA. Although SA suffer from many iterations and long time convergence for solving some problems, By good adjusting initial parameters such as temperature and the length of temperature stages SA guarantees convergence. In this article we use discrete PSO (due to nature of n-queen problem) to achieve a good local maximum. Then we use SA to escape from local maximum. The experimental results show that our hybrid method in comparison of SA method converges to result faster, especially for high dimensions n-queen problems.