Abstract: The advent of social networking technologies has been
met with mixed reactions in academic and corporate circles around
the world. This study explored the influence of social network in
current era, the relation being maintained between the Social
networking site and its user by the extent of use, benefits and latest
technologies. The study followed a descriptive research design
wherein a questionnaire was used as the main research tool. The data
collected was analyzed using SPSS 16. Data was gathered from 1205
users and analyzed in accordance with the objectives of the study.
The analysis of the results seem to suggest that the majority of users
were mainly using Facebook, despite of concerns raised about the
disclosure of personal information on social network sites, users
continue to disclose huge quantity of personal information, they find
that reading privacy policy is time consuming and changes made can
result into improper settings.
Abstract: The objective of present research paper is to highlight
the importance of measuring advertisement effectiveness in print
media and to develop a conceptual model for advertisement
effectiveness. The developed model is based on dimensions on which
advertisement effectiveness depends and on the dimensions which are
used to measure the effectiveness. An in-depth and extensive
literature review is carried out to understand the concept of
advertisement effectiveness and its various determinants in context of
print media. Based on the insights gained, a conceptual framework
for advertisement effectiveness is presented. The model is an attempt
to uncover the relatively less explored area of advertisement
effectiveness in Indian advertising scenario. It is believed that present
work will encourage scholars and academicians to further explore the
area and will offer conceptual assistance and a fresh direction in the
domain of advertisement effectiveness.
Abstract: This study was carried out to investigate the adverse
effect of industrial wastewater on surface water quality in Gebeng
industrial estate, Pahang, Malaysia. Surface water was collected from
six sampling stations. Physicochemical parameters were
characterized based on in-situ and ex-situ analysis according to
standard methods by American Public Health Association (APHA).
Selected heavy metals were determined by using Inductively Coupled
Plasma Mass Spectrometry (ICP MS). The results revealed that the
concentration of heavy metals such as Pb, Cu, Cd, Cr and Hg were
high in samples. The results also showed that the value of Pb and Hg
were higher in the wet season in comparison to dry season.
According to Malaysia National Water Quality Standard (NWQS)
and Water Quality Index (WQI) all the sampling station were
categorized as class IV (highly polluted). The present study revealed
that the adverse effects of careless disposal of wastes and directly
discharge of effluents affected on surface water quality. Therefore,
the authorities should implement the laws to ensure the proper
practices of wastewater management for environmental sustainability
around the study area.
Abstract: Chrome tannery wastewater causes serious environmental hazard due to its high pollution potential. As a result, rigorous treatment is necessary for abatement of pollution from this type of wastewater. There are many research studies on chrome tannery wastewater treatment in the field of physical, chemical, and biological methods. In general, biological treatment process is found ineffective for direct application because of adverse effects by toxic chromium, sulphide, chloride etc. However, biological methods were employed mainly for a few sub processes generating significant amount of organic matter and without chromium, chlorides etc. In this context the present paper reviews the characteristics feature and pollution potential of wastewater generated from chrome tannery units and treatment of the same. The different biological processes used earlier and their chronological development for treatment of the chrome tannery wastewater are thoroughly reviewed in this paper. In this regard, the scope of hybrid bioreactor - an advanced technology option has also been explored, as this kind of treatment is well suited for the wastewater having inhibitory substances.
Abstract: Although, lanthanum carbonate has not been approved
by the FDA for treatment of hyperphosphatemia, we prospectively
evaluated the efficacy of the combination of Calcium hydroxyapatite
(CHAp) and Lanthanum Carbonate (LaC) for the treatment of
hyperphosphatemia on mice. CHAp was prepared by co-precipitation
method using Ca(OH)2, H3PO4, NH4OH with calcination at 1200ºC.
Lanthanum carbonate was prepared by chemical method using
NaHCO3 and LaCl3 at low pH environment, below 4.0. The
structures were characterized by FTIR spectra and SEM -EDX
analysis. The study group included 16 subjects-mice divided into four
groups according to the administered substance: lanthanum carbonate
(group A), CHAp (group B), lanthanum carbonate + CHAp (group C)
and salt water (group D). The results indicate a phosphate decrease
when subjects (mice) were treated with CHAp and lanthanum
carbonate (0.5% CMC), in a single dose of 1500 mg/kg. Serum
phosphate concentration decreased [(from 4.5 ± 0.8 mg/dL) to
4.05 ± 0.2 mg/dL), P < 0.01] in group A and in group C (to 3.6
± 0.2 mg/dL) at 12 hours from the administration. The combination
of CHAp and lanthanum carbonate is a suitable regimen for
hyperphosphatemia treatment because it avoids both the
hypercalcemia of CaCO3 and the adverse effects of CHAp.
Abstract: Advances in the use of health care technology have
resulted in increased adverse events (AEs) related to the use of
medical devices. The study focused on the existing reporting systems.
This study was conducted in a tertiary care public sector hospital.
Devices included Syringe infusion pumps, Cardiac monitors, Pulse
oximeters, Ventilators and Defibrillators. A total of 211 respondents
were recruited. Interviews were held with 30 key informants. Medical
records were scrutinized. Relevant statistical tests were used.
Resident doctors reported maximum frequency of AEs, followed
by nurses; and least by consultants. A significant association was
found between the cadre of health care personnel and awareness that
the patients and bystanders have a risk of sustaining AE. Awareness
regarding reporting of AEs was low, and it was generally done
verbally. Other critical findings are discussed in the light of the
barriers to reporting, reasons for non-compliance, recording system,
and so on.
Abstract: Livestock is one of the fastest-growing sectors in
agriculture. If carefully managed, have potential opportunities for
economic growth, food sovereignty and food security. In this study
we mainly analyse and compare long-term i.e. for year 2030 climate
variability impact on predicted productivity of meat i.e. beef, mutton
and poultry for the Kingdom of Saudi Arabia w.r.t three factors i.e. i)
climatic-change vulnerability ii) CO2 fertilization and iii) water
scarcity and compare the results with two countries of the region i.e.
Iraq and Yemen. We do the analysis using data from diverse sources,
which was extracted, transformed and integrated before usage. The
collective impact of the three factors had an overall negative effect on
the production of meat for all the three countries, with adverse impact
on Iraq. High similarity was found between CO2 fertilization
(effecting animal fodder) and water scarcity i.e. higher than that
between production of beef and mutton for the three countries
considered. Overall, the three factors do not seem to be favorable for
the three Middle-East countries considered. This points to possibility
of a vegetarian year 2030 based on dependency on indigenous livestock
population.
Abstract: The management of Helicobacter pylori (H. pylori)
eradication is still a matter of discussion, full effectiveness is rarely
achieved, and it has many adverse effects. The use of probiotics may
be associated with better eradication rates and possibly prevention of
adverse events due to antibiotic therapy. The present clinical study
was undertaken to evaluate the efficacy of a specially designed
fermented milk product, containing Bifidobacterium lactis B420, on
the eradication of H. pylori infection in a prospective, randomized,
double-blind, controlled study in humans. Four test fermented milks
(FM) were specially designed in which counts of viable cells in all
products were 10^10 Log CFU. 100 mL-1 for Bifidobacterium lactis -
Bifidobacterium species 420. 190 subjects infected with H. pylori,
with previous diagnosis of functional dyspepsia according to Rome
III criteria entered the study. Bifidobacterium lactis B420,
administered twice a day for 90 days was not able to eradicate H.
pylori in Brazilian patients with functional dyspepsia.
Abstract: This study evaluated the use of raw or processed
Prosopis juliflora (Meskit) pods as a major ingredient in a formulated
ration to provide an alternative non-conventional concentrate for
livestock feeding in Oman. Dry Meskit pods were reduced to lengths
of 0.5- 1.0 cm to ensure thorough mixing into three diets. Meskit
pods were subjected to two types of treatments; roasting and soaking.
They were roasted at 150оC for 30 minutes using a locally-made
roasting device (40 kg barrel container rotated by electric motor and
heated by flame gas cooker). Chopped pods were soaked in tap water
for 24 hours and dried for 2 days under the sun with frequent turning.
The Meskit-pod-based diets (MPBD) were formulated and pelleted
from 500 g/kg ground Meskit pods, 240 g/kg wheat bran, 200 g/kg
barley grain, 50 g/kg local dried sardines and 10 g/kg of salt. Twenty
four 10 months-old intact Omani male lambs with average body
weight of 27.3 kg (± 0.5 kg) were used in a feeding trial for 84 days.
They were divided (on body weight basis) and allocated to four diet
combination groups. These were: Rhodes grass hay (RGH) plus a
general ruminant concentrate (GRC); RGH plus raw Meskit pods
(RMP) based concentrate; RGH plus roasted Meskit pods (ROMP)
based concentrate; RGH plus soaked Meskit pods (SMP) based
concentrate Daily feed intakes and bi-weekly body weights were
recorded. MPBD had higher contents of crude protein (CP), acid
detergent fibre (ADF) and neutral detergent fibre (NDF) than the
GRC. Animals fed various types of MPBD did not show signs of ill
health. There was a significant effect of feeding ROMP on the
performance of Omani sheep compared to RMP and SMP. The
ROMP fed animals had similar performance to those fed the GRC in
terms of feed intake, body weight gain and feed conversion ratio
(FCR).This study indicated that roasted Meskit pods based diet may
be used instead of the commercial concentrate for feeding Omani
sheep without adverse effects on performance. It offers a cheap
alternative source of protein and energy for feeding Omani sheep.
Also, it might help in solving the spread impact of Meskit trees,
maintain the ecosystem and helping in preserving the local tree
species.
Abstract: The aim of this paper is to perform experimental
modal analysis (EMA) of reinforced concrete (RC) square slabs.
EMA is the process of determining the modal parameters (Natural
Frequencies, damping factors, modal vectors) of a structure from a
set of frequency response functions FRFs (curve fitting). Although,
experimental modal analysis (or modal testing) has grown steadily in
popularity since the advent of the digital FFT spectrum analyzer in
the early 1970’s, studying all types of members and materials using
such method have not yet been well documented. Therefore, in this
work, experimental tests were conducted on RC square slab
specimens of dimensions 600mm x 600mmx 40mm. Experimental
analysis was based on freely supported boundary condition.
Moreover, impact testing as a fast and economical means of finding
the modes of vibration of a structure was used during the
experiments. In addition, Pico Scope 6 device and MATLAB
software were used to acquire data, analyze and plot Frequency
Response Function (FRF). The experimental natural frequencies
which were extracted from measurements exhibit good agreement
with analytical predictions. It is showed that EMA method can be
usefully employed to investigate the dynamic behavior of RC slabs.
Abstract: Background and aim: It has not been well studied
whether fentanyl-thiopental (FT) is effective and safe for PSA in
orthopedic procedures in Emergency Department (ED). The aim of
this trial was to evaluate the effectiveness of intravenous FT versus
fentanyl-midazolam (FM) in patients who suffered from shoulder
dislocation or distal radial fracture-dislocation.
Methods: In this randomized double-blinded study, Seventy-six
eligible patients were entered the study and randomly received
intravenous FT or FM. The success rate, onset of action and recovery
time, pain score, physicians’ satisfaction and adverse events were
assessed and recorded by treating emergency physicians. The
statistical analysis was intention to treat.
Results: The success rate after administrating loading dose in FT
group was significantly higher than FM group (71.7% vs. 48.9%,
p=0.04); however, the ultimate unsuccessful rate after 3 doses of
drugs in the FT group was higher than the FM group (3 to 1) but it
did not reach to significant level (p=0.61). Despite near equal onset
of action time in two study group (P=0.464), the recovery period in
patients receiving FT was markedly shorter than FM group
(P
Abstract: Shortfall of electrical energy in Pakistan is a challenge
adversely affecting its industrial output and social growth. As
elsewhere, Pakistan derives its electrical energy from a number of
conventional sources. The exhaustion of petroleum and conventional
resources, the rising costs coupled with extremely adverse climatic
effects are taking its toll especially on the under-developed countries
like Pakistan. As alternate, renewable energy sources like hydropower,
solar, wind, even bio-energy and a mix of some or all of them
could provide a credible alternative to the conventional energy
resources that would not only be cleaner but sustainable as well. As a
model, solar energy-based power grid for the near future has been
attempted to offset the energy shortfalls as a mix with our existing
sustainable natural energy resources. An assessment of solar energy
potential for electricity generation is being presented for fulfilling the
energy demands with higher level of reliability and sustainability.
This model is based on the premise that solar energy potential of
Pakistan is not only reliable but also sustainable. This research
estimates the present & future approaching renewable energy
resource specially the impact of solar energy based power grid for
mitigating energy shortage in Pakistan.
Abstract: Due to water shortage, application of saline water for
irrigation is an urgent in agriculture. In this study the effect of
calcium and potassium application as additive in saline root media for
reduce salinity adverse effects was investigated on tomato growth in
a hydroponic system with unequal distribution of salts in the root
media, which was divided in to two equal parts containing full
Johnson nutrient solution and 40 mMNaCl solution, alone or in
combination with KCl (6 mM), CaCl2 (4 mM), K+Ca (3+2 mM) or
half-strength Johnson nutrient solution. The root splits were
exchanged every 7 days. Results showed that addition of calcium,
calcium-potassium and nutrition elements equivalent to half the
concentration of Johnson formula to the saline-half of culture media
minimized the reduction in plant growth caused by NaCl, although
addition of potassium to culture media wasn’t effective. The greatest
concentration of sodium was observed at the shoot of treatments
which had smallest growth. According to the results of this study, in
case of dynamic and non-uniform distribution of salts in the root
media, by addition of additive to the saline solution, it would be
possible to use of saline water with no significant growth reduction.
Abstract: Particles exhausted from cars have adverse impacts on
human health. The study developed a three-dimensional particle
dispersion numerical model including particle coagulation to simulate
the particle concentration distribution under idling conditions in a
residential underground garage. The simulation results demonstrate
that particle disperses much faster in the vertical direction than that in
horizontal direction. The enhancement of particle dispersion in the
vertical direction due to the increase of cars with engine running is
much stronger than that in the car exhaust direction. Particle dispersion
from each pair of adjacent cars has little influence on each other in the
study. Average particle concentration after 120 seconds exhaust is
1.8-4.5 times higher than the initial total particles at ambient
environment. Particle pollution in the residential underground garage
is severe.
Abstract: In this paper, effect of marginal quality groundwater
on yield of cotton crop and soil salinity was studied. In this
connection, three irrigation treatments each with four replications
were applied. These treatments were i) use of canal water (T1), ii) use
of marginal quality groundwater from tubewell (T2), and iii)
conjunctive use by mixing with the ratio of 1:1 of canal water and
marginal quality tubewell water (T3).
Water was applied to the crop cultivated in Kharif season 2011; its
quantity has been measured using cut-throat flume. Total 11 watering
each of 50 mm depth have been applied from 20th April to 20th July,
2011. Further, irrigations were stopped due to monsoon rainfall up to
crop harvesting.
Maximum crop yield (seed cotton) was observed under T1 which
was 1,517 kg/ha followed by T3 (mixed canal and tubewell water)
having 1009 kg/ha and T2 i.e. marginal quality groundwater having
709 kg/ha. This concludes that crop yield in T2 and T3 in comparison
to T1was reduced by about 53 and 30% respectively.
It has been observed that yield of cotton crop is below potential
limit for three treatments due to unexpected rainfall at the time of full
flowering season; thus the yield was adversely affected.
However, salt deposition in soil profiles was not observed that is
due to leaching effect of heavy rainfall occurred during monsoon
season.
Abstract: In today’s highly competitive, dynamic and
technology driven business circumstances, marketers are under
steady pressure to deliver the best. Organizations are continuously
improving and upgrading themselves to meet customer expectations
and demands. Technology has not only changed the way in which
business is done in modern times but has also transformed the way to
reach out to target audience. Marketers have identified most recent
media options to communicate and convince potential customers.
Numerous scholars have studied the research domain of advertising
and have tried to recognize different measures of advertisement
effectiveness in context of various media. The objective of this paper
is to critically review accessible literature on advertisement
effectiveness in context of varied advertising media, recognize major
gaps in the literature and identify future research prospects on the
basis of critical analysis of literature.
Abstract: The presence of endocrine-disrupting compounds,
such as bisphenol A (BPA), in the environment can cause serious
health problems. However, there are controversial opinions. This
study investigated the reproductive, metabolic, oxidative and
immunologic-disrupting effects of bisphenol A in male rabbits.
Rabbits were divided into five groups. The first four rabbit groups
were administered oral BPA (1, 10, 50, or 100 mg/kg/day) for ten
weeks. The fifth group was administered corn oil as the vehicle. BPA
significantly decreased serum testosterone, estradiol and the free
androgen index (FAI) and significantly increased sex hormone
binding globulin (SHBG) compared with the placebo group. The
higher doses of BPA showed a significant decrease in follicular
stimulating hormone (FSH) and luteinizing hormone (LH). A
significant increase in blood glucose levels was identified in the BPA
groups. The non-significant difference in insulin levels is a novel
finding. The cumulative testicular toxicity of BPA was clearly
demonstrated by the dose-dependent decrease in absolute testes
weight, primary measures of semen quality and a significant increase
in testicular malonaldehyde (MDA). Moreover, BPA significantly
decreased total antioxidant capacity (TAC) and significantly
increased immunoglobulin G (IgG) at the highest concentration. Our
results suggest that BPA, especially at higher doses, is associated
with many adverse effects on metabolism, oxidative stress, immunity,
sperm quality and markers of androgenic action.
Abstract: Collapsible soils go through radical rearrangement of
their particles when triggered by water, stress or/and vibration,
causing loss of volume. This loss of volume in soil as seen in
foundation failures has caused millions of dollars’ worth of damages
to public facilities and infrastructure and so has an adverse effect on
the society and people. Despite these consequences and the several
studies that are available, more research is still required in the study
of soil collapsibility. Discerning the pedogenesis (formation) of soils
and investigating the combined effects of the different geological soil
properties is key to elucidating and quantifying soils collapsibility.
This study presents a novel laboratory testing regime that would be
undertaken on soil samples where the effects of soil type, compactive
variables (moisture content, density, void ratio, degree of saturation)
and loading are analyzed. It is anticipated that results obtained would
be useful in mapping the trend of the combined effect thus the basis
for evaluating soil collapsibility or collapse potentials encountered in
construction with volume loss problems attributed to collapse.
Abstract: It’s an era of high competition, dynamism and
complexities which have forced organizations to change dramatically
due to rising customer expectations. Marketers are under constant
pressure to deliver finest to their customers. With the advent of
technology, marketers have identified latest advertising media
options to reach out to target audience. But the conventional ways of
print advertisements still holds a deeper penetration and coverage.
Various researchers and practitioners have studied the area of print
media advertising and have tried to identify and implement
advertisement effectiveness enablers. The purpose of this paper is to
suggest select enablers for print media in Indian context using an
integrated approach of review of literature and investigative
interviews with academicians and experts from the area of
advertising.
Abstract: The purpose of the present work is to review some
data for the management challenges that the aquaculture industry in
Greece is currently facing. The results indicate that Greek
aquaculture fish farms apply Human Resources Management (HRM)
practices which can increase motivation, commitment and job
satisfaction of their personnel. In turn, these practices can increase
the productivity of the business. The Greek fish farms appear to
invest in research and technological innovation with a good record in
research activities and the generation of patents. Interestingly, the
results of the present work were carried out during the period of the
recent economic crisis in Greece. Several sectors of the Greek
economy were severely affected by the financial problems of the
Greek government and the Greek banks. Under the adverse
economical conditions created by the Greek economic crisis, even the
Greek aquaculture industry, which historically is considered as a
thriving national exporting business sector, experienced harsh
economic and market conditions. As a result of the global, European
and national economic crisis, consumption of fish dropped while
companies had to hold most of their stocked fish in order to regulated
the flow to the market and the price. This occurred at a time where
Banks in Greece had their own financial crisis – banking crisis -
which resulted in limited access to lending for the all business sectors
of the national economy including the Greek aquaculture industry. In
spite of these economic conditions, the Greek aquaculture industry,
after a series of mergers and acquisitions, has now stabilized
production and exhibits very good prospects for future growth.
Evidently, the firms had to cut salaries and on some occasions even
pay their staff in arrears. Nevertheless, the results presented in this
paper indicate that during the economic crisis, the surveyed fish
farms maintained their HRM practices, investing in their human
capital and technological input. In fact, human capital and
technological input are the ticket for future success of companies in
any business sector.