Abstract: In today’s business environment, companies should
make strategic decisions to gain sustainable competitive advantage.
Order selection is a crucial issue among these decisions especially for
steel production industry. When the companies allocate a high
proportion of their design and production capacities to their ongoing
projects, determining which customer order should be chosen among
the potential orders without exceeding the remaining capacity is the
major critical problem. In this study, it is aimed to identify and
prioritize the evaluation factors for the customer order selection
problem. Conjoint Analysis is used to examine the importance level
of each factor which is determined as the potential profit rate per unit
of time, the compatibility of potential order with available capacity,
the level of potential future order with higher profit, customer credit
of future business opportunity, and the negotiability level of
production schedule for the order.
Abstract: The evolution of customer behavior in purchasing
products or services through the Internet leads to airline companies
engaging in the e-ticketing process in order to maintain their
business. A well-designed website is vitally significant for the airline
companies to provide effective communication, support, and
competitive advantage. This study was conducted to identify the
dimensions of website quality for low cost airline and to investigate
the relationship between the website quality and customer esatisfaction
at low cost airline. A total of 381 responses were
conveniently collected among local passengers at Low Cost Carrier
Terminal, Kuala Lumpur via questionnaire distribution. This study
found that the five determinant factors of website quality for AirAsia
were Information Content, Navigation, Responsiveness,
Personalization, and Security and Privacy. The results of this study
revealed that there is a positive relationship between the five
dimensions of website quality and customer e-satisfaction, and also
information content was the most significant contributor to customer
e-satisfaction.
Abstract: Development of a Robust Supply Chain for Dynamic
Operating Environment as we move further into the twenty first
century, organisations are under increasing pressure to deliver a high
product variation at a reasonable cost without compromise in quality.
In a number of cases this will take the form of a customised or high
variety low volume manufacturing system that requires prudent
management of resources, among a number of functions, to achieve
competitive advantage. Purchasing and Supply Chain management is
one of such function and due to the substantial interaction with
external elements needs to be strategically managed. This requires a
number of primary and supporting tools that will enable the
appropriate decisions to be made rapidly. This capability is
especially vital in a dynamic environment as it provides a pivotal role
in increasing the profit margin of the product. The management of
this function can be challenging by itself and even more for Small
and Medium Enterprises (SMEs) due to the limited resources and
expertise available at their disposal.
This paper discusses the development of tools and concepts
towards effectively managing the purchasing and supply chain
function. The developed tools and concepts will provide a cost
effective way of managing this function within SMEs. The paper
further shows the use of these tools within Contechs, a manufacturer
of luxury boat interiors, and the associated benefits achieved as a
result of this implementation. Finally a generic framework towards
use in such environments is presented.
Abstract: Corporate identity, which has several advantages such
that the employees become integrated with their corporations,
corporation is distinguished from its competitors and it is recognized
by the masses, is the total of the distinctive corporate features that
and corporation has. That the information takes part in production as
a more important component than labor and capital has required that
the corporations are reorganized as information-based. Therefore,
information and its management have reached a basic and prevalent
position in having sustainable competitive advantage. Thanks to the
information management which regulates the information and makes
it reachable and available, information will be produced in line with a
specific purpose in the corporations and be used in all the corporate
processes. As an auxiliary power for increase in the economic
potential, efficiency and productivity of the corporation, corporate
identity consists of four components. These are corporate philosophy,
corporate design, corporate behavior and corporate communication.
In this study, the effects of the information management on corporate
identity are discussed from the point of these four elements.
Abstract: There exists a strong correlation between efficient project management and competitive advantage for organizations. Therefore, organizations are striving to standardize and assess the rigor of their project management processes and capabilities i.e. project management maturity. Researchers and standardization organizations have developed several project management maturity models (PMMMs) to assess project management maturity of the organizations. This study presents a critical evaluation of some of the leading PMMMs against OPM3® in a multitude of ways to look at which PMMM is the most comprehensive model - which could assess most aspects of organizations and also help the organizations in gaining competitive advantage over competitors. After a detailed morphological analysis of the models, it is concluded that OPM3® is the most promising maturity model that can really provide a competitive advantage to the organizations due to its unique approach of assessment and improvement strategies.
Abstract: In the current economy of increasing global
competition, many organizations are attempting to use knowledge as
one of the means to gain sustainable competitive advantage. Besides
large organizations, the success of SMEs can be linked to how well
they manage their knowledge. Despite the profusion of research
about knowledge management within large organizations, fewer
studies tried to analyze KM in SMEs.
This research proposes a new framework showing the determinant
role of organizational dimensions onto KM approaches. The paper
and its propositions are based on a literature review and analysis.
In this research, personalization versus codification,
individualization versus institutionalization and IT-based versus non
IT-based are highlighted as three distinct dimensions of knowledge
management approaches.
The study contributes to research by providing a more nuanced
classification of KM approaches and provides guidance to managers
about the types of KM approaches that should be adopted based on
the size, geographical dispersion and task nature of SMEs.
To the author-s knowledge, the paper is the first of its kind to
examine if there are suitable configurations of KM approaches for
SMEs with different dimensions. It gives valuable information, which
hopefully will help SME sector to accomplish KM.
Abstract: Intellectual capital measurement is a central aspect of knowledge management. The measurement and the evaluation of intangible assets play a key role in allowing an effective management of these assets as sources of competitiveness. For these reasons, managers and practitioners need conceptual and analytical tools taking into account the unique characteristics and economic significance of Intellectual Capital. Following this lead, we propose an efficiency and productivity analysis of Intellectual Capital, as a determinant factor of the company competitive advantage. The analysis is carried out by means of Data Envelopment Analysis (DEA) and Malmquist Productivity Index (MPI). These techniques identify Bests Practice companies that have accomplished competitive advantage implementing successful strategies of Intellectual Capital management, and offer to inefficient companies development paths by means of benchmarking. The proposed methodology is employed on the Biotechnology industry in the period 2007-2010.
Abstract: In rapidly changing market environment, firms are investing a lot of time and resources into new product development (NPD) projects to make profit and to obtain competitive advantage. However, failure rate of NPD projects is becoming high due to various internal and external risks which hinder successful NPD projects. To reduce the failure rate, it is critical that risks have to be managed effectively and efficiently through good strategy, and treated by optimal responses to minimize risk cost. Four strategies are adopted to handle the risks in this study. The optimal responses are characterized by high reduction of risk costs with high efficiency. This study suggests a framework to decide the optimal responses considering the core risks, risk costs, response efficiency and response costs for successful NPD projects. Both binary particles warm optimization (BPSO) and multi-objective particle swarm optimization (MOPSO) methods are mainly used in the framework. Although several limitations exist in use for real industries, the frame work shows good strength for handling the risks with highly scientific ways through an example.
Abstract: This study adopts a qualitative approach, which
engages in the dialectical discussion on two levels of dyad opposite
views. The first level of the dyad opposite views is the Western
strategic perspective and the Eastern Tai-Chi thinking. The second
level of the dyad opposite views is resource-based view and resource
dependence theory. This study concludes the resource-oriented actions
for competitive advantage as the metaphor of Tai-Chi consisted of yin
and yang. This study argues that the focal firm should adopt bridging
strategy during the core competence development period because its
core competence development is likely to meet its competitor’s needs
of exploring strategy during the competitor’s external resource
development stage. In addition, the focal firm should adopt buffering
strategy during the external resource development period to prevent its
competitor’s the exploiting strategy from attack during the
competitor’s core competence development stage. Consequently, this
study takes a significant first step toward a novel contextualize
understanding of resource development based on strategic perspective
and Tai-Chi thinking providing more fully sustainable strategy for
competitive advantage.
Abstract: Business and IT alignment has continued as a
top concern for business and IT executives for almost three
decades. Many researchers have conducted empirical studies on
the relationship between business-IT alignment and performance.
Yet, these approaches, lacking a social perspective, have had little
impact on sustaining performance and competitive advantage. In
addition to the limited alignment literature that explores
organisational learning that is represented in shared understanding,
communication, cognitive maps and experiences.
Hence, this paper proposes an integrated process that enables
social and intellectual dimensions through the concept of
organisational learning. In particular, the feedback and feedforward
process which provide a value creation across dynamic
multilevel of learning. This mechanism enables on-going
effectiveness through development of individuals, groups and
organisations, which improves the quality of business and IT
strategies and drives to performance.
Abstract: There is no doubt that Internet technology is widely used by hotels and its demand is constantly booming. Hotels have largely adopted website information services through using different interactive tools, dimensions and attributes to achieve excellence in functionality and usability but these do not necessary equate with website effectiveness. One way to investigate the effectiveness of hotel website is from the perspective ofe-consumers. This exploratory research is to investigate the perceived importance of websites effectiveness of some selected independent small and medium-sized hotels (SMHs) located in Dubai, United Arab Emirates, from the perspective of Omanie-consumers by using non-random sampling method. From 400 questionnaire addressed to respondents in 27 organizations in Muscat the capital city of Oman, 173 are valid. Findings of this study assist SMHs management in Dubai with the reallocation of their resources and efforts in order to supportebusiness development and to sustain a competitive advantage.
Abstract: This paper aims at a new challenge of customer
satisfaction on mobile customer relationship management. In this
paper presents a conceptualization of mCRM on its unique
characteristics of customer satisfaction. Also, this paper develops an
empirical framework in conception of customer satisfaction in
mCRM. A single-case study is applied as the methodology. In order to
gain an overall view of the empirical case, this paper accesses to
invisible and important information of company in this investigation.
Interview is the key data source form the main informants of the
company through which the issues are identified and the proposed
framework is built. It supports the development of customer
satisfaction in mCRM; links this theoretical framework into practice;
and provides the direction for future research. Therefore, this paper is
very useful for the industries as it helps them to understand how
customer satisfaction changes the mCRM structure and increase the
business competitive advantage. Finally, this paper provides a
contribution in practice by linking a theoretical framework in
conception of customer satisfaction in mCRM for companies to a
practical real case.
Abstract: The Siemens Healthcare Sector is one of the world's
largest suppliers to the healthcare industry and a trendsetter in
medical imaging and therapy, laboratory diagnostics, medical
information technology, and hearing aids.
Siemens offers its customers products and solutions for the entire
range of patient care from a single source – from prevention and
early detection to diagnosis, and on to treatment and aftercare. By
optimizing clinical workflows for the most common diseases,
Siemens also makes healthcare faster, better, and more cost effective.
The optimization of clinical workflows requires a
multidisciplinary focus and a collaborative approach of e.g. medical
advisors, researchers and scientists as well as healthcare economists.
This new form of collaboration brings together experts with deep
technical experience, physicians with specialized medical knowledge
as well as people with comprehensive knowledge about health
economics.
As Charles Darwin is often quoted as saying, “It is neither the
strongest of the species that survive, nor the most intelligent, but the
one most responsive to change," We believe that those who can
successfully manage this change will emerge as winners, with
valuable competitive advantage.
Current medical information and knowledge are some of the core
assets in the healthcare industry. The main issue is to connect
knowledge holders and knowledge recipients from various
disciplines efficiently in order to spread and distribute knowledge.
Abstract: In the past few decades, researchers have witnessed a
paradigm shift in Human Resource Management-from individual
performance to organizational outcomes with the role of Human
resource (HR) managers becoming increasingly significant to the
organization. In such a context, it is important to examine HR
practices from a strategic perspective on the sustained competitive
advantage (SCA) of the organizations. The present study explores
how Indian organisations look at their human resources strategically
when faced with competitive environment. Also, it explores strategic
initiatives being taken to manage human resources within the
organisations and how these initiatives promote SCA in terms of
enhancing the overall customer-centric delivery of goods and
services.
Abstract: In contemporary global and dynamically developing environment there is a need of the strategic planning fundamental. It is complicated, but at the same time important process from the point of view of continual keeping of competitive advantage. The aim of the paper is formulation of strategic goals for the needs of the small enterprises. There will be used Balanced Scorecard as a balanced system of the indicators for the clearing and transferring vision into particular goals. In particular perspectives the theme will be focused on strategic goals. Consequently will be mention the concept of the competitiveness IDINMOSU. This connect to Balanced Scorecard.
Abstract: Firms have invested heavily in knowledge
management (KM) with the aim to build a knowledge capability and
use it to achieve a competitive advantage. Research has shown,
however, that not all knowledge management projects succeed. Some
studies report that about 84% of knowledge management projects
fail. This paper has integrated studies on the impediments to
knowledge management into a theoretical framework. Based on this
framework, five cases documenting failed KM initiatives were
analysed. The analysis gave us a clear picture about why certain KM
projects fail. The high failure rate of KM can be explained by the
gaps that exist between users and management in terms of KM
perceptions and objectives
Abstract: Business transformation initiatives are required by
any organization to jump from its normal mode of operation to the
one that is suitable for the change in the environment such as
competitive pressures, regulatory requirements, changes in labor
market, etc., or internal such as changes in strategy/vision, changes in
the capability, change in the management, etc. Recent advances in
information technology in automating the business processes have
the potential to transform an organization to provide it with a
sustained competitive advantage. Process constitutes the skeleton of
a business. Thus, for a business to exist and compete well, it is
essential for the skeleton to be robust and agile. This paper details
“transformation" from a business perspective, methodologies to bring
about an effective transformation, process-based transformation, and
the role of services computing in this. Further, it details the benefits
that could be achieved through services computing.