The Link between Financial and Overall Corporate Strategies

Company strategy expresses a basic idea of how to reach company objectives. A whole range of models of strategic management are used in practice. The concept of strategic management should fulfill some basic requirements to make it applicable for both the typical, but also more specific company environment. The financial strategy plays an important role in corporate strategy. The paper develops a methodology of strategic model implementing into the category of micro, small and medium-sized enterprises (SMEs). Furthermore, the methodology recommends procedures while solving an up-to-date worldwide task of the definition of the company strategy and its financial strategy.

• Jaroslav Pavlíček

• corporate strategy
• financial strategy
• corporate planning

[1] B. De Wit, R. Meyer, Strategy (Process, Content, Context). New York,
West Publishing Company, 1995.
[2] M. J. Earl, Management Strategies for Information Technology.
Prentice Hall, 1989.
[3] B. Houlden, Understanding Company Strategy. Basil Blackwell,
1990, p. 74.
[4] G. Johnson, K. Scholes, Exploring Corporate Strategy. 3rd edition
New York: Prentice Hall, 1993.
[5] M. Keřkovsk├¢, O. Vykyp─øl, Strategické ř├¡zen├¡. Teorie pro praxi. 1.
vydání. Praha: C. H. Beck, 2002.
[6] M. E. Porter, Competitive Strategy. Macmillan, New York, 1985.
[7] J. Voř├¡┼íek, Strategické ř├¡zen├¡ informa─ìn├¡ho systému a systémov├í
integrace. Praha: Management Press, 2003.
[8] I. Ansoff, Implanting Strategic Management. London: Prentice-Hall,
1990.
[9] D. Allen, Strategic financial management: managing for long-term
financial success. London: Financial Times Business Information Ltd,
1988, p. 13-15.
[10] L. R. Jauch, W. F. Glueck, Business Policy and Strategic
Management. New York: McGraw Hill, 1988.
[11] R. Brealey, S. Myers, Principles of Corporate Finance(6th edition).
McGraw-Hill, New York, 2000.
[12] H. Aschenbrennerov├í, L. Dvoř├íkov├í, M. Ublov├í, Small and Medium
Sized Industrial Company Performance Diagnostics. In: Proceedings
of 8th International Conference on The Modern Information
Technology in the Innovation Processes of the Industrial Enterprises,
Hungarian Academy of Sciences, Computer and Automation Research
Institute, Budapest, 2006, p.119-125.
[13] J. Kleinová, E. Mainzová, Target costing methodology. In:
Management, economics and business development in the new
european conditions, Akademické nakladatelstv├¡ CERM, Brno, 2006,
p. 1-10.