Abstract: In today’s business environment, companies should
make strategic decisions to gain sustainable competitive advantage.
Order selection is a crucial issue among these decisions especially for
steel production industry. When the companies allocate a high
proportion of their design and production capacities to their ongoing
projects, determining which customer order should be chosen among
the potential orders without exceeding the remaining capacity is the
major critical problem. In this study, it is aimed to identify and
prioritize the evaluation factors for the customer order selection
problem. Conjoint Analysis is used to examine the importance level
of each factor which is determined as the potential profit rate per unit
of time, the compatibility of potential order with available capacity,
the level of potential future order with higher profit, customer credit
of future business opportunity, and the negotiability level of
production schedule for the order.