Abstract: Boon Rawd Brewery is a beer company based in
Thailand that has an exemplary image, both as a good employer and a
well-managed company with a strong record of social responsibility.
The most famous of the company’s products is Singha beer. To study
the company’s marketing strategy, a case study analysis was
conducted together with qualitative research methods. The study
analyzed the marketing strategy of Boon Rawd Brewery before the
liberalization of the liquor market in 2000. The company’s marketing
strategies consisted of the following: product line strategy, product
development strategy, block channel strategy, media strategy, trade
strategy, and consumer incentive strategy. Additionally, the company
employed marketing mix strategy based on the 4Ps: product, price,
promotion and place (of distribution).
Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: The aim of the paper is based on detailed analysis of
literary sources and carried out research to develop a model
development and implementation of innovation strategy in the
business. The paper brings the main results of the authors conducted
research on a sample of 462 respondents that shows the current
situation in the Slovak enterprises in the use of innovation strategy.
Carried out research and analysis provided the base for a model
development and implementation of innovation strategy in the
business, which is in the paper in detail, step by step explained with
emphasis on the implementation process. Implementing the
innovation strategy is described a separate model. Paper contains
recommendations for successful implementation of innovation
strategy in the business. These recommendations should serve mainly
business managers as valuable tool in implementing the innovation
strategy.
Abstract: The study was designed to develop a measurement of
the positive emotion regulation questionnaire (PERQ) that assesses
positive emotion regulation strategies through self-report. The 14
items developed for the surveying instrument of the study were based
upon literatures regarding elements of positive regulation strategies.
319 elementary students (age ranging from 12 to14) were recruited
among three public elementary schools to survey on their use of
positive emotion regulation strategies. Of 319 subjects, 20 invalid
questionnaire s yielded a response rate of 92%. The data collected
wasanalyzed through methods such as item analysis, factor analysis,
and structural equation models. In reference to the results from item
analysis, the formal survey instrument was reduced to 11 items. A
principal axis factor analysis with varimax was performed on
responses, resulting in a 2-factor equation (savoring strategy and
neutralizing strategy), which accounted for 55.5% of the total
variance. Then, the two-factor structure of scale was also identified by
structural equation models. Finally, the reliability coefficients of the
two factors were Cronbach-s α .92 and .74. Gender difference was
only found in savoring strategy. In conclusion, the positive emotion
regulation strategies questionnaire offers a brief, internally consistent,
and valid self-report measure for understanding the emotional
regulation strategies of children that may be useful to researchers and
applied professionals.
Abstract: Biological evolution has generated a rich variety of
successful solutions; from nature, optimized strategies can be
inspired. One interesting example is the ant colonies, which are able
to exhibit a collective intelligence, still that their dynamic is simple.
The emergence of different patterns depends on the pheromone trail,
leaved by the foragers. It serves as positive feedback mechanism for
sharing information.
In this paper, we use the dynamic of TASEP as a model of
interaction at a low level of the collective environment in the ant-s
traffic flow. This work consists of modifying the movement rules of
particles “ants" belonging to the TASEP model, so that it adopts with
the natural movement of ants. Therefore, as to respect the constraints
of having no more than one particle per a given site, and in order to
avoid collision within a bidirectional circulation, we suggested two
strategies: decease strategy and waiting strategy. As a third work
stage, this is devoted to the study of these two proposed strategies-
stability. As a final work stage, we applied the first strategy to the
whole environment, in order to get to the emergence of traffic flow,
which is a way of learning.
Abstract: In a wind power generator using doubly fed induction
generator (DFIG), the three-phase pulse width modulation (PWM)
voltage source converter (VSC) is used as grid side converter (GSC)
and rotor side converter (RSC). The standard linear control laws
proposed for GSC provides not only instablity against comparatively
large-signal disturbances, but also the problem of stability due to
uncertainty of load and variations in parameters. In this paper, a
nonlinear controller is designed for grid side converter (GSC) of a
DFIG for wind power application. The nonlinear controller is
designed based on the input-output feedback linearization control
method. The resulting closed-loop system ensures a sufficient
stability region, make robust to variations in circuit parameters and
also exhibits good transient response. Computer simulations and
experimental results are presented to confirm the effectiveness of the
proposed control strategy.
Abstract: While import-substituting industrialization policy
constitute the basis for the industrialization strategies of the 1960s
and 1970s in Turkey, this policy was no longer sustainable by the
1980s. For this reason, export-oriented industrialization policy was
adopted with the decisions taken on January 24, 1980. In other words,
the post-1980 period, Turkey's economy has adopted outwardoriented
industrialization strategy.
In this study, it is aimed to analyze the effect of the change in
economic structure on foreign trade with the transformation of
foreign trade and industrialization policies in the post-1980 period. In
this respect, in order to analyze the relationship between import,
export and economic growth by using variables of the 1960-2011
period, Chow test was applied. In the analysis the reason for using
Chow test is whether there is any difference in economic terms
between import-substituting industrialization policy applied in the
1960-1980 period and the 1981-2011 period during which exportoriented
industrialization policy was applied as a result of the
structural transformation.
Abstract: This paper present the implementation of a new ordering strategy on Successive Overrelaxation scheme on two dimensional boundary value problems. The strategy involve two directions alternatingly; from top and bottom of the solution domain. The method shows to significantly reduce the iteration number to converge. Four numerical experiments were carried out to examine the performance of the new strategy.
Abstract: This paper proposes a new decision making structure
to determine the appropriate product delivery strategy for different products in a manufacturing system among make-to-stock, make-toorder,
and hybrid strategy. Given product delivery strategies for all products in the manufacturing system, the position of the Order
Penetrating Point (OPP) can be located regarding the delivery strategies among which location of OPP in hybrid strategy is a
cumbersome task. In this regard, we employ analytic network process, because there are varieties of interrelated driving factors
involved in choosing the right location. Moreover, the proposed structure is augmented with fuzzy sets theory in order to cope with
the uncertainty of judgments. Finally, applicability of the proposed structure is proven in practice through a real industrial case company.
The numerical results demonstrate the efficiency of the proposed decision making structure in order partitioning and OPP location.
Abstract: Nowadays over-consumption of fossil energy in
buildings especially in residential buildings and also considering the
increase in populations, the crisis of energy shortage in a near future
is predictable. The recent performance of developed countries in
construction with the aim of decreasing fossil energies shows that
these countries have understood the incoming crisis and has taken
reasonable and basic actions in this regard. However, Iranian
architecture, with several thousands years of history, has acquired
and executed invaluable experiences in designing, adapting and
coordinating with the nature.
Architectural studies during the recent decades show that imitating
modern western architecture results in high energy wastage beside
the fact that it not reasonably adaptable and corresponded with the
habits and customs of people unlike the architecture in the past which
was compatible and adaptable with the climatic conditions and this
necessitates optimal using of renewable energies more than ever. This
paper studies problems of design, execution and living in today's
houses and reviews the characteristics of climatic elements paying
special attention to the performance of trombe wall and solar
greenhouse in traditional houses and offers some suggestions for
combining these two elements and a climatic strategy.
Abstract: This study extends research on the relationship
between marketing strategy and market segmentation by
investigating on market segments in the cement industry.
Competitive strength and rivals distance from the factory were used
as business environment. A three segment (positive, neutral or
indifferent and zero zones) were identified as strategic segments. For
each segment a marketing strategy (aggressive, defensive and
decline) were developed. This study employed data from cement
industry to fulfill two objectives, the first is to give a framework to
the segmentation of cement industry and the second is developing
marketing strategy with varying competitive strength. Fifty six
questionnaires containing close-and open-ended questions were
collected and analyzed. Results supported the theory that segments
tend to be more aggressive than defensive when competitive strength
increases. It is concluded that high strength segments follow total
market coverage, concentric diversification and frontal attack to their
competitors. With decreased competitive strength, Business tends to
follow multi-market strategy, product modification/improvement and
flank attack to direct competitors for this kind of segments. Segments
with weak competitive strength followed focus strategy and decline
strategy.
Abstract: Company strategy expresses a basic idea of how to reach company objectives. A whole range of models of strategic management are used in practice. The concept of strategic management should fulfill some basic requirements to make it applicable for both the typical, but also more specific company environment. The financial strategy plays an important role in corporate strategy. The paper develops a methodology of strategic model implementing into the category of micro, small and medium-sized enterprises (SMEs). Furthermore, the methodology recommends procedures while solving an up-to-date worldwide task of the definition of the company strategy and its financial strategy.
Abstract: A novel concept to balance and tradeoff between
make-to-stock and make-to-order has been hybrid MTS/MTO production context. One of the most important decisions involved in
the hybrid MTS/MTO environment is determining whether a product
is manufactured to stock, to order, or hybrid MTS/MTO strategy. In this paper, a model based on analytic network process is developed to tackle the addressed decision. Since the regarded decision deals with
the uncertainty and ambiguity of data as well as experts- and
managers- linguistic judgments, the proposed model is equipped with
fuzzy sets theory. An important attribute of the model is its generality due to diverse decision factors which are elicited from the
literature and developed by the authors. Finally, the model is validated by applying to a real case study to reveal how the proposed
model can actually be implemented.
Abstract: Zeolite A and MCM-41 have extensive applications in basic science, petrochemical science, energy conservation/storage, medicine, chemical sensor, air purification, environmentally benign composite structure and waste remediation. However, the use of zeolite A and MCM-41 in these areas, especially environmental remediation, are restricted due to prohibitive production cost. Efficient recycling of and resource recovery from coal fly ash has been a major topic of current international research interest, aimed at achieving sustainable development of human society from the viewpoints of energy, economy, and environmental strategy. This project reported an original, novel, green and fast methods to produce nano-porous zeolite A and MCM-41 materials from coal fly ash. For zeolite A, this novel production method allows a reduction by half of the total production time while maintaining a high degree of crystallinity of zeolite A which exists in a narrower particle size distribution. For MCM-41, this remarkably green approach, being an environmentally friendly process and reducing generation of toxic waste, can produce pure and long-range ordered MCM-41 materials from coal fly ash. This approach took 24 h at 25 oC to produce 9 g of MCM-41 materials from 30 g of the coal fly ash, which is the shortest time and lowest reaction temperature required to produce pure and ordered MCM-41 materials (having the largest internal surface area) compared to the values reported in the literature. Performance evaluation of the produced zeolite A and MCM-41 materials in wastewater treatment and air pollution control were reported. The residual fly ash was also converted to zeolite Na-P1 which showed good performance in removal of multi-metal ions in wastewater. In wastewater treatment, compared to commercial-grade zeolite A, adsorbents produced from coal fly ash were effective in removing multi heavy metal ions in water and could be an alternative material for treatment of wastewater. In methane emission abatement, the zeolite A (produced from coal fly ash) achieved similar methane removal efficiency compared to the zeolite A prepared from pure chemicals. This report provides the guidance for production of zeolite A and MCM-41 from coal fly ash by a cost-effective approach which opens potential applications of these materials in environmental industry. Finally, environmental and economic aspects of production of zeolite A and MCM-41 from coal fly ash were discussed.
Abstract: Water is the key of national development. Wherever a spring has been dried out or a river has changed its course, the area-s people have migrated and have been scattered and the area-s civilization has lost its brilliance. Today, air pollution, global warming and ozone layer damage are as the problems of countries, but certainly in the next decade the shortage and pollution of waters will be important issues of the world. The polluted waters are more dangerous in when they are used in agriculture. Because they infect plants and these plants are used in human and livestock consumption in food chain. With the increasing population growth and after that, the increase need to facilities and raw materials, human beings has started to do haste actions and wanted or unwanted destroyed his life basin. They try to overuse and capture his environment extremely, instead of having futurism approach in sustainable use of nature. This process includes Zayanderood recession, and caused its pollution after the transition from industrial and urban areas. Zayandehrood River in Isfahan is a vital artery of a living ecosystem. Now is the location of disposal waste water of many cities, villages and existing industries. The central area of the province is an important industrial place, and its environmental situation has reached a critical stage. Not only a large number of pollution-generating industries are active in the city limits, but outside of the city and adjacent districts Zayandehrood River, heavy industries like steel, Mobarakeh Steel and other tens great units pollute wild life. This article tries to study contaminant sources of Zayanderood and their severity, and determine and discuss the share of each of these resources by major industrial centers located in areas. At the end, we represent suitable strategy.
Abstract: The lack of inclusive housing in Australia contributes
to the marginalization and exclusion of people with disability and
older people from family and community life. The Australian
government has handed over the responsibility of increasing the
supply of inclusive housing to the housing industry through an agreed
national access standard and a voluntary strategy. Voluntary
strategies have not been successful in other constituencies and little is
known about what would work in Australia today. Findings from a
research project into the voluntariness of the housing industry
indicate that a reliable and consistent supply is unlikely without an
equivalent increase in demand. The strategy has, however, an
important role to play in the task of changing housing industry
practices towards building more inclusive communities.
Abstract: Corporate credit rating prediction using statistical and
artificial intelligence (AI) techniques has been one of the attractive
research topics in the literature. In recent years, multiclass
classification models such as artificial neural network (ANN) or
multiclass support vector machine (MSVM) have become a very
appealing machine learning approaches due to their good
performance. However, most of them have only focused on classifying
samples into nominal categories, thus the unique characteristic of the
credit rating - ordinality - has been seldom considered in their
approaches. This study proposes new types of ANN and MSVM
classifiers, which are named OMANN and OMSVM respectively.
OMANN and OMSVM are designed to extend binary ANN or SVM
classifiers by applying ordinal pairwise partitioning (OPP) strategy.
These models can handle ordinal multiple classes efficiently and
effectively. To validate the usefulness of these two models, we applied
them to the real-world bond rating case. We compared the results of
our models to those of conventional approaches. The experimental
results showed that our proposed models improve classification
accuracy in comparison to typical multiclass classification techniques
with the reduced computation resource.
Abstract: This paper presents the study of a variable speed wind
energy conversion system based on a Doubly Fed Induction Generator
(DFIG) based on a sliding mode control applied to achieve control of
active and reactive powers exchanged between the stator of the DFIG
and the grid to ensure a Maximum Power Point Tracking (MPPT) of
a wind energy conversion system. The proposed control algorithm is
applied to a DFIG whose stator is directly connected to the grid and
the rotor is connected to the PWM converter. To extract a maximum
of power, the rotor side converter is controlled by using a stator
flux-oriented strategy. The created decoupling control between active
and reactive stator power allows keeping the power factor close to
unity. Simulation results show that the wind turbine can operate at
its optimum energy for a wide range of wind speed.
Abstract: Mobile banking services present a unique growth
opportunity for mobile operators in emerging markets, and have
already made good progress in bringing financial services to the
previously unbanked populations of many developing countries. The
potential is amazing, but what about the risks? In the complex
process of establishing a mobile banking business model, many kinds
of risks and factors need to be monitored and well-managed. Risk
identification is the first stage of risk management. Correct risk
identification ensures risk management effectiveness. Keeping the
risks low makes it possible to use the full potential of mobile banking
and carry out the planned business strategy. The focus should be on
adoption of consumers which is the main risk factor of mobile
banking services.
Abstract: Video sensor networks operate on stringent requirements
of latency. Packets have a deadline within which they have
to be delivered. Violation of the deadline causes a packet to be
treated as lost and the loss of packets ultimately affects the quality
of the application. Network latency is typically a function of many
interacting components. In this paper, we propose ways of reducing
the forwarding latency of a packet at intermediate nodes. The
forwarding latency is caused by a combination of processing delay
and queueing delay. The former is incurred in order to determine the
next hop in dynamic routing. We show that unless link failures in a
very specific and unlikely pattern, a vast majority of these lookups
are redundant. To counter this we propose source routing as the
routing strategy. However, source routing suffers from issues related
to scalability and being impervious to network dynamics. We propose
solutions to counter these and show that source routing is definitely
a viable option in practical sized video networks. We also propose a
fast and fair packet scheduling algorithm that reduces queueing delay
at the nodes. We support our claims through extensive simulation on
realistic topologies with practical traffic loads and failure patterns.